Running Out Of Places To Put Ads...What Now?
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- Опубликовано: 2 июн 2024
- Over the past years, you’ve probably noticed way more ads all across RUclips and far fewer ways to effectively block them. As RUclips grows into a mature platform, RUclips is having to shift their focus from growing their audience to better monetizing their existing audience which of course includes more ads. But, this model can only take them so far. Eventually, social media platforms will become so ad-ridden that people will no longer want to use the platforms, at least not as much. Not to mention, adding more ads is very much a diminishing returns strategy when it comes to monetizing social media. That’s why social media platforms are pivoting to direct monetization efforts, specifically subscriptions. RUclips has had RUclips Premium for years now but more recently Facebook jumped onto the bandwagon as well with a paid premium version of Instagram. This video explains the evolution of social media monetization and the future of subscriptionized social media.
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Timestamps:
0:00 - Ads Galore
1:58 - The Friction Of Ads
5:57 - Adless Social Media
9:09 - The Inevitable Fate
Thumbnail Credit:
Chip Somodevilla / Getty
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
www.silomarkets.com/disclosures 
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I have to confess I've started paying for RUclips premium but I'm watching a lot more videos because of it
Same here
Same
You could get the same features of YT premium and more with Revanced
IIRC, creators get paid more per watch minute from Premium subscribers than with ads. So it's actually one way to support creators better than clicking on ads.
@sarethdarva honestly it's well worth the price with all the stuff you get from yeat it should be part of the base but it's not that bad they need money to run the servers after all
Jokes on them, im always willing to cancel. We need to take our power back
Sustainable? It's not sustainable. The problem is not that these companies need to make profits. It's that they demand to make "multiple times" more profits than previous time, well aware that eventually it becomes matemathically impossible. Yet they keep on promising their investors that they will make "much more money than last already very profitable year".
At this point they stopped offering a product rendering the compromises acceptable and are instead going all out with worse quality services while also putting any additional form of monetization everywhere, of which people are simply fed up like no tomorrow. Just today I went to help my old neighbour lady with her brand new laptop to add some stuff here and there... It was *impossible* to navigate in certain pages due to ads completely preventing me to do anything. It is insane.
Agree. Totally agree its Insane!!!!
Infinite growth in any system (biology, finance, agriculture) is impossible. Yet they continue to preach it as though it is a fact of success.
They raised ad rates a lot more hence the trend of profits continuing so far
@@ShanaGarrett your comment is the literal definition of 'poor people mindset'. It is possible if you work hard and smart enough.
you do realize we live on a planet with finite resources and by mere nature our growth is sky-high, but eventually finite?
I only really use youtube. I wouldn't pay for a adless social media service if they are still selling my data.
Fair enough
Not quite right, they don't "sell" your data. Your data is effectively worthless by itself and nobody but law enforcement would be willing to pay just for your data. Also if they did sell your browsing habits why would said customers then go to Google when they could cut out the middleman and target you directly? Yeah it's more effort but the conversion rate is typically an order of magnitude or more higher.
Google's trick is that they bundle your data alongside billions of others and then obfuscate it behind a dashboard which said customers can use to filter based on thousands of different metrics that Google collects and calculates for what type of user they think would be willing and able to pay for their product/service. The magic occurs due to scale and Google's effective monopoly in various online services.
I don't use social media. They still sell my info through "ghost" accounts
Just a thought, but why don't the companies use AI to play the ads so they can generate more revenue? Im sure they can figure out how to click the box saying I'm not a robot and to identify traffic lights by now. And, according to VPN sponsorship ads (embedded ads that can still exist in the ad free versions), VPNs are unattributable which means the people giving the ads cannot trace it back to the company (eg youtube, facebook).
@@Kaede-Sasaki When you click the I am not a robot check box it is doing bunch of stuff in the back ground to check if you are a robot like how you use the mouse operating system and many other things
It's the rise and rot of empires. Cable was good, until ads and overmonetization flooded it, and now you can count with one hand the people that still watch it.
