when OUR narcissistic ego driven despots political corporates Sent out OUR industries and OUR MFG, the once beautiful malls were taken over by kids and kidults of no upbringing and junk stores moved in, NO one can have anythng nice lol small business can't sustain employees or won't and Can;t sustain a nation, and the arrogance of tech medical and teachers to think they don't need mfg and industries here even for themselves is amazing, still even when decades ago tech was outsourced, of course twitter came along but they found they could do without 80% of them, gee, if we were for OUR Fellow Americans, not being activist for what in ours or someone else's pants and drugs and MY COLOR,...We would PROTEST till they brought them all back for Fellow Americans, a solid tax base, JOBS, even they need techies, and for USA and our Independence=security=voice in the world instead of begging and our politicalcorps getting pocket linings for being FAILURES TO USA and us. and so we don't have to suffer junk.
Showing the mall when it was booming and then showing how it look now is a great addition and you should always do that that's one of my biggest gripes with others that explore dead malls
this took me back to the good old days, where malls were so extravagant and fun, now I feel like the world I knew is dying, no one seems to notice or to care, back in those days, malls reunite people, friends, family, having fun, enjoying simple little things and treasuring every moment, life was simple, I miss that so much. I enjoyed this very much, thank you.
My favorite were the Christmas decorations, and in the middle of the mall was Santa Claus, all decked out with candy canes/ Xmas trees. Kids dressing up for picture taking.
I can attest as a child, going to Northridge or Mayfair on a Saturday or Sunday was akin to packing up the car to go to Disneyland. Always with a good chance you were going to be able to have McDonalds for lunch. Great editing and early footage...really well done.
Back in the 60s my parents would take me to Mayfair as they had some wonderful Christmas displays. This was before they enclosed it. I liked it so much more when it was a open air mall.
This is a Masterpiece. One of the best dead/ abandoned mall YT videos in years. Production, research, current & past images juxtaposition, vibe, backgroud music is top notch. A story from beginning to end (?). Brilliant, well done!
Dude, another winner! It takes a lot of patience to produce a power episode like this. Thanks for carrying the torch for the dead mall community as the original trailblazers start to move on to other things in life…🎉🎉🎉
The city finally acquired the mall in January this year. They are currently working on demolition. The old Boston Store has already been razed. I remember going to this mall in the early 90s and how neat it was to my second grader-self. But I'm also glad it's finally getting redeveloped. For the same reasons the fire department gave in this video.
I lived in Brown Deer, Northridge was our shopping destination. The biggest reason for the downfall of the mall was crime, that area of the city was just full of crime, and still is. Bus routes also brought the criminal element in to the mall area, that didn't help either. Just wasn't safe or comfortable to shop or live there, and that is why it quickly fell apart.
I have seen a lot of video's of Northridge, but this one stands out. So many things others seem to have missed.. And what makes it even better are the superb before and after shots 👍
This is your best work to date. I love how thorough you’ve been with your research clips and back story. There’s something really eerie about this place when you look at it completely derelict with its feeling of emptiness. Great job!
I didn't live in WI and so never went to this mall, but your video brought up so many good memories of growing up in the 70's and 80's and mall culture. I literally teared up looking at the Christmas pictures and sang the lobby song from memory like not a minute had passed. I loved the presentation, with the heavy reverb on the music and transitions between now and then of the same areas. Thank you for reminding me of the best decades of my life. And you showed there was a Gimbels! That threw me right back to 70's Manhattan and I haven't heard that name in decades!
I'm from Green Bay, and visited this mall a couple times back around '89/'90... it was absolutely beautiful... and full of life! It breaks my heart to see the juxtaposition in shots between then and now - a whole world gone into the past. On a side note, I used to buy incense at Wicks 'n' Sticks at Port Plaza Mall (now demolished) - thanks for that old footage of the store-front!
This is amazing to see! A lot of that mall looked pretty 90s-ish but that theater was very 70s-80s. Amazing. Also a lot of that graffiti made me laugh lol
Growing up in Milwaukee, my mom would taking me to this mall often in the early 80s. I remember her always parking by Gimbles (then Marshal Fields) or Bostons. I’d always run up the stairs that were right next to the escalators as my mother rode up. The information booths were really fun looking and I remember the flower theme coming in later. I moved back to Chicago in 1990 and totally missed the decline of this mall. Instead, I had another mall that died before dead malls were a thing, Randhurst Mall, but all my high school friends worked at the Woodfield Mall - it was SUCH a stark contrast of dead and UBER thriving. So sad to see what has become of Northridge. I saw many Easter Bunnies and Santas here, great memories with my mother. Thank you for covering it. I enjoyed your presentation.
I spent most of the day at Southridge today for my work. I'm an old guy, having gone there with my parents when it opened. Phoenix has now given up on Northridge and has walked away from it, unlikely to ever be reborn. The city didn't back their plan for it, probably because they saw it as not much more viable than the Chinese plans that failed previously. Since the time Northridge closed, crime has really spread in the area. A lot of stores and car dealers have closed so there isn't the market for retail. Thanks for the awesome video.
as a foreigner who ended up enjoying dead mall videos from over there (dead malls aren't really common where I live) and who only has videos from the genre as my only experiences of said malls, knowing you got to cover this one got me pretty excited, as your coverage is always pretty thorough, and i've always been intrigued for whatever reason by the history behind this one mall in particular. great job as always!! amazing video editing too!
