How These "Foreign" Brands are Fooling India | Business Case Study
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- Опубликовано: 26 сен 2024
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The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands - It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything
The biggest company that does this is Aditya Birla group. Adtiya Birla acquired a subsidiary called Madhura Fashion in 1999. DATA Madhura Fashion did 1559 Crores in revenue in 2021 and it has a few companies in it that you know well.
buildonscenes.com
Well Peter England, Van Heusen and Allen Solly do provide quality goods and now that i know these are Indian brands it makes the experience even better
CD and Sero are best in India....
I agree
Marketed by Indian company Birla but manufactured by overseas
They are manufactured overseas tho
Indian Terrain is also a good quality and an Indian name.
This is not an 'Indian' problem, its a global thing. All fashion brands try to market themselves as Italian, French or British as these were always considered the fashion capitals of the world. Even in US, Canada, Korea you wud see an affinity to French or Italian clothes and Swiss Watches. So many US based watch startups have italian/french names
^ this! One guy with a brain in the comments section
That's the importance of soft power!
Well said.
@@devakinandan7659 yes. Soft power has to be based on solid track record and foundation.
Indeed! It reminds me that Häagen-Dazs is an American brand.
Bro. Literally I have no words to explain how I am feeling right now. You're killing it and keep going ☺️
U already killed him' calling bro' 🤣😂😂
@@rajivmahto2968 he is married though...
@@SB0x0 that too with a beautiful wife 🤣
@@SB0x0 how do uk 👀
@@arijit1809 by watching all his videos... He once said in one of his video.
As a copywriter myself, I can imagine how much research is needed to compile the data shared in this video. Great work man. You are killing it.
Not sure what kind of copyrighter you are. All these are basic info, which you get in 2 minutes if you Google.
Chal chutiya you fake account. Which research you're talking about?? Every single thing said is known fact by almost everyone.
@@agytjax You are absolutely right... yeh sala khud ka scam hain in logon ka get fake comments and make your post happening.
Bruh! Anyone with basic general knowledge knew these facts.
@@agytjax yes it just editing and video style is good probably they copied this from english RUclipsrs 🤣
The brands are not just names but also difference in quality.
Peter England are mostly daily office wear with cotton fabrics of 120 gsm. They are 100% cotton too but observe on the GSM which means they come cheap, can be stained and after sometimes can be discarded. They also sell other shirts which don't crease and all for office wears because they are mixed with synthetic fabric cheap to manufacture same case with suits. Most Peter England suits are also synthetic in nature.
Allen Solly is meant for a premium (not luxury) brand.
Van Huesen as said by the narrator being owned by Aditya Birla is incorrect. Van Huesen is owned by Authentic Brands, the same brand that markets Arrow, Brooks Brothers, Forever 21, Nautical etc. Aditya Birla just bought the rights to sell and market Van Huesen in India and didn't actually own it. Now they can't market either as parent company will be running the business now onwards.
It's the same as how Timex, Kenneth Kole etc are run by Titan in India but not actually own it. Calvin Klien is owned by PVH, but it's watches were earlier made by Swatch Group and now Movado( MVMT in reality)
Yes, like Pilot and Parker are run in India by Luxar.
Looks like your research is on point
Valid points
@@subhmaypatra5562 yupp like StarBucks is run in india by TATA.
@@slashtab movies yeah probably, but the other for sure not. Don't forget to factor in the cost. Also if you are talented and work hard you can get admission in IIT, IIM, do CA or Mbbs. The only ones who legitimately need to go abroad are those who want to do cutting edge research in the ivies or oxcam or the children of rich parents who aren't able to Crack Indian exams and go to mediocre western unis to just show off and spend money. The 2nd category is anyway not worthy of attention because mostly either come back to joi their fathers business or some stay and squander their family wealth
You excellently presented what I have always felt about these “foreign” brands. One must wonder why there aren’t Indian brands named Patel’s Jeans or Reddy Polos !!