Social media and RUclips will face the same fate, and people will leave it in droves, or be smart enough to find better, more fun alternatives.
No human being deserves to have half of their free time, meant to wind down and have fun, to be littered with the visual and auditory garbage that are ads.
These companies need to increase profits to grow their stock prices and make your retirement account bigger.
👏👏👏
The solution to that problem already exists:
User tracking to serve relevant advertisements.
By showing people stuff they are actually interested in buying, you should be making more money than by spamming them to death with useless scam and junk ads.
@@KRYMauL HA! LOL x 1000. When was the last time share price was proportional to actual earnings in tech!?!?
@@dh510 You have zero knowledge or insite What you are claiming about. Haha what fundamental wrong preditictions.
Im Engineer., i have seen the data, and its the opposite what you are claiming.
Which im glad over it. And no the average person buy product or service when they need.
Which is a FUNDAMENTAL product development based on psychology and demand and need.
Which you clearly 100% lack in knowledge or any Common sense as the average normal functional brain with functional rational and logical thinking that avarage person has her, but it seems you strongly lack with those capabilities and basic functions.
No you have absolute 100% wrong in your statements.
RUclips pushed everyone onto ad blockers by trying to force ads at every opportunity
How many goddamn subscriptions do they think we can pay for???? Every single thing now is a subscription or a “pay us to stop annoying the shit out of you with ads”
to be fair they can't really do it any less than that. One subscription per company.
Exactly. We actually have a decent amount of money and the subscriptions are out of hand. They need a federal law controlling those and my prediction is that will come.
just imagine in your mind a free version of youtube 10 years in the future where you get 100 temu popup ads every minute 🤣
😂
That’s death of the platform if that happens.
@@gaara4667 RUclips died the day Google bought it.
Imagine Adblock
@@charlech If youtube is already banning accounts for using the extension, i don't think it would do anything in 10 years...
Most IG users accidentally click on ads with no intent to buy
I think there algorithms are pretty good at detecting accidental clicks
Question: does MOST of those who use ig, can afford to buy RANDOM USELESS things?
Answer: most probably most can't.
So, why advertise?
big companies can afford to lose money, because they gain social media presence.
Example: cola puts ads on ig.
You don't buy from link in their bio (lol?),
but when u go to shop in your city, it puts in your head that they are huge and you should buy with them
@@LogicallyAnswered no, they just charge for clicks, my business struggled on instagram for this reason
The only time I have ever clicked on an ad on instagram was when it was an organization I didn't like and I just wanted to cost them money
@@someone-mn8or Well you are pure evil but I like that
we already had an era of ad-less social media, that is how/why it started. so glad I quit insta a few years back, my life didn't end, and my happiness increased
And just like you, most people will stop using RUclips and all other social media when they realise that these greedy companies went too far with their monetization. People aren't stupid to let these companies do whatever they want. Remember cable TVs already became unpopular before the advent of these streaming sites? They were already started to be called idiot box back in early 2000s.
Same in cities that ban billboards. Nothing of value is lost.
ReVanced, uBlock Origin, Firefox, Plex, etc...
Advertising is inherently cancer, and I'm happy we have these kinds of tools to remove them. Ads don't belong anywhere at any time. Ever. If a business model relies on ads, it doesn't deserve to exist.
Dang, savage take haha
Based
are you going to willingly sign up to the ad-free tiers then?
@@marvnchAbsolutely! I'm more than happy to pay for content I enjoy. If I pay money in any way at all for a product, there better not be a single ad shown to me in any way.
@@gabe_0x good that you hold a consistent view on this 👍 i somewhat agree but i feel like most people aren't as willing to pay for services so it's a necessary evil to keep sites alive (for example, I'm more than willing to see a few ads for a news article as I won't pay for every single news outlet I read from).
Why would we pay to watch influencers 😂
Isn't that what a movie or the news is?
