Drinking Harrods Coffee From the 1930s

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  • Опубликовано: 10 май 2022
  • The Botanical Coffee Prints: geni.us/botanicalcoffeeprint
    Thanks to Harrods for their help on this one!
    I know I said I'd stop doing these, but when something this unusual, beautiful and fun appears - I couldn't resist!
    Links:
    Patreon: / jameshoffmann
    Limited Edition Merch: www.tenshundredsthousands.com
    My Books:
    The World Atlas of Coffee: geni.us/atlasofcoffee
    The World Atlas of Coffee Audiobook: bit.ly/worldatlasofcoffeeaudio
    The Best of Jimseven: geni.us/bestofjimseven
    Find me here:
    Instagram: / jimseven
    Twitter: / jimseven
    Things I use and like:
    My video kit: kit.co/jimseven/video-making-...
    My current studio coffee kit: kit.co/jimseven/studio-coffee...
    My glasses: bit.ly/boldlondon
    My hair product of choice: geni.us/forthehair
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Комментарии • 2,5 тыс.

  • @davasg96
    @davasg96 2 года назад +2930

    Time to add “megapencil” to the SCA tasting wheel

    • @bobert6644
      @bobert6644 2 года назад +138

      I'm getting hints of peanuts and pencil shavings. Very nice

    • @kaldiscoffeecorner4448
      @kaldiscoffeecorner4448 2 года назад +92

      Megapint of megapencil coffee

    • @crapstirrer
      @crapstirrer 2 года назад +38

      Watching James drink a log.

    • @fluffycritter
      @fluffycritter 2 года назад +39

      Tasting notes: pencil shavings, the fear of ET in your closet, and a discount store parking lot

    • @geuros
      @geuros 2 года назад +12

      Megapencil, Rotten goodness 😅😅 reminds of something

  • @Graham_Rule
    @Graham_Rule 2 года назад +3515

    It seems clear to me was that the biggest mistake was in roasting and grinding your own coffee as the original purchasers of these beans from Harrods wouldn't have done that. You should have had your *servants* do it for you. Then anything wrong with it would have been their fault.

    • @dogcarman
      @dogcarman 2 года назад +76

      Well said, sir! Huzzah!

    • @cartilagehead6326
      @cartilagehead6326 Год назад +130

      Yeah, purchased at Harrod’s in Argentina in the 1930s…..the intended drinker of this coffee would absolutely NOT have been roasting their own coffee. They would’ve had a poor indigenous woman up at 4 in the morning doing it for them.

    • @Soulxstar
      @Soulxstar Год назад +36

      @@cartilagehead6326 it's 1930's not 1830's

    • @cartilagehead6326
      @cartilagehead6326 Год назад +85

      @@Soulxstar yeah, I know. During one of several dictatorships. You think I don’t know my South American history?

    • @Soulxstar
      @Soulxstar Год назад +3

      @@cartilagehead6326 granted but how on earth would i know you are from latam as well?

  • @bentleyv1233
    @bentleyv1233 2 года назад +2751

    “Grinding them by hand is more appropriate for the time period.” My brother in Christ you just roasted those beans with the brand new iRoaster 3000 😂

    • @AD-kv9kj
      @AD-kv9kj Год назад +46

      Also...that coffee is now nearly 100 years stale. Not exactly what it was anyway.

    • @samljer
      @samljer Год назад +27

      @@AD-kv9kj /r/whoosh

    • @baobypixar5841
      @baobypixar5841 Год назад +1

      @@samljer who the fuck tries to link a Reddit sub on RUclips? I feel embarrassed for you

    • @Dwightpower88
      @Dwightpower88 Год назад

      @@samljer redditors will be hunted and skinned.

    • @WernerErkelens
      @WernerErkelens Год назад +26

      This comment made me spit out a sip of water. Almost hit my computer 😅

  • @joldent5333
    @joldent5333 2 года назад +848

    If anyone watching has some very old, ideally highly potent, unopened coffee: please, please, please send it to James so we can watch him enjoying more of these delicious beverages.

    • @hopegold883
      @hopegold883 2 года назад +3

      Or not.
      Idk why he does it, but I don’t like seeing him suffer. And I don’t like the idea of consuming anything that old, let alone coffee. Just leave it in the pretty bag, and I’d be happy.
      Came to fine someone’s comment, but didn’t see one. But I’m sure I’m not alone.

    • @_cybik
      @_cybik 2 года назад +13

      "Enjoying" heh

    • @spitalhelles3380
      @spitalhelles3380 2 года назад +5

      We're gonna lose him to one of these..

    • @sarahrosen4985
      @sarahrosen4985 2 года назад +22

      Can we all at least tuck away something now for him to taste in 15 - 20 years? I'd hate to think he could run out of material.

    • @MrJack1987
      @MrJack1987 2 года назад +32

      @@spitalhelles3380 If MRESteve can stomache WWI rations, James will survie some old coffee. Maybe they should do a collab and try some instant coffee type 2.

  • @martyhopkirk6826
    @martyhopkirk6826 2 года назад +311

    'The Searing Pain of Liquid Wood' sounds like a progressive rock album from 1971.

    • @thankfullynonumbers
      @thankfullynonumbers 2 года назад +10

      It was followed by The Lamb Lies Down on Broadway a few years later.

    • @gmhefner1
      @gmhefner1 2 года назад +1

      🤣🤣🤣🤣🤣🤣🤣 you win youtube today!!

    • @brepires
      @brepires 2 года назад +1

      It could also be the name of a post-rock act. I would 100% listen to either, honestly.

    • @Oosh21
      @Oosh21 2 года назад +3

      On tonight's Peel Session...

