How Oatly Built A $100 Million Oat Milk Empire

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  • Опубликовано: 29 ноя 2024

Комментарии • 1,4 тыс.

  • @Napkinatorz
    @Napkinatorz 5 лет назад +3028

    Oat milk is also less water-intensive than nut milks which makes it attractive for environmentally- conscious consumers

    • @indrecepukaite4276
      @indrecepukaite4276 5 лет назад +99

      exactly! And oats can be locally produced in many countries where the climate is far from suitable for nut production.

    • @katiemartin9268
      @katiemartin9268 5 лет назад +30

      Plus it’s super easy to make at home!

    • @CristianVelaMusic
      @CristianVelaMusic 5 лет назад +2

      Didn’t know make sense now that I think about it.

    • @Curioinfinity
      @Curioinfinity 5 лет назад +1

      Katie Martin yes!!! So easy!!!! And cheap!!!

    • @nonegiven2830
      @nonegiven2830 5 лет назад +46

      Once you step away from animal milk, the water issue really isn't an issue tbh. Even the worst offenders in non-animal milks use less than a tenth of that of animal milks.

  • @dolcefarnientes
    @dolcefarnientes 5 лет назад +1773

    just waiting for starbucks to get on the oatly train

    • @2paranoid2think
      @2paranoid2think 5 лет назад +306

      👏 and for coffee shops to stop charging extra for plant milk!

    • @asmith535
      @asmith535 5 лет назад +27

      Lizzy W. right how can u charge extra? Doesn’t make sense

    • @mortyfikacja
      @mortyfikacja 5 лет назад +73

      @@asmith535 they charge extra simply because plant milks cost more than cow milk (at least that's the case where I live)

    • @akarimingliminjee
      @akarimingliminjee 5 лет назад +25

      Starbucks produces their own Oat, Coconut and Almond Milk. And yes they charge extra for special milks

    • @yarabrown2698
      @yarabrown2698 5 лет назад +104

      @@2paranoid2think In the Netherlands there's a coffee spot where they charge extra for ''real'' milk and the oat/soya/almond milk is the norm

  • @geog5523
    @geog5523 5 лет назад +1365

    Oatly sells well because the milk great. Silk brand on the other hand, tastes like cardboard.

    • @2paranoid2think
      @2paranoid2think 5 лет назад +34

      I agree, the silk oat coffee creamer doesnt taste good, but their silk soy creamers are so good in coffee, especially mixed with oatly

    • @Dangic23
      @Dangic23 5 лет назад +35

      Yes!!!!!
      I tried other oatmilk brands.....they are horrible.
      Oatly is anazing.

    • @ellieluna9494
      @ellieluna9494 5 лет назад +9

      I don’t know I started with silk almond chocolate milk and ohhhh it’s so good, and then I slowly made my way to the vanillin and then original

    • @nikachan816
      @nikachan816 5 лет назад +7

      I literally think the opposite but hey there's something for everyone.

    • @geog5523
      @geog5523 5 лет назад +2

      Blue Berry I tried Silk Nog and Horchata and they were sooooo good! Def recommend

  • @doodlenoodle5237
    @doodlenoodle5237 3 года назад +62

    I felt like people don’t realize how incredibly important packaging is for a product, slick and clean packaging is sure to attract customers so it isn’t surprising that oatly was doing better since changing its packaging

  • @MiMi2oO
    @MiMi2oO 4 года назад +262

    I just love their branding - which I think is one of the reasons they're so successful!!

    • @ThunderDraws
      @ThunderDraws 4 года назад +9

      yup, the packaging looks good and simple.
      I have recently seen this brand for the first time in germany, but the pricing was really really steep

    • @arantxaledesma7339
      @arantxaledesma7339 4 года назад +8

      I was in Sweden around 2015 and came across a poster on a bus stop, it was so funny and witty that I followed the on IG right away. And now I see how popular they have become it’s unbelievable. The branding it’s amazing

    • @teigana255
      @teigana255 4 года назад +5

      I am insulted by the branding and packaging. target audience is extreme simpletons. the majority of human beings are hopelessly dim witted, so a shrewd business move by oatly.

    • @ThunderDraws
      @ThunderDraws 4 года назад +8

      @@teigana255 who hurt you?

    • @nothintoreadhere6168
      @nothintoreadhere6168 4 года назад

      @@teigana255 but it tastes good tho

  • @dasblatt8628
    @dasblatt8628 5 лет назад +684

    The best thing about this product is that it's way better for the environment

    • @dasblatt8628
      @dasblatt8628 5 лет назад +50

      @@lavasd Just did a quick google search insideclimatenews.org/news/24012018/almond-soy-milk-non-dairy-climate-change-impact
      "In the U.S., every gallon of milk consumed results in greenhouse gases equivalent to 17.6 pounds of carbon dioxide emissions. [...] Unnasch found that producing one liter of pea milk results in 387 grams of carbon dioxide emissions, one liter of almond milk, 396 grams of carbon dioxide, one liter of soy milk, 397 grams of carbon dioxide, and one liter of dairy milk, 1,467 grams of carbon dioxide."
      17.6lb/gallon=2109g/liter

    • @hjelpen5387
      @hjelpen5387 5 лет назад +7

      well oatly is made in china, oatly is owned by "china resources" which is a chinese government company, made in huge factories with zero regulations on environment issues

    • @WinterGK
      @WinterGK 5 лет назад +65

      @@hjelpen5387 Oatly is Swedish and its made in Sweden

    • @konanpruiksma9792
      @konanpruiksma9792 5 лет назад +39

      @@hjelpen5387 Why would you just make up these complete falsehoods when you can just google this in less than 5 seconds?
      "Right now, we make and package our products in New Jersey, Minnesota and Quebec, Canada. We’re in the process of working on some new facilities as well-stay tuned!"

    • @konanpruiksma9792
      @konanpruiksma9792 5 лет назад +14

      @@lavasd Well, besides the overwhelming scientific evidence, it's pretty logical and simple that it is a lot better than dairy milk.

  • @whehwr
    @whehwr 5 лет назад +701

    I go through one Oatly barista a week, honestly nothing compares. Tea with milk now tastes rank but tea with oatly..... 🤤

    • @henjic1656
      @henjic1656 5 лет назад +10

      Nay134340 I go through it twice a week now for my matcha latteeeeee

    • @whehwr
      @whehwr 5 лет назад +5

      Henji C I try to only have it in tea and have cheaper plant milks in other drinks/cereal because it’s £1.90 per carton here

    • @georgiahubbard9332
      @georgiahubbard9332 5 лет назад

      i agree

    • @shoulders-of-giants
      @shoulders-of-giants 5 лет назад

      a day

    • @tunafishmaki
      @tunafishmaki 5 лет назад

      Black tea is best tea

  • @ashleyburgos4921
    @ashleyburgos4921 5 лет назад +429

    Oat Milk is literally the best milk I ever had and I don’t know why I been craving it.

