Customer Lifetime Value With Python PyMC-Marketing Part II : Bayesian Statistics

This is Part 2 of a series that accompany a Medium article I wrote that explains the concept of Customer Lifetime Values (CLV) and how to apply a modelling method called Buy Till You Die via a Python library called PyMC Marketing available here: blog.devgenius...
In this video , we cover some key concepts underlying the Python Library PyMC Marketing www.pymc-marke... that allows users to build Bayesian models with a simple Python API and fit them using Markov chain Monte Carlo (MCMC) methods
If you are interested here's a link to Part 1 that covers Buy Till You Die Modelling • Customer Lifetime Valu...
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[@robsonserafim8741]

really good! Congrats!