The Cowboys' Stephen & Charlotte Jones with Gerry Cardinale SXSW 2024

Everything’s bigger in Texas and the numbers don’t lie: for yet another year the Dallas Cowboys are once again the most valuable sports franchise in the world. At the center of it all: the Jones’, who teamed up with Gerry Cardinale of RedBird Capital and transformed the sports business landscape forever.
Hear from the team at the center of it all and one of the globe’s foremost sports financiers on how a cultural and economic juggernaut was born, what makes it tick, and how an unlikely collaboration drove the team to new heights.
From the Sportico Sports Track at the Four Seasons
Gerry Cardinale
Redbird Capital Partners
Charlotte Jones
Dallas Cowboys
Stephen Jones
Dallas Cowboys

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Jerry Buss came close to buying the Cowboys too glad Jerry got it but always wondered what the Cowboys would look like had Dr Buss ended up with Cowboys