Hello Justine. Thank you very much for all this information. There are many brands that personally I would like to know more about like "Camaieu", "Cache-cache" or "Marks and Spencer". I try for the time being to buy only clothes that are made by natural materials and after washing them (those that come from Camaieu) they smell badly even if the materials are natural. So maybe, it is the dye I don't know. Any ideas? Thank you very much!
I'm from Indonesia, from the city of Bandung in West Java. There's a river south of my city called Citarum. Yes, it's the same river that have garnered a lot attention because of it's pollution. THE MOST POLLUTED RIVER ON EARTH. It's so polluted because of the numerous garments and chemical factories around it. And guess who those factories are making clothes for : H&M! Thank you for calling them out Justine 🙏🙏🙏.
IKR. I hate it when orang Indo dijadikan budak2 perusahaan2 termasuk Nike, Michael Kors juga kayakya cheap labor semua itu. Pemerintah kita engga tegas karena mereka juga mana peduli menurutku. Sebab, kita akan tetap tertindas bagaimanapun juga. Udah gitu orang Indo ini sangat tidak bangga dengan produk2 lokal dan hanya mau "branded stuff" padahal buatan lokal juga kualitas bagus dan lebih ramah lingkungan. Dulu kan kaos distro menjamur banget dan barang2 distro menjamur tapi sejak mall dan brand2 import itu makin menjamur orang2 semakin gengsi :( sorry no english hehe
So sorry that this is happening. Your government should thoughen regulations, and take a look at possible corruption. In my country, this is the root issue.
As a professional in environmental management, I see greenwashing in every industry and we desperately need to talk about it. Thank you so so much for addressing this issue and in such a clear and comprehensive way. It shows that there is so much knowledge, research and heart put into this video and it makes such a valuable piece of information. You are amazing Justine!
I did go over the intro way to fast: yes, greenwashing is in full swing in fashion but it is indeed, by far, not the only industry where it's happening...
Oh yes. This is the feel good corner. These workers in third world countries need their jobs to feed themselves & their families. Take their jobs away from them and they have nothing. They will never be paid more - when wages go up, their jobs will be redundant. They will have nothing. But so long as you people from first world countries feel happy with yourselves, that's what's important. Very sad.
@@Nadia..J I’m from a third world country myself and I don’t agree with you one bit. It is not impossible for people to have a proper salary and a dignified life. Also, we are not just talking about low salaries, we are talking about child labour and slavery. Nothing in the world justifies child labour and slavery. Nothing.
The worst greenwashing has been happening in_government_recycling programs in 1st world countries lying to the households that their plastic waste that they put in their recycling bins for collections are being recycled but in reality they were shipped to China in the past, and more recently shipped to other 3rd world countries to be incinerated after China banned the importation of plastic waste from 1st world countries. These public officials lie to the public to make them feel good about taking care of the environment.
@@mahivivazqueztarducci8780 Which third world country are you from Mahivi? What you have stated is only blanket info that can be obtained anywhere. I would like to ask you first hand questions. Then I will share my experience in twc.
@@stephaniecaza9636 I am size 10-12. I am able to find clothes that fit me in Good will and some local neighborhood thrift shops but I agree the normal girly outfits are very hard to find on thrift shops for bigger sizes.
I am glad that i live in Indonesia so that i never ever in my entire life buy clothes coming from those brands.. The majority of my clothes are hand made by local dressmaker, or i buy it from local brand in my local city shop which i know they made it by themselves or their staff.. Thank you for sharing Justine..
Agree! Am from msia and basically most of the material i bought from Jakarta. Good quality and affordable. Some of my garment are stitched in Jakarta as well. Good workmanship 😉
I wish I had access to a local dressmaker so much. I live in Australia we've totally lost that tradition, instead we're drowning in cheap and unethical chain stores...
The biggest change I’ve made is to opt out. I know who and where my clothes were made because it’s me in my house. My needles and thread are made in Germany and France, my fabric in the US, Italy, or France, etc. I print my patterns out and buy mostly from independent pattern makers. I highly recommend it. My clothes fit me because I make them for me. I don’t have to rely on spandex to be comfortable.
I've started knitting and sewing my own clothes as well as mending them. I use second hand material or seconds quality fabric from in country fabric mills
I love that you mention not needing spandex to be comfortable. It's in nearly every garment now, even by brands considered the most sustainable, and even in GOTS certified fabrics....because the certification allows up to a certain percentage of spandex. What most people don't know is how spandex is made and from what raw materials. It's a petroleum based synthetic that doesn't break down. The good news is that there are R&D teams in the fabric industry developing new alternatives, such as using a percentage of recycled spandex (not great, but better than from new raw materials) and from bio oils (which will still create new long-term issues, if we don't curb our collective appetite for over-consumption).
@@sheleia66 One of the reasons I started sewing for myself was to get away from plastic fibers that don’t breathe! There’s a lot of reasons to give man-made fibers the boot for everyday wear even if you’re just thinking about aesthetics in the right now moment.
It is fascinating. Halfway through this video I got interrupted by Mango add on how "sustainable" they are now and planning to be in the future. They are listening, Justine :)
If you are truly care about these things, it is virtually impossible to shop; not only clothes but cosmetics, cleaning products, food. Everything we consume actually a horrible burden on someone we don't know. As for clothes, -since second hand shopping is very complicated and suboptimal for me here in Turkey, I have decided to buy the most ethical fabric I can find and have a few pieces made for me at a local workshop. There are very few brands in Turkey which are open about their process. Thank you for the video, I am sure it will open someone's eyes and it is important!
There's no ethical consumption under capitalism unfortunately, in mass production and distribution (also of materials) there will always be someone who will abuse others to get more profits, it's a broken system
@@biancacamillagambrioli5830 I couldn't agree more. I understand the value of "doing your best" on a personal level but as a society, we should really rethink the whole system.
This is real public service you are doing, Justine. We have a long way to go in terms of consummer literacy. I hope you don't mind if I show and discuss this video with my teenage students. I think it can raise their awareness to a lot of issues in fashion industry. I just want to add a big 'Thank you'!
As a professional communicator, I know about the art of saying a lot while saying very little, or even nothing. Thank you for turning this sharp lens on the fashion industry. With all of us being far more environmentally aware, I think brands are finding a way to cash in on that growing consciousness while making little real change. You are fabulous for increasing awareness on what we need to pay more attention to!
I am from Bangladesh and I have seen the consequences of Rana Plaza accident when it took place. I came to study Urbanism in Belgium and I have not met anyone who has a clue of what is happening to country like Bangladesh. Homesickness is one thing but the fact that my country doesn't even exist in these people's mind was very disheartening. I told myself- we were colonized with guns and swords for so long and now we are colonized in a "sustainable way" and the worst part is NOBODY KNOWS OR CARES! I have always followed your channel because I love your wisdom and authenticity and this is the first time your video made me tearful. Thank you so much for telling the truth Justine!
Thank YOU for sharing your feelings & opinion here. I'm only speaking based on my research, so for me it's important to know that what I understand really reflects your experience there 💛
I wasn't aware of the term 'greenwashing' until I watched this video. I'm so proud of you for calling them out. You are the kind of content creator people should look up to rather than the ones who upload hauls of such brands and promoting careless consumerism. Lots of love from India🙏
The thing I love about Justine is that she's frank and genuine about what she knows. She's not trying to stir the pot for views or step on brands to bolster her own - she just wants people to know that the fashion industry can be dishonest and she's helping people to be more aware of how. It's really hard to fake sincerity and you can tell by watching her that she cares about not just fashion - but how the people who make the fabric and clothes are treated in the industry.
Just listened to an ad for h and m conscious collection on a very popular podcast I love. It is infuriating to me as it's so slick and deceptive and not questioned. It lets people off the hook a bit allowing them to carry on buying fast fashion and feel better about It, if you don't look below the surface. Thanks for doing this Justine It makes me cry inside too.
