How Storylane uses Champion Job Tracking to accelerate growth as it scaled 3X last year

Nalin is a serial entrepreneur and Storylane is one of the fastest-growing companies in the demo automation space. They grew 3x in the last year on the foundation of a strong product and significant customer love. They have a hybrid model powered by a strong PLG motion at the acquisition level supported by a sales-led motion at the top.
In this webinar, our CEO Shyam sits down with Nalin to discuss his perspectives on leveraging champion tracking as a growth hacking strategy. In particular, they discuss:
How should early-stage companies ($5M-$25M ARR) think about champion tracking? How to measure ROI of Boomerang?
What are the best practices to engage past champions and users?
How Boomerang fits into your tech stack which includes Hubspot, Intercom, Smartlead, etc?