Earned and Paid media. EP 18 with Minari Shah and Shalini Singh

Dive into the dynamic interplay between earned and paid media in today's marketing landscape with Minari Shah, Director of International, Owned Content, and Channels at Amazon and Shalini Singh, Group Head Brand & Communication for RPG Group.
Gain valuable insights into the challenges faced by marketing and communication professionals as they navigate the evolving relationship between promotional content and genuine editorial coverage.
Explore the implications of blurred lines between earned and paid visibility and discover how industry leaders are shaping the future of PR and communications.
Join the conversation and stay ahead in the ever-changing world of media and marketing!
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About Comms and Conversations - In these vodcasts, Nandini Chatterjee engages in insightful discussions with senior professionals in Marketing, Communications, PR and Media, exploring current trends and drawing from their wealth of experience to provide valuable insights.