    • @PuffyRainbowCloud
      @PuffyRainbowCloud 5 лет назад +7

      Maybe you've been lacking one of the supplemented vitamins or minerals and now that you're getting them from Oatly it's making your body want more?

    • @ft1971
      @ft1971 4 года назад +1

      Your body needs vitamins, that's why.

    • @joeblowjo
      @joeblowjo 4 года назад +2

      @@PuffyRainbowCloud All nutrients, protein and vitamins originate in plants

    • @joeblowjo
      @joeblowjo 4 года назад

      @@ft1971 All nutrients, protein and vitamins originate in plants

    • @ThordunnHeat
      @ThordunnHeat 4 года назад

      You crave water then because this sludge has no vitamins or minerals it's just colored water with sugar.

  • @SVWmich123
    @SVWmich123 4 года назад +43

    Very smart marketing strategy on their part. I first tried Oatly in a coffee shop here in NYC after the barista asked me if I wanted to try it - probably around 2017-2018. I was already drinking plant-based milks, but now I only drink oat milk and my main preference is Oatly - its far better than any of their competitors in consistency, taste, and ingredients. I recommend it to everyone.
    I didn't realize that was part of the company's strategy until a while after, but credit to them for hitting a bullseye on their target consumer.

  • @someguy2135
    @someguy2135 4 года назад +1489

    Oatly is like milk but made for humans.

    • @7-up813
      @7-up813 4 года назад +69

      Breast milk is milk made for humans

    • @someguy2135
      @someguy2135 4 года назад +74

      @@7-up813 Baby humans. I am one vegan who is in favor of breast feeding. I don't know of any who oppose it.

    • @diemeckerei3021
      @diemeckerei3021 4 года назад +3

      Some Guy word! :)

    • @frankchen4229
      @frankchen4229 4 года назад +6

      @@someguy2135 one vegan? as opposed to a vegan that isn't?

    • @someguy2135
      @someguy2135 4 года назад +14

      @@frankchen4229 I can only speak for myself. That was kind of an old fashioned way to say it.

  • @byronmachuca9974
    @byronmachuca9974 5 лет назад +472

    Plant based milk all the way

  • @chilldaze7042
    @chilldaze7042 4 года назад +11

    As a barista, I never heard of this milk until my boss brought it into the café. We started recommending it to customers and everyone loved it because its the best alternative for dairy milk. Oat milk has the same consistency as regular cow milk. Amazing.

  • @heh2084
    @heh2084 5 лет назад +84

    It’s so cool to see Oatly expand and grow so quickly in the US since it quite recently gained popularity in Sweden :)

  • @garydeforve5055
    @garydeforve5055 5 лет назад +989

    Mark my words, here comes potato milk.

  • @idabirdy
    @idabirdy 5 лет назад +590

    Dairy is scary

    • @housevibez8828
      @housevibez8828 5 лет назад +14

      RUclips: Dominion 2018

    • @housevibez8828
      @housevibez8828 5 лет назад +4

      Jet Storm True, really scary!!

    • @someguy2135
      @someguy2135 4 года назад +1

      Copy and paste
      Dairy is scary
      into the search window for RUclips. You will not believe how scary it actually is.

    • @redpillpusher
      @redpillpusher 4 года назад +1

      ...and its dying 👏🏽

    • @redpillpusher
      @redpillpusher 4 года назад +1

      Jacob Duus yah your comment is so much more thoughtful. dairy is unhealthy and on the decline in the US ...”BUT AFRICA”

  • @staria4722
    @staria4722 5 лет назад +237

    Also Oat-ly milk is fortified with B12 and other vitamins so us vegans don’t die

    • @LinkEX
      @LinkEX 5 лет назад +25

      It's nice, but I wouldn't rely on that.
      About half the population is B12 deficient, vegan or not.
      Just get some quality supplements; you can get a year's supply starting at 20 bucks.

    • @pmakiie262
      @pmakiie262 4 года назад

      Claire Redden I personally wouldn't buy products with added vitamins/minerals because I only want to consume vitamins synthetically, that I can't get otherwise. It may be a bit meticulous because plant milks isn't not highly dosed like a supplement. But that's just my perspective ^^

    • @pmakiie262
      @pmakiie262 4 года назад

      Claire Redden I personally wouldn't buy products with added vitamins/minerals because I only want to consume vitamins synthetically, that I can't get otherwise. It may be a bit meticulous because plant milk isn't highly dosed like a supplement. But that's just my perspective ^^

    • @pmakiie262
      @pmakiie262 4 года назад

      Claire Redden :)

    • @allseeingeye93
      @allseeingeye93 4 года назад +1

      Wow, a vegan that actually admits that they'd die without dietary supplements.

  • @andou5814
    @andou5814 4 года назад +12

    I'm lactose intolerant, yesterday I tried oatly for the first time, this is the best thing I ever had, thank you everyone who invented that milk you're rock God bless you all😘😘💞🙏

  • @markythesharky007
    @markythesharky007 5 лет назад +264

    Yea cow’s milk is very nutritious full of cholesterol, oestrogen and antibiotics to say the least. I wonder why majority of people can’t digest the milk properly.

    • @perfectlyimperfect4585
      @perfectlyimperfect4585 5 лет назад +18

      It’s because they don’t have enough enzymes to digest it

    • @perfectlyimperfect4585
      @perfectlyimperfect4585 5 лет назад +10

      Mark Lai because that milk is made for the calfs not for us so why they produce milk they think it’s for their babies

    • @markythesharky007
      @markythesharky007 5 лет назад +4

      perfectly imperfect i knw it was humor 😁

    • @perfectlyimperfect4585
      @perfectlyimperfect4585 5 лет назад +1

      Mark Lai it kinda doesn’t sound like a joke 😅🤔😂😂❣️

    • @perfectlyimperfect4585
      @perfectlyimperfect4585 5 лет назад +1

      Mark Lai like it wasn’t humorous 🙃

  • @graces1041
    @graces1041 5 лет назад +284

    i suddenly developed a severe lactose intolerance so I am so happy all these alternatives exist now

    • @trueblue1942
      @trueblue1942 5 лет назад +68

      Grace S , the reason why so many humans are lactose intolerant is because cows milk is meant for baby calves, not adult humans.

    • @assainscreed1234
      @assainscreed1234 5 лет назад +2

      trueblue ZINGA!