I normally don't watch dead mall videos this long but I could not stop watching. This one was riveting and creepy. It's a shame that the time capsule was stolen by vandals. I would have love to see what they put in there as a Generation X'er I'm sad . Great video man
This is so sad 😢. I grew up in the 80's and 90's. We would have never imagined this outcome. Basically every mall I grew up enjoying is gone now. We are a throw away society.
I remember being a teenager in the early 80s and the malls being so full during the weekends. People shopping, teenagers eating and going to the movies...or just hanging out. Where do the kids hang out today? I feel for young people. I really do. Everything is so damned expensive now. We could go to the mall, eat and watch a movie for about $10 back in 83.
This is such a great update to the status of Northridge. I’ve been following its journey on RUclips since the early days of the pandemic and to see it still so brightly lit by the naturally light I’m the daytime is both amazing and sad…here’s to hoping that it actually gets demolished once and for all!
I have a friend who lives blocks from the Southridge Mall. I was in the area in late 2022. Had I known the history of the place, I would have gone into Southridge. Just to see the surviving mall.
Wouldn't it be nice to see these malls come back to life in a different way? A developer could create multiple 2-story homes/condos on each mall level, add patios/courtyards out the condo's back doors, create an all season indoor park with running track, basketball/tennis/racket ball courts, and even a couple of "outside" small eateries.
They do exist. They’re nice. Sometimes they have an ice skating rink during Christmas. And high end expensive restaurants (outdoors too all within the grounds) Usually in wealthy areas but not common. My only complaint is that it feels a little fake and not as authentic in feel as areas in Europe and Asia
It is a nice thought, but everything costs, and someone has to pay the bills. It is usually easy to say who would benefit, not so easy to say who should pick up the tab.
It would be. Unfortunately this location is in a very, VERY bad neighborhood. Milwaukees northwest side is one of the worst areas for economic development, part of the segregation mentioned at the outset of the video with the highway expansion.
Its the video weve all been waiting for with an hour of mall, history, and treasures to enjoy with great editing! Super amazing work North, and like others said, thank you for continuing to be here through the years creating content as that can take a lot of work to do. Its an acomplishment 🎉🤩
I grew up going there, my mom would hate having to park at Sears (now Menards). It breaks my heart that building looks now. Real eyesore. Thanks for the awesome video!
Love the introduction you did it justice great to see old footage and then compare it to what it is today. This has to be on top of list for longest standing abandoned malls. Really gave it justice like seeing it in better times sad condition in now. 😢
The 80s were my youth and Malls were golden havens then. Honestly, unless you were alive then you just can't know how wonderful they were back then. How utterly depressing to see the demise and degradation of these great Malls.
The guy that stopped you to say that you are cute is super creepy given the circumstances being alone in an abandoned mall. I am glad you are okay man please be careful going into these places alone. I have to say you have bigger balls than I do for sure, I couldn’t go in alone.
Great video, the transitions between the busy mall to the empty corridors are similar to what James Cameron accomplished in Titanic that shows the glory to demise, granting a nostalgic feeling for a place you've never been, but are somehow a part of. Well done!
Great job with the flashback clips. Too many dead mall RUclipsrs neglect to provide what a mall was like in its hey day so thumbs up. This was a beautiful mall. I love the ceiling and design.
Wow, looks like it was a winner. There is a Northridge Mall in CA as well that was similarly packed and popular (that's what brought me here initially) but I'm enjoying this video too!
It is honestly incredible to see how far your channel has improved since season 3. Your videos have gotten better and better each time I have watch them and I can’t wait to see what is in store in the future. Amazing video and I’m ready to go vandalize black spruce HQ so they can understand how the mall feels about how they have treated it.😂
I can't believe this is happening in the US. Now I understand why Americans who go to my country look surprised and happy. In my country, malls are huge, beautiful, crowded and are everywhere. Some would even be located a block from each other. Christmas and other holidays would be hell because of street traffic to the malls, crowds and parking problem.
My childhood mall. Those video clips from the winter holidays just take me back when I was a kid going to this mall with my parents. It declined throughout the 90s. By the time I was in high school in the late nineties and the turn of the millennium, it was getting pretty bad already with stores leaving, a couple anchor stores already closing and crime rising. I was discouraged from going there then and would go to Brookfield Square, Mayfair, Southridge and Bayshore instead.
Man you should totally do university mall in Pensacola Florida. It's unique because someone eventually changed it into a storefront type mall but somewhere in the back is still the remnant of a tradition mall. The JCPenney is still there but the mall part is completely blocked as if it was never there from 2013
Wild. I’ve seen this mall before, but never been there. But I grew up in central Michigan in the 80’s and 90’s. You mentioned going to that theater and seeing Back to the Future II. In 1989 I went to see that movie with it dad, after a whole lot of anticipation. Maybe the first movie I was that excited to see when I was just 10. Afterward, just after pulling out from the parking lot, my dad tried to have the “birds and the bees” talk with me. 😬 I was from a very conservative family who never talked about that stuff and it was very taboo. I can remember being in sort of shock when he said “So, you know, we’ve never talked about sex. Do you have any questions?” I was so scared that I just said “Nope…I’m good. No questions.” and left it at that. Then 6-8 miles down the freeway, my dad said again “So you’re SURE you don’t have any questions?” Again I said “Nope. I’m good.” I was just so scared and it was so awkward. A few weeks later mg parents gave me a sort of cartoony book for kids about human reproduction, thinking it would be easier not taking to them about if directly. I still love the BTTF trilogy like crazy, but that’s one of my very vivid memories of the second one. I’m sure my dad had planned it all out, trying to find something I really wanted to do, and then making it something just he and I did together. But I was was totally blindsided by it.