Patel's jeans😂😂😂😂
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
07:10 I like how he said "for the lowest segment you can get Salman" lol
Ya🤣🤣🤣
Bhai supremacy
even srk is doing ad for reallme..
I recently ventured into Organic Farming business, currently supplying it to local supermarkets. But probably by next year I'm planning to start my own brand, and I'VE CONSCIOUSLY SHORTLISTED 2-3 EUROPEAN NAMES for my brand. Hope it will work 🤞
Even the foreigners know the weaknesses of 'Brown People', that's why so many foreigners start their Vlogs from any India City or any reaction videos (bullshit ones) on any India-related topic, though this miraculously increases their subscriber count on their channels. 😂😂
Anyway, I’ve one thing to add:
Even top brands like Zara, H&M, Mango, etc. buy raw cotton from India, stitch it in either Bangladesh or Xinjiang (China) & put their European labels and sell it back to the upper middle + rich class in India. The same company which stitches Zara etc. is also manufacturing Wrogn & Ajio's cloths, but since it's Ajio, brown people aren't into it. LMAO!
Thanks for making this video, help us Indians get over this inferiority mindset which has set-in probably due to various Netflix shows + Kara Johar made Bollywood movies.
Ekdum sahi bro....Ye reaction video vala game toh bohot bekar...we are weak pussy insecure cunts sadly.
Zara does seem to have better designs and fit though. I have checked wrogn (never checked ajio since it is mainly online only), and wrogn designs are definitely not that great
So we should not buy Zara or h&m ?
As a marketing student I can say that your case studies are like blessing to us
It's not just Indians, even West wants exotic imported fashion Italy, Milan, Indian textiles like Kashmere. It's nothing negative on consumers side.
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
I have a friend who knew someone in the Arvind Mills factory outlet and would get both of us shirts, chinos and trousers at 1/4th the MRP provided we bought multiple pairs.
He told us that even by selling it at that heavily discounted price, they would easily break even or even make small profits. The margin on these items seems sky high.
hamko bhi dilao bhai 🥲
Tumare dost kaise bane 🤤🥺
Can you tell me which city
@@anandrajg5338 only the employees are allowed to buy from the mill
There is a motion that textile industry has one of the highest margins upto 300%.
Luxury products are different from quality brands like LP shirts that I can wear for 6 years monthly 4 times for office. But local brand will come for only 8 months without fading.
When I was young, like in school, I wanted to buy jeans from Levi's, similarly shirts and t-shirts from different brands. Later I realised that the people who were advertising the brands don't wear the clothes from same brands. I made my own research, I was young, it took effort, then I found big celebrities don't use branded products, they used customised products that fit them best. So when I started working, I started using tailor made clothes in formal, they fit me best. Even I found a shoe maker who makes good formal shoes too. For informal dresses, I depend on readymade products though.
Levi still makes the best jeans. No indian company is even near the competition
Levis is the only denim brand I still go for blindly. Durability + fit is unmatched. For formals though, custom tailored way is the best!
Somehow I have always found local tailors lacking the skill to give a good fit. Ready made trousers and shirts have treated fabric that give much better fit and comfort than custom tailored stuff. Levis 511 and marks and Spencer's have dominated denims and trousers for me for last 5-6 years!
But then you have to spend time in finding good quality fabric, must know the good tailor and then get it made. It's quite a big activity in itself
@@MrReachashish raw material goes from india , but we buy it a high price when it comes with the tag
Well finally someone made a detailed video on this topic.I wish I had discovered this channel a long time ago.
Good work bhai and thanks for the information.
Today,In my Commerce Tuition,I mentioned this channel to my sir then around 50students watched your case studies after our academic stuffs! You're the one whom I never get bored to share the line:"aree bhai tuneh Aevy Tv ka case study waala video dekha hain?check na"
The rise of the Indian RUclips star has begun. So glad to see such educational content coming from India. I'm now a proud subscriber. Keep the fire burning brother. I will watch every video from your channel. 🔥
Damn, never knew brands like Allen Solly, PE and Vanheusen were under Aditya Birla Group 😯
their logo is always on the pricetag
Don't you invest?