    • @battyboomfatty
      @battyboomfatty 2 года назад

      Dammit 2 days to slow on my comment 😂

  • @homosapien5156
    @homosapien5156 2 года назад +1522

    You know the coffee is absolutely bizzare when the usually eloquent James Hoffman says things like shining pain, mega pencil.

    • @leeboy26
      @leeboy26 2 года назад +175

      'Shining pain, mega pencil' sounds like an english translation of a japanese video game.

    • @dehto5
      @dehto5 Год назад +32

      @@leeboy26 also sounds like some weird hipster hot sauce description.

    • @keytonbush8649
      @keytonbush8649 Год назад +40

      This cup of mine glows with an awesome power!
      Its wooden taste tells me to defeat you!
      TAKE THIS!
      MY LOVE, MY ANGER, AND ALL OF MY DISGUST!
      SHINING PAIN, MEGA PENCIL!

    • @adamuk73
      @adamuk73 Год назад +10

      Wasn't Shinig Pain Mega Pencil featured on the John Peel Show in November 1983?

    • @Yewtewba
      @Yewtewba 10 месяцев назад

      ​@@adamuk73ah that's before my time. About a month before my time in fact.

  • @dav2mai
    @dav2mai Год назад +338

    James taking another sip of aged coffee like the Lockpickinglawyer picks a lock again for the second time to make sure it wasn't a fluke

    • @Itsa-sh
      @Itsa-sh Год назад +2

      Lockpicking lawyer 😂 so that's how RUclips's algorithm decided to trash my homepage? Because of coffee and James' channel... 🤣😂 🙄

    • @hanjis5894
      @hanjis5894 Год назад +5

      I feel so weird seeing this comment after watching a bunch of LPL videos recently. Are we all on the same side of youtube 💀

    • @valdisby
      @valdisby Год назад

      I also watch LPL)))

    • @iloveindomienoodle
      @iloveindomienoodle Год назад +4

      Like Steve1989MREInfo taking another bite of a PLA ration

    • @RaginKavu
      @RaginKavu 9 месяцев назад

      We need the Barista Lawyer Channel now. Or the Lockpicking Barista one.
      Although I think any Masterlock can be opened with a coffee bean... if the coffee bean stares at the lock for time enough, I mean.

  • @daven8905
    @daven8905 Год назад +13

    “The shining pain. The searing pain of liquid wood.”
    “It’s more than the pencil of the brew. It’s like mega-pencil.”
    😂😂😂

  • @AleriaCarventus
    @AleriaCarventus 2 года назад +465

    James Hoffman: roasts sample using Smart roaster with iPad
    Also James Hoffman: I felt like I should use a hand grinder and cloth filter

  • @agreen182
    @agreen182 2 года назад +1641

    Personally I hope you *never* stop doing these.
    “James drinks something awful” is a face I never get tired of seeing.

    • @pupyasko1233
      @pupyasko1233 2 года назад +12

      I think it'd be funny if he would invite Ashens next time he tries some unusually old coffee

    • @wugadawoo
      @wugadawoo 2 года назад +9

      The first time had a hint of hope which was quickly dashed. Just a rollercoaster of emotions

    • @stvkin
      @stvkin 2 года назад +16

      the entertainment is not james drinking old coffee, but james's expression while drinking old coffee.

    • @funkintonbeardo
      @funkintonbeardo 2 года назад +3

      James is the Steve-o of coffee?

    • @Erislon
      @Erislon 2 года назад +3

      Same. I’m usually shouting “drink it!” At the screen

  • @Andrey05070
    @Andrey05070 Год назад +23

    Flavor profile: searing pain, mega pencil, rotting goodness.

  • @jordyv.703
    @jordyv.703 Год назад +54

    Just in case you still wanna know, pencils are usually made out of cedar wood. The same wood type often used in euro pallets, decking, cupboards, etc... It's a great wood for building because it's decently strong, smells great and it's insect repellent. The disadvantage of the wood is that it needs to be treated for outdoor use quite often and it turns gray over time.

    • @thedillestpickle
      @thedillestpickle Год назад

      Yellow Cedar

    • @JohnDlugosz
      @JohnDlugosz Год назад +1

      Western Redceadar does not need to be treated and will last 60 to 90 years in applications such as exterior trimwork.

    • @laethe230
      @laethe230 Год назад +3

      I wonder if the coffee was stored in a cedar cabinet

  • @FedericoGrassi
    @FedericoGrassi 2 года назад +1693

    Hey, as a porteño (somebody from Buenos Aires), Peruvian coffee is and was rare, and expensive, specially back in the 1930s. And porteños most likely would have drunk that with milk. Can I make a suggestion? Maybe your technique is also a bit too modern. Maybe you should do a pre-war brew espresso, o a moka pot (Volturno down here, from the brand that made them popular) with a tiny bit of milk, would be more the profile expected of a coffee in Buenos Aires. Oh, and for you education, the Harrods shop closed down somewhere in the 1980s, the building is closed down, the owners basically living of the underground parking that is still in operations, as is a cafe in the opposite corner called Florida Garden.

    • @willinwoods
      @willinwoods 2 года назад +640

      I would think it is even harder finding _milk_ from the 1930s, though...

    • @dita.miramar
      @dita.miramar 2 года назад +37

      That's so insightful!! Would love to see James make a moka with some milk. Does that drink have a specific name similar to cafe au lait or latte in Buenos Aires?

    • @jameshoffmann
      @jameshoffmann  2 года назад +2080

      This is super interesting info! Also, please don't ask me to drink this coffee again.

    • @Fridelain
      @Fridelain 2 года назад +11

      I wonder what's left on the shop, did they clean out or is there still stuff from the 80's there?

    • @catrat343245
      @catrat343245 2 года назад

      @@jameshoffmann please drink it again.