… you mean you won’t do that, right? Because some people do pay to watch influencers.. movies, tv, concerts and other live performances and shows like gaming conventions.
… you mean you won’t do that, right? Because some people do pay to watch influencers.. movies, tv, concerts and other live performances and shows like gaming conventions.
@@Drawperfectcircles They pay because they like an influencer, not because they have to. I feel like there's a difference here.
@@Drawperfectcircles if it's in person sure but not online. The day Instagram starts charging is the day it collapses
Revanced enjoyer here. No one is going to make me watch or click an ad ever again
Its a beauty to use. Especially as I hate shorts with every fiber.
And when revanced stops working lbry will be big enough to replace RUclips.
@@giant80000I'll just go back to newgrounds if all else fails
@@Sinistar1983that's a nuclear option I can get behind. Newgrounds was the best
@@Sinistar1983Omg, yes. I can't stand shorts!
the whole point of not paying for cable was to skip these ads. if its going back that but just over the internet, than its the same exact thing, even watching it over TV. personally, I 'll watch a lot less. the more breaks in a story or show, the more fustrated I get and rather work on hobbies, or borrow from the library. Music streaming will be whats left for me since ads between songs makes more sense
yep, I remember how excited I was to cut the cable and start getting Netflix DVDs in the mail. honestly if some little start up just repeated that service I would probably go back to it. as you say working on creating with hobbies instead of consuming media is a much healthier life, and the public library system is a really great service.
On demand streaming services and cable networks with a fixed broadcast schedule are nowhere near the same because they have ads. Just because YOU personally bought Netflix because they had no ads doesn't mean that's the reason everyone did, there are plenty of people who don't care about ads and signed up to be able to watch their favorite shows whenever they want instead of waiting for a specific time every week.
@@bruce-le-smith I am going to start downloading RUclips videos using a utility that works awesome (afraid to say what it is for they'll ban it) and burn them into DVDs and then rent them out. Thanks for the idea! Going to call it "TubeBuster".
And they don't even bother to provide the service. At least cable installs the cable to your home and maintains it.
Streaming? You're paying for the internet infrastructure AND for the service.
Uber does not give you the car, you have to use your own
Social media has the users making the content and they're the ones that profit.
Does it make any sense to you? It doesn't to me.
For some, paying for premium probably saves them money (that they're not buying on crappy advertised products -- Instagram is much easier to use via their app then browser, but which hard to block ads on so lot of folk don't block the ads). For concerned parents, disabling ads on any platform their kid has access to is likely very desirable.
They're advertisements would be worth more if there wasn't so many scams and poor quality products. Companies should be somewhat liable for what is advertised on their platform so they need to weed out scams.
Companies already profile their customers, they have the responsibility of combing the ads that kids get served.
If someone has the impulsivity to buy advertised products, ads are the least of their concerns.
They make the adless experience better on purpose (that's why there are free trials). Same as games create grind to make you pay to skip.
Your last point reinforces why adblockers exist.
These companies are dumb. They shoot themselves on the foot trying to earn more, losing all in the long run.
Ads would be loved (they're targatted) if they
1 Acually Worked!
2 Did not lead to unknown/infected pages
3 Were proper made, instead of being psychological manipulation
4 Did not get in the way, because they know you will ignore otherwise.
The problem with trying to block users from "skipping" sponsorships is RUclips or whatever platform has to do it, and why would they do that? They aren't making any money off of those sponsorship deals, and it could piss off a ton of their users and cause them to ditch it in favor of another platform that doesn't block them from skipping ahead in videos. This fear sounds a lot like the fear that RUclips will put ads into RUclips Premium, even though it raises the question "what are you paying for exactly if RUclips Premium suddenly doesn't take away the ads?".
You could say the same thing about creators - if they don't make money, why would they make content? Then if the content is all garbage, then the users leave too as they can't find anything worth watching.
Ads are not what you think they are. Ads are a way to brainwash you, paying to remove ads will work only initially when enough people get on the premium RUclips, they'll just put ads there. Remember the cable TV, it's not that was free yet it became full of more and more ads over the years.