@@hareeshchitla6362 I'm in 12th grade, so no, not yet.
There's lot more like Peter England, people e.t.c.,
Lol
That is why I always buy only luxury foreign brands like Hugo Boss, LV etc...in my dreams 😭
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
I am a textile designer and remember studying about this in my first year of college. This model is even followed by the so called luxurious brands all over the world. even the biggest names do this and there have been many case studies where consumer just goes for brand not knowing actually how to see quality.
After seeing those case studies i came to understand that i shouldnt underpay myself just bcz someone else doesnt understand the quality
And we choose English youtube video over Hindi 🤔
Just feels so great to see you people spreading awareness about all this there are many people out there who still don't know that all these brands come under the Aditya Birla Group, great work by the research team 👍💯
Agree with everything but the reason why we watch movies from abroad is purely due to the lack of originality in content and not because of the Indian mindset.
I have grown to love this channel.
It's like Think School, but quirky, and really well made (design-wise)
Subscribed and liked!
A very eye opening video to those who do unnecessary show off by showing the brands without actually knowing about the brand. Everyone should watch it. Worth a share. 👍
I still remember when I read that Jaguar Land Rover is owned by Tata. This gave me the same feeling!
When I first knew it. I had the same feeling.
Your name and face matches exactly...
That’s a different thing. Their factories are still in UK like they were before.
Royal Enfield - Eicher Motors
@@aakashjain4498 In Maharashtra there are factories producing Land rover and Jaguar. The design labs are still in the UK.
There is this famous brand in india called woodland made by canadian company called aero shoes actually a fake version of American brand called timberland. And when timberland entered india people thought timberland is a fake version of woodland.
Here in Pune, in phoenix mall, all these brands like pantaloon, van Heusen, Allen Solly have their shops on the same floor. In phone shops all these brands like Samsung, vivo, oppo have their phone on the same table, and we not knowing the similarity, go behind the brand. I was quite shocked when I got to know it is Adithya Birla and bbk electronics who own these🥶🥶
I think it is the same with the food industry
really great video guys🔥🔥🔥🔥
for food industry, Unilever
Peter England is Indian, not British
Hindustan Unilever is British, not Indian
Samsung isnt owned by bbk though?
Its not always about the brand name. It is more about the look feel fit and quality. Just take a john player shirt or peter england shirt and compare with a Van Heusen or Louis Philippe shirt. Use both for one year and you will see the difference. The difference is price though not justified but it's there in the quality of the product.
I just discovered this channel and damn it's impressive. The skit, the research, the style, the edit,and most importantly the content is fabulous. You deserve a million subs by the end of the year not 93k.
Keep hustling! Keep making amazing content!
When we see the price tag or even if while purchasing online and checking the product details, we can clearly identify these are made in India by Aditya Birla Group. So, a buyer is pretty clear about their purchasing...
I m thinking about those Indian brands named as they are foreign brands because we feel that foreign products are the best in the 21st century and now you make the content of this. Thank you.
I bought a set of formal clothes from Van Huesen in 2012. I still wear them. I bought so many Pantaloons clothes, most of them are gone. I guess the premium price has some advantage of quality. This video is not an eye-opener for me, but I don't know any other Indian brand that can match the quality of Van Huesen.
Aevy is not tv, it is FEELING.
So trueee my guy
Emotion hei Bhai emotion
a shitty feeling
Bro thought this PW ☠️💀💀
1. Foreign universities are better in global rankings than even IITs, also in some cases they are more affordable than a college in India for someone pursuing medicine.
2. Western 'Cinema' often has better quality. The story, the direction the VFX are all better than the generic movies produced in India. Some good Indian movies are also watched by many but their release is rare.
3. If it's a good book, people will read it. No matter the origins of the author. It just so happens that foreign authors are better than regional ones.
Great market research by the team 💥
Yes they are!
Loved the video. You guys are posting quality content. Kudos and all power to you 🙏👏.
Love u Varun.
U have such a huge contribution to India's growth.