I'm cutting out my own blouse as I'm watching this and so happy that I can make my own clothes. Sourcing ethical fabric is difficult sometimes but I do my best!
I am from India and I remember seeing ads from H&M like 15 days ago... Thanks to the awareness I have due to this channel that I know what goes in the background. Here in India H&M is trying to be a premium brand of sorts not the same positioning as in the west....
She's one smart cookie. Funny enough I started watching her because I loved her voice and her beauty but have learned much from her about style. I love her!❣️
Thank you so much for sharing this! It is all a facade. They do not really care about sustainability or other people. IKEA is guilty of the same thing.
Years ago, I made an agreement with someone that I would not buy anything from China due to their practices. Except for electronics, I’ve been able to this. Besides saving me loads of money, I’ve decreased my consumerism. I’ve learned to live with less clothes and thanks to you Justine, have shopped very wisely, paying a fair price for well made clothes that will last a lifetime. Sometimes I see something online that is attractive and would fit my needs, but asking where they are made and from what fabrics and where those fabrics are made is sometimes difficult. I make the assumption that if this info is not readily available, then it’s not for me. Thanks for making me aware of these practices.
Here is what I can tell as a resident of a indian region that has been facing drought for past 5+ yrs because of over production of cotton. Organic cotton takes more water resources to produce than regular! What you need to is reduce consumption of cotton! Neither is sustainable for anybody.
@@tomjones2157 currently the advisory is to go back to traditional farming methods like crop cycles if you have a cotton crop cycle allow the land to breathe and up its fertilization in next sorgum crop cycle. This will also reduce strain on water resources as it is very difficult to supply water all year round for cotton. Neighboring hilly areas get enough rain that can be transported to allow alternative crop cycles. Farmers ended up growing only cotton to meet demands and in hope of earning large sums which never happened. Alternative food crop cycles can help the farmer and locals with food sources too.
I've seen their "eco" commercials everywhere and somehow it didn't ring true because they're known for being money grubbing fast fashion brands. So glad you looked into this.
Same as sea food false labels , watch Seaspiracy on Netflix. Thanks for sharing Justine 🌺🌸🌼🌻 H&M’s conscious only means using less water 💦 so less cotton and more synthetic fabrics . Since Primark landed on our high st , H&M’s quality dropped and M&S, I frequently get holes in my clothes now and feel sweaty and fabric is cheap with an acrylic sheen fabric . I’ve never seen primark advertising.
Seaspiracy has one big problem -doesn’t tackle the buyers of illegal/unethical fishing (mostly food industry). Those are the real drivers behind the crisis, but no government dares regulate them. 😐
Thank you so much for making a video on greenwashing! I knew very little about the concept before watching your video and didn't realize all these marketing tactics fast fashion companies use. This is content that a lot more people need to see to know what sort of questions they need to ask before making purchases. Keep up the great work!!!
I was not aware of this but thank you for bringing this to my attention. I have for the last few years buying my clothes primarily from 2nd hand shops, especially my jeans. I will definitely be paying more attention to my labels from here on out!
I cry every time i see a video like this. It males me so sad! Thank you for this work of raising awareness, si necessary!! I stopped buying fast fashion since the first video i watch on your channel and been checking labels since then. 🤗
I do love shopping for clothes that last forever and I like H&M. I can't afford higher prices in other brands. I find lots of basic clothes in H&M and all the stuff I bought there have served me for at least 3 years. I had a pair of H&M slip on which I bought at about 15$ on sale and I wore them almost every day through all seasons in 3 years until they worn out. It's good to learn from your videos, Justine. However I would like to share my experience and perspective.
It’s true , I buy cheap clothes, and use them a lot, and can wear for more of tree years, and It finish when they are very old, and broken. I have clothes of higher price, and it’s not different. The idea it’s use it not changing because it’s cheap ♥️🙏
Hi Justine, could you please do a video where you are mentioning some brands that are „safe“? I don‘t know who to trust and where to buy my clothes in the future without going bankrupt 😂
This is such an important topic that everyone should understand! It is extremely frustrating for all these companies to be greenwashing. I hope more and more industry leaders and influencers like you are calling them out!
I am grew up in the 1970's in the US and was taught how to make my own clothes. Now it is hard to find fabric or patterns for home sewing. Thanks, Justine for the insightful video.
Most of H&M’s “sustainable” garments are made of partly (like 40%) recycled polyester, not for me! I do shop at H&M because I can’t afford higher quality. I thought their textile recycling program as good, but they used the pandemic as an excuse to cancel it, and to extend their delivery times to 6-8 weeks!
@@IracebethLovett Yes and no. Some SH stores are just as pricey as first hands stores. It depends on many things of course. I saw a FF dress in a SH shop yesterday, being sold for as much as it would in the brand-store it came from.
It was after scandal that they dump them in African countries so that only 10% are used. Why not send them to poor countries with strong winters like Ukraine at least they would make someone warm and those with holes would be good fuel (provided they are not made out of synthetic fibres).
Yes, Justine, we are missing info about the H&M conscious collection. The company is realising twice per year special Conscious collection out of their constant conscious collection, from there is the misunderstanding. But beside that mistake that mislead you, you're pretty much right about the green washing
When you talked about primark I understood : ... jeans for 50€ I thought: wow that’s actually a high price for primark and then you showed the picture and I noticed I understood it wrong and it’s actually 15€ I gasped, and i hate that so much people are tricked by the claim sustainable
The sad thing: despite the increase in awareness of where clothing and fabrics come from and/or how they are made, the majority of individuals want cheap goods so that they can have many of those cheap goods. Recently I was in a fairly upscale department store and noticed (I've noticed for many many years now) the decline in the quality of fabrics used in the garment making process. I wish individuals would be happy with better quality items even to the sacrifice of quantity. Thank you for your ambassadorship, keeping us informed of these very important issues.
Hi Justine, I am so hapy to see someone that knows her business speak up about these practices. I was always quite ''surprised'' ( in a weird way, you know) to see that brands like Primark could suddenly be sustainable/concious. It just didn't seem to fit with my idea of what they stand for. It made me say: oh if they have a sustainable collection, why would I look at other parts of their collection anyway. Because I know it would be the ''bad stuff''.(which it all is of course) I am happy you bring your experstise to the table and reach people to wake up about this. I sew a lot of my own clothes and love to switch clothes with friends. I also shop at thrift shops. So we are getting a little bit closer to actual sustainability :D
I have been aware of greenwashing for about a decade now, and it's always infuriating to continue seeing it, especially on fast fashion brands. I always appreciate your research and the updates year over year on how these brands misbehave to get our money. Thank you!
Hi Justine, thank you for the great work on raising awarene among consumers and using your platform for a good cause, there is never enough resources on markets regulations and deceiving claims used in advertising.
Hi Justine, Thank you for creating this awareness - on ethical fashion, green washing and how to be mindful about our own attitudes towards these brands. Each one of us can make a small difference. Totally appreciate your courage and efforts into the research done on these topics. Please continue the good work and create more content. Lots of best wishes
This video is amazing Justine. Another thing that comoanies do is use relative numbers instead of absolutes. For example "we have reduced CO2 emissions by 15%" : 15% of what?! If the baseline number of emissions is massive, then the imoact is still massive after reducing it by 15%. (I work in risk and evidence communication!)
So glad that you’re highlighting this topic. It’s so easy to become complacent and want to feel comfortable. But it’s so important that we consumers need to continue to educate ourselves and to read between the lines! Thank you!
