Gillian Tett and Tim Harford on Anthro-Vision | 5x15

Gillian Tett is editor-at-large at the Financial Times and bestselling author of Fool’s Gold. Now she’s returning to her early training to explain how anthropology can help us understand the corporate world. Join Gillian in conversation with undercover economist Tim Harford, author of How To Make the World Add Up, as they discuss Anthro-Vision.
For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context - to illuminate the behaviour of businesses and consumers around the globe. In Anthro-Vision, Gillian Tett - who holds a PhD in anthropology from the University of Cambridge - reveals how anthropology can help make sense of how we buy, sell, work and live, and outlines how to identify the ‘webs of meaning’ that underpin consumers’ behaviour.
She explains how concealed systems of barter shape our relationship with Silicon Valley, reveals the subtle cultural shifts driving investment in new markets and green issues, and explores what anthropology can tell us about our own workplaces, too. The result is a revelatory way to make sense of human behaviour, in business and in life.
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