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
Wow ❤️❤️ so detail explanation..love this 🔥
Wow, man, you made it so clear . I recently bought the s21 fe at 54k in the end of August, and by the end of September, it dropped to 35k . It diluated my entire phone experience. I now understand why " premium " brands never reduce cost
Some premium luxury brands do give a discount but that is for factory seconds, which means it was used as display, people came, saw it, may be try it and then when stocks of that product end, they even sell the trial one.
Or the product is not made anymore/discontinued and they will discount the remaining stuffs.
But some brands won't even do that. Hermes is known to burn their extra stuffs and not throw them away at discounted rates.
So here is the trick. Walk in a showroom, as them if they have any factory second product and if they have in your size you can buy at discounts. Most people who enter those shops to buy are typically who can easily pay. So they never ask. I am generally shameless to ask about those. I have bought Gucci bags at 80% discounts, because it had dust collected from display. Once I literally bought a shirt from a mannequin because that was the only size available in the cloth I chose and got it at 60% discount. Just wash it before you wear it that's all. And they know you don't have the experience of wearing a new shirt and smell it because you will have to wash it before you wear, so they discount it heavily because as a customer you are sacrificing on your experience.
If you find luxury suits or pants at discount at larger sizes than yours, buy them and get them altered.
Always buy in sale
😂😂😂 I buyed it on price drop
always buy samsung phones 1 year later. The price drops to less than half
Content of highest quality.
This channel deserves more reach.
Tremendous growth in the past 2 months, hope you guys reach a million soon, at least for the sake of spending 1 lakh per video 😂
Hahaha!
after think school another one of my favorite yt channel for bussiness and marketing...great job guys....span of 6 month you gain good subscriber...keep going
The amount of research done and delivered so concisely is commendable. Keep up the amazing work, subscribed :)
This is my first video of your channel....but I need to say this...your channel is much needed for Indian youngsters. Thanks
They are making evergreen content. So in future these loss-making videos will surely profit them. Pretty smart.
This got randomly recommended by YT, but I'm subscribing to this channel now! Great content!
Team of AEVY TV, you guys have done a fantastic job, loved the video detailed and with clarity.👍🏻
I have been in the clothing manufacturing business for years. Let's get some foundations right.
There are two kinds of people who pay for luxury brands
1) Who admire their quality.
2) Who enjoys social status.
Talking about expensive. These foreign brands are not evil. They have made a process for fabric, designing, positioning & marketing strategically.
Being an Indian we can learn from it & implement it and also position accordingly.
There is no doubt, we can make it in India. McDonald's sells its process of making burgers, the same way it can sell its process of making a Gucci dress and capitalize on its brand name.
Don't hate foreign brands, Learn their process of quality products & building a brand. We too can be great. Let's not bring nations in between and consider thinking about the process of how to do it.
I have seen the meta startup series on Varun Mayya channel , These case studies are kinda applications of that course .
I am learning so much with your content .
Just need to look at Jobs to be done(JTBD) for the clothes and its to keep you covered & look good any piece of cloth which manages to do that is good enough.
This is becoming my favourite RUclips channel. Love value adding mindset the team goes through, everything is perfect the core value, the Editing. Keep going.
This was a really good video 👍
Really well done 👌 Not just a case study of one company but a whole industry practice!
Your research is really solid. This video has genuine information. Keep making this type of video
Well researched. But the fact of having foreign names in an Indian mind will not go so easily. Most of the Puma T-shirts are made in Ahmedabad, but people will still buy their product thinking of they are made from foreign material.
Finally some sensible video on RUclips. Keep up your good work 👍
Buying clothes from a particular brand is not just a status symbol but it gives you a personality. It doesn't mean it has to be a foreign brand . It can be your local tailoring shop. These things come with recognition. It creates image in one's mind. This is just my opinion.
If your personality comes from what brand you wear, you have a fairly bland personality. I'd say you can show more personality through a certain style of clothing, like casual, streetwear, professional, grunge, techwear, minimalist and so forth.
@@Mez352 many brands give you many options.