I am so glad you talk about the damage fast garment does to the environment! Thank you! We consume so much clothes, I always wondered how does prices were possible and after a little (very little) research crossed out stores like the old Forever 21, H & M and Zara go
Thank you, Justine, I will check the links over the weekend. You do for fashion workers more than any others. All the sudden, all stores in London -clothes, food and cosmetics- have become eco- and workers friendly. Difficult to believe in this. But I am so happy that you raise the awareness on RUclips. A lot of other positive things are coming, in some way related to what you do- London Wegeterian Week and UN Ocean Days. I am so happy to take some part in them. One more thing, yesterday, after work, I saw the notice from Royal Mail that the shirt I bought on your website is ready to be picked up. I will do it on Saturday morning. Thank you!!
thanks so much for sharing!!! I spent last week (Earth Week and Fashion Revolution Week) spreading awareness through my social medias. Many friends sent me messages saying they did Not know about this! 🙏💪 Educating people is the first step Thank you!!💜
Great video Justine! As a fashion designer myself, I've worked for fast fashion brands and this is necessary. Thank you for sharing all this valuable information with the world. It's crucial we, as fashion designers, inform others about this issue. Thank you for your amazing work
I have tried to buy more and more sustainable fashion and making a lot of my clothes myself. The biggest problem have been finding good stockings.... i used to buy only fast fashion... and they have gotten so bad.... breaking after the first use... But i have finally found good stockings that are also made from recycled materials! Made in Europe. They are more expensive but I have had a pair for a year without a tear!! I am so happy that I can finally wear stockings without so much guilt! It's Swedishstockings, just bought more. I hope they are still as good as my previous pair :) You have definitely helped me be more informed and I try to educate people around me and I am starting my own clothing brand of handmade clothes for people with disabilities!
Hmm, influencers also promote the conscious collection. It's also more expensive but the quality doesn't seem too different. So far I haven't bought anything from h&m (other than one tote bag) because I don't think it lasts very long, conscious or not.
They are actually kind of ok in terms of quality. Not great, but if you treat the garment well it's going to last you a few years. Or I'm just very lucky. I try to avoid them these days and buy second-hand but both second hand shops in my city (yeah we have only two) have a lot of H&M things so I still end up with a lot of those.
@@alinev5131 Oh wow, that's promising. Since my favourite pair of slacks are from H&M and I don't want to get rid of them (I've had them for around two years now).
@@elenanojkovic2554 that's a good point, I do machine wash quite frequently so I go for more sturdy stuff.. I do think some of their basics are good tho. Their jersey/knits are quite decent. I just don't like the polyester stuff and the cotton/linen is not good quality at all.. at least the ones I've come across..
About 15 years ago, H&M quality was quite good for its price tag, and I still own various pieces from that time. Both the higher end and lower end clothes. They were one of the first bigger brands here carrying organic cotton. But recently it has become pure garbage of low quality and I have stopped buying there.
Thank you for this video. I worked in (Italy) leather accessories for a very long time and can say that big brands have been asking suppliers for all sort of compliance to their "green/social" policies but at the same time require low "asian-like" prices. Therefore any cost is on the manufacturers, if they want to keep on working for them.
Thank you, for calling this out. I'm so grateful I learned to sew well and that I can find quality fabrics in my city. I've found that tailoring quality consignment and thrift items is a fun creative outlet too!
Thank you very much! As a researcher, activist and campaigner of improving labour rights in this industry it is really nice to see professionals and insiders of the field explain these topics! You are doing this in a very simple yet comprehensive way! Kudos :).
My mom has taught me not to buy from fashion brands over a decade ago. These days people will try and convince me that all these brands are "good" now. I'll keep on buying second hand and rarely new and only if they are certified 🙃 Thanks so much for the video!
Can you talk about the Xinjiang cotton issue with a bunch of fashion brands? It exploded recently in China and brands are backtracking so fast it's insane.
Thank you so much for your investigation and explanations. The trick now is to use the information that you have freely given your viewers when we are walking past a shop window (H&M for instance) and think "Oh that is such a cute dress! I should just pop in for a look" We need to see the faces, the families and living situations behind the garments the we buy without a second thought.
I think part of the problem is that we don't teach people how to make their own clothing anymore. When you know how much energy it takes just to make a shirt, time to find the fabric, pattern, cut, sew... you would NEVER sell that shirt for $20. You would probably think even 50 is too inexpensive. Yet these people would expect to get a shirt for $10 and be totally ok with it bc they have never done the work themselves.
As long as you realise that NOT EVERYONE who is taught to sew will ever be good enough at it to make their own clothes. Also the blatantly sexist manner in which it was taught in my day (you WILL DO dressmaking and home economics classes BECAUSE you are a girl) helped put me off both subjects for life. I never felt the need or interest to touch a sewing machine since. I can do emergency repairs and sew on buttons. Everything else, I leave to the experts. Oh and before anyone means, I do not use shopping as a pastime. When I buy clothes, it is to replace ones which have genuinely worn out after many years of use. I also stick to more classic styles and have never followed fashion trends.
Nice video. Helping the fashion world as always. I dont know but someone needs to hear this, you've got to stop saving all your money. Venture into investing some if you really want financial freedom
It's good to save money but most people don't understand the market moves and tend to be misled in facts like this and always depend on money in the bank
@Sharon Davidson My personal portfolio/investment manager; Mrs Emily Roberts, she runs an investment platform where you don't have to undergo any stress in the trade. She managed my trading account which i only have to invest capital and get profits sent directly to my wallet
@Mary Kingston If you think you are too busy to trade or learn how to trade, just know that i have friends who invest in a platform where experts devote their time to help them trade and generate a good ROI
@@ameliamcneice302 I've been researching all these while for a digital asset investment and found bitcoin to be the most profiting of them all. I'm definitely bouncing on the opportunity. Thank you very much
Thank you Justine, for a sound, fact based introduction to this important topic. In 1906 American writer/activist Upton Sinclair wrote an expose of the meat packing industry (The Jungle); in 1911 Americans witnessed the deaths of 146 female garment workers in the Triangle Shirtwaist Factory. These seminal events started a movement to educate and mobilize consumers to demand transparency regarding the safety of products they purchase, and put pressure on the US government to regulate businesses to meet certain public safety/quality standards. We've come a long way in the past century but have a long way to go yet. Thank you for doing your part.
Thank you Justine for another informative video. Many of these facts I know in my heart but having the reminder is important as I've been known to get pulled in by the marketing. I am trying harder to focus towards consignment and thrift stores as my budget doesn't allow for me to purchase many responsibly made garments right now. I love to shop! So, this is a weakness of mine. Being able to work on purchasing good quality items that are classic and last a long time. This is something I'm trying to remedy in my closet. Thank you again for your videos and hard work!
This is why it is so important to do research into a brand and pay attention to the materials used in each garment you consider buying. Never take things at face value! Thank you for speaking on this topic!
That’s a good idea! I wonder how nu-in can be sustainable with prices that low. But the app Good on you (the one Emma Watson used to promote) says that it is a good brand.. so weird
Thank you for these videos. You were the first person I came across on YT that was talking about this and I’ve learned a lot from you and changed the way I’ve shopped since. You are 100% making a difference!
I sew my own clothes because of the horrifying working conditions for garment workers. I, as far as possible, identify where the fabric is made before purchase. Yesterday I made myself a t-shirt from 100% New Zealand wool jersey. As far as I can ascertain the wool was grown in NZ, spun, dyed and manufactured in New Zealand. I paid AU$45 per metre so it isn't cheap fabric. I know that wool production isn't 100% environmentally friendly but it is a long way ahead of other fabric production. Keep up the good work.