  • @samhendriksen6272
    @samhendriksen6272 2 года назад +825

    "My brain couldn't cope with the pain, the searing pain of liquid wood." Pure poetry.

    • @etraudrod
      @etraudrod 2 года назад +40

      "The searing pain of liquid wood": a new math metal album

    • @akmalkarim4707
      @akmalkarim4707 Год назад +5

      I’m trying very hard not to see liquid wood as liquid of wood - but my brain refuses to see anything but innuendos

    • @whitewolf1477
      @whitewolf1477 Год назад

      lol is this the new smoke meat flavor

    • @Deathstorm501
      @Deathstorm501 Год назад +8

      @@akmalkarim4707 'Oh no, it's still coming.'

  • @calessel3139
    @calessel3139 Год назад +72

    I once made coffee from a bag that had been in my freezer about a decade. It tasted like liquid ash-tray.

    • @RaccoonHenry
      @RaccoonHenry 11 месяцев назад +2

      at least it had been in the freezer! I tried some coffee my mom "stored" for over 25 years, and by stored I mean it was in a plastic container under a cupboard. it was not good...

  • @nickhyatt3283
    @nickhyatt3283 2 года назад +10

    7:20
    A man going through all 5 stages of grief in 12 seconds.

  • @noplace3571
    @noplace3571 2 года назад +782

    As a historian, I’m a really big fan of the care James consistently shows for the things he uses from the past - both as objects of history and as consumables. He always approaches them from a place of respect.

    • @noahcole6622
      @noahcole6622 2 года назад +30

      Same. Just taking the time to interact with an archivist was a nice touch.

    • @bagasster8104
      @bagasster8104 2 года назад +2

      nahh he just a coffee masochist

    • @ASaxonAtHeart
      @ASaxonAtHeart 2 года назад +12

      I work in a museum and I agree totally, these videos are always my favourites.

    • @ASaxonAtHeart
      @ASaxonAtHeart 2 года назад +40

      @@BadEmpanadaLive Boo, that's a naff interpretation. "Historians shouldn't care about people caring about history" is a really very weird claim to make. You could make the case that as a technicality there is a difference between "history" and "material culture", but your apparent expectation that people in the field of history and heritage aren't invested in treating things from the past as in some way venerable seems really weird given that it is literally our job to make people care about things from the past. Zero stars.

    • @JasperJanssen
      @JasperJanssen 2 года назад +7

      @@ASaxonAtHeart I suppose it’s *an* interpretation of the word historian. Someone who deals specifically with words that are written down, nothing else matters - to the point where a historian would rather read a book than interview an available primary source or examine an extant object. It’s not like they’re one of those filthy archeologists, after all. (Note: this interpretation seems to be where the word ‘pre-historical’ comes from - no written sources, then there is no history)
      Luckily the modern interpretation of History is a little more expansive and inclusive.

  • @hardwareful
    @hardwareful 2 года назад +217

    "Harrods has an archivist."
    And I'm very impressed by that. A key source of frustration these days, corporate amnesia is a minor but no less inflammatory bane on our modern existence.

    • @daveprice5911
      @daveprice5911 2 года назад +22

      @@buttscratcher Nah, that's just a frustrated historian, a distinctly different breed

    • @PhosphorAlchemist
      @PhosphorAlchemist 2 года назад +16

      If any company were to maintain an archivist, Harrods is the one I'd most expect. A long history of patronage by fancy people (esp. British ones) means needing to be able to answer questions about the history of the company and its products either when someone shows up wanting more information on the treats their grandparents got them (and if similar is available today) or when the belongings of late Fancy Somebodies get appraised for property insurance or auction.

    • @crapstirrer
      @crapstirrer 2 года назад

      Are they a sub-department of marketing though?

    • @MTecs
      @MTecs 2 года назад

      @@crapstirrer either that or possibly a sub-department of Research and development? If Harrods has one

    • @samuell.foxton4177
      @samuell.foxton4177 2 года назад +4

      So do John Lewis, M&S (both of whom maintain company museums) and Sainsbury’s. I used the Sainsbury’s online archive to show and try and explain to someone a long discontinued coffee they used to sell

  • @youngmatt79
    @youngmatt79 Год назад +49

    As sophisticated as James' voice and explanations can be, his facial expressions are an entire language in and of themselves...

  • @picasso566
    @picasso566 Год назад +9

    I live in Tokyo, your reaction to the taste is exactly how I feel after a gulp of the cheap beans, over extracted, canned coffee that's all over the country here. They actually have a chart on the side emphasizing the bitterness.

  • @jaxmanf
    @jaxmanf 2 года назад +386

    Dendrologist here, that pencil wood is almost always incense cedar, usually California incense cedar (Calocedrus decurrens). As nasty as it tastes, incense cedar certainly sounds more appealing in a coffee than pencil wood!

    • @thatcherdrake6452
      @thatcherdrake6452 2 года назад

      What's the reason for the cedar? Is it for binding or pest repulsion?

    • @lachlanhoughton9501
      @lachlanhoughton9501 2 года назад

      Sounds like a much more pleasant tasting note than “pencil wood”! Key phrase being “sounds like”

    • @Rick_Hoppe
      @Rick_Hoppe 2 года назад +10

      Now remember, James didn’t say it tasted like cedar. He said it tasted like pencil shavings.... Which means, it tasted like a mixture of cedar and graphite. Graphite is the “lead” in a pencil that leaves a mark on the paper.

    • @jaxmanf
      @jaxmanf Год назад +1

      @@thatcherdrake6452 Believe it’s due to minimal splintering

  • @agwasp
    @agwasp 2 года назад +431

    James: I know you, I know what you’re thinking
    Me: no chance
    James: you’re thinking I did two roasts, and I’ve only brewed one
    Me: yep. He’s got me there. Turns out he knows exactly what I’m thinking. But I bet he won’t brew is as espresso…
    *cuts to shot of espresso*
    Me: James gets me.