    • @withelisa
      @withelisa 5 лет назад +2

      Yep, I've a dairy allergy. Even if I didn't these milks taste delicious

    • @ayizeb9299
      @ayizeb9299 5 лет назад +4

      @@trueblue1942 It's also for humans now though since the people in high milk consuming countries like the Netherlands have adapted to consume it. Plants are basically also not meant for humans to consume, yet we have adapted to eat them.

    • @M4tchStickGirl
      @M4tchStickGirl 5 лет назад +6

      The fart attacks are unbearable

  • @KatieReinighaus
    @KatieReinighaus 5 лет назад +109

    Word of mouth. Had my friend who wasn’t vegan said she prefers this over dairy milk and is the best in the world! I bought it after she told me that and it is so worth its higher price

    • @curlyhairdudeify
      @curlyhairdudeify 5 лет назад +1

      So you converted her into veganism?

    • @chilldude30
      @chilldude30 5 лет назад +4

      @@curlyhairdudeify well I'm not vegan but I drink oat milk because it's really nice and more ethical

    • @alfredoalcantar8691
      @alfredoalcantar8691 4 года назад

      chilldude22 really no company is not ethical

  • @cindyayt
    @cindyayt 5 лет назад +198

    It's super popular in the UK too. Love this stuff

    • @jdmfan2170
      @jdmfan2170 5 лет назад +5

      yeah because I can't consume too much cows milk, I instantly get migraines and feeling sick.

    • @coffeepot3123
      @coffeepot3123 5 лет назад +1

      Norway as well. :)

    • @immyanon
      @immyanon 4 года назад +1

      always sold out in tesco and sainsburys. Even the other brands of oat milk other than oatly

    • @rku1135
      @rku1135 4 года назад

      I love it ! but calories are higher though...

  • @kilianc.9022
    @kilianc.9022 5 лет назад +168

    Please use the metric system so the rest of the world can understand how much 330lbs is thanks.

    • @ladyra123
      @ladyra123 5 лет назад +6

      Kilian C. Multiply it by 2.2 to get to kilos. It’s simple math

    • @angel127_
      @angel127_ 5 лет назад +23

      raven freeman yeah it’s simple but most people don’t know that

    • @chiaraippoliti
      @chiaraippoliti 5 лет назад +54

      Kilian C. Even with globalism, the U.S. stays in its ignorant bubble.

    • @Webderful
      @Webderful 4 года назад +13

      @@ladyra123 divide** it's 330/2.2 = 150kg

    • @ruiyu9777
      @ruiyu9777 4 года назад

      @@chiaraippoliti hahaha good one

  • @nekochadechu
    @nekochadechu 5 лет назад +111

    In France a bottle of oat milk is around 2euros, the only milks that cost 4euros are hazelnut ones so it surprised me that oat milk is so expensive in the video

    • @Azknowledgethirsty
      @Azknowledgethirsty 5 лет назад +6

      2??? I can find it at 1€ or even less

    • @FahadAyaz
      @FahadAyaz 5 лет назад +16

      Many countries subsidies their farmers who produce milk or meat. If they'd subsidise alternative milk products, you'd see the price fall to be about the same as cow's milk (or even cheaper, since cows need to graze on this stuff to make their milk)

    • @neverholdmed0wn
      @neverholdmed0wn 5 лет назад +3

      Everything that's importented in relatively small quantities is bound to be pricey. Almost all of the Oatly milks are less than 2€ in the grocery stores around me. But I do live in Sweden.

    • @nekochadechu
      @nekochadechu 5 лет назад +2

      @@Azknowledgethirsty i love oat milk so i wish it was as cheap as your fshhksj

    • @nekochadechu
      @nekochadechu 5 лет назад

      @@FahadAyaz yeaah i've heard about this, i think it's because they see it's making money

  • @mattkeenan6836
    @mattkeenan6836 5 лет назад +433

    8:36 what type of person still consideres milk healthy in 2019? I actually want to know..

    • @KMCLA
      @KMCLA 5 лет назад +143

      Actually though... healthy for a baby cow, that's about it. The idea that milk is healthy shows the power of marketing and propaganda.

    • @salemschannel
      @salemschannel 5 лет назад +57

      Agreed.....The problem with this analysis is that it is only looking at a few constitutes of milk which does not tell the entire story of milk. Its other constituents such as hormones, sugar and so on make it radically bad for our health.

    • @pearcake
      @pearcake 5 лет назад +24

      Salem Morelli Claiming that milk is bad due to hormones is just factually incorrect - it’s a fatty sweet liquid, bad enough in and of itself. No need to make up frankenscience like monster hormones to claim that milk is unhealthy In big quantities. Drink water!

    • @salemschannel
      @salemschannel 5 лет назад +21

      @@pearcake ?

    • @Linkous12
      @Linkous12 5 лет назад +13

      A lot, unfortunately.

  • @johannahanspers7986
    @johannahanspers7986 5 лет назад +38

    I think it’s amazing that Oatlys products are made like 20 minutes from my house and they have still succeeded all over the world😻😻

  • @Curioinfinity
    @Curioinfinity 5 лет назад +40

    I make my own oat milk, as well as soy, cashew, etc. It’s so easy!!!

    • @muscari5482
      @muscari5482 3 года назад

      My homemade oatmilk doesn't turn out well though

  • @petitenoire
    @petitenoire 5 лет назад +34

    Oatly Barista is the best plant based milk to go with coffee! ☕

  • @Aml_xdl
    @Aml_xdl 5 лет назад +90

    If u compare nondairy milk with normal milk pls tell the ppl about the bad fats and hormones in animals products

    • @JasonBornTV
      @JasonBornTV 5 лет назад +19

      Or the up to 400 million pus units that the FDA allows in each gallon of milk. Or the animal cruelty.

    • @shoulders-of-giants
      @shoulders-of-giants 5 лет назад +3

      How is milk from cows "normal"?
      Dominant doesn't equal _ok._

  • @ChrisDAndrealifestyledesign
    @ChrisDAndrealifestyledesign 5 лет назад +386

    Oat milk: *exists*
    Millennials: 😩👏🙌♥️😍

  • @toxicperson8936
    @toxicperson8936 4 года назад +5

    I tried Oatly, as well as oat milk in general , for the first time 3 days ago. My usual almond milk brand was all out, thanks to corona, so I figured I’d get Oatly. I’ve been wanting to try oat milk for a while anyway. As soon as I got home, I tried it by itself. and OH MY GOD! I instantly fell in love!

  • @Itchyfeettravel
    @Itchyfeettravel 5 лет назад +18

    It's unbelievable that in 2019 still some doctors state that cows milk is healthy. Plant baased milk is not only a more sustainable, torture free option, but it is also way healthier than cows milk. How can a doctor say drinking hormones, pus and blood is a better option? You can watch "What the Health" on Netflix or read many research online about it.