You know 100 years ago my village in north wales was completely self sufficient..my great uncle two miles away owned a tailors, my great grandmother could embroider, sew, knit and crotchet and make lace...people knew skills. Fast forward and we don;t. maybe if we skilled up and big companies lessened their PROFITS. (ie greed)..it might be a better world. In the mean time, Justine rocks x
Super educational and very well said. I love watching you because you have a way of explaining these hard topics so well that even I can understand, thanks, you are the best
Thank god, sometimes when I see the H&M or Tezenis commercials I feel like I’m the only one knowing what’s going on, it feels so refreshing to see I’m not alone in this. Many friends of mine buy stuff from Shein because “it’s soooo cheap”: yeah, it is, this is why you have to buy other stuff very soon. How on earth do people think, let’s say, a pair of trousers can be of good quality when their price is like 1€? Good lord
Also, these items will be out of fashion in a month or two so even if they still happen to be in a good condition (perhaps because you only managed to wear them once) you won't want them anymore and you can't even resell because no one else will want them either 'cause they'll be following yet another passing trend
Back in a time I was buying clothes from secondhands because I couldn't afford even those from shops you're talking about here (and there was no Primark in my country). When I was at the university people were asking where I'm buying those clothes and I was ashamed to admit where they were bought. Then the situation changed and poeple started saying that this is ecological etc. Now I don't buy clothes from fast fashion brands because I'm used to much better quality (ironically my clothes from secondhands were not only cheaper but also had much better quality than those from chain stores) and I also like my clothes to be original. When I'm buying something new it need to be made from natural material and I'm also taking into consideration our planet, the rest of my clothes I'm still buying used even though I don't need to do it anymore. This solution has many perks 🙆
So sad that brands lie to sell clothing. Would like to know which brands are ethical to make clothing shopping a bit easier. It's hard to find local "green "brands (UK - or nearby Europe) that make clothing that is affordable. Would love to make my own clothes but I'm not very good with a sewing machine 😆
I just followed the channel and it is very, very useful, so thank you :) A lot of brands fabric their clothes in Bulgaria, a country in EU, and the salaries are still ridiculously low - under 400 euro/month. The people are also working in horrible conditions. And these are brands like Montclair, Boss, Furla, Calvin Klein, Dolce and Gabanna etc. the funny thing is they all lie - examples are they state a piece is handmade, but it is only the label that is sewed up manually. And the quality of the pieces is not very high either. I would like to hear more on these brands also :)
Thank you for this!! I wonder if you have info on the fabrics at Joanne's or other shops and how they are made. I sew some of my clothes so your video has made me wonder about that! Thanks again🥰
Thank you so much for another great and important video. Fun fact, 3 of the 4 ads that played were more green scrubbing than merely washing. The sad takeaway of all this is that shopping for clothes that not only fit your body but your ethics too is hard. I salute everyone who sends the companies questions. If you can afford it, seek out brands that are all about organic fabrics and fair trade (there are labels for that too).
Finally. I always have so much to say to you, on the topic. But it's usually 3 + videos latter. On being efficient. I need planning & my calendar. My partner is a hard worker on whatever task he is doing. But has no memory of most of what we planned. He finally realized he needs to prioritize plans on cards in his Pocket. But he still focuses on whatever he is doing without regard to priorities. He really has never planned much in his life. He keeps appointments,mostly
Why greenwash or to put it bluntly lie. So much effort put in to hot air. Just think the world we could live in if they would put so much effort into actually following through with the promise. I am sure if putting your mind to it, you can find a business model that works for all. And if you change it up gradually, I am pretty certain you will loose no business and it will become the new normal. A little less marketing and a little more Action please. Great video. Thank you.
Thank u for explaining this info to me. I even shared it w/my 22 year old daughter too. I recently ordered the ring that u designed from your newest collection, that u r wearing on your middle finger. I cannot wait to receive it! People like u, r people that I will support, watch and share their videos and also purchase their products as well.
When I learned about fast fashion industry some years ago I decided to support small local brands and mainly get my clothes from them. So once I found this small local family owned brand of handmade clothing and I got really excited about them, I got one of their skirts (second hand because the stuff was kind of expensive for me). Some time later I learned that the fabric that they use comes from AliExpress... so much for ethical local production, not to mention that nobody is controlling the stuff from AliExpress as far as I know and the fabric could potentially have been dyed with toxic chemicals. This made me so sad, I want to buy more consciously, but it looks like you can’t trust anyone, not even the small brands.
I think we need to raise the awareness of how fabrics are made and where ..and how to achieve more sustainable design and production ..thank u for sharing
Such a great topic to speak on dear Justine to shine a much brighter light on, bringing it to everyone's awareness, the world probably needs to hear information education and the truth about this weekly for it to sink in, lets hope! As uncomfortable as it was hearing this as couple of years back I innocently not knowing bought a few tops and jumpers from H & M and after hearing this I don't believe I can buy from them again, so thank you for bring a truth sayer and advocating justice equality to all workers out in the world and also to help our dear Mother Earth from being poisoned, including ourselves. I would love you to keep speaking on this important topic ! blessings to you
This was very informative. Thank you for telling us which specific terms don't actually have a legal definition (which means these terms don't actually guarantee anything at all). It really helps us learn how to keep ourselves from getting fooled. It's amazing how sneaky they are. Have a great day, everyone. ❤
Hi everyone! 🙋♀️ Which brands would you like to know more about? PS: the videos mentioned at the end are now linked in the video description 😘
Hello Justine. Thank you very much for all this information. There are many brands that personally I would like to know more about like "Camaieu", "Cache-cache" or "Marks and Spencer". I try for the time being to buy only clothes that are made by natural materials and after washing them (those that come from Camaieu) they smell badly even if the materials are natural. So maybe, it is the dye I don't know. Any ideas? Thank you very much!
How about Orsay?
Hello! Thank you for this helpful video. Could you review the brands esprit and cassis, please?
Very cool content! I would like to know about sustainable local producers in Europe/Germany/Netherlands!
Everlane!
I'm from Indonesia, from the city of Bandung in West Java.
There's a river south of my city called Citarum.
Yes, it's the same river that have garnered a lot attention because of it's pollution. THE MOST POLLUTED RIVER ON EARTH.
It's so polluted because of the numerous garments and chemical factories around it. And guess who those factories are making clothes for : H&M!
Thank you for calling them out Justine 🙏🙏🙏.
that is why noone knows and incredible, how these companies don't care at all..I will never shop in h&m! :( thank you for sharing this information!
So sorry to hear that.
IKR. I hate it when orang Indo dijadikan budak2 perusahaan2 termasuk Nike, Michael Kors juga kayakya cheap labor semua itu. Pemerintah kita engga tegas karena mereka juga mana peduli menurutku. Sebab, kita akan tetap tertindas bagaimanapun juga. Udah gitu orang Indo ini sangat tidak bangga dengan produk2 lokal dan hanya mau "branded stuff" padahal buatan lokal juga kualitas bagus dan lebih ramah lingkungan. Dulu kan kaos distro menjamur banget dan barang2 distro menjamur tapi sejak mall dan brand2 import itu makin menjamur orang2 semakin gengsi :( sorry no english hehe
@@sophie_4240 I'm a distro lover. Always support Indo product 😊
So sorry that this is happening. Your government should thoughen regulations, and take a look at possible corruption. In my country, this is the root issue.
As a professional in environmental management, I see greenwashing in every industry and we desperately need to talk about it. Thank you so so much for addressing this issue and in such a clear and comprehensive way. It shows that there is so much knowledge, research and heart put into this video and it makes such a valuable piece of information. You are amazing Justine!
I did go over the intro way to fast: yes, greenwashing is in full swing in fashion but it is indeed, by far, not the only industry where it's happening...
Oh yes. This is the feel good corner. These workers in third world countries need their jobs to feed themselves & their families. Take their jobs away from them and they have nothing. They will never be paid more - when wages go up, their jobs will be redundant. They will have nothing. But so long as you people from first world countries feel happy with yourselves, that's what's important. Very sad.
@@Nadia..J I’m from a third world country myself and I don’t agree with you one bit. It is not impossible for people to have a proper salary and a dignified life. Also, we are not just talking about low salaries, we are talking about child labour and slavery. Nothing in the world justifies child labour and slavery. Nothing.
