#151

Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.
They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.
This episode sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit get.simplydepo.com/startupcpg/
Listen in as they share about:
GNGR Labs Origin Story
Market Entry and COVID-19 Impact
Product Development
Challenges of Distribution
Field Sales Strategies
Handling Competition
Team Dynamics and Motivation
Economic Considerations
Future Growth Strategy
Episode Links:
GNGR Labs Website: gngrlabs.com/
Namik Soltan LinkedIn: / namiksoltan
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com.
Show Links:
* Transcripts of each episode are available on the Transistor platform that hosts our podcasthere ( startupcpg.transistor.fm/ ) (click on the episode and toggle to “Transcript” at the top)
* Join the Startup CPG Slack community (20K+ members and growing!)
* Follow @startupcpg ( / startupcpg )
* Visit host Daniel's Linkedin ( / danscharff )
* Questions or comments about the episode? Email Daniel at [e-mail]
* Episode music bySuper Fantastics
( open.spotify.com/artist/1vDD0...

[@user-cf5uv4xo2x]

I love GNGR - great product. It is great that they are expanding and it was interesting to hear how they did their first steps and the technology they used.

[@TigSher]

Argh learned a lot, but all I can thing about now is making a GNGR Highball tonight (sounds like a great night)