My best memories growing up was riding my bike with my brother through the north ridge complex. We go there to the mall or to fudruckers across the street to play the arcades. Used to live in the north Meadows and at one point around 91 my entire family lived up there on one block, north 95th street. Even my dad had a house on fairy chasm Rd that lead you right to the west side of the mall. It wasn't always bad on the north side of Milwaukee. A far cry from what it is now. Man, Just looking at the video I can see the place I got my ears pierced like 25 years ago LOL.. At the piercing pagoda. Damn man, I remember going to see Batman at that movie theater! A Lot of good memories there.
Another great video. I like when you put old video clips in the beginning. I noticed the graffiti idiots have a fascination with drawing peters in most of the abandoned structures. Keep up the great work.
This a really great video showing a mall I grew up in. I’m sad seeing the destruction but I really appreciate seeing so much old footage. Personally I preferred the original colors and style. The makeover was awful to me. I have autism and loved staring at that metal fountain even if it got rusty. I also liked the red carpets and sunken conversation pits. I think at some time we played with legos in there while my dad napped. After visiting Radio Shack he was done lol. I remember a guy with one arm worked at Radio Shack and he inspired me bc I wondered how he did everything so well. Also the Childrens Place was super fun! Wish there were pics of that. Thank you!
Actually he had two arms, one hand. Early to mid 80’s. Wonder where he is now. Buddy Squirrel, candle place, that brick storefront place my mom always liked. The Children’s Place had a tv room and slide that parents couldn’t get in ha was awesome and played with other kids. I agree with some graffiti is funny. What do you expect when u have decay in yr backyard? I don’t blame people-I think they’re expressing their disgust at how society is. We’re all to blame or none of us. It’s ok if u disagree. So sad about dad who got electrocuted tho 😢
This structure would make an amazing memory care facility! Shops and apartments and restaurants and socializing! You could have a medical facility, quarters for staff, beauty shops, exercise, all in an enclosed area so everyone stays safe!
I got my first baseball glove and bat at this mall in 1979. There was a Kohl’s grocery store across the street. Yes, Kohl’s started as a grocery store chain.
Love this vid. If you've ever wondered what riding a carousel while overdosed on narcotics in an underground tunnel sounds like, listen closely to the background music.
Once Dixie Square was demolished it probably is. If it sits there another 10 years like this it will have out done Dixie Square for being the longest sitting abandoned mall there was.
LOL @ the way you pronounced Waukesha. I grew up in Milwaukee, so Northridge has always haunted the landscape of the northwest county corner. Thanks for the video.
Waukesha is pronounced Wok-ka-shaw. I was having a conversation with my grandpa a year ago he ran the Southridge JCPenney and helped out with the opening of the Northridge mall. They knew back then the mall was going to have problems. It's the area it was built around. It wasn't just the one event in 95. People were more often coming in to hangout and cause trouble vs coming in to purchase items. Southridge Mall was built next to Greendale which is a upper middle class area with more expendable income. It's too bad doing things like going to the mall on the weekends isn't a thing anymore. Now we all are glued to our phone ordering of Amazon.
If they open this mall back up I’ll visit it for sure. I’ll go on a special trip just to see it all lit up and busy again. Malls are a dying industry and they bring back so many good feelings from my childhood and teenage years.
The beginning made me tear up 😢. I was lucky enough to grow up as a teen in malls. Fortunately we still have some and are still thriving but many are also dying here in California.
I'm so glad that this a different Northridge Mall. We have the Northridge Fashion Center, also known as the Northridge Mall in the San Fernando Valley Los Angeles. It's still in business and still doing OK.
Great job on the editing and overall project. Impressed with the archive video and pictures as well as the commentary of the mall over the years. Hard to believe iPhones are capable of the clarity and sharpness of the video. Great writing, narration and I like how you “echoed” the music in the background. It at times seemed remarkably similar to the piped-in music you would hear inside the mall. Keep up the good work, sir.
I still say that dead mall should be turned into studio apartments. Modify a store into a home, walk around in the mall and hang out with the other tenets, turn some of the anchor stores into office areas or a grocery, and relive the food court. It would be like living in a vaporware photo.