They'll do it like Netflix where you have to pay at all to get any service and pay more for no ads.
@@tonydarcy7475YT was built on people making videos for the fun of it. People made videos on whatever they were passionate about and it showed. Now videos are just the result of someone clocking in for the day and making whatever the algorithm will push
@@OriginalContent89 And that's why when you find an amateur made video it's usually more entertaining.
I personally don’t think that paid social media will last for long unless they have an a free version.
At the first sign of a recession the social media subscription will be the first thing to be cut off the budget.
I think however, if that’s the future we might see new competitors in video plaforms and making the content free would be the easiest way to undercut the profit-driven giants.
- - -
By the way, as soon as I find an add annoying I start interacting with it, as they wreck my user experience at least they will support the platform and I get to know all the products that I have to avoid like the plague.
if they do this, it'll be the necessary push i need to finally remove social media from my life. literally the only social media i can see myself paying for is youtube
That's where I'm at right now. Its worth it.
I'd probably drop youtube too and maybe go to Brilliant or Nebula
YT is the only "social media" I use. No FB no IG no Twitter
Well mastodon does not have adds because every instance owner pay for their own hosting. No corp involved.
I would rather the creators on youtube make money off of ads than youtube but thats why I pay for youtube premium.
Why not just use an adBlocker.
Many creators are sponsored these days. Although personally if I see a product that's sponsored by a RUclipsr, I immediately think it's very overpriced and poor quality, so I usually put those products on my "do not buy" list.
What does that do, do you think? Google is still taking the same percentage of your premium subscription $$ than they are from advertising.
And why do you think Google should host all this content for free? Please tell me you are at least educated enough to know that there is a REASON why top RUclipsrs still stay on RUclips when they have enough money to host their own content, make deals with advertisers and keep 100% of the revenue. The answer is simple...they would take a HUGE pay cut if they did. Google has still never once made a profit on RUclips. They lose BILLIONS a year on it, actually. Even with the supposed unfair split they take.
Fucking hell, Millennials and Gen Z'ers..you HAVE to grow up at some point and stop being entitled toddlers. Don't you realize this sense of entitlement is one of the reasons why your generations have such a high suicide rate. And also why no one is sad about that fact? No..the world should NOT cater to you. You are NOT special, and you never will be.
To add to this creators say they make way more (10+ x) per view from premium members than non premium
@@rodh1404 i don't buy sponsored item often either but those sponsorships free up creators to be artisticly free rather than defined by the alghorithms current whims...
I can’t remember the last time I watched a RUclips ad… I am a person that would pay to not see ads.
meta ceo used to be people's hero when he started his facebook and now became the most hated social media owner
I don't know, Elon is pretty up there too. If you still consider "X" or whatever to be "social media" and not a hate speech echo chamber.
When was Zuckerberg ever considered a hero? He was hated right off the bat as a disgusting misogynist, considering Facebook was started as a way to rate women.
I believe that it's called greed. Also corporate America only cares about this quarter. There's no such thing as a long term plan any more.
@@frederickclause2694 And your partial high school eduation has told you this? Well...that partial high school education and I read some random interne site once.
@@FUGP72 Thanks for the laugh, I needed that.
End surveillance advertising. Not only is it bad for people, it outsources government surveillance to 3rd party companies who do not follow the same rules as governments.
Firefox browser
Ublock Origin extension
Return RUclips dislike extension
Privacy Badger extension
Sponsorblock extension
Dark mode extension
An absolute dream setup. No need for the scam that is YTP and clean, streamlined experience both on RUclips and general web browsing.
And firedox with these extensions is also available on mobile(Android)
The dramatic music on this is fucking hilarious when you take a step back and think for a second we're just talking ad business
😂
it does the job tho sub consciously we are engaged till u realize
Society runs on advertisement now.