The worst greenwashing has been happening in_government_recycling programs in 1st world countries lying to the households that their plastic waste that they put in their recycling bins for collections are being recycled but in reality they were shipped to China in the past, and more recently shipped to other 3rd world countries to be incinerated after China banned the importation of plastic waste from 1st world countries. These public officials lie to the public to make them feel good about taking care of the environment.
@@mahivivazqueztarducci8780 Which third world country are you from Mahivi? What you have stated is only blanket info that can be obtained anywhere. I would like to ask you first hand questions. Then I will share my experience in twc.
It’s so annoying to see green washing. Thank you for calling them out. I have stopped shopping fast fashion and only shop in thrift shops.
I would love to shop in thrift stores but finding plus sizes is nearly impossible.
Same! I actually love thrifting.... the thrill of the hunt
@@stephaniecaza9636 I am size 10-12. I am able to find clothes that fit me in Good will and some local neighborhood thrift shops but I agree the normal girly outfits are very hard to find on thrift shops for bigger sizes.
@@hmfoden me too. I love that my clothes are so unique and one of a kind.
Me too. And if I could find a good seamstress, that would be great. There are a lot of good fabrics one can find in thrift shops.
I am glad that i live in Indonesia so that i never ever in my entire life buy clothes coming from those brands.. The majority of my clothes are hand made by local dressmaker, or i buy it from local brand in my local city shop which i know they made it by themselves or their staff.. Thank you for sharing Justine..
How nice! I love the color of the wrap on your picture
Lucky girl !
Agree! Am from msia and basically most of the material i bought from Jakarta. Good quality and affordable. Some of my garment are stitched in Jakarta as well. Good workmanship 😉
Im from India and same goes for me. I buy the fabric , get it tailored from local tailors. They get their money , I get my well fitted garment.
I wish I had access to a local dressmaker so much. I live in Australia we've totally lost that tradition, instead we're drowning in cheap and unethical chain stores...
The tricky thing is, more expensive clothes does not automatically mean they are more sustainable :(
Not at all. They don't mean even better quality.
@@lonelyplanet2021 Exactly!
That is so difficult to navigate around!
Expensive clothes aren't always high quality, but high quality is never cheap.
@@Ulfscher That's a nice one hehe
The biggest change I’ve made is to opt out. I know who and where my clothes were made because it’s me in my house. My needles and thread are made in Germany and France, my fabric in the US, Italy, or France, etc. I print my patterns out and buy mostly from independent pattern makers. I highly recommend it. My clothes fit me because I make them for me. I don’t have to rely on spandex to be comfortable.
I've started knitting and sewing my own clothes as well as mending them. I use second hand material or seconds quality fabric from in country fabric mills
Amazing! I'm just looking at sewing machines actually. May I ask you for links to the fabric stores I would love to buy there too!
I love that you mention not needing spandex to be comfortable. It's in nearly every garment now, even by brands considered the most sustainable, and even in GOTS certified fabrics....because the certification allows up to a certain percentage of spandex. What most people don't know is how spandex is made and from what raw materials. It's a petroleum based synthetic that doesn't break down. The good news is that there are R&D teams in the fabric industry developing new alternatives, such as using a percentage of recycled spandex (not great, but better than from new raw materials) and from bio oils (which will still create new long-term issues, if we don't curb our collective appetite for over-consumption).
@@sheleia66 One of the reasons I started sewing for myself was to get away from plastic fibers that don’t breathe! There’s a lot of reasons to give man-made fibers the boot for everyday wear even if you’re just thinking about aesthetics in the right now moment.
Liz, this is brilliant! I wish you the best!
It is fascinating. Halfway through this video I got interrupted by Mango add on how "sustainable" they are now and planning to be in the future. They are listening, Justine :)
Hahaha I hope they are 😆
Same, but with H&M!
I got the H&M add promoting the collection Justine just talked about, i also hope they are listening!
If you are truly care about these things, it is virtually impossible to shop; not only clothes but cosmetics, cleaning products, food. Everything we consume actually a horrible burden on someone we don't know. As for clothes, -since second hand shopping is very complicated and suboptimal for me here in Turkey, I have decided to buy the most ethical fabric I can find and have a few pieces made for me at a local workshop. There are very few brands in Turkey which are open about their process. Thank you for the video, I am sure it will open someone's eyes and it is important!
Indeed, it can be so complicated. I'm glad you have found a solution.
@@tinmanluver35 Exactly, it's not a problem that can be solved by shopping.
That sounds awesome. Ultimately buying less is the most impactful thing we can do, I think.
There's no ethical consumption under capitalism unfortunately, in mass production and distribution (also of materials) there will always be someone who will abuse others to get more profits, it's a broken system
@@biancacamillagambrioli5830 I couldn't agree more. I understand the value of "doing your best" on a personal level but as a society, we should really rethink the whole system.
This is real public service you are doing, Justine. We have a long way to go in terms of consummer literacy. I hope you don't mind if I show and discuss this video with my teenage students. I think it can raise their awareness to a lot of issues in fashion industry. I just want to add a big 'Thank you'!
Great idea!
As a professional communicator, I know about the art of saying a lot while saying very little, or even nothing. Thank you for turning this sharp lens on the fashion industry. With all of us being far more environmentally aware, I think brands are finding a way to cash in on that growing consciousness while making little real change. You are fabulous for increasing awareness on what we need to pay more attention to!
I am from Bangladesh and I have seen the consequences of Rana Plaza accident when it took place. I came to study Urbanism in Belgium and I have not met anyone who has a clue of what is happening to country like Bangladesh. Homesickness is one thing but the fact that my country doesn't even exist in these people's mind was very disheartening. I told myself- we were colonized with guns and swords for so long and now we are colonized in a "sustainable way" and the worst part is NOBODY KNOWS OR CARES! I have always followed your channel because I love your wisdom and authenticity and this is the first time your video made me tearful. Thank you so much for telling the truth Justine!
Thank YOU for sharing your feelings & opinion here. I'm only speaking based on my research, so for me it's important to know that what I understand really reflects your experience there 💛
I wasn't aware of the term 'greenwashing' until I watched this video. I'm so proud of you for calling them out. You are the kind of content creator people should look up to rather than the ones who upload hauls of such brands and promoting careless consumerism. Lots of love from India🙏
Well said, I hope to make friends with you
H&M stir for kids toys
I didn't know about greenwashing very helpful information big wave from Australia
The thing I love about Justine is that she's frank and genuine about what she knows. She's not trying to stir the pot for views or step on brands to bolster her own - she just wants people to know that the fashion industry can be dishonest and she's helping people to be more aware of how. It's really hard to fake sincerity and you can tell by watching her that she cares about not just fashion - but how the people who make the fabric and clothes are treated in the industry.
Oh my, just got an H&M ad in the middle of this video claiming they are sustainable. I can't 😂
Love your content Justine 😊
Oh... 😓
Haha, me too! This just underlines your statement, Justine! :D
Oh, nice that H&M is sponsoring this channel! ;)
Just listened to an ad for h and m conscious collection on a very popular podcast I love. It is infuriating to me as it's so slick and deceptive and not questioned. It lets people off the hook a bit allowing them to carry on buying fast fashion and feel better about It, if you don't look below the surface. Thanks for doing this Justine It makes me cry inside too.
I'm cutting out my own blouse as I'm watching this and so happy that I can make my own clothes. Sourcing ethical fabric is difficult sometimes but I do my best!
I like Promenade Fine Fabrics in NOLA. Their fabric is produced in countries that pay workers well. They have a website if you're not in the area.
I am from India and I remember seeing ads from H&M like 15 days ago... Thanks to the awareness I have due to this channel that I know what goes in the background. Here in India H&M is trying to be a premium brand of sorts not the same positioning as in the west....
Literally got an ad from H&M about their sustainability point system (points for bringing your bag etc) before this...
What... Wow, they're on a another level of wickedness than I assumed.