It can also help homeless families and people that are willing to work where they live like the food court basically work where they live , it's convenient saves money on buying a car or uber to travel to work etc
What an incredibly well done story of this mall. I'm still new to the dead mall thing, so knew nothing about Northridge's history. Seems it fell hard and fast (and before online shopping became what it is today). The mall structure does seem to have withstood the test of time (and Wisconsin's weather). Definitely looks better then Jamestown.
a local historian has the neon signs that hung in the food court. omg 11:10 is the gazebo and entrance to the Wisconsin Club. Still all there...intact and looks the same 😊 nice history lesson...ive never seen this old footage! great find! that freeway ended on water street i think...it was a weird end point - the pic at 12:07 with laacke and joys in white building at left. in 2003 I went to the closing sale at Boston Store and remember looking through the gate, seeing a pristine mall like at 18:00 where we're looking into BS or 30:30 looking into atrium. I remember thinking wow what a waste...hope it will reopen soon...
Pretty sad. I remember when this mall opened in 1971. The people that used to go there are grown up or married and moved away. Most probably have already passed away. That time will never come back. Not for any of us.
One of main concerns about our pueblo mall. They open the mall in mid 1970s and almost built other mall on Southside in early 80s. In mid 90s, other developer built first big box shopping less than mile away from pueblo mall but pueblo mall took mega hit from new eagleridge shopping center. Late 90s the mall almost went under yet new company bought it. New company spread muilt million dollars to update and remodel the mall. A other developer built 2nd upscale big box shopping center couple mile north from the mall yet I clearly remember one of city council member said "pueblo crossing shopping center could be death wish for pueblo mall". Pueblo mall never took major from pueblo crossing shopping and pueblo mall peak was year before covid. Pueblo mall took mega hit from covid because basically mall was closed over 6 months. Pueblo mall is struggling after covid lockdown.
"Those who got to experience this, consider yourselves lucky. Everything from 1989 on was downhill." This statement sums up the entire American experience over the last 60 years
That’s so very true, America’s capitalism was at it’s peak in the 80’s and 90’s. But who am I to say since I was born in the early nineties I only got to enjoy the bit of it from that era.
I could go for some Chunko’s right about now.
Alright Karen let's go
THE DEATH OF AMERICA
What was CHUNKO's ?
@@295g295 Keep an eye on all the store fronts.😉😝
Malls in the 70's and 80's were magical. So glad those were the decades of my youth!
They still exist and still popular. Just harder to find and depending on where you live you may have to drive a few hours to another city to see it.
I know … it was the social scene of the time. It is where I got my first job and first boyfriend. Good memories.
when OUR narcissistic ego driven despots political corporates Sent out OUR industries and OUR MFG, the once beautiful malls were taken over by kids and kidults of no upbringing and junk stores moved in, NO one can have anythng nice lol small business can't sustain employees or won't and Can;t sustain a nation, and the arrogance of tech medical and teachers to think they don't need mfg and industries here even for themselves is amazing, still even when decades ago tech was outsourced, of course twitter came along but they found they could do without 80% of them, gee, if we were for OUR Fellow Americans, not being activist for what in ours or someone else's pants and drugs and MY COLOR,...We would PROTEST till they brought them all back for Fellow Americans, a solid tax base, JOBS, even they need techies, and for USA and our Independence=security=voice in the world instead of begging and our politicalcorps getting pocket linings for being FAILURES TO USA and us. and so we don't have to suffer junk.
Agreed. In the 80's we were at Villa Italia or Westminster Mall or Cinderella City or Buckingham Square... All gone. All loved. All remembered.
Same
Showing the mall when it was booming and then showing how it look now is a great addition and you should always do that that's one of my biggest gripes with others that explore dead malls
Glad you enjoy it!
Those who ignore the past are cursed to re-live it.
😊😊😊😊😊
@@HarryHamsterChannelyou just now made that up, didn't you?
@@thebeaz1 Those who eat bean are sure to fart.
this took me back to the good old days, where malls were so extravagant and fun, now I feel like the world I knew is dying, no one seems to notice or to care, back in those days, malls reunite people, friends, family, having fun, enjoying simple little things and treasuring every moment, life was simple, I miss that so much.
I enjoyed this very much, thank you.
Part of the problem is that knowing and caring carries a large price tag.
❤
My favorite were the Christmas decorations, and in the middle of the mall was Santa Claus, all decked out with candy canes/ Xmas trees. Kids dressing up for picture taking.
The editing tied the footage together so well and made this into a masterpiece, this is soooo well made 🤩
I can attest as a child, going to Northridge or Mayfair on a Saturday or Sunday was akin to packing up the car to go to Disneyland. Always with a good chance you were going to be able to have McDonalds for lunch. Great editing and early footage...really well done.
Yes! I even remember the location before the food court - this place was a blast back in its day.
Back in the 60s my parents would take me to Mayfair as they had some wonderful Christmas displays. This was before they enclosed it. I liked it so much more when it was a open air mall.
I used to live close to Mayfair on 49th and Lisbon !
Very close to where I grew up on 47th Street off of Lloyd!
Finished my final exam yesterday, slept 10 hours, wake up & there’s new dead mall video from one of my favorite channels.
Life is good
Hell yeah brother
This is a Masterpiece. One of the best dead/ abandoned mall YT videos in years. Production, research, current & past images juxtaposition, vibe, backgroud music is top notch. A story from beginning to end (?). Brilliant, well done!
Thank you so much!
true that
The before and after shots are by far what I enjoy watching most because it shows how extreme the change is
The dead Malls look haunted to me.