I think is pretty severe
As a direct result of this, many people who don´t pirate stuff today, will resort to piracy. AGAIN. Everybody is sooo obsessed with making money, nobody bothers to make viewer´s experience worth the ad hassle.
Cashflow negative but still has YT premium gang 👇
This mf bought RUclips premium 🫵😂
I unsubscribed when they stopped calling it youtube red
What this push to get people to pay for ad-less will do is make the vast majority realize what an absolute waste of time most of these platforms are, and DRAMATICALLY kill active user counts.
Note, this is NOT a bad thing. I look forward to the day where social media is nothing but a bad dream.
For services that ACTUALLY have worth I have zero problem paying. RUclips is something I've paid for for years, it's easily one of the most valuable subscriptions I have.
Whelp, guess I'll pirate.
Honestly Premium is my most used sub by far and if I used any other platform this much I’d be happy to pay. But I’m also not big on most other entertainment and hate ads more than anything.
Looks like Roku might be looking at feeding you ads when you pause the media that you are playing. This might be on top of what you are paying the streaming services.
I bought 2 dumb TVs to keep in my closet for after my current one fails, and then after that one fails
I'll never buy another Roku anything if they do this.
I pay for RUclips premium. Think I have for about 2 years. I also moved max and paramount subs directly to RUclips. Since RUclips is 90% of what I watch it made sense. Mostly I stay because it comes with yt music which got me to cancel Spotify after 10 years. So for 6 bucks more than I was paying for Spotify I get yt without ads. The reason I started I. The first place? Ads would wake me up due to the huge volume difference when I was sleeping. Cause I always fall asleep to RUclips. So ads are now gone
i’ve had youtube premium for years cause i hate ads so much. if they put unskippable ads IN premium, i would just quit youtube
Because billions a year just isn't enough.
Roku has patented (or it’s still pending) an HDMI port that will automatically detect when you click pause and then load ads onto your tv until you unpause. So for example, if you pay for Prime with no ads and click pause while watching Invincible, you’ll start having ads play on your TV. Louis Rossman has a video on it
I'm glad they have a patent. That means no one can copy them - so when I switch my travel to another platform, Roku can go screw themselves.
i Have never in my life bought something from an ad
that's not the aim of an advertisement. it's to imprint itself into your subconcious so that a year from now when you see the advertised item you get Deja Vu ( where have I seen it before but can't remember when or where ) that's why ads are terrible for teens/children!
That's not totally accurate
That is all fine and good, but plenty of people have. Believe it or not, the advertising agencies are run by people FAR smarter than you. With far more education and experience in the industry. And they also have actual data...not just their feelings. So they can see that when they advertise, their sales increase and their revenue increases by more than they paid for the advertising. If they didn't, they wouldn't advertise.
What about meals you buy , tshirt , accessories , technology such as android brand new phone , mobile games purchases , online / offline store shop , pet shop
Well yeah you only shop at the flea market
If I'm paying for social media, they better not be selling my data.
I live in an area where theres practically no ads for my area on youtube
super intresting. i was on facebook this morning. and i signed off because there was soo many adverts and no posts from my friends. there was heaps of suggested content but actually nothing from the people i followed .
Some of the early viewers of this video 😎
Love your content, just keep going.
Thank you bro!
Can't believe there used to be a time where social media was authentic. Now everyone is trying to sell you something
Fr, good times
It was kind of a blip honestly.
You’ve got some of the best takes on YT imo great work 🙌
1:16 Google +😂😂😂
i do already pay for youtube premium. if i do see ads on any platform or in any app, most ads are low quality games or just scams. so i do not really look at the ads, if i watch i watch only to see if there is a way to skip, if it makes annoying sound i just turn the sound off. so yes i would pay for no ads, but only if i use the platform enough.
if it ever get to the ads on ads i just go back to the library.
I pay for youtube premium.. have for years...
But I don't want to pay for ad-free on instagram or Facebook, since the ads I receive through them are often enough the only way I discover useful or interesting products or services...
