Villain to hero: The power of marketing to transform the world | Christina Bouglass | TEDxGVAGrad

In this captivating talk, Christina delves into the transformative potential of marketing tools to reshape the world for the better. With insightful anecdotes and compelling examples, she explores how the 4Bs of transformative marketing - Big, Bold, Brave, and Beloved - can catalyse positive change on a global scale. Join Christina as she unveils the strategies and mindset shifts necessary to shift marketing from villain to hero and harness its power to transform the world. Christina Bouglass is a brand building & marketing expert with 20 years’ experience in big multinationals, including Procter & Gamble, Coty and The Wella Company.
In 2022, she left her corporate career with the desire to contribute her skills towards creating a better world.
She is the founder of The Butterfly Movements, a boutique consultancy which supports purpose-led brands to scale their impact. She is also a marketing lecturer at the Haute Ecole de Gestion, here in Geneva and is writing a book about her ”pivot to purpose” experience when leaving the corporate world and how it shifted her vision of marketing.
She is truly passionate about the opportunity and responsibility of marketing in contributing to the long-term well-being of all people and planet and this will be the focus of her talk today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@breakthroughmenopause]

I love this! Brands with Purpose to make the world a better place! May your daughter make her own impact on the world also!😊

[@NaimNaim-sg4wd]

So inspiring, truly! I hope many people see this video.