@@cauliflowerhead2735 ye but if you stick to a brand and call it "personality", sounds like you have no real friends 🗿
@@Mez352no need to be harsh, he is just sharing his opinion. Personally I stick to a brand if their clothes are are of good quality and feel comfortable. It's difficult for a brand to create consistent quality products. That's why foreign brands rule Indian market.
@@Mez352 too much of a strong generalization based on a clearly personal "opinion" mate
You have to understand the real marketing strategy here. ABFRL bought all these brand licences to slow poison them. Van Heusen was considered a premium brand when it was launched here. Now they have positioned it a tad below Louis Philippe, their own brand, making the impression that Louis Philippe is a superior brand, which it actually is not.
No word could explain ur dedication and effort in bringing up such an amazing video .very helpful .keep going bro 💛
Amazing content and really well researched! Glad youtube recommended your channel! Just subscribed as well
Kudos to research team, petition to give some reading material you guys came across, which you think more and more people should know.Amazing content, just a start!!
Hatsoff man... You talked about real topic 👏
You have to make a case study video on "Tata". Mostly the fashion segment they've recently grown into, be it WestSide or Zudio they've been targetting different audiences lately.
Well you are trying to change the mindset of Indian's on foreign products in foreign language wowwww! That's awesome bro
In the electrical and electronics sector, you have brands like Havell and Moserbaer. For a long time I thought that Havell was a European/Czechoslovak company until I discovered it got its name from one Haveliram! 😁many of us believed Moserbaer was a German or Swiss brand till it died out and we found that it was only a Delihi-based company. 😉
CRAZY Shizz , kudos to you guys researchig so much for putting out a great content . Very detailed research indeed .
It would have been great if you had suggested some alternatives. These brands are so strong it's hard to find alternatives for them. I like the fact that they are actually Indian companies and brands but the mindset they are propagating in strictly against them. Would love to try an"Indian mindset"brand as an alternative.
There is a lot of hidden monopoly in business world. Two brands might appear to be different and rivals to each other but if you trace their roots, it might be that they have the same parent company or the same majority shareholders etc.
Incredible video! Well researched and I love the aesthetics.
Like you are speaking in English 🤷
yeah ikr why don’t he make separate video for every different language in India
@@BeeForBreakfast lol well said
Very detailed and informative content. Keep it up brother.
I was aware of the fact that Peter England van hussen Allen sony are owned by aditya birla group. But you emphasized the whole story really well and reason behind it.
Mind-blowing research n study... great information..thnx
😁 I was mature enough to realise this game of brands and how they fool people, I only care about the quality and of course my budget!
Other examples like Zara, apple Iphones new minute features etc are really fooling the public and the public is falling for it wasting their money 🤣
Glad that someone through you tube explained this, although I am aware of this...also malls aapka fuddu katte hai 😁.
So which brand do you wear ?
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
My friend went to US for Mtech and i did ME in India, we had the same course syllabus. But he was using MS Excel to solve the problem where in india the AICTE still wants the college to run with pen paper and calculator to do the advanced optimisations and complex algorithms.
What about Indian poverty?
@@anuragchakraborty8766 rephrase with context buddy
@@prathaban4997 We should be taking courses on Indian poverty
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
I live in Canada and every time I check the tag on clothes at H&M, Gap etc; they're mostly made in India or Bangladesh.
Feel good moment for sure but also feel like I'm being ripped off shopping there instead of India 🙃
So India is better than western countries in clothing prices ?
So happy for you guys to reach 100K....wishinh best of luck for the future. Keep entertaining us and give us more and more knowledge through your videos 💖
partially agree with you, yes many people have these mindsets, but usually these foreign products, movies, books are better, lets make our talents reach there full potential and let us bring something new to the table in the same amount as those foreigners who have produced works in different fields from sci to art for hundreds of years then we will talk, of course we are catching up but dont shame people who consume and use products, art etc of foreigners from usa to jp
True..
next level research + the way you explain everything was also superb💥
Glad I found this channel !! The delivery and content of the video was amazing, keep going and thank you for your work.🙌🙌🙌
amazing amazing AMAZING CONTENT.!!! The topic, the jokes and the execution.. perfect 😘😘
Whaaaaaaaat a video team . Thanks for the effort and providing proper information too!