    • @rgsxyz1105
      @rgsxyz1105 4 года назад +1

      Oat milk probably has more carbs and might spike blood sugar. The fat in milk tends to block sugar absorption, but I'm lactose tolerant, so I have no problem with milk........btw, most humans are intolerant to bean sugar, but many still eat beans.

  • @fabi-wx2lk
    @fabi-wx2lk 5 лет назад +35

    7:45 Taiwan is NOT China. They are two totally different countries with their own markets!!!

    • @JackKanoff_
      @JackKanoff_ 5 лет назад +11

      -200 social credit points for you sir

  • @bingumsbongums
    @bingumsbongums 4 года назад +43

    How Oatly made a million dollar empire: by being the superior oat milk by far.

    • @andrewj4426
      @andrewj4426 4 года назад

      Superior tasting by added sugars and seed oils. not healthy at all. there is a far better brand named Simply in the US at least for almond milk. no added sugar no oils. I am not sure if they do oats.

    • @gingerandspice1209
      @gingerandspice1209 3 года назад

      …and made from wheat/ grain which is addicting!

  • @vinniebroander880
    @vinniebroander880 4 года назад +5

    I watched this interview with the founder where he said that when Toni started working for the company he had never worked as a ceo anything , I think he owned like a restaurant or something.!The big change he did for lately was that they didn’t have that much money to spend on marketing instead he thought “hey why not put it on the packaging instead. I just found that very interesting and thought they should have mentioned it 😅🤗

  • @Alanitoo
    @Alanitoo 5 лет назад +26

    I'm vegetarian, but i'm so happy vegan milk is getting more popular. majority of vegan milk have more calcium than cow's milk which is amazing. and Soy milk is my favorite.

    • @obadiahscave
      @obadiahscave 5 лет назад +1

      Soy is not that good. And 90% of soy is GMO.. so, you're digesting round up..in small amounts .

    • @Alanitoo
      @Alanitoo 5 лет назад +1

      @@obadiahscave GMOs aren't really bad, they have been given a bad rep. because people don't use them properly and a lot of our produce have GMO in it anyway. this video explains it better:
      ruclips.net/video/7TmcXYp8xu4/видео.html

    • @emiliamazur5039
      @emiliamazur5039 5 лет назад

      @@Alanitoo gmos arent bad if used consciously - which basically means "not in the us" ;) The EU has better, safer standards.

    • @Alanitoo
      @Alanitoo 5 лет назад +1

      @@emiliamazur5039 Well thankfully i don't live in the states :D the soy milk i use is made in France.

    • @ireneschuurman3655
      @ireneschuurman3655 5 лет назад

      That's great! Wish I had tried vegan milks when I was vegetarian. What are your reasons for being vegetarian?

  • @NotTheFBI_OFFICIAL
    @NotTheFBI_OFFICIAL 5 лет назад +140

    I don’t remember the last time I bought “regular” milk from an animal. Plant based all the way, non-GMO and organic if possible.

    • @cynrez
      @cynrez 5 лет назад

      FBI plant

    • @lilhummus
      @lilhummus 4 года назад

      non-GMO is the stupidest advertising ploy ever designed. Genetically modifying plants allows for much greater, higher-quality yields with literally 0 negative consequences. GMO's are probably our best bet at tackling world hunger and GMO crops are better for the environment as they can provide the same amount of food in a smaller area than non-GMO crops. I purposefully avoid brands that advertise as being non-GMO as they are taking advantage of people's ignorance and are avoiding necessary progress.

    • @NotTheFBI_OFFICIAL
      @NotTheFBI_OFFICIAL 4 года назад

      ThermaFreeze It has been proven that non-GMO plants yield fruits/vegetables with higher nutrient count. Organically grown vegetables are not treated with insecticide and other chemicals that don’t wash off with water. Great quality food such as organic and non-GMO is more expensive compared to conventionally grown food, but when you compared it to how valuable your health is, its a small price to pay.

  • @karenc5211
    @karenc5211 4 года назад +13

    love the video but there is a mistake at 7:47
    Taiwan is an independent country and NOT a part of China.
    Thanks

  • @souldy09
    @souldy09 4 года назад +9

    As a lactose intolerant person who has grown tired of almond and soy milk, thank you oatmilk.

  • @amyckan
    @amyckan 4 года назад +3

    It's youtuber marketing too, and their packaging is attractive, plus they're like the only Oat milk brand that is seen everywhere. I can't even think of another oat milk brand

  • @exhaustedsprout1734
    @exhaustedsprout1734 5 лет назад +63

    The grain portrayed at 2.25 is not oat!! Please accommodate for us agriculture geeks, by using accurate illustrations in your videos

    • @TigerMonthlyHits
      @TigerMonthlyHits 5 лет назад +1

      ElleSHour I was thinking the same

    • @thelaurenavery1133
      @thelaurenavery1133 5 лет назад +3

      Isn’t it a picture of wheat? 😂

    • @Bobbsan
      @Bobbsan 5 лет назад

      I work with grains and this bugged me ALOT :D

  • @edgarflores10
    @edgarflores10 5 лет назад +85

    I work at sprouts and this shit sells like crazy

    • @memefeed2147
      @memefeed2147 5 лет назад +3

      the american population have evolved and trained to consume processed nutritionally deficient garbage

    • @sebastianlifoon
      @sebastianlifoon 5 лет назад +3

      memefeed plant based milk is even more nutritious than cow milk

    • @memefeed2147
      @memefeed2147 5 лет назад

      Foonskywalker you’re highly brainwashed, not sure where you got that assumption from but it’s dead wrong

    • @PokePresto
      @PokePresto 5 лет назад +1

      @@sebastianlifoon Not Oatly... Its sugar and calories nothing special. Unsweetend almond milk thou thats great, low calories and sugar and tons of calcium. Oat milk is just a "milk" replacement as far as taste goes not nutritionally.

  • @harnessmoney
    @harnessmoney 3 года назад +1

    There are so many great business lessons in this video. Great branding/marketing. Large TAM - Total Addressable Market. Product differentiation. Big vision CEO. Delivered the product through coffee shops and online before going to massive grocery stores. This company has a big future ahead of it. Can't wait for the IPO.

  • @myhomeCEO
    @myhomeCEO 5 лет назад +14

    Many people is getting crazy about oat milk, I am going to US this month and I will definitely buy it to try it. I can't wait😉

    • @chiaraippoliti
      @chiaraippoliti 5 лет назад

      Cinthia Itza It’s in Germany 🇩🇪, too. It’s not in your country?