    • @chris.chiutena
      @chris.chiutena 2 года назад +2

      🤣🤣🤣

    • @mikele7982
      @mikele7982 2 года назад +9

      He even dialed in the perfect shot timewise. :))))) DEDICATED

    • @stirfryjedi
      @stirfryjedi 2 года назад +2

      I thought he was going to roast samples and do a random sample giveaway with the remainder of the beans. Mildly disappointed lol.

    • @johntaylor4532
      @johntaylor4532 2 года назад +1

      Me: No, I’m thinking… will there ever be a boy born who can swim faster than a shark?

    • @RayneDr0ps
      @RayneDr0ps 2 года назад

      I died at that cut. LOL

  • @Danofstockport
    @Danofstockport 2 года назад +7

    "I was very excited the day when this package arrived, the idea of tasting this was really exciting......It's interesting... how that has changed..." ha ha ha ha comedy genius!!! Laughing out loud on my own at 1am 🙂

  • @damonbaartz255
    @damonbaartz255 Год назад +48

    As a tea drinker who doesn't like the taste of the coffees I've tried these facial expressions are relatable!

    • @ManWithNoShame
      @ManWithNoShame Год назад +3

      What are you dong here?

    • @kg-Whatthehelliseventhat
      @kg-Whatthehelliseventhat Год назад +3

      @Pawe łek Just talking to get attention. Some people were not hugged enough as kids.
      Anyone who starts a post, "as a..." irritates me because they use that phrase as validation. It would be more effective if they stated, "In my experience..."
      People need hugs as kids then most people need to get punched in the mouth at least 1 time as an adult. Forgive me, maybe I needed attention too. Lol
      Best wishes and great brews to you.

    • @damonbaartz255
      @damonbaartz255 Год назад +5

      @@ManWithNoShame I love the smell of coffee and I want to know the art of making coffee so that when I have guests in my house I can offer them the best possible coffee that I can make

    • @damonbaartz255
      @damonbaartz255 Год назад

      @@kg-Whatthehelliseventhat My apologies but the ‘As a’ phrase was the only one that seemed fitting in the sentence structure

    • @blakksheep736
      @blakksheep736 6 месяцев назад

      ​@@ManWithNoShame I'm in the same boat as OC and I'm just here because I enjoy the content. 😊

  • @jchodes
    @jchodes 2 года назад +190

    “Some of you watching are going to be stressing out that I’m drinking this coffee too fresh… I hope you think about that”…
    I proceed to die laughing.

    • @michellezuniga7297
      @michellezuniga7297 2 года назад +10

      I cannot believe how far I had to scroll before someone mentioned this. Made me burst out in laughter and watched the clip several times in a row. Thank you, James!!!

    • @blakksheep736
      @blakksheep736 6 месяцев назад

      Me too pffffffffft.

  • @timo7641
    @timo7641 2 года назад +629

    James tongue: ah yes another good sip of coffee
    James: today we're gonna drink 1930's coffee
    James tongue: ah bollocks here we go again

    • @StefanReich
      @StefanReich 2 года назад +8

      I love how his tongue is a sentient being but is eternally forced to accept whatever he puts in his mouth

    • @hatsuzuki_9610
      @hatsuzuki_9610 2 года назад

      also tongue :why it feels so wrong but feels so right

  • @sator_project
    @sator_project Год назад +64

    For James' safety, I hope no one ever finds coffee in the Chernobyl Exclusion Zone.

    • @1224chrisng
      @1224chrisng Год назад +3

      would have probably been pilfered by some poor Russian conscripsits digging trenches in the Red Forest

  • @cjxgraphics
    @cjxgraphics Год назад +10

    Watching your face go through the 5 stages of grief, and then going back for more, was not what I expected.
    Keep up the amazing video.

  • @Mantorp86
    @Mantorp86 2 года назад +92

    Like my 5yo daughter usualy says about some food: “It’s pretty good, it just makes me puke a little bit!”

  • @stephenbaime
    @stephenbaime 2 года назад +111

    The “Oh no oh no oh no oh no. That was a mistake. Um, that’s a lot. That’s a lot. That is… oh no, it’s still coming. Wow. Okay. My brain just couldn’t cope with the searing pain of liquid wood. It’s like… mega pencil” audio has great out of context potential

  • @maybud60
    @maybud60 Год назад +10

    I'm a coffee novice and don't begin to understand all the nuances, but James' videos are highly entertaining, amusing and - yes - sometimes educational. Excellent stuff 👍

  • @ArtingInMuhPJs
    @ArtingInMuhPJs 2 года назад +4

    I’ve just discovered this channel. Quickly realized I needed the origin story and have gone back to the beginning of the videos and will eventually get caught up to whatever present is when that happens. I just hopped onto RUclips to kill a minute and a rando espresso machine vid was heading up the list. I clicked, watched no more than 2 minutes, realized I’ve been permanently changed. No one can tell me about anything coffee except for James, ever again. And I hope to one day know as much as he knows in one pinky finger.
    If you ever happen to come across this Mr Hoffmann just know this- I bow to you Sir. Cheers! ☕️

  • @SirPieRoyal
    @SirPieRoyal 2 года назад +96

    I love how excited you sounded as you said „Maybe it‘s just nearly a kilo of mold“ as if that was an equally desirable outcome

    • @SeJoHu
      @SeJoHu 2 года назад +2

      If it had been a kilo of mold, would he have roasted, brewed, and drunk it?
      For science?

