How Did TRUFFL Make Last Crumb Cookies The Sexiest Cookies You'll Ever Find?

On this episode of Dieline Decoded, Raphael Farasat of TRUFFL decoded the design process behind one of their latest brands: Last Crumb cookies. Learn how TRUFFL created the direct-to-consumer luxury cookie company that we called "The Sexiest Cookies You'll Ever Find". Watch now for a revealing behind-the-design live case study, followed by Q&A with Raphael.
TIMESTAMPS
0:00 Intro - • How Did TRUFFL Make La...
1:27 Raphael Farasat Intro - • How Did TRUFFL Make La...
2:58 What Is Truffl? - • How Did TRUFFL Make La...
4:29 Last Crumb Intro - • How Did TRUFFL Make La...
5:54 The Insights - • How Did TRUFFL Make La...
7:32 Product Benefits - • How Did TRUFFL Make La...
7:44 Creative Cookie Names - • How Did TRUFFL Make La...
8:28 Developing The Brand - • How Did TRUFFL Make La...
10:25 The Packaging Experience - • How Did TRUFFL Make La...
13:39 Photography - • How Did TRUFFL Make La...
14:35 Creating A Sense Of Urgency - • How Did TRUFFL Make La...
18:14 Feedback - • How Did TRUFFL Make La...
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