The key thing I want.. is I want control of ads... I hate mid or end roll force ads on facebook videos and will often close the video straight away as a result (which then causes fb to barely show me that ad type)..
Just make the ads skippable if they don't grab my attention... treat them like another piece of content that gets to pay to target people like me instead of the algorithm feeding me based on what I typically interact with...
Part about TV commercials coming w/cable subscriptions isn't really valid in Ametica because nobody watches "Live" unless it's sports so commercials get fast forwarded w/DVR.
I go out of my way to not purchase any product that I’ve seen an ad for.
An "I honestly don't know the grief" but, when RUclips Red released many, many years ago. I jumped on that bandwagon and have been a subscriber to that paid service since then and even still now since its renaming to RUclips Premium.
The thing that separates RUclips from TV is that you can't install uBlock and SponsorBlock on TV. With the rise of atrocities on different platforms, tech savvy users will switch to web version and use debloating extensions which will rise in popularity and numbers as sites become worse.
Although Instagram will be an interesting case since its web version is one of the least functional, severely stripped down sites in general, not just in social media sphere. You can't even receive multiple photos in the DMs or post a story. I wonder if it's all connected and intentional.
RUclips on smart tv has become a chore to watch. Every videos had about a 60 second unskippable series of ads for every 10 minutes watched or so.
Paying to use these services was always going to be the inevitable business model. As someone whose been paying for RUclips Premium for a few years now, (yes, I know there's ways around the ads, and no, I dont care) watching ads now on RUclips feels foreign and weird. It's also extremely rare that I'd be tempted to buy anything seen in a commercial on any platform, even the ones that track me to the point they know my blood type. But the naturally ad free experience is the way to go, even if I still have to fast forward through some sponsor message.
Great video man. Awesome analysis
🙏
Platforms can enforce sponsorship free or skipable sponsorship segments (auto or not) for premium members and share a portion with creators.
You're wrong on the point that instagram or any other social media charges advertisers only when user click on a specific ad or do an action
it's charges the advertisers for each "impression" aka ad view
and their algorithms optimize the cost to get the action the advertiser wants (buying stuff or simply interaction with the post) by showing the ad to the most likely people to interact with the ad or perform a specific task
The good thing to come from this is that ad blockers will just continue to get better and better.
Yeah, cable is a good example of subscription and advertisement revenue but that why people have / are fleeing from it. If the paid version has un-skippable ads people will switch to the free version or change platforms.
I remember when RUclips can no ads years ago, now ads are everywhere, even tiktok is implementing more ads.
Since ads often contain malware, there might be laws to force broadcasters/streamers, that clickable ads must be blockable by users, for their own security. I don't expect the services to check up every single ad for malicious code. Even an app in the MS app store contained a trojan. You would expect all apps there are vetted, right?
I wouldn't mind the ads so much if they were EVER relevant to me. I barely scrape by on medical disability, yet the algo gives me thousands of car adverts a month.
I pay for RUclips Premium because I got spoiled during the old days of Google Music. Every time I have to see a commercial on someone else's account I cringe
it makes perfect sense. now 30 minute tv show will be 1 hour long with ads.
I pay for Premium instead of using adblock because RUclips content is worth it. However if RUclips starts allowing unskippable sponsors, I will stop paying for Premium and will instead use the inevitable apps that get around the blocks.
I never click on an ad. If I see something that interests me I will just go to a browser and the actual site of the advertiser.
With youtube premium, you also get youtube music, which eliminates the need for tunes.
The sad reality is if the advertisers leave influencers will be the most impacted as they will want to go to places that have a healthy audiences and have more power as to where they invest.
I'm curious to know what the conversion rates are partnering with influencers as it helps with brand awareness but does it equal to an increase in sales etc?
The issue with paid premium is that the platform has direct interest to make it painful to use the platform without paying for premium.