So they specifically attack with their marketing towards those who are trying to be better.
She's one smart cookie. Funny enough I started watching her because I loved her voice and her beauty but have learned much from her about style. I love her!❣️
Thank you so much for sharing this! It is all a facade. They do not really care about sustainability or other people. IKEA is guilty of the same thing.
Ugh, Ikea... Fast fashion of furniture.
The only thing they are care about is MONEY
Years ago, I made an agreement with someone that I would not buy anything from China due to their practices. Except for electronics, I’ve been able to this. Besides saving me loads of money, I’ve decreased my consumerism. I’ve learned to live with less clothes and thanks to you Justine, have shopped very wisely, paying a fair price for well made clothes that will last a lifetime. Sometimes I see something online that is attractive and would fit my needs, but asking where they are made and from what fabrics and where those fabrics are made is sometimes difficult. I make the assumption that if this info is not readily available, then it’s not for me. Thanks for making me aware of these practices.
Here is what I can tell as a resident of a indian region that has been facing drought for past 5+ yrs because of over production of cotton. Organic cotton takes more water resources to produce than regular! What you need to is reduce consumption of cotton! Neither is sustainable for anybody.
What would you grow instead? Like what crops are suitable for the area and can farmers make a living selling them?
@@tomjones2157 currently the advisory is to go back to traditional farming methods like crop cycles if you have a cotton crop cycle allow the land to breathe and up its fertilization in next sorgum crop cycle. This will also reduce strain on water resources as it is very difficult to supply water all year round for cotton. Neighboring hilly areas get enough rain that can be transported to allow alternative crop cycles. Farmers ended up growing only cotton to meet demands and in hope of earning large sums which never happened. Alternative food crop cycles can help the farmer and locals with food sources too.
Liked before watching because I wish she'd post more ❤
Sameee
I've seen their "eco" commercials everywhere and somehow it didn't ring true because they're known for being money grubbing fast fashion brands. So glad you looked into this.
Same as sea food false labels , watch Seaspiracy on Netflix.
Thanks for sharing Justine 🌺🌸🌼🌻
H&M’s conscious only means using less water 💦 so less cotton and more synthetic fabrics .
Since Primark landed on our high st , H&M’s quality dropped and M&S, I frequently get holes in my clothes now and feel sweaty and fabric is cheap with an acrylic sheen fabric .
I’ve never seen primark advertising.
Seaspiracy has one big problem -doesn’t tackle the buyers of illegal/unethical fishing (mostly food industry). Those are the real drivers behind the crisis, but no government dares regulate them. 😐
Thank you so much for making a video on greenwashing! I knew very little about the concept before watching your video and didn't realize all these marketing tactics fast fashion companies use. This is content that a lot more people need to see to know what sort of questions they need to ask before making purchases. Keep up the great work!!!
Thanks for making us aware, Justine. Our poor planet is suffering so much. Its heartbreaking. Not supporting these brands.
I was not aware of this but thank you for bringing this to my attention. I have for the last few years buying my clothes primarily from 2nd hand shops, especially my jeans. I will definitely be paying more attention to my labels from here on out!
I cry every time i see a video like this. It males me so sad! Thank you for this work of raising awareness, si necessary!! I stopped buying fast fashion since the first video i watch on your channel and been checking labels since then. 🤗
I do love shopping for clothes that last forever and I like H&M. I can't afford higher prices in other brands. I find lots of basic clothes in H&M and all the stuff I bought there have served me for at least 3 years. I had a pair of H&M slip on which I bought at about 15$ on sale and I wore them almost every day through all seasons in 3 years until they worn out. It's good to learn from your videos, Justine. However I would like to share my experience and perspective.
It’s true , I buy cheap clothes, and use them a lot, and can wear for more of tree years, and It finish when they are very old, and broken. I have clothes of higher price, and it’s not different. The idea it’s use it not changing because it’s cheap ♥️🙏
Hi Justine, could you please do a video where you are mentioning some brands that are „safe“? I don‘t know who to trust and where to buy my clothes in the future without going bankrupt 😂
Same here
@@indira.creates Thank you!!
Yes pls!
Allbirds seem like one of them
This is such an important topic that everyone should understand! It is extremely frustrating for all these companies to be greenwashing. I hope more and more industry leaders and influencers like you are calling them out!
I am grew up in the 1970's in the US and was taught how to make my own clothes. Now it is hard to find fabric or patterns for home sewing. Thanks, Justine for the insightful video.
Same, and it’s expensive to sew ironically!
Most of H&M’s “sustainable” garments are made of partly (like 40%) recycled polyester, not for me! I do shop at H&M because I can’t afford higher quality. I thought their textile recycling program as good, but they used the pandemic as an excuse to cancel it, and to extend their delivery times to 6-8 weeks!
Have a look at second hand clothes. (: you’ll find some beautiful pieces at an affordable prices
thrift shops and flea markets are amazing, especially on the wealthy side of town, or you can shop second hand at depop
@@IracebethLovett Yes and no. Some SH stores are just as pricey as first hands stores. It depends on many things of course. I saw a FF dress in a SH shop yesterday, being sold for as much as it would in the brand-store it came from.
It was after scandal that they dump them in African countries so that only 10% are used. Why not send them to poor countries with strong winters like Ukraine at least they would make someone warm and those with holes would be good fuel (provided they are not made out of synthetic fibres).
Yes, Justine, we are missing info about the H&M conscious collection.
The company is realising twice per year special Conscious collection out of their constant conscious collection, from there is the misunderstanding.
But beside that mistake that mislead you, you're pretty much right about the green washing
When you talked about primark I understood : ... jeans for 50€
I thought: wow that’s actually a high price for primark and then you showed the picture and I noticed I understood it wrong and it’s actually 15€
I gasped, and i hate that so much people are tricked by the claim sustainable
I thought the same thing!
Me too!!
My English pronounciation... 😅
@@justineleconte rather the idea that something "eco/organic" etc can be sold at 15€...?!
Wow, really?! It was 15€? Oh good Lord...
The sad thing: despite the increase in awareness of where clothing and fabrics come from and/or how they are made, the majority of individuals want cheap goods so that they can have many of those cheap goods. Recently I was in a fairly upscale department store and noticed (I've noticed for many many years now) the decline in the quality of fabrics used in the garment making process. I wish individuals would be happy with better quality items even to the sacrifice of quantity. Thank you for your ambassadorship, keeping us informed of these very important issues.
I love how structured her content is.
Hi Justine, I am so hapy to see someone that knows her business speak up about these practices. I was always quite ''surprised'' ( in a weird way, you know) to see that brands like Primark could suddenly be sustainable/concious. It just didn't seem to fit with my idea of what they stand for. It made me say: oh if they have a sustainable collection, why would I look at other parts of their collection anyway. Because I know it would be the ''bad stuff''.(which it all is of course) I am happy you bring your experstise to the table and reach people to wake up about this.
I sew a lot of my own clothes and love to switch clothes with friends. I also shop at thrift shops. So we are getting a little bit closer to actual sustainability :D
1:15 you definitely do a great job of informing us about ethical fashion Justine! Before you I knew nothing about it.
Thanks 😁
I have been aware of greenwashing for about a decade now, and it's always infuriating to continue seeing it, especially on fast fashion brands. I always appreciate your research and the updates year over year on how these brands misbehave to get our money. Thank you!
Hi Justine, thank you for the great work on raising awarene among consumers and using your platform for a good cause, there is never enough resources on markets regulations and deceiving claims used in advertising.
Hi Justine,
Thank you for creating this awareness - on ethical fashion, green washing and how to be mindful about our own attitudes towards these brands. Each one of us can make a small difference. Totally appreciate your courage and efforts into the research done on these topics. Please continue the good work and create more content. Lots of best wishes
This video is amazing Justine. Another thing that comoanies do is use relative numbers instead of absolutes. For example "we have reduced CO2 emissions by 15%" : 15% of what?! If the baseline number of emissions is massive, then the imoact is still massive after reducing it by 15%. (I work in risk and evidence communication!)
