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Kotler's Pricing Strategies
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- Опубликовано: 12 окт 2022
- Learn more about this template: praxie.com/kot...
Philip Kotler’s Pricing Strategies, also known as the Nine Quality-Pricing Strategy, consists of a matrix of nine pricing options. The goal is the assist companies to position products based on their perceived place in the market relative to the competition. This model relates pricing to the quality delivered.
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