@@oldiesgeek454 wouldn’t surprise me if they were lol
It's sad to see this. Malls used to be a place where people went in the weekends to go shopping back in the 1970s, 1980s, and 1990s.
They still exist and still busy. Just harder to find and you may have to fly to another city to see one depending on where you live
@@ramencurry6672 The one near me is called Northridge Fashion Center, it's also called Northridge.
The music is so eerie. Like it’s still being played in the mall
Dude, another winner! It takes a lot of patience to produce a power episode like this. Thanks for carrying the torch for the dead mall community as the original trailblazers start to move on to other things in life…🎉🎉🎉
Thank you so much man! Means a lot
Jo, der is schon aufm Weg zum zweiten Daniel Bimmel. 👍
@@NorthCdogg22 Yes, very well done! I love it!
The city finally acquired the mall in January this year. They are currently working on demolition. The old Boston Store has already been razed. I remember going to this mall in the early 90s and how neat it was to my second grader-self. But I'm also glad it's finally getting redeveloped. For the same reasons the fire department gave in this video.
I lived in Brown Deer, Northridge was our shopping destination. The biggest reason for the downfall of the mall was crime, that area of the city was just full of crime, and still is. Bus routes also brought the criminal element in to the mall area, that didn't help either. Just wasn't safe or comfortable to shop or live there, and that is why it quickly fell apart.
I have seen a lot of video's of Northridge, but this one stands out. So many things others seem to have missed.. And what makes it even better are the superb before and after shots 👍
Thank you so much!
This is your best work to date. I love how thorough you’ve been with your research clips and back story. There’s something really eerie about this place when you look at it completely derelict with its feeling of emptiness. Great job!
I didn't live in WI and so never went to this mall, but your video brought up so many good memories of growing up in the 70's and 80's and mall culture. I literally teared up looking at the Christmas pictures and sang the lobby song from memory like not a minute had passed. I loved the presentation, with the heavy reverb on the music and transitions between now and then of the same areas. Thank you for reminding me of the best decades of my life.
And you showed there was a Gimbels! That threw me right back to 70's Manhattan and I haven't heard that name in decades!
Wow. That was an elegy. Great balance of old photos and current ruins.
Thank you so much!
I'm from Green Bay, and visited this mall a couple times back around '89/'90... it was absolutely beautiful... and full of life! It breaks my heart to see the juxtaposition in shots between then and now - a whole world gone into the past.
On a side note, I used to buy incense at Wicks 'n' Sticks at Port Plaza Mall (now demolished) - thanks for that old footage of the store-front!
This is amazing to see! A lot of that mall looked pretty 90s-ish but that theater was very 70s-80s. Amazing. Also a lot of that graffiti made me laugh lol
These videos are so addicting and impossibly sad. We’ve lost so much of our culture. Mall community wasn’t replaced, it was just lost.
Growing up in Milwaukee, my mom would taking me to this mall often in the early 80s. I remember her always parking by Gimbles (then Marshal Fields) or Bostons. I’d always run up the stairs that were right next to the escalators as my mother rode up. The information booths were really fun looking and I remember the flower theme coming in later. I moved back to Chicago in 1990 and totally missed the decline of this mall. Instead, I had another mall that died before dead malls were a thing, Randhurst Mall, but all my high school friends worked at the Woodfield Mall - it was SUCH a stark contrast of dead and UBER thriving. So sad to see what has become of Northridge. I saw many Easter Bunnies and Santas here, great memories with my mother. Thank you for covering it. I enjoyed your presentation.
Also, I will never forget the commercials for the two malls. They were a blast!
I spent most of the day at Southridge today for my work. I'm an old guy, having gone there with my parents when it opened. Phoenix has now given up on Northridge and has walked away from it, unlikely to ever be reborn. The city didn't back their plan for it, probably because they saw it as not much more viable than the Chinese plans that failed previously. Since the time Northridge closed, crime has really spread in the area. A lot of stores and car dealers have closed so there isn't the market for retail. Thanks for the awesome video.
as a foreigner who ended up enjoying dead mall videos from over there (dead malls aren't really common where I live) and who only has videos from the genre as my only experiences of said malls, knowing you got to cover this one got me pretty excited, as your coverage is always pretty thorough, and i've always been intrigued for whatever reason by the history behind this one mall in particular.
great job as always!! amazing video editing too!
Thank you so much! I’m glad you enjoyed!
Happy to be living here in Asia where mall life is alive and doing well.
I normally don't watch dead mall videos this long but I could not stop watching. This one was riveting and creepy. It's a shame that the time capsule was stolen by vandals. I would have love to see what they put in there as a Generation X'er I'm sad . Great video man
Thanks man, I’m glad you liked it!
I hadn’t even imagined in 1994 that shopping malls would one day go under! Great video.
Most malls are still thriving
@@skywishr1313 I went to a large one in Lincoln, Nebraska that was quite active. It could just be that malls in certain areas are going under.
This is so sad 😢. I grew up in the 80's and 90's. We would have never imagined this outcome. Basically every mall I grew up enjoying is gone now. We are a throw away society.