Finally, the only fashion youtuber that I watch come back with a great content❤️
@@j-n-y thank you❤️
So glad that you’re highlighting this topic. It’s so easy to become complacent and want to feel comfortable. But it’s so important that we consumers need to continue to educate ourselves and to read between the lines! Thank you!
I am so glad you talk about the damage fast garment does to the environment! Thank you! We consume so much clothes, I always wondered how does prices were possible and after a little (very little) research crossed out stores like the old Forever 21, H & M and Zara go
Thank you, Justine, I will check the links over the weekend. You do for fashion workers more than any others. All the sudden, all stores in London -clothes, food and cosmetics- have become eco- and workers friendly. Difficult to believe in this. But I am so happy that you raise the awareness on RUclips. A lot of other positive things are coming, in some way related to what you do- London Wegeterian Week and UN Ocean Days. I am so happy to take some part in them. One more thing, yesterday, after work, I saw the notice from Royal Mail that the shirt I bought on your website is ready to be picked up. I will do it on Saturday morning. Thank you!!
thanks so much for sharing!!! I spent last week (Earth Week and Fashion Revolution Week) spreading awareness through my social medias. Many friends sent me messages saying they did Not know about this! 🙏💪 Educating people is the first step Thank you!!💜
I'm ecstatic you talked about the vegan leather issue!!!! I had always raged because if it doesn't say it's plastic which is so bad. Love you
This is why I like your channel! You always educate us and this is valuable
I’ve been shopping second-hand for five years now and I’m never going back. 😊
Great video Justine! As a fashion designer myself, I've worked for fast fashion brands and this is necessary. Thank you for sharing all this valuable information with the world. It's crucial we, as fashion designers, inform others about this issue. Thank you for your amazing work
I love that you share, explain, and stand up for quality and employees- and our world. Magnifique!
I have tried to buy more and more sustainable fashion and making a lot of my clothes myself. The biggest problem have been finding good stockings.... i used to buy only fast fashion... and they have gotten so bad.... breaking after the first use...
But i have finally found good stockings that are also made from recycled materials! Made in Europe. They are more expensive but I have had a pair for a year without a tear!! I am so happy that I can finally wear stockings without so much guilt!
It's Swedishstockings, just bought more. I hope they are still as good as my previous pair :)
You have definitely helped me be more informed and I try to educate people around me and I am starting my own clothing brand of handmade clothes for people with disabilities!
Hmm, influencers also promote the conscious collection. It's also more expensive but the quality doesn't seem too different. So far I haven't bought anything from h&m (other than one tote bag) because I don't think it lasts very long, conscious or not.
They are actually kind of ok in terms of quality. Not great, but if you treat the garment well it's going to last you a few years. Or I'm just very lucky.
I try to avoid them these days and buy second-hand but both second hand shops in my city (yeah we have only two) have a lot of H&M things so I still end up with a lot of those.
I have pants from H&M from 10 years ago and still wearing them. Its really hit or miss with H&M quality-wise
@@alinev5131 Oh wow, that's promising. Since my favourite pair of slacks are from H&M and I don't want to get rid of them (I've had them for around two years now).
@@elenanojkovic2554 that's a good point, I do machine wash quite frequently so I go for more sturdy stuff.. I do think some of their basics are good tho. Their jersey/knits are quite decent.
I just don't like the polyester stuff and the cotton/linen is not good quality at all.. at least the ones I've come across..
About 15 years ago, H&M quality was quite good for its price tag, and I still own various pieces from that time. Both the higher end and lower end clothes. They were one of the first bigger brands here carrying organic cotton. But recently it has become pure garbage of low quality and I have stopped buying there.
Thank you for this video. I worked in (Italy) leather accessories for a very long time and can say that big brands have been asking suppliers for all sort of compliance to their "green/social" policies but at the same time require low "asian-like" prices. Therefore any cost is on the manufacturers, if they want to keep on working for them.
Thank you, for calling this out. I'm so grateful I learned to sew well and that I can find quality fabrics in my city. I've found that tailoring quality consignment and thrift items is a fun creative outlet too!
Justine, I LOVE your ethics! I THANK YOU for bringing ethics to fashion! Bless you.
Thank you Justine for opening our eyes to these issues. I never even realised how bad the situation is.
At H&M or Primark prices we don’t need to do research to know that no new item can be this cheap while having been ethically produced
Thank you for raising awareness. It is better to be an honest bad guy than pretend to be something you are not.
Thank you very much! As a researcher, activist and campaigner of improving labour rights in this industry it is really nice to see professionals and insiders of the field explain these topics! You are doing this in a very simple yet comprehensive way! Kudos :).
My mom has taught me not to buy from fashion brands over a decade ago.
These days people will try and convince me that all these brands are "good" now.
I'll keep on buying second hand and rarely new and only if they are certified 🙃
Thanks so much for the video!
Can you talk about the Xinjiang cotton issue with a bunch of fashion brands? It exploded recently in China and brands are backtracking so fast it's insane.
Thank you so much for your investigation and explanations. The trick now is to use the information that you have freely given your viewers when we are walking past a shop window (H&M for instance) and think "Oh that is such a cute dress! I should just pop in for a look"
We need to see the faces, the families and living situations behind the garments the we buy without a second thought.
I think part of the problem is that we don't teach people how to make their own clothing anymore. When you know how much energy it takes just to make a shirt, time to find the fabric, pattern, cut, sew... you would NEVER sell that shirt for $20. You would probably think even 50 is too inexpensive. Yet these people would expect to get a shirt for $10 and be totally ok with it bc they have never done the work themselves.
As long as you realise that NOT EVERYONE who is taught to sew will ever be good enough at it to make their own clothes.
Also the blatantly sexist manner in which it was taught in my day (you WILL DO dressmaking and home economics classes BECAUSE you are a girl) helped put me off both subjects for life. I never felt the need or interest to touch a sewing machine since. I can do emergency repairs and sew on buttons. Everything else, I leave to the experts.
Oh and before anyone means, I do not use shopping as a pastime. When I buy clothes, it is to replace ones which have genuinely worn out after many years of use. I also stick to more classic styles and have never followed fashion trends.
Thank you for rising awareness. It's all the greedy industry try to make profit.
Nice video. Helping the fashion world as always. I dont know but someone needs to hear this, you've got to stop saving all your money. Venture into investing some if you really want financial freedom
It's good to save money but most people don't understand the market moves and tend to be misled in facts like this and always depend on money in the bank
@Sharon Davidson My personal portfolio/investment manager; Mrs Emily Roberts, she runs an investment platform where you don't have to undergo any stress in the trade. She managed my trading account which i only have to invest capital and get profits sent directly to my wallet
@Mary Kingston If you think you are too busy to trade or learn how to trade, just know that i have friends who invest in a platform where experts devote their time to help them trade and generate a good ROI
@@ameliamcneice302 I've been researching all these while for a digital asset investment and found bitcoin to be the most profiting of them all. I'm definitely bouncing on the opportunity. Thank you very much
@Kathleen Lawrence
W,,,H,,,A,,,T,,,S,,,A,,,P,,,P
+,,,1,,,3,,,0,,,5,,,5,,,0,,,4,,,5,,,6,,,4,,,6..
Thank you Justine, for a sound, fact based introduction to this important topic. In 1906 American writer/activist Upton Sinclair wrote an expose of the meat packing industry (The Jungle); in 1911 Americans witnessed the deaths of 146 female garment workers in the Triangle Shirtwaist Factory. These seminal events started a movement to educate and mobilize consumers to demand transparency regarding the safety of products they purchase, and put pressure on the US government to regulate businesses to meet certain public safety/quality standards. We've come a long way in the past century but have a long way to go yet. Thank you for doing your part.
