Mobile App Growth Series (Part 2): App Store Optimisation vs Search Engine Optimisation?

Hey growth marketers, I'd like to introduce you to our very first cohort-based RUclips series, aptly titled 'The Growth Series'. In which we'll zoom in and fundamentally understand specific digital marketing channels and learn approaches to maximise growth opportunities in them.
This is The Growth Series: Mobile App Growth - we'll learn the topics of App Store Optimisation, Mobile App Marketing, Mobile App Advertising (Apple Search Ads, Google App Campaigns), App Growth Strategy, App Keyword Research, App Conversion Rate Optimisation, Data Analysis and a whole lot more.
Alternative Titles:
“Skyrocket Your App! Mobile App Growth in The Growth Series”
“Boost Your App's Success: Insights from The Growth Series”
“Maximize Your Reach with The Growth Series: Mobile App Growth Hacks”
“Epic Growth Strategies: Enhance Your Mobile App with The Growth Series”
“From Start-Up to Scale-Up: The Mobile App Growth Series”
References & Resources:
- phiture.com/as...
- phiture.com/gr...
- phiture.com/mo...
- www.apptweak.c...
- appradar.com/a...
Tags:
#GrowthMarketing
#MobileAppGrowth
#TheGrowthSeries
#AppStoreOptimisation
#MobileAppMarketing
#MobileAppAdvertising
#AppGrowthStrategy
#AppKeywordResearch
#ConversionRateOptimisation
#DataAnalysis
#DigitalMarketingChannels
#GoogleAppCampaigns
#AppleSearchAds
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[@geoffplywood6112]

I don’t think the App Store’s main description text counts towards ASO

[@futuristmarketers]

Hey Geoff - an app’s description defo counts as part of ASO. Albeit, apple says it isn’t, this is defo the case for Google - Jon