I remember being a teenager in the early 80s and the malls being so full during the weekends. People shopping, teenagers eating and going to the movies...or just hanging out. Where do the kids hang out today? I feel for young people. I really do. Everything is so damned expensive now. We could go to the mall, eat and watch a movie for about $10 back in 83.
To me, the concourse ceilings steal the show for this mall. Whoever designed those was gifted.
JAMESTOWN MALL CINE 14 ERA MAIS BONITO!
This is such a great update to the status of Northridge. I’ve been following its journey on RUclips since the early days of the pandemic and to see it still so brightly lit by the naturally light I’m the daytime is both amazing and sad…here’s to hoping that it actually gets demolished once and for all!
Extremely well made doco. Great job on presenting it's history, I thoroughly enjoyed 👏
I have a friend who lives blocks from the Southridge Mall. I was in the area in late 2022. Had I known the history of the place, I would have gone into Southridge. Just to see the surviving mall.
Duuude the way you edited it showing how full and alive the mall was to present was insanely cool thank for this entoer video omg
awww u found the guys who did the dance video :) they did a later dedication in like 2012....same dudes like 25 years later...
That’s so cool!
Wouldn't it be nice to see these malls come back to life in a different way? A developer could create multiple 2-story homes/condos on each mall level, add patios/courtyards out the condo's back doors, create an all season indoor park with running track, basketball/tennis/racket ball courts, and even a couple of "outside" small eateries.
They do exist. They’re nice. Sometimes they have an ice skating rink during Christmas. And high end expensive restaurants (outdoors too all within the grounds) Usually in wealthy areas but not common. My only complaint is that it feels a little fake and not as authentic in feel as areas in Europe and Asia
can't get people off their phones and computers\Xbox, to leave the house other then work.
It is a nice thought, but everything costs, and someone has to pay the bills. It is usually easy to say who would benefit, not so easy to say who should pick up the tab.
It would be. Unfortunately this location is in a very, VERY bad neighborhood. Milwaukees northwest side is one of the worst areas for economic development, part of the segregation mentioned at the outset of the video with the highway expansion.
I've said that too -- why not repurpose those as a gym/library/post office/DMV. Throw in a Target, a geocery store and condos.
Its the video weve all been waiting for with an hour of mall, history, and treasures to enjoy with great editing!
Super amazing work North, and like others said, thank you for continuing to be here through the years creating content as that can take a lot of work to do. Its an acomplishment 🎉🤩
I grew up going there, my mom would hate having to park at Sears (now Menards). It breaks my heart that building looks now. Real eyesore. Thanks for the awesome video!
Love the introduction you did it justice great to see old footage and then compare it to what it is today. This has to be on top of list for longest standing abandoned malls. Really gave it justice like seeing it in better times sad condition in now. 😢
If a retail store has to pay a cashier $15/hour and half the merchandise gets shoplifted, theres no way it can earn a profit.
New subscriber here, without a doubt the most fascinating abandoned mall video i have ever seen.
Thank you so much!
The 80s were my youth and Malls were golden havens then. Honestly, unless you were alive then you just can't know how wonderful they were back then. How utterly depressing to see the demise and degradation of these great Malls.
"Everything from 1989 on was... down hill." That statement applies to far far more than just this mall.
The more I grow up in this country, the more I understand lol
💯 agree
Oak View Mall, Omaha NE Great Video! Wisconsin is really an amazing state, for malls and other landmarks.
Thanks man! And you got it! It truly is
I cannot believe that my one of my favorite dead malls is being toured by my favorite youtuber, NorthCdogg22!
Did not know dead mall vids was a thing, now I do, now my life is complete
The guy that stopped you to say that you are cute is super creepy given the circumstances being alone in an abandoned mall. I am glad you are okay man please be careful going into these places alone. I have to say you have bigger balls than I do for sure, I couldn’t go in alone.
Great video, the transitions between the busy mall to the empty corridors are similar to what James Cameron accomplished in Titanic that shows the glory to demise, granting a nostalgic feeling for a place you've never been, but are somehow a part of. Well done!
Great job with the flashback clips. Too many dead mall RUclipsrs neglect to provide what a mall was like in its hey day so thumbs up. This was a beautiful mall. I love the ceiling and design.
Wow, looks like it was a winner. There is a Northridge Mall in CA as well that was similarly packed and popular (that's what brought me here initially) but I'm enjoying this video too!
Me too. I thought it was LA until they said Wisconsin
@@lauralarrabee7870 same! SF Bay here, we had a Northridge Mall as well. (That’s what made me pause & watch)
It is honestly incredible to see how far your channel has improved since season 3. Your videos have gotten better and better each time I have watch them and I can’t wait to see what is in store in the future. Amazing video and I’m ready to go vandalize black spruce HQ so they can understand how the mall feels about how they have treated it.😂
Thank you so much CC! I’m so excited to show you all what is in store. I know the future is bright here!
This was an amazing journey. Thank you for all your effort! 💪💪💪
No problem, glad you enjoyed it!
My Mom worked at this mall in the late 1970's untill sometime in the 1980 before I was born. I remember visiting it once when I was little.
This was a great upload! Excellent exploration!!
Thank you so much! Glad you enjoyed!
I haven't even seen your face and I'm mesmerised already haha. Great contents and narrative, subscribe.