It reminds me of "natural" in cosmetics. It's meaningless and not everything natural (e.g. arsenic) is desirable.
Very good example 😊
I always tell people who think "natural" is good that poison ivy is all natural. Would they use face cream made of it?
"natural" and "clean" (even worse) beauty is the biggest scam 🤦🏽♀️
Arsenic is natural , so is uranium , water , mercury , oxygen.....
Thank you Justine for another informative video. Many of these facts I know in my heart but having the reminder is important as I've been known to get pulled in by the marketing. I am trying harder to focus towards consignment and thrift stores as my budget doesn't allow for me to purchase many responsibly made garments right now. I love to shop! So, this is a weakness of mine. Being able to work on purchasing good quality items that are classic and last a long time. This is something I'm trying to remedy in my closet. Thank you again for your videos and hard work!
Thank you Justine, for educating us! It's very much appreciated 💙💙💙
This is why it is so important to do research into a brand and pay attention to the materials used in each garment you consider buying. Never take things at face value! Thank you for speaking on this topic!
I would love for you to talk about the brand nu-in because they claim to be really sustainable eventhough they aren‘t
That’s a good idea! I wonder how nu-in can be sustainable with prices that low. But the app Good on you (the one Emma Watson used to promote) says that it is a good brand.. so weird
Thank you for these videos. You were the first person I came across on YT that was talking about this and I’ve learned a lot from you and changed the way I’ve shopped since. You are 100% making a difference!
Wow, the commercial during the video was from H&M - let's change fashion :D
I sew my own clothes because of the horrifying working conditions for garment workers. I, as far as possible, identify where the fabric is made before purchase. Yesterday I made myself a t-shirt from 100% New Zealand wool jersey. As far as I can ascertain the wool was grown in NZ, spun, dyed and manufactured in New Zealand. I paid AU$45 per metre so it isn't cheap fabric. I know that wool production isn't 100% environmentally friendly but it is a long way ahead of other fabric production. Keep up the good work.
You know 100 years ago my village in north wales was completely self sufficient..my great uncle two miles away owned a tailors, my great grandmother could embroider, sew, knit and crotchet and make lace...people knew skills. Fast forward and we don;t. maybe if we skilled up and big companies lessened their PROFITS. (ie greed)..it might be a better world. In the mean time, Justine rocks x
Justine I have long known you are a first class clothing designer (and very easy on the eyes too!
Super educational and very well said. I love watching you because you have a way of explaining these hard topics so well that even I can understand, thanks, you are the best
Thank god, sometimes when I see the H&M or Tezenis commercials I feel like I’m the only one knowing what’s going on, it feels so refreshing to see I’m not alone in this.
Many friends of mine buy stuff from Shein because “it’s soooo cheap”: yeah, it is, this is why you have to buy other stuff very soon. How on earth do people think, let’s say, a pair of trousers can be of good quality when their price is like 1€? Good lord
Also, these items will be out of fashion in a month or two so even if they still happen to be in a good condition (perhaps because you only managed to wear them once) you won't want them anymore and you can't even resell because no one else will want them either 'cause they'll be following yet another passing trend
Back in a time I was buying clothes from secondhands because I couldn't afford even those from shops you're talking about here (and there was no Primark in my country). When I was at the university people were asking where I'm buying those clothes and I was ashamed to admit where they were bought. Then the situation changed and poeple started saying that this is ecological etc. Now I don't buy clothes from fast fashion brands because I'm used to much better quality (ironically my clothes from secondhands were not only cheaper but also had much better quality than those from chain stores) and I also like my clothes to be original. When I'm buying something new it need to be made from natural material and I'm also taking into consideration our planet, the rest of my clothes I'm still buying used even though I don't need to do it anymore. This solution has many perks 🙆
Could you do a vídeo recommending us real sustainable brands??💕
Thank you, Justine, for point out this problem so directly.
So sad that brands lie to sell clothing. Would like to know which brands are ethical to make clothing shopping a bit easier. It's hard to find local "green "brands (UK - or nearby Europe) that make clothing that is affordable.
Would love to make my own clothes but I'm not very good with a sewing machine 😆
I just followed the channel and it is very, very useful, so thank you :)
A lot of brands fabric their clothes in Bulgaria, a country in EU, and the salaries are still ridiculously low - under 400 euro/month. The people are also working in horrible conditions. And these are brands like Montclair, Boss, Furla, Calvin Klein, Dolce and Gabanna etc. the funny thing is they all lie - examples are they state a piece is handmade, but it is only the label that is sewed up manually. And the quality of the pieces is not very high either. I would like to hear more on these brands also :)
Thank you for this!! I wonder if you have info on the fabrics at Joanne's or other shops and how they are made. I sew some of my clothes so your video has made me wonder about that! Thanks again🥰
Thank you so much for another great and important video. Fun fact, 3 of the 4 ads that played were more green scrubbing than merely washing. The sad takeaway of all this is that shopping for clothes that not only fit your body but your ethics too is hard. I salute everyone who sends the companies questions. If you can afford it, seek out brands that are all about organic fabrics and fair trade (there are labels for that too).
Addressing the topic of where materials originate is of particular importance to me. Thank you for creating and sharing this video.
Hi, Justine can you also talk about the Good for you App used to search for sustainable brands....:)
Good idea! I wonder if we can trust it or take its information with a grain of salt
I literally saw an H&M Conscious advert mid-video. I'm not lying!
Finally. I always have so much to say to you, on the topic. But it's usually 3 + videos latter. On being efficient. I need planning & my calendar. My partner is a hard worker on whatever task he is doing. But has no memory of most of what we planned. He finally realized he needs to prioritize plans on cards in his
Pocket. But he still focuses on whatever he is doing without regard to priorities. He really has never planned much in his life. He keeps appointments,mostly
Why greenwash or to put it bluntly lie. So much effort put in to hot air. Just think the world we could live in if they would put so much effort into actually following through with the promise. I am sure if putting your mind to it, you can find a business model that works for all. And if you change it up gradually, I am pretty certain you will loose no business and it will become the new normal. A little less marketing and a little more Action please. Great video. Thank you.
Thank u for explaining this info to me. I even shared it w/my 22 year old daughter too. I recently ordered the ring that u designed from your newest collection, that u r wearing on your middle finger. I cannot wait to receive it! People like u, r people that I will support, watch and share their videos and also purchase their products as well.
When I learned about fast fashion industry some years ago I decided to support small local brands and mainly get my clothes from them. So once I found this small local family owned brand of handmade clothing and I got really excited about them, I got one of their skirts (second hand because the stuff was kind of expensive for me). Some time later I learned that the fabric that they use comes from AliExpress... so much for ethical local production, not to mention that nobody is controlling the stuff from AliExpress as far as I know and the fabric could potentially have been dyed with toxic chemicals. This made me so sad, I want to buy more consciously, but it looks like you can’t trust anyone, not even the small brands.
I think we need to raise the awareness of how fabrics are made and where ..and how to achieve more sustainable design and production ..thank u for sharing
Such a great topic to speak on dear Justine to shine a much brighter light on, bringing it to everyone's awareness, the world probably needs to hear information education and the truth about this weekly for it to sink in, lets hope! As uncomfortable as it was hearing this as couple of years back I innocently not knowing bought a few tops and jumpers from H & M and after hearing this I don't believe I can buy from them again, so thank you for bring a truth sayer and advocating justice equality to all workers out in the world and also to help our dear Mother Earth from being poisoned, including ourselves. I would love you to keep speaking on this important topic ! blessings to you
This was very informative. Thank you for telling us which specific terms don't actually have a legal definition (which means these terms don't actually guarantee anything at all). It really helps us learn how to keep ourselves from getting fooled. It's amazing how sneaky they are.
Have a great day, everyone. ❤