If people get forced to watch ads AND pay money at the same time, I can tell you that most people will stop opting for this altogether. Remember cable TVs already became unpopular before the advent of these streaming sites? They were already started to be called idiot box back in early 2000s. Why? Because cable TVs had started to provide less value for their time and money by bombarding more and more ads in exchange of bland shows. Companies aren't stupid, but people aren't stupid either. They know when to stop supporting such predatory tactics.
Also, lets not take away the prospect of smaller companies filling up the space that these greedy companies will leave behind in search of more predatory tactics. People will most likely move to smaller services if these greedy companies make it unbearable.
RUclips premium is totally worth it. Your time saved is immense and removing the distractions is really helpful. If you spend a 1-2 hours a day on youtube per day, I'd say it's a must. You'll see more content and it's a much better experience.
I bought RUclips premium for the first time in 2020 and have never used RUclips with ads since
Demand camera access to monitor and make sure that people are paying attention to ads😂😂😂
Great video as always
Thank you as always Balpreet!
My revanced stopped working like a week back and I have to revert to original RUclips... Those two days of using original RUclips app were the longest. I had to find a way to work on my revanced.
It's working better now.
The reason why we have so much ads nowadays is because of corporate greed they care more about money in their paycheck and their bonuses
1:29 Ads on FB are still scrollable so unless the ads are forcing viewers to watch; getting people to pay not to see ads feels primitive
Skipping ads is now REFLEXIVE.
And they CAN'T force it. People will just leave.
Ironically, the paid userbase is exactly what advertise would be the MOST interested in to advertise to.
platforms were "free" to use because the product was the user. it's not only about ads, it's also about data (which was allegedly sold right and left) and marketing algorithms which they have perfected because of users. there's also ai training now, where did they take all those billions of photos and messages/conversations? from social network platforms (interactions and data created by users, for free).
if i am forced to pay for social networks and stuff, but can still use stuff like skype and zoom for free - it'll be enough for me. if free skype and zoom and such will also require subscription - well, i'm already paying subscription to my phone mobile network carrier so i'll be using that, like sms, and for chatting with my international friends - i guess, i can use emails. i wasn't born with a smartphone in my hand so i know life without electronic gadgets is perfectly livable.
Paying a service for not seeing ads seems like we're already having Net Neutrality dying. Maybe it is dead in a while before I know it.
I think they should be able to sponsor a video so they show the ad and then you have the logo in the bottom right corner and you pay as an advertiser for the logo placement
Just learned Roku is sneaking ads when you pause the show, despite paying a premium not to see ads.
If RUclips ever had a mandatory subscription with fees I just wouldn’t use RUclips anymore.
I think social media as a platform is a lot more different than TV. It's much easier and cheaper to create your own social media website than to create a new TV channel. If people will start to really dislike current social media giants, we might see new services rise up.
RUclips premiums well worth it for me. I use it at the gym, audio while I drive and constantly watch it at home daily. There’s more content on it than literally all top 5 streaming sites like Netflix combined and creators upload daily.
Plus the time I save per month not watching ads probably adds up to hours. I’d be dumb not to pay for it
😂
This MF bought RUclips premium 👆🤣
There is a metric that you use to determine when accidental clicks are made. Typically with very high bounce rates. So Ads quality are based off of their ability to retain users post engagement. The CTR is a pretty good metric but there are other metrics which are more effective like cost per action or even Cost per impression that I would typically refer to when judging quality.
That being said, I don't think ads platforms are dying on Social Platforms. Probably evolving as brands can't always rely on influencer sponsorships for awareness and sales campaigns, the landscape is too broad and will not be as effective as the targeting options that are currently provided. I think brands would probably use social media as a funnel to store users data and retarget them via other means.
I'm surprised they've yet to adapted T.V. advertising as seen in the movie 'Idiocracy'.
Many things are already 'Idiocracy-esque'.🙄
Growing up it took 30 minutes to watch a ten, fifteen minute show, im used to ads, its time to get snacks, piss breaks....
Google is the only thing that can force cash out of me. Ive stopped paying RUclips ever since creators started advertising themselves. Reddit was the worst ive paid for
Weird, for what I heard in a foreigner channel was the complete opposite (and I tend to agree).