I can't believe this is happening in the US. Now I understand why Americans who go to my country look surprised and happy. In my country, malls are huge, beautiful, crowded and are everywhere. Some would even be located a block from each other. Christmas and other holidays would be hell because of street traffic to the malls, crowds and parking problem.
My childhood mall. Those video clips from the winter holidays just take me back when I was a kid going to this mall with my parents. It declined throughout the 90s. By the time I was in high school in the late nineties and the turn of the millennium, it was getting pretty bad already with stores leaving, a couple anchor stores already closing and crime rising. I was discouraged from going there then and would go to Brookfield Square, Mayfair, Southridge and Bayshore instead.
The video with the audio intro is absolutely amazing
Went and explored this building in January was so surreal to see how it was when it was open great video
Man you should totally do university mall in Pensacola Florida. It's unique because someone eventually changed it into a storefront type mall but somewhere in the back is still the remnant of a tradition mall. The JCPenney is still there but the mall part is completely blocked as if it was never there from 2013
Wild. I’ve seen this mall before, but never been there. But I grew up in central Michigan in the 80’s and 90’s. You mentioned going to that theater and seeing Back to the Future II. In 1989 I went to see that movie with it dad, after a whole lot of anticipation. Maybe the first movie I was that excited to see when I was just 10. Afterward, just after pulling out from the parking lot, my dad tried to have the “birds and the bees” talk with me. 😬 I was from a very conservative family who never talked about that stuff and it was very taboo. I can remember being in sort of shock when he said “So, you know, we’ve never talked about sex. Do you have any questions?” I was so scared that I just said “Nope…I’m good. No questions.” and left it at that. Then 6-8 miles down the freeway, my dad said again “So you’re SURE you don’t have any questions?” Again I said “Nope. I’m good.” I was just so scared and it was so awkward. A few weeks later mg parents gave me a sort of cartoony book for kids about human reproduction, thinking it would be easier not taking to them about if directly. I still love the BTTF trilogy like crazy, but that’s one of my very vivid memories of the second one. I’m sure my dad had planned it all out, trying to find something I really wanted to do, and then making it something just he and I did together. But I was was totally blindsided by it.
My best memories growing up was riding my bike with my brother through the north ridge complex. We go there to the mall or to fudruckers across the street to play the arcades. Used to live in the north Meadows and at one point around 91 my entire family lived up there on one block, north 95th street. Even my dad had a house on fairy chasm Rd that lead you right to the west side of the mall. It wasn't always bad on the north side of Milwaukee. A far cry from what it is now. Man, Just looking at the video I can see the place I got my ears pierced like 25 years ago LOL.. At the piercing pagoda. Damn man, I remember going to see Batman at that movie theater! A Lot of good memories there.
Phenomenal Video! It was such a treat watching the whole video! It's my favorite take on Northridge Mall. Amazing Video.
Thanks for the hour long video! Great work!
Thank you for watching!
This is your best video yet! I love your music choices, it really helps tell the story!!
Another great video. I like when you put old video clips in the beginning. I noticed the graffiti idiots have a fascination with drawing peters in most of the abandoned structures. Keep up the great work.
About time my favorite mall of all
Hell yeah man!
@@NorthCdogg22whoops this reply slipped past me….
Looks like jamestown mall with a second floor
Right??
This a really great video showing a mall I grew up in. I’m sad seeing the destruction but I really appreciate seeing so much old footage. Personally I preferred the original colors and style. The makeover was awful to me. I have autism and loved staring at that metal fountain even if it got rusty. I also liked the red carpets and sunken conversation pits. I think at some time we played with legos in there while my dad napped. After visiting Radio Shack he was done lol. I remember a guy with one arm worked at Radio Shack and he inspired me bc I wondered how he did everything so well. Also the Childrens Place was super fun! Wish there were pics of that. Thank you!
Actually he had two arms, one hand. Early to mid 80’s. Wonder where he is now.
Buddy Squirrel, candle place, that brick storefront place my mom always liked. The Children’s Place had a tv room and slide that parents couldn’t get in ha was awesome and played with other kids. I agree with some graffiti is funny. What do you expect when u have decay in yr backyard? I don’t blame people-I think they’re expressing their disgust at how society is. We’re all to blame or none of us.
It’s ok if u disagree. So sad about dad who got electrocuted tho 😢
Both designs were great. Remember they left that one conversation pit. Why do you think the 80s one was awful. That word seems a bit too extreme.
This structure would make an amazing memory care facility! Shops and apartments and restaurants and socializing! You could have a medical facility, quarters for staff, beauty shops, exercise, all in an enclosed area so everyone stays safe!
I grew up in Northwest Milwaukee and hung out at Northridge frequently.
Thank you for this.
DUDE, I Remember Going to this Mall with my Family MANY Times when I was Younger! It Makes me Sad Seeing it like this
It's hard to watch when you used to live there, and shop there, and see it end up like that.
I got my first baseball glove and bat at this mall in 1979. There was a Kohl’s grocery store across the street. Yes, Kohl’s started as a grocery store chain.
You need to make a playlist. Amazing video.
Love this vid. If you've ever wondered what riding a carousel while overdosed on narcotics in an underground tunnel sounds like, listen closely to the background music.
Wow. Stunning film. The music really adds a sad and creepy vibe at the same time.