    • @myhomeCEO
      @myhomeCEO 5 лет назад

      @@chiaraippoliti I am in México, not here yet😞😞😞😞

  • @ANonymous-vu5zn
    @ANonymous-vu5zn 3 года назад +2

    When the CEO of a company start singing loudly in the middle of a wheat field you know that something big is gonna happen

  • @itsmadzz
    @itsmadzz 5 лет назад +274

    “Nothing is as nutritional as whole milk” lmfaooooo I literally laughed out loud when she said that

    • @pewpewnim
      @pewpewnim 5 лет назад +68

      mammal milk in general are highly nutritious because they are meant for the young to grow. its not a stretch to say plant milk can never be up to par.

    • @welldoop8807
      @welldoop8807 5 лет назад +90

      ​@@pewpewnim It's highly nutritious for infants, but that's why we have breast feeding. If we needed mammal milk after infancy, we'd still be breastfeeding.

    • @Lucky8s
      @Lucky8s 5 лет назад +9

      @@welldoop8807
      Most mothers breastfeed their children until age 1. Obviously children aren't even close to fully developed at that age so whole milk is beneficial to their growth.

    • @AvgJane19
      @AvgJane19 5 лет назад +78

      @@Lucky8s big difference between human breast milk and cow milk. The science is clear: humans don't need cow milk and don't benefit them. And now everyone knows that the "(cow) milk makes your bones grow stronger" is total unscientific bs pushed by the dairy industry.

    • @AvgJane19
      @AvgJane19 5 лет назад +20

      @@pewpewnim right but it absolutely doesn't need to be. Adult mammals don't need (or benefit from) nutritionally dense milk, especially when it's meant for another mammal entirely.

  • @StephanieAVV
    @StephanieAVV 5 лет назад +2

    They are also super supportive in the coffee community, I understand that a lot of brands jump into sponsorship wagon for popularity (of course it is business and a win win) but I have been benefited twice by them and I notice their barista group is into education and means a lot for me. Plus it is really good tasting 👌

  • @Michael-zn2jc
    @Michael-zn2jc 5 лет назад +9

    I love it when I see these videos and I’m like “I’ve never even heard of it”

  • @ajted8269
    @ajted8269 5 лет назад +2

    I found out about Oatly while I was visiting England in 2017, where it was served as a plant-based alternative at virtually every coffee shop. I was thrilled when I saw that it finally came to the U.S. I work at a grocery store; it sells out so quickly when we get it back in stock. I see people buying four or more cartons at a time. (Although I'm guilty of the same--I always keep my fridge stocked since I use it in my lattes every day.)

  • @Jonteflonte
    @Jonteflonte 5 лет назад +45

    Hey, Oatly can you make an oat cheese?

    • @lava28oct
      @lava28oct 5 лет назад +7

      Jonathan Orinius they have it. Oatly påmackan! It’s delish! I live their Camilla yoghurt and vanilla custard😍

    • @parker4544
      @parker4544 5 лет назад

      @@lava28oct so it's a yes

    • @Theworldisbeautiful9
      @Theworldisbeautiful9 5 лет назад

      Omg that’s a great idea!!!!!

    • @mlind-je5jn
      @mlind-je5jn 5 лет назад +3

      They also have a creme fraiche for cooking and a liquid cooking cream 👍🏻 and ice cream which the chocolate one was the best vegan chocolate ice cream I ever had

    • @cwhite5464
      @cwhite5464 5 лет назад

      I like Oatley's oat milk, but their "cream cheese" product (påmackan) tastes like absolute garbage to me. Just a word of warning.

  • @ehmzed
    @ehmzed 4 года назад +2

    Those ad billboards though, they're really creative and fun without being annoying, I love them!

  • @jeonlyxoxo
    @jeonlyxoxo 5 лет назад +9

    Oat milk is my first option, for basically everything. Protein shakes after gym, smoothies, oat coffee, love it.

  • @alpeggio
    @alpeggio 5 лет назад +2

    I'm from sweden and drink oatly regularly. I had no idea it was so popular abroad, not really surprised though because it's tasty and goes better with cereal than milk does. It also has better shelf life which is a nice added bonus.

  • @sharishamccoy9932
    @sharishamccoy9932 5 лет назад +77

    I've never heard of Oatly milk, but I would give it a try.

    • @Entrantress
      @Entrantress 5 лет назад +14

      sharishaBIGBROWNEYES mccoy it’s sooo goood. Try it in a latte.

    • @trueblue1942
      @trueblue1942 5 лет назад +17

      It’s delicious! Once you ditch dairy, you won’t miss it. Plant based milk is so much healthier for us and for the planet.

    • @lwolf101
      @lwolf101 5 лет назад

      sharishaBIGBROWNEYES mccoy it ssooo good

    • @aliceroared
      @aliceroared 5 лет назад +2

      The barista version (grey) is the best! Worth the extra 30c!

    • @sharishamccoy9932
      @sharishamccoy9932 5 лет назад

      Ok everyone...question is where do I it? I work for Smart and Final and haven't even seen it there! 😔

  • @JoseMartinez-df2db
    @JoseMartinez-df2db 5 лет назад +2

    My first time trying Oatly was at a hip coffee shop around the corner of my place. It was Intelligencia coffee house. I ordered my almond mocha and they said they didn't carry almond milk anymore, only Oatly. I live in Chicago. I tried and and I was HOOKED!! 😍

  • @sadvelvetgirl
    @sadvelvetgirl 5 лет назад +13

    I LOVE YOU OATLY YOU CHANGED MY LIFE YOU DESERVE ALL GOOD THINGS OATLY FOR THE TAKEOVER ALL 2020 BAYBEEEEE!

  • @lizagueniat
    @lizagueniat 5 лет назад +1

    I remember how I came across Oatly the first time. It was through a local coffee shop in Berlin in 2016. It was hard to buy it in a shop at that time. In 2017 I could buy it in a local Bio store. Then in 2018 it disappeared from Denns Biomarkt distribution. Then for a while I could not buy it anywhere, unless i would order it online. Recently, mid 2019, they started to sell it in Rewe supermarket, but it would sell out quickly, so if you come in the end of the day, you would not get it. A few weeks ago REWE picked up on the fact that it is the most demanded plant base milk in the store, so they started to put crates of it instead of just a few packs on the shelves. While other milks are standing on the shelve just in numbers of 10-12 cartons, the Oatly barista milk stands on the floor in big carton boxes, so there is at least 50-60 cartons there.

    • @jonoave
      @jonoave 4 года назад

      For some reason none of the biomarkt stores here like Denn's will stock oatly. They stock every other plant-based milk from other brands but not oatly. I've only seen the Barista edition at Edeka and Konsum . Not even Rewe stocks them.

  • @jehovy
    @jehovy 5 лет назад +67

    Correction “most people can’t tolerate lactose”.