Ads make far more money than subscriptions. Companies just tried to squeeze even more money.
Not a single subscription plan has worked outside of Netflix for a tech giant, and that's because they had the entire market - Even then then they have made more money on the ad model than on the more expensive subscription brackets.
The future is the complete opposite, subscriptions being dropped and ads becoming the monetizing method, one that includes all instead of excluding non paying customers.
You mention cable, but there are free channels that exist even without the customer paying for them. Remember when the peanuts on the plane were free?
Balme the companies for this. TV does not get paid on the amount of people that watch ads or are targeted, they get paid per ad window and hour of the day. Doesn't matter if you watch them.
Advertising as a whole has crept into our lives in so many ways. Social media is one of the latest. Go outside and go to a shopping mall. Not only the stores itself use advertising billboards, people walk around with bags with the name of a store or brand on it. People wear clothing with the name of the brand on it.
The one reason only why your car carry the name and the type on its back is also for advertising. Seeing it being used is gently poking you to get it too. And the more you see it, the more you are willing to buy it or shop there.
If you advertise too much, people get insensitive about it. Once you have take that good looking around for advertising in any way, remember how much your mind normally block automatically.
I switched to Edge for RUclips, on Edge the adblocker works perfect, I have no ads at all. If that doesn't work anymore in the future, I simply stop using YT.
I've been paying for RUclips Family for a while now, and it's great, no need to find workarounds to skip ads on my TV that might not work all the time. However, for social media? I might consider paying for it if I get better privacy, but not in the double-digits, that's just stupid.
Whats an advice for indie app developers on how to monetise their apps? Since users hates ads and have subscriptions fatique
Ads. They work. Plain and simple.
I’ve come so far that I just close apps if I see advertisements. I’m that annoyed by them
The idea that you need to skip ad after it finishes is frustrating like hands be wet and can't skip and they keep pushing more ,i hate these media now for real
Adless social media potential future except Roku has now patented a way to notice when a device connected by hdmi to your tv is paused and will give you ads there. Litterally companies finding a way to push ads on your star wars dvds from 2004.
The writing has been on the wall for a long time.
You got that wrong. Facebook charges you for showing your ads not engagement.
They estimate how good your ad creative is and assign a cpm to it and charge you by how often it shows regardless of clicks. They also estimate this cpm based on your ads goals.
You pay for reach on Facebook not clicks. Google does pay per click
Also the rates you estimated using webfx are old. It cost wayyyyy more these days. I have been seeing cpms of up to 25-45$ on lead campaigns.
Personally, me and my household got the premium family plan back when double ads and unskippable ads started being a thing regularly. And the reason is just the sheer amount of stuff on RUclips. TV networks have YT accounts and have posted full length episodes or full feature documentaries over the time the platform has been around. I can watch the entire How It's Made series on the TV networks own page, then get bored and watch one of the movies that comes included with premium, and probably get bored again and go watch a small content creator doing a video essay or reacting to memes or something like that. The sheer diversity of types of content is what made the ~$8 for a three way split on the family plan worth it. And before that the $10 was justified for similar reasons. This is basically the only platform I interact with on a regular basis, because this is predominantly a video streaming site more than a social media in the sense of Facebook or even snap chat. I haven't been on either in about 5 years so I don't know what they look like anymore but I never liked them back then and it sounds like it got worse.
most ad clicks are mistakes. scroll vs click on ad.
Why would RUclips allow unskipable sponsor segments? Sponsored segments of videos do not bring Youtbe any money (directly), so RUclips doesn't care if you watch them or not. If you say, "well, RUclips will just take a cut, then," then why woudl RUclips not just insert an unskippable ad the way they currently do?
Considering I AM the product on social medias there is no way I'd ever give them a dime. Instagram is really bad with ads, every 3-4 post is an ad and on top 1/3 to 1/2 of the suggested content is commercial accounts and sponsored posts (so basically ads).