Innovation- adds value - NEEDED by society Satisfy a market need Can make money with it Can be manufactured at different levels Successful innovation: Champion People and culture empower people Have a Purpose Get the people with the right Skills Stop and reevaluate when needed. Opportunity - everything is about timing!!! Ideas generation: identify market needs Listen to employees and customers Look around the world Monitor Step 3: evaluate commercialization opportunities. Evaluate competitor Assess risk Competitive advantage - me do a SWOT analysis. Step 4: test fit for market Detailed plan Get Buy-in from other team members. Get a good Project manager Good communication Motivated teamwork S-5 : key milestones - fully evaluate S-6: test marketing show, ask for feedback Final stage commercialization Start production- plan Know equipments Know Capabilities Process and Plans
Innovation- adds value - NEEDED by society
Satisfy a market need
Can make money with it
Can be manufactured at different levels
Successful innovation:
Champion
People and culture empower people
Have a Purpose
Get the people with the right Skills
Stop and reevaluate when needed.
Opportunity - everything is about timing!!!
Ideas generation: identify market needs
Listen to employees and customers
Look around the world
Monitor
Step 3: evaluate commercialization opportunities.
Evaluate competitor
Assess risk
Competitive advantage - me do a SWOT analysis.
Step 4: test fit for market
Detailed plan
Get Buy-in from other team members.
Get a good Project manager
Good communication
Motivated teamwork
S-5 : key milestones - fully evaluate
S-6: test marketing show, ask for feedback
Final stage commercialization
Start production- plan
Know equipments
Know Capabilities
Process and Plans
Thank you
Innovation means to make product what is actually needed by the consumers
Really? These are the steps to Commercialization??? Where is the go to market strategy?