    • @atka48
      @atka48 5 лет назад +19

      99,99 % of Scandinavian people who have been drinking milk for hundreds of years CAN tolerate lactose. The lactose intolerance as an argument is just a marketing lie in these European countries. If you claim globally - then yeah - Asians, Hispanics etc. most probably can`t digest lactose.

    • @zerocontentTV
      @zerocontentTV 5 лет назад +3

      Attila Fekete you are right but still globally 64% of people cannot tolerafe lactose. And if you go to asia countries they are crazy for dairy products. Its totally bad for them

    • @Szergej33
      @Szergej33 5 лет назад +3

      @@atka48 I grew up in Hungary as well, used to drink over a litre every day until i was 20 with no problems. Unfortunately there is a gene responsible for lactase enzyme production which switches off after puberty in a large number of people, even in Europe. If you want to go into the details, the issue here is not lactose intolerance at birth, which really affects just a small part of the population, but lactase persistence, the continued activity of the lactase producing gene.
      Since most people in Europe grew up drinking milk, they dont even know that in adulthood they face these kind of problems. Many times they just say "coffee makes my stomach go bad", when in reality it is the milk not the coffee.
      You are right that in Europe the population is more likely to have lactase persistence, but unfortunately genetics is more complicated than saying "I am from this region so I'm fine".

    • @lordzed83
      @lordzed83 5 лет назад

      @@Szergej33 Same tyo this day i drink 1 liter a day every day.

  • @NicHklas9Nevermind
    @NicHklas9Nevermind 4 года назад +3

    The fact Oatly has manufacturers in the US now concerns me. I drank only Oatly when I lived in US for a year because I read a lot about agriculture and food standards in the US and how lax they are. In particular I read that wheat and grain products are sprayed with really harsh chemicals that are FDA approved. So I assumed Swedish quality oats would be GMO free and paid the extra cost for what i thought was shipping. Anyone have any idea about this and whether the US Oatly manufacturers adhere to the same standards as the Swedish ones?

    • @keshawn888
      @keshawn888 4 года назад

      Yes. I don't blame you for being skeptical. "Amurdica" aka America is a very corrupt nation which is why a lot of it's citizens are currently rebelling against their government.

  • @jibber2000
    @jibber2000 5 лет назад +12

    As a swede this is at every place in sweden. I love it and always have it at home. None of my friends drink cow milk anymore and im so proud to be a part of this change:)

    • @maskenmakkan
      @maskenmakkan 5 лет назад +5

      i am swedish and this is not true, swedish people drink regular milk and very few drink oat milk.. im swedish so yeah, i know this

    • @jibber2000
      @jibber2000 4 года назад +2

      maskenmakkan As I wrote none of MY friends drink cow milk. Did I ever say all Swedes drink oat milk? Nope. I just stated that in my tiny group of friends no one is into cow milk. At every cafe they offer milk substitutes, that’s the change I’m proud of. You need to re-read my comment.

  • @xrubyxlightx
    @xrubyxlightx 5 лет назад +2

    The first time I heard about Oatly was through some random german vegan videos lol. They were saying it's one of the best plant-based milks they've had so i decided to try it. Now I stock up on Oatly whenever Target actually has it out on the floor.

  • @kedanpie4409
    @kedanpie4409 5 лет назад +24

    All I want to know is why they stop selling the Oatly cream that was my jam.

    • @konanpruiksma9792
      @konanpruiksma9792 5 лет назад +4

      You mean the cooking cream? We still have it.

    • @kedanpie4409
      @kedanpie4409 5 лет назад

      Konan Pruiksma where can I get it in the UK, Waitrose don’t sell it anymore and I can’t seem to find it in the other supermarkets.

    • @neverholdmed0wn
      @neverholdmed0wn 5 лет назад +1

      Try the fraiche and påmackan (cream cheese) if you find them. Great for cooking and baking 👌🏻

    • @kedanpie4409
      @kedanpie4409 5 лет назад

      Mangocado thanks.

    • @TheoBelle-bt3tu
      @TheoBelle-bt3tu 5 лет назад

      Londoner here, I buy it from Ocado, Sainsbury's, Planet Organic, or health food shops.

  • @deandredeshong7287
    @deandredeshong7287 Год назад +1

    Oatly is one of the best brands ever.

  • @Amanda1304pol
    @Amanda1304pol 5 лет назад +6

    I have been drinking this for years! It's my favorite milk alternative

  • @TheNikolinaful
    @TheNikolinaful 5 лет назад +2

    breakfast tea with oat-ly barista milk is a class! I can't get over it, loving its taste and texture. it can't be compared to anything.

  • @melissagray8336
    @melissagray8336 5 лет назад +116

    When she said ‘is it as good as cows milk?’ in terms of nutrition... as if cows milk is the best you can get and so good for you. 😂
    What a joke. Cows milk is for baby cows. 🐮
    Get your 5grams of protein somewhere else as Oatly has less fat, less sugar and contains fibre for the same amount - based on the figures you show. 🙉

    • @0regret-l2s
      @0regret-l2s 5 лет назад +10

      Oat milk is high in carbs , low in proteins than other plant base alternatives

    • @nicolle2126
      @nicolle2126 5 лет назад +16

      oat milk is for baby oats!!

    • @MissyxAkunai
      @MissyxAkunai 5 лет назад +1

      I mean, at that point, unless you're getting a latte/specialty coffee drink that requires the product to be steamed, your best bet is probably almond.

    • @ChrisBruning96
      @ChrisBruning96 5 лет назад +3

      Exactly!! I cringed so hard when the nutritionalist said that cows milk is the most healthy...like wtf. You don't need to be a nutritionalist to understand how it's not meant for us to consume.

  • @Zoeleii
    @Zoeleii 4 года назад +1

    Since I discovered Oatly, it has been a staple in my pantry - especially the barista edition, I can’t imagine my morning cappuccino or cornflakes without it!

  • @blueskythinking8312
    @blueskythinking8312 5 лет назад +11

    Wish they would move to more eco-friendly packaging

    • @maxiking8272
      @maxiking8272 4 года назад

      Tetra Packs are actually better than glass bottles because the raw material (wood) is carbon neutral and they are lighter and more space-efficient.

    • @loumarmit4014
      @loumarmit4014 4 года назад +1

      @@maxiking8272 Tetra Packs are also incredibly difficult to recycle (if at all) whereas glas can be recycled indefinitely.

    • @maxiking8272
      @maxiking8272 4 года назад

      @@loumarmit4014 That is true, but it only makes sense if the washing and refilling site is close to the retailors and the customer. Otherwise, the logistics of this process is too expensive both in money and emissions.