One of the most notorious abandoned malls in the world probably.
Once Dixie Square was demolished it probably is. If it sits there another 10 years like this it will have out done Dixie Square for being the longest sitting abandoned mall there was.
Jau
Its still beautiful, even in its ruined state. Also yeah, that ceiling is pristine. Never seen an abandoned place with such a clean ceiling
LOL @ the way you pronounced Waukesha. I grew up in Milwaukee, so Northridge has always haunted the landscape of the northwest county corner. Thanks for the video.
Waukesha is pronounced Wok-ka-shaw. I was having a conversation with my grandpa a year ago he ran the Southridge JCPenney and helped out with the opening of the Northridge mall. They knew back then the mall was going to have problems. It's the area it was built around. It wasn't just the one event in 95. People were more often coming in to hangout and cause trouble vs coming in to purchase items. Southridge Mall was built next to Greendale which is a upper middle class area with more expendable income. It's too bad doing things like going to the mall on the weekends isn't a thing anymore. Now we all are glued to our phone ordering of Amazon.
Love the mallsoft here! I've heard northridge here or there once or twice, but now it's good to know the history!
If they open this mall back up I’ll visit it for sure. I’ll go on a special trip just to see it all lit up and busy again. Malls are a dying industry and they bring back so many good feelings from my childhood and teenage years.
brings back some fragments of memories, i was born late 80s so i was a younster going with my mom back in the 90s
The beginning made me tear up 😢. I was lucky enough to grow up as a teen in malls. Fortunately we still have some and are still thriving but many are also dying here in California.
To whom that made this video, I absolutely loved watching this . Especially because I grew up shopping in malls ❤
57:17 - I wanted to see here, more views of between Menards and the mall.
58:43 - Milwaukee Braves play baseball here?
I'm so glad that this a different Northridge Mall. We have the Northridge Fashion Center, also known as the Northridge Mall in the San Fernando Valley Los Angeles. It's still in business and still doing OK.
Great job on the editing and overall project. Impressed with the archive video and pictures as well as the commentary of the mall over the years. Hard to believe iPhones are capable of the clarity and sharpness of the video. Great writing, narration and I like how you “echoed” the music in the background. It at times seemed remarkably similar to the piped-in music you would hear inside the mall. Keep up the good work, sir.
21:51 - The MOVIES was built with steps inside - and no ramp!
22:28 - Now we have BIFF's casinos.
I still say that dead mall should be turned into studio apartments. Modify a store into a home, walk around in the mall and hang out with the other tenets, turn some of the anchor stores into office areas or a grocery, and relive the food court. It would be like living in a vaporware photo.
It can also help homeless families and people that are willing to work where they live like the food court basically work where they live , it's convenient saves money on buying a car or uber to travel to work etc
@@milesinwyatteandcora That too
What an incredibly well done story of this mall. I'm still new to the dead mall thing, so knew nothing about Northridge's history. Seems it fell hard and fast (and before online shopping became what it is today). The mall structure does seem to have withstood the test of time (and Wisconsin's weather). Definitely looks better then Jamestown.
a local historian has the neon signs that hung in the food court.
omg 11:10 is the gazebo and entrance to the Wisconsin Club. Still all there...intact and looks the same 😊
nice history lesson...ive never seen this old footage! great find! that freeway ended on water street i think...it was a weird end point - the pic at 12:07 with laacke and joys in white building at left.
in 2003 I went to the closing sale at Boston Store and remember looking through the gate, seeing a pristine mall like at 18:00 where we're looking into BS or 30:30 looking into atrium. I remember thinking wow what a waste...hope it will reopen soon...
Pretty sad. I remember when this mall opened in 1971. The people that used to go there are grown up or married and moved away. Most probably have already passed away. That time will never come back. Not for any of us.
Great footage amazing editing.
One of main concerns about our pueblo mall. They open the mall in mid 1970s and almost built other mall on Southside in early 80s. In mid 90s, other developer built first big box shopping less than mile away from pueblo mall but pueblo mall took mega hit from new eagleridge shopping center. Late 90s the mall almost went under yet new company bought it. New company spread muilt million dollars to update and remodel the mall. A other developer built 2nd upscale big box shopping center couple mile north from the mall yet I clearly remember one of city council member said "pueblo crossing shopping center could be death wish for pueblo mall". Pueblo mall never took major from pueblo crossing shopping and pueblo mall peak was year before covid. Pueblo mall took mega hit from covid because basically mall was closed over 6 months. Pueblo mall is struggling after covid lockdown.
"Those who got to experience this, consider yourselves lucky. Everything from 1989 on was downhill." This statement sums up the entire American experience over the last 60 years
I hate to sound like an old person (I am one) but you are sadly right.
@@Casinogirl56Same.
That’s so very true, America’s capitalism was at it’s peak in the 80’s and 90’s. But who am I to say since I was born in the early nineties I only got to enjoy the bit of it from that era.
Realities are malls will be distant memories and sometimes malls thriving just feel the joys on all parts ❤
lol the beginning news re northridge. sad b4 and after photos. well done!
Not to be confused with Northridge Fashion Center (often referred to as "Northridge Mall") in Los Angeles. It's very much alive.