  • @BobMacNeal
    @BobMacNeal 2 года назад +92

    The only more amusing followup video I can imagine is re-labeling the Harrod's bag "Fresh Coffee" then convincing Brad Pitt to drink the exceedingly bitter brew from a manly mug labeled "Brad".

  • @distortion_plus
    @distortion_plus 2 года назад +5

    I do love Cafe De L’Ambre in Tokyo, although Sekiguchi-san passed away a few years ago. There was a much more limited number of super old beans on offer when I went last.

  • @Abigart69
    @Abigart69 Год назад +8

    What’s remarkable is it still probably tastes better than any coffee I’ve ever made

  • @meiliyinhua7486
    @meiliyinhua7486 2 года назад +167

    James: "It smells delightful like pencil shavings and peanuts"
    Me: "I hope it doesn't *taste* like that"
    the coffee: *tastes like that*

  • @mattswayne2849
    @mattswayne2849 2 года назад +231

    Ah yes, time to watch James drink more ancient coffee

    • @fdeyso
      @fdeyso 2 года назад +3

      Time to get in touch with the british museum 😅

    • @Netzlosdrahtwerk
      @Netzlosdrahtwerk 2 года назад +12

      "...this one in specific was sent to me by some ‘Lara Croft’ - _very_ interesting Glyphs on the package!"

    • @bahrululum7123
      @bahrululum7123 2 года назад

      Let's send him Pharaoh's balls and tell him these are coffee beans from ancient Egypt

    • @Civsuccess2
      @Civsuccess2 2 года назад

      James, I found some coffee from the pot next to the Egyptian mummy. Would you care to try that? Teste like pencil? Don't worry, the bean looks calcified. Perfectly okay 😊

  • @PearlsandRoses
    @PearlsandRoses Год назад +3

    His face went through so many expressions upon tasting it!😄😁

  • @brucetownsend691
    @brucetownsend691 Год назад +6

    Watching James can just make me happy. 😊

  • @killermelga
    @killermelga 2 года назад +36

    "Next, on British Guy With Cool Hair slowly poisons himself with very old stuff: crushing a fossilized dinosaur's internal remains that contain subatomic particles of prehistoric coffee and making a v60 out of it."
    It has quite the ring to it, in my opinion

    • @JROwensPhotos
      @JROwensPhotos 2 года назад +1

      What's the closest dinosaur analog of a civet?

    • @killermelga
      @killermelga 2 года назад +3

      @@JROwensPhotos A Civossaurus, _obviously_

    • @johnblack2927
      @johnblack2927 2 года назад

      Ring to it !! (Spits coffee out) I think James said that he wouldn't drink civet 💩 coffee again and as the annual production of same exceeds the "capacity" of the population of civets to produce it most of the Kopi Luwak is fake. If you want to know what semi digested coffee tastes like try eating some and "harvest" the cherries. They often find Roman or earlier "coprolite" in archeological digs.I wonder if a coffee eating proto Hoffman has any 💩 yet to be discovered.

    • @bennywebb
      @bennywebb 2 года назад

      I imagine pooing out coffee beans would give you a “saurus”.

  • @marcmakes1725
    @marcmakes1725 2 года назад +146

    The oils in the beans had to have gone rancid years and years ago. Then cook that rancid oil. I can actually kind of imagine the flavor, having tasted some other old rancid products.

    • @bryneleong6622
      @bryneleong6622 2 года назад

      Hmm are they oils in green beans?

    • @marcmakes1725
      @marcmakes1725 2 года назад +22

      @@bryneleong6622 It's not necessary obviously evident but all grains and seeds have various oils in them.

    • @saltyroe3179
      @saltyroe3179 Год назад +7

      Aging over many decades is like very slow roasting. The sugars and oils tend to cook off leaving mostly cellulose. Then you roast your wood pellets to further drive off anything not wood.
      If you have any left, try soaking the beans in distilled water for a week. Then roast them only slightly and see if there is any different flavor besides wood.

    • @dmitripogosian5084
      @dmitripogosian5084 Год назад

      Yep, not sure what he was hoping for

    • @KB4QAA
      @KB4QAA Год назад +1

      @@bryneleong6622 Do you think coffee companies ADD oil to coffee today? Of course the coffee beans have natural oils. You can see them in the pot floating on top.

  • @valkyrie1066
    @valkyrie1066 Год назад +3

    Better you than me. I'd be hesitant to toss out coffee at all.....Love it.....but that's some spectacularly old coffee! When the weight was much higher than printed I thought..... mold? Better pencil shavings than mold.

  • @moonbladem
    @moonbladem Год назад +4

    I just loved your reactions... made me laugh out loud!

  • @SpencerDonahue
    @SpencerDonahue 2 года назад +33

    "It's more than the pencil of the brew."
    Definitely a sentence that cannot possibly have been uttered before

  • @W650cultmember
    @W650cultmember 2 года назад +238

    We need a James Hoffmann X Steve1989MREInfo collab where James makes the finest possible "coffee instant type #" and has Steve get it out onto a tray.

    • @CptBilsn
      @CptBilsn 2 года назад +17

      Exactly, I also miss "No hiss" on the opening.

    • @andyoli75
      @andyoli75 2 года назад +24

      This was definitely a Steve1989 tasting. First, smell and try to analyze what time has done to the original. Next, a small sip determine if it is indeed consumable. Let any perceived nastiness wash over your senses to go in for a further drink. Finally, after description of the flavors, nopes the hell out of a truly disturbing cup of coffee.

    • @rsutherland76
      @rsutherland76 2 года назад +4

      This really needs to happen!

    • @S.Parrow
      @S.Parrow Год назад +8

      "Nice"

    • @karlkhansen
      @karlkhansen Год назад +3

      James could have used a tray... beans everywhere when he opened that tsk tsk

  • @christianmichael4020
    @christianmichael4020 Год назад +4

    My dad has the exact same model of hand crank pencil sharpener I used in elementary, middle, high school (American) bolted next to the door to the shop in my basement. I know what you mean, especially when I have to empty the shavings. Gotta say, it works well, unlike the ones that you often find on their final leg in schools.

  • @genericgymvlogsph9739
    @genericgymvlogsph9739 Год назад +3

    6:06 Why you gotta call me out like that bro 🤣

  • @OctavMandru
    @OctavMandru 2 года назад +55

    I almost peed my pants laughing seeing James in pain; why do we enjoy so much seeing James in pain?
    Is a British man in pain more funny? Is James funnier when in pain?
    Existential questions...
    Thank you James for taking one for the team, we love you

    • @kimhanh96
      @kimhanh96 2 года назад +6

      James trying so hard to retaining his posh' composure while clearly swirling in discomfort is what did it to me lol

    • @MustafaAlmosawi
      @MustafaAlmosawi 2 года назад +2

      The funniest beat must have been when he thought the pain was over, but like a savage chili pepper the awful flavor continued to linger and grow. Delightful seeing him striving to maintain his British reserve and composure under that awfulness.

  • @Andrea-ps8ov
    @Andrea-ps8ov 2 года назад +41

    imagine being one of those coffee seeds, being forgotten in a bag for 90 years, brought to the future and brewed with fancy equipment, captured in a video that would be watched by millions of people

    • @AubreyBarnard
      @AubreyBarnard 2 года назад +3

      [in erudite Attenborough style] The most famous coffee seeds ever. Even the outcasts got air time.

    • @AtigernamedMarco
      @AtigernamedMarco 2 года назад +7

      And being told you taste like bitter pencil wood! "I should have stayed in the bag." >:(

    • @rfdc
      @rfdc 2 года назад

      haha exactly! finally, after 90 years you are going to fulfill your life purpose in front of millions! and you ended up tasting like pencil

    • @alexanderg1935
      @alexanderg1935 Год назад

      Anthropomorphizing a 90 year old coffee bean... okay then.

  • @electropocalypse5877
    @electropocalypse5877 Год назад

    James is such a great coffee aficionado. This little history lessons makes me wish I could go back in time and see the way people brewed coffee. It was more tedious to roast and grind coffee around the early 20th century yet having freshly roasted coffee everyday would be a dream to me. I also love the simplicity and minimalism of hand grinders. Our predecessors truly gave us fantastic inventions.

  • @noelahg79
    @noelahg79 Год назад +2

    THAT IS A LOT.
    Never change, you're awesome!

  • @Benni-rp9or
    @Benni-rp9or 2 года назад +89

    You know, you could have developed those notes of cedar and hickory even more had you let the coffee rest a couple years after roasting

    • @chaos.corner
      @chaos.corner Год назад +19

      Probably a mistake using freshly drawn water. Should have collected some from a stagnant pond.

  • @JBothell_KF0IVQ
    @JBothell_KF0IVQ 2 года назад +85

    "its more than the pencil of the brew" - really interesting to know that it was common to buy green coffee for home. Could we see some "roasting from home" series?

    • @beefcakesensei
      @beefcakesensei 2 года назад +6

      Yes, we need a home roasting series!

    • @Girvo747
      @Girvo747 2 года назад +1

      Air popper roasting series, let’s goooo

  • @randominternetscientist6450
    @randominternetscientist6450 Год назад +6

    Would *love* a chemical lab analysis of the compounds in the brewed coffee to know what that bitterness is coming from (and whether James has long to live 😅)

  • @sandraromero6831
    @sandraromero6831 2 месяца назад

    I’m spanish and it’s my native language. I have to say that I am absolutely baffled by the way he pronounced “comestibles” at 1:16 specially “bles” not a lot of foreigners manage to say this so naturally.
    Although I’m new to the channel so maybe he has been speaking Spanish for a while, but it’s still very impressive!
    Also thank you James for all your videos, I love the way you speak it’s very soothing and elegant, and the way you observe and analyze everything, makes it feel very pleasant to watch your videos.

  • @beamdriver5
    @beamdriver5 2 года назад +143

    This was a lot of fun. James' bitter tasting faces are the best.
    Thank you for being willing to suffer for our enjoyment.

  • @celstark
    @celstark 2 года назад +20

    This is James at his most James and absolute best! “Oh no, it’s still coming!” 🤣

  • @thomashughes_teh
    @thomashughes_teh Год назад +1

    I had some "coffee rings" that were about twenty years old. They were from an unopened package and an opened package. They were pre packed in percolator ready ring filters. I broke them open and worked a cone pour over on them. They took some getting used to , but after the second batch I started looking forward to it and lamented when it was all gone. Definitely woody, cork like, with a hot attic aroma and dusty remnant of coffee flavor. The unopened had more depth and the opened was more watery tasting at the same specs.

  • @ochlokrat
    @ochlokrat 2 месяца назад

    I watched quite a few coffee channels over the years, your's is by far the most balanced, objective, well researched and most funny to watch! Your channel is my personal gold standard for *all* youtube channels! And I thank you, that - in this particular case - you took such a fierce position, it shows your integrity of character. I pull my hat!

  • @dexson5831
    @dexson5831 2 года назад +25

    Unpretentious : Smells like peanuts and pencil shavings
    Pretentious : It smells nutty & a littlebit of woodiness

  • @SpenserLi
    @SpenserLi 2 года назад +31

    Just in case you’re curious - pencil wood are made of some sort of soft wood, usually cedar, pressure cooked in wax, so they are soft enough to shave.

  • @abiggs
    @abiggs Год назад +2

    Your facial expressions when drinking are priceless. Laughed so hard. 😂

  • @CityKanin
    @CityKanin Год назад +5

    As an archaeologist, this really tickled me the right way! :D

  • @debbihobson6954
    @debbihobson6954 2 года назад +36

    “The bitterness up front freaks me out” **goes in for more**
    😂😂😂
    The journey James’ face took on that first sip was an epic voyage of discovery 😂😂😂

  • @thecatofnineswords
    @thecatofnineswords 2 года назад +26

    @7:30, I'm impressed. You're giving Ray Chen a run for his money with the facial expressions!
    btw - pencil wood is Western Red Cedar.
    It's a lovely soft wood, and the smell is very distinctive.

    • @feedbackzaloop
      @feedbackzaloop 2 года назад

      Distinctively bitter too, should you want to chew on it

  • @Time4Technology
    @Time4Technology Год назад

    Thank you for sharing this experience!

  • @petermconnolly
    @petermconnolly 2 года назад

    You are a very brave person! Hilarious viewing, especially some of the faces you pulled! Great viewing. I was hooked.

  • @cardboardbard
    @cardboardbard 2 года назад +15

    “It’s too fresh.”
    “It’s 80-90 years old, is there such a thing?”

  • @CourtneyVarner
    @CourtneyVarner 2 года назад +20

    This madman went in twice on both drinks. Absolute legend.

  • @BsKing001
    @BsKing001 Год назад +2

    I don't know why... but watching James drink bad tasting stuff brings me so much joy!

  • @DrewPera
    @DrewPera Год назад +1

    I'm super late, but you are a brave, brave man. Kudos for making these videos.

  • @Dazt4r
    @Dazt4r 2 года назад +61

    I wonder if he'd be willing to do something on Coffee Instant Type II, straight from a 40s ration, Steve1989 goes on about how good it is all the damn time, It'd be interesting to see what James thinks of it.

    • @hillogical
      @hillogical 2 года назад +3

      Better be instant Type II, though

    • @alandmoore4306
      @alandmoore4306 2 года назад +12

      I would love to see a James Hoffman / Steve1989 team up. Steve introducing James to the wonderful world of antique MRE coffee packets would be prime youtube content.

    • @TheErador
      @TheErador 2 года назад +3

      I believe it would be....Nice!

    • @JeepWranglerIslander
      @JeepWranglerIslander 2 года назад +1

      I had a coffee instant type 2 the other day. It is actually surprisingly good stuff!

  • @jacobhaynes578
    @jacobhaynes578 2 года назад +10

    What's amazing is that James now has enough of these videos for a series on "Drinking Old Coffee"

  • @jobopening5085
    @jobopening5085 Год назад

    I appreciate your humor. Every video of yours that I have watched was informative. I really liked this one. ;-)

  • @HalSamuel
    @HalSamuel Год назад +1

    “It’s more than the pencil of the brew”. - James Hoffman

  • @ExtremeBirdTypography
    @ExtremeBirdTypography 2 года назад +29

    I'm always ready to watch James suffer for our -entertainment- education. Love you!

  • @zxb995511
    @zxb995511 2 года назад +65

    With all these episodes of old coffee drinking James has done over the years, he has me wondering what is the oldest coffee that still retains a decent taste? 20 years old vacuum sealed? 10 years maybe? it would be interesting to see how well a coffee from the 90s would hold up.

    • @heidelbergaren5054
      @heidelbergaren5054 2 года назад +6

      Well, I still sample my 5year old Nespresso special edition coffee and concluded that packaging is a very important factor - more so than storage and time

    • @edwardtan1354
      @edwardtan1354 2 года назад +7

      @@heidelbergaren5054 as steve1989 would attest storage is also a major factor on top of packaging if the packaging was punctured then storing it in a very dry condition can still make the coffee be enjoyable

    • @corwinblack4072
      @corwinblack4072 2 года назад +3

      Frozen beans last long time. But its newer thing, so max like 5-10 years I guess. Nitro/gas packed might last long time too. I think I have can of 4 yrs old now. Depends on temp too.

    • @jesmiscellaneous8938
      @jesmiscellaneous8938 2 года назад +1

      I want an episode of this 😂

    • @allTkindaTstuff
      @allTkindaTstuff Год назад +1

      It's all about the oils going rancid, don't know how you could stop that

  • @hexagenic
    @hexagenic 2 года назад +1

    These kind of episodes remind me so much of Iroh finding a suspicious plant, brewing it, and drinking it as tea.

  • @seeingeyegod
    @seeingeyegod Год назад

    Funny about the crank pencil sharpener. That was always a special treat to use for some reason. You'd be sitting there willing your pencil to become blunt just so you could walk up and use it, slowly cranky away, inhaling the pencil sharpener odors, standing in a position of power over your peers who would look over at you jealously, wishing their pencils would be dull enough to need to use the magical grinder. On an entirely different subject, I wonder if drinking lots of coffee gives one that sort of David Attenborough voice James seems to have, or if it's just a coincidence.

  • @KNURKonesur
    @KNURKonesur 2 года назад +69

    Give it a couple months and James will find a coffee from the XIX century to drink.

    • @imadethis9949
      @imadethis9949 2 года назад +5

      Next video he’s going to team up with a scientist to bring back an extinct coffee plant from the Permian era

    • @danielaguiar7756
      @danielaguiar7756 2 года назад

      Get him to collab with Steve MRE. There might be some coffee from those super old rations

  • @jamesjross
    @jamesjross 2 года назад +10

    This is so weird. I JUST found out maybe last week that Harrods had a branch in Argentina. I was watching a documentary about something entirely different. So for this to be on now is such an odd coincidence.

  • @nicolaywoods7334
    @nicolaywoods7334 Год назад +1

    My God I love this channel. Dude is hypnotizing in his.....well everything.

  • @nurikocaaliogullari6025
    @nurikocaaliogullari6025 2 года назад

    This is the 10th video that I watch through the day. I think this guy hypnotized me and once again revealed my passion for coffee.

  • @CoffeeReviews
    @CoffeeReviews 2 года назад +6

    Absolutely lost it when he said "The hot new favorite, Eugenioides, that....no one really knows how to pronounce" 😂😂

  • @rcallahan2009
    @rcallahan2009 2 года назад +16

    James doing his own version of the Kombucha girl reaction is excellent

  • @Neva9999
    @Neva9999 Год назад

    Your a trooper for this! Fun video

  • @JaredPitchford
    @JaredPitchford Год назад +1

    This made me laugh so much during the taste testing. Great video.

  • @Ruth-tu9mu
    @Ruth-tu9mu 2 года назад +19

    I'm am archivist, and thus I'm delighted to hear that you got help from Harrod's archivist! It's so cool that they were able to help you trace this coffee's provenance. I hope you sent them a link to your video!

  • @speaknup8009
    @speaknup8009 2 года назад +5

    A brave man to have tasted this coffee without having a spittoon nearby (or foolish - it seems that sometimes there's a fine line between these two adjectives).

  • @avirubinchik
    @avirubinchik 2 года назад

    James, thumbs up!! a joy to watch!

  • @kitchentroll5868
    @kitchentroll5868 2 года назад +1

    After the death of my great great grandfather in 1980, who notably hated coffee, we discovered in the pantry a pristine, sealed tin of roasted whole-bean coffee that had most likely been purchased by my great great grandmother at some unknown time before her death in 1961. The brand was unfamiliar to us, U.H.G , later shown to be an abbreviation for United Home Grocer. There had never been a UHG branded store in the region as far any one then living could recall, but there had been an IGA (Independent Grocers Alliance) store until about 1970, so it may have originated from there. Long story short, the tin went unopened, passing first to my grandmother, then my mother, then to me.
    During the lock-down when people were panic-buying everything, I ran short of coffee and was some time before I dared to try the - now - roughly 60-year old coffee. I said to myself, "How bad can it be? You've drank instant decaf from Aldi! Surely, it can't be worse than that." I was soon to find out just how bad whole-bean coffee can be.
    Opening the can, there was no sign of rust, mold, mildew - all good signs. However, there was no sign of distinctly coffee aroma. The beans looked faded, vaguely powder-coated, smelled faintly woody, like cedar garden mulch. Nothing alarming, but nothing too promising either. Nothing prepared me for the bitterness of this when brewed. It was like being struck physically, followed rapidly by a sort of acrid, distinctly mushroomy taste that over-stayed its welcome for some minutes. To say it barked like a rabid dog at me from the cup is only a mild overstatement.

    • @kwkw5711
      @kwkw5711 2 года назад +1

      Thanks for laugh about rabid dog in cup

  • @nielsbosmobile
    @nielsbosmobile 2 года назад +7

    "It is mega pencil!" 😂. I know this makes me a terrible person, but there is something so satisfying about seeing James suffer.

  • @vernonator63
    @vernonator63 2 года назад +9

    This has GOT to be your most entertaining video to date....just your facial expressions as you tasted it were worth the price of admission!!!

  • @feynthefallen
    @feynthefallen Год назад +1

    Oh my. I'm not by any means a coffe afficionado (never understood how something that smells so wonderful could taste so foul), but I just love the faces you make as you taste coffee.

  • @Earthstar_Review
    @Earthstar_Review 3 месяца назад

    In the USA, they use Calocedrus decurrens (Western Incense Cedar) for pencils, one of my favorite trees.

  • @thefoolishhiker3103
    @thefoolishhiker3103 2 года назад +4

    I love that you are willing to drink these really old coffees and giving us these tasing notes.

  • @RGS61
    @RGS61 2 года назад +51

    Would have interesting, if possible, for the beans to have been analyzed in a lab .. to find out their chemical composition and hypothesize about what occurred that led to their current state .. Presumably the enormous increase in weight was due to moisture intake? But if so, why didn't any form of secondary fermentation take place? It was surprising, apart from their color, in what good condition the beans were in .. and also the packaging, in terms of leakage of oils or emission of other chemicals and/or gasses over time .. Sensual analysis is fine .. But next time, more science please!

    • @michaelandersen7535
      @michaelandersen7535 2 года назад +7

      Strongly agree, let's get this coffee to some viewer's lab!

    • @pablo89212009
      @pablo89212009 Год назад +10

      I really doubt it absorved a kilogram of water from its surroundings, it's far more likely that it originally said 1 1/4 kilos and the first 1 got erased over time, or there was a mistake when printing the weight

    • @xavierdupont5772
      @xavierdupont5772 Год назад

      i think that the bitter compound taste is due to secondary fermentation creating bad tasting byproducts. it's honestly a bit scary. not sure that it was food safe.

    • @Shrimp0kUgel
      @Shrimp0kUgel Год назад +2

      @@pablo89212009 or maybe did they mean the weight after it being roasted? But then again, I can't imagine it losing that much weight after roasting.

    • @grahamparks1645
      @grahamparks1645 Год назад

      Yes more importantly what types of coffee plants were used & to track down fresh beans from a nearest relative plant. Plants that might hail from some of the same fields as the originals could be interesting. In an effort to see if fresh beans of the same type from the same place are any good.

  • @Rem-Union
    @Rem-Union 2 месяца назад

    Your reactions in these videos is really what sells it for me haha. I have always been interested in coffee, and my first real job was in a coffee shop years ago.

  • @andysolorio5682
    @andysolorio5682 2 года назад

    Haha this was fantastic to watch !!!