  • @TronKyLam
    @TronKyLam 3 года назад

    As a fellow barista, I love working with oat milk. Here in Australia, we use too many types of alternative milk from different brands, but Oat milk has been a trend for the last one and a half year, and Oatly is defo one of the reason. The milk itself has the nut flavour that people like, but not too overpower people can still taste the coffee (and coffee culture in Australia is crazy), which is already greater compare to the other popular alternative milk like Almond and Soy. It's creamy texture also helps the brand to be better than others like Minor Figure, and the quality of the milk is very consistent. Last but not least, as someone who used to drink milk before realizing that I had lactose intolerance, I won't argue how much I love Oatly.

  • @pbjofficial
    @pbjofficial 5 лет назад +3

    This is super interesting, I live in Shenzhen and Oatly is everywhere!

  • @gabeangel8104
    @gabeangel8104 4 года назад +2

    I have histamine intolerance and my partner is lactose intolerant and their organic product is the only milk we can both have. The taste also isn’t off putting like I find most dairy alternatives. I really like it. It’s interesting to hear that it’s been such a fad coz I totally didn’t know that

  • @Aml_xdl
    @Aml_xdl 5 лет назад +5

    I love oatly and alpro and the aldi non dairy milks

  • @YBlvr
    @YBlvr 4 года назад +1

    I’m so glad that substitutes like oat milk and soy milk are becoming mainstream - I’m allergic to dairy, and there really weren’t that many substitutes when I was young. I’m also allergic to nuts, so but milks are off the table for me as well. Now there are so many more options for me to try!

  • @Erik_Emer
    @Erik_Emer 5 лет назад +21

    I remember living in Iceland my vegan friend buying this after thinking that it was a California trend.

    • @tseawell90
      @tseawell90 5 лет назад

      "vegan" "iceland" wow you used all the liberal buzzwords. Congrats

  • @gaccer
    @gaccer 4 года назад +1

    After learning how cow milk actually made and collected, and the fact that i'm lactose intolerant, I moved onto plant based milk, and really enjoy the milk. My go to milk is a mixture of black soybean, almond, and hazelnut of a korean brand, pretty good.

  • @Kanoshem
    @Kanoshem 5 лет назад +35

    It is the milkiest non-milk milk out there, almond, soy etc. all taste like crap vs oat and real milk

    • @Ana-ks3je
      @Ana-ks3je 5 лет назад

      Yeah it's better than the others! Have you tried hemp milk? It's even creamier than oat milk.

    • @jonathansoto3203
      @jonathansoto3203 5 лет назад +1

      Real milk ?? Its cow milk, for baby cows.

    • @juliopiotti8807
      @juliopiotti8807 4 года назад +1

      @@jonathansoto3203 I never understood this argument. So what if it's made for baby cows? Our bodies can still digest it and take in all the nutrients, so what's the issue?

    • @jonathansoto3203
      @jonathansoto3203 4 года назад +3

      @@juliopiotti8807 with your logic I can say that eating another human is fine because i can digest their flesh.

    • @eliasmsv3156
      @eliasmsv3156 4 года назад

      Plus oatmilk is very cheap to make at home compared to all kinds of nuts. At least in Denmark the price of nuts is crazy high

  • @auroramadariaga4081
    @auroramadariaga4081 5 лет назад

    Same thing happened here in Germany with the introduction to Oatly milks in the market a few years ago. I've been a vegetarian since 2010 and I'm all for plant based milks and yogurts. Even before Oatly appeared there were tons of plant based dairy options but the Barista milk is a step ahead. Now it's the only thing hubby and I buy. It's always sold out at the supermarkets so when we spot a few boxes still standing at the shelf, we just take them regardless whether we still have some at home lol. I think everyone acts the same way. People at the registers with 4 or 5 boxes of Barista and when you couldn't find any you think "well, I was too late then" lol
    Good stuff!

  • @mdml0
    @mdml0 5 лет назад +38

    Asian guy: "It tastes bland." LOL! One main reason oat milk won't be as big here in Asia. Here it's all about sweet milk hence all the cases of Diabetes.

    • @MagicalKid
      @MagicalKid 5 лет назад +9

      I love it and I'm Asian. I guess it's because I'm comparing it to unsweetened soy and almond milk.

    • @oscrito
      @oscrito 5 лет назад +2

      MagicalKid Agreed. Hands down my favourite milk.

    • @mdml0
      @mdml0 5 лет назад

      Cool. I love it too but do you guys have it available as a milk option at your local coffee or milktea shops?

    • @oscrito
      @oscrito 5 лет назад +5

      mdml in fact Starbucks and mcdonalds here in Hong Kong have always provide soy milk. Recent years oat milk can be seen in Starbucks here

    • @TheCheesburger141
      @TheCheesburger141 5 лет назад +1

      Some vegan milks are quite sweet. Almond isn't one of them but some oat milks are quite sweet. Oatly specifically isn't. All the hazelnut milk I have had was sweet too.

  • @felicia8660
    @felicia8660 5 лет назад +2

    I've made my family cook with oatly for over a year now and other plantbased alternatives! I first started because of the correlation acne has to diary, but continued because it makes my whole family feel better overall :)
    I live in Sweden and I honestly just thought they had English on their package to be edgy hahah no idea they sold their products in other countries

  • @TheMarmite09
    @TheMarmite09 5 лет назад +10

    I love Oatly but it does have oil in it and I think that's the secret as to why it's so creamy and delicious.

    • @angel127_
      @angel127_ 5 лет назад +4

      so does almond milk sometimes.

    • @Anny-me9ny
      @Anny-me9ny 5 лет назад +9

      What’s the problem though

    • @aiai-j7i
      @aiai-j7i 4 года назад +1

      @@Anny-me9ny It is rapeseed oil (canola oil) and is highly refined (relies on heat and chemicals to maximise its yield) and is genetically modified.

    • @Anny-me9ny
      @Anny-me9ny 4 года назад

      A G ah thanks for replying

    • @Anny-me9ny
      @Anny-me9ny 4 года назад +1

      As long as it’s vegan I don’t really mind tbh haha

  • @luceymonize7197
    @luceymonize7197 4 года назад +1

    I feel like I have contributed to the production of this video. I currently have 4 boxes of Oatly in my fridge. You're welcome.

  • @ttobias9448
    @ttobias9448 4 года назад +3

    I love how some of them said "oats milk"

  • @kimberlysi7005
    @kimberlysi7005 4 года назад +2

    Wow! 1994! Nothing is instant! Persistence is key.

  • @coooolibri
    @coooolibri 5 лет назад +3

    i had oatly chocolate a few times now, and i really liked it.

  • @thesustainabilityenthusiast
    @thesustainabilityenthusiast 4 года назад +1

    Definitely have a soft spot for Oatly, love the creamy taste, and how they highlighted the benefits of Oats for the environment. The first time I tried it was at a pop-up at Boxpark where they gave out free coffee w/ Oatly and it was soo creamy and yummy! There also happened to be a giant blow up breast above their Oatly wall-art, which raised the question of where people should be getting their milk and normalizing breast milk. Not sure if that was actually part of their campaign..but it was impactful and memorable nonetheless!