Amazing case study as always 👍
You explained ‘COLONIALITY’ without exclusively mentioning it. Read j Sai Deepak’s INDIA THAT IS BHARAT book. Great video
100K subscribers only?! You guys are literally so underrated.
Exemplary work! Very creative to put it out in this way.
I must admit, your channel is amazing! I'm binge watching all these informative videos and they are indeed very insightful and engaging! Keep up the good work!
This channel really feels awesome with videos
man I just found your channel! i am binge watching all your videos. Great research and videos. Keep up the good work
Love this content. Need more of these.
Amazing videos backed by some solid research and presented in a high quality production. You have kept me coming back for more :) Great job!
Nice video bro......this type of awareness is needed in today's world......
The is my first time watching your video and I got to say that the quality content you are providing is on par.
This video is also an excellent lecture on marketing.
I realised this way back and stopped shelling out money to get branded clothings, instead I now shop only when required from Westside, they have decent quality clothes within reasonable price range.
Also, never bought an iPhone, might never will.
So we should not buy Western brands ?
@@yoda4897 sure you can, but for me, I focus on quality and if its worth the money I am gonna spend on it, I just don't go by lable anymore.
Eg. iPhones, sure it's a great brand, but does it make sense to spend exorbitant amount on their devices? For me, it doesn't.
Hehe this guy is good. Very good content.
I will tell you my buying strategy. I have chosen a few tshirt/pant/etc brands (none of which are big brands) with my size and favorite color and I permanently keep them in amazon/flipkart/ajio/etc carts. Whenever I get a notification that the price has been cut, I buy that particular garment whether I need it at that time or not. I may just keep it in my stock for a few months before I don them.
In fact I have stock of about 10 brand new copies of the exact same T-shirt which I will use over the next couple of years or so. That will not stop me from ordering another one of course, if the opportunity arises.
I am the type of person who doesn't mind wearing the exact same clothes year after year, day after day. Of course they are all different but look exactly the same because they are just copies of each other. My wife is not very fond of this habit of mine... but after a lot of effort, I have managed to stop her from buying clothes for me. After the birth of my daughters, she seems to have given up on trying to reform me. Finally. 😂😂😂
Congratulations for fastest 100 k subscribers bro 💓💓💓💓💓 from kalaburgi Karnataka
Madura Mills (pronounced 'Mejura' not 'Madhura') was founded by British in 19th century in Madurai, TN. It sold threads with the brand Coats, it became Madura Coats. For sometime they manufactured Van Heusen and Peter England brand merchandise and marketed them. Finally it spun off to Madura Fabrics. The same was acquired by the Birla Group. They seem to have retained the brand name. There is nothing foreign about it. As long as you maintain quality, you will have customers. Eg Fabindia.... Indian manufacturers are notorious for cutting corners compromising quality. Have you seen the number of crashes by the HAL manufactured helicopters?
out of all things im watching a business case study on yt, weird.
this channel is something, making me binge on all these case studies
Exactly opposite, we now get Chinese Banarasi sarees, the machine made sarees marketed as handloom & sold at premium prices.
My inexperienced self got one for mom, she being experience in fabric market ridiculed my gift. Rightly so.
The quest for authentic product is so time & energy consuming, & consumers are getting fooled frequently.
This is my first time watching your video.
Every second of it was worth it.
India is lucky to have a creator/youtuber/genuine person like you.
Keep up the good work.
Will be looking forward to watching your video more often.
Well I'll work some quarters as a delivery agent when my first day I'll discovered these all brand are owned by Aditya Birla group and manufacturing and distribution also handled by there team actually am really impressed Kuch v hoh ehn brand ki decent hype hai regular consumer mai and they are doing very well ( woodland & Redtape also doing well in that competition )
I have been saying the same things for years to my friends. You pay for the name more than the thing you buy. Pick quality over cost