How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up)

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  • Опубликовано: 28 сен 2024

Комментарии • 44

  • @sri4132
    @sri4132 2 года назад +7

    Hi JR…this is awesome and selfