Revenue Management - EMSRb - Part 4

The Expected Marginal Seat Revenue heuristic is the most widely optimization model used in airline revenue management.

[@RickZeniRMVideos]

Thanks for the comments. I didn't save the excel sheets I used but you can create them rather easily by following the videos. Rick

[@MrLeboo]

Thank you for your reply. Do you also have any advice/videos on how to forecast passengers numbers on flights?

[@raulibanez1715]

Thank you very much, your videos where really useful for me!

[@cnoack92]

Your video was very helpful to understand and make examples properly

[@09BeBeam]

Thanks for your video. I watched all from the littlewood's model :)

[@09BeBeam]

One question about the formula. Why didn't you use the [inverse of 1 - Low fare/High fare ] to calculate the protection level?

[@RickZeniRMVideos]

The expected value of the High Fare must be included in the calculation.

[@zohsa7145]

Thank you Sir for doing these valuable video series. my question:In EMSRb calculation how did you assign theta 90 on first value? please explain. thank you!

[@MrLeboo]

I like your videos! Is there any excel templates available to perform these calculations?

[@xiaochencai3062]

Hi, thanks so much for the video. it's a great help. I am a MBA student in Embry riddle. i am taking airline management for the first semester, I am terrible at math so it is seriously a pain in the neck. But after watching your video i feel i start geting a hang of it. Could you talk about fleet assignment and a model full of zero and one?

[@vifironomo7941]

Thanks a lot, it is very helpful. Do you have lectures on Fleet Planning

[@RickZeniRMVideos]

Thanks for watching. I haven't done any fleet planning videos. Agifors.org is a good source for conference presentations/paper where you might look.