  • @iam_aiko
    @iam_aiko 5 лет назад +16

    I love the video:) but there is one thing that needs to be set straight. There is a HUGE misconception about dairy milk being healthy. It is not. There now is an abundance of evidence showing that the dairy industry has made absolutely fantastic advertisement, but it is NOT TRUE!
    It not only has been proven to for example even lower the adoption of calcium instead of providing the body with calcium, it has also been proven that the Casein, the main protein in cows milk is increasing the risk of getting cancer. Especially prostate cancer. Oat milk is 10/10 times the healthier choice. Not to mention the environmental advantages and of course the ethical side.
    Please do some research if you are interested and check where information comes from... I have done that and I was shocked about how clear this topic actually is.

    • @coveredinthecolors8621
      @coveredinthecolors8621 5 лет назад +1

      no.name. Could you give me some links to researches? I’d love to deepen my knowledge about the scientific side of this issue :)

    • @iam_aiko
      @iam_aiko 5 лет назад +1

      @@coveredinthecolors8621 Sure thing!! ruclips.net/video/rxnBDDqXSjk/видео.html ; ruclips.net/video/xEWAf6sOGv0/видео.html ; doi.org/10.1016/S0002-9149(98)00718-8 or books.google.de/books?hl=de&lr=&id=tN3YAgAAQBAJ&oi=fnd&pg=PA1&dq=china+study+campbell&ots=2O0aQIWk5q&sig=sYUG4sV7rXtmIuAWE8nJdy157Bk&redir_esc=y#v=onepage&q=china%20study%20campbell&f=false ; www.independent.co.uk/life-style/health-and-families/veganism-environmental-impact-planet-reduced-plant-based-diet-humans-study-a8378631.html this one is easier to understand, this is the study: DOI: 10.1126/science.aaq0216

    • @keshawn888
      @keshawn888 4 года назад +1

      @no.name You're absolutely correct. Without going to into so much details about my personal life, I will say when I USED TO drink whole milk, it contributed to some inflammatory issues that I suffered from later on in life. I eventually switched over to Lactaid Milk but even that is not all the great for the human body. Then, I found out about Oat milk a couple of months ago. I've been feeling so much better ever since!

    • @iam_aiko
      @iam_aiko 4 года назад +1

      Sting really happy to hear this! Great that you feel better now.

    • @keshawn888
      @keshawn888 4 года назад +1

      @@iam_aiko Yes, I really am. Thank you!😊

  • @eva-kt9cw
    @eva-kt9cw 4 года назад +1

    I actually went vegan 6 months ago. I didnt miss meat or cheese.. i had no problem not having that. What was my biggest problem was milk in my coffee. Oatly literally saved me lol. My coffee suddenlly tasted even better then with cows milk!!

  • @tomgwerzman3644
    @tomgwerzman3644 5 лет назад +27

    I finish one of those cases of barista Oatly in a week 😅

  • @gsbjdbbsj
    @gsbjdbbsj 3 года назад

    I’m from the UK. My sister introduced me to oatly and I’m NEVER going back. I just hope there’s never another shortage because I couldn’t stomach anything else!!

  • @k700i
    @k700i 5 лет назад +3

    Uhhh other than the “millennials” or the “hipsters” are going Gaga over this, oat milk is really good! It’s like sweet and creamy. Worth trying 😊 but oatly is by far the best vs other competitors.

  • @wookiethesloth
    @wookiethesloth 4 года назад +1

    SInce I moved to Sweden few years ago I swap almost all dairy (except good cheese) for Oatly. Frickin amazing and tasty, especially with coffee like cappuccino or latté. It totally matches almost all blends of coffee beans and adds even more flavor. BUT. All nice things had to end. I got fat in past years and started with keto died :D :D by Oatly, u will be always in my heart

  • @dominik6375
    @dominik6375 5 лет назад +3

    I was working in a supermarket in for the past 2 years and when I was restocking the shelves Oatly suddenly appeared out of nowhere, now I know why

  • @einnorw
    @einnorw 4 года назад

    ngl it was the aesthetic of the carton that made me want to buy it. the font and colors looked cool. the barista oatly is amazing too

  • @klara5498
    @klara5498 5 лет назад +3

    I work in a small coffee shop / restaurant in Marylebone in London. Literally 50% of coffee orders are Oatly.

  • @Mooshroomia
    @Mooshroomia 4 года назад +1

    The health food restaurant I work at serves oat milk! It’s my favorite. We sell waay more plant based milks than dairy 🙌

  • @PhilosophiesofTravel
    @PhilosophiesofTravel 5 лет назад +64

    😂 "not a nutritional replacement for milk" time to wise up on your health science cnbc 😉

    • @PokePresto
      @PokePresto 5 лет назад +2

      I mean its a lot more "Sugar" then regular milk... Personally i think Soy / Almond milk is the best alternative as they have a heck of a lot less sugar and calories then both oat milk and normal milk. Nutritionaly oat milk really isnt that special atleast compared to Milk, Soy and Almond milk.

    • @carlosfuentes9935
      @carlosfuentes9935 5 лет назад +3

      @@PokePresto Having both (Oatly and skimmilk - 0.5%) in front of me: Skim milk 4.9% sugar, oatly 4.1% (the regular kind, not the barista one). It has more carbohydrates though, a 1.7% more. And 6 more kcal per 100ml (46 oat vs 40 skim milk). So not true about the sugar thing

  • @Churros1616
    @Churros1616 3 года назад

    It's not just marketing though. Their barista Oatly edition, foams greatly, so it is perfect for coffee. That's why many coffee shops started stocking it.

  • @setoelkahfi
    @setoelkahfi 5 лет назад +17

    What makes oatly oatly?
    It’s Swedish!

  • @binboda
    @binboda 5 лет назад

    I bought my first Oatly today. Not bc of the hype but bc it was reduced price at my local supermarket. After seeing this video and all of your comments, I went to my fridge and poured myself a cup to try it and see what all the hype is about...
    Yeah, it’s nice 👍

  • @jholotanbest2688
    @jholotanbest2688 5 лет назад +6

    In coffee it just tastes really freaking good better than cow's milk.

  • @thelaurenavery1133
    @thelaurenavery1133 5 лет назад

    I’m lactose intolerant and was currently drinking soy milk which isn’t my favorite but isn’t bad and then I started seeing a lot of people talking about oat milk (oatly specifically more than others) and how it’s their favorite non dairy substitute. So I tried it and it’s honestly so good, so much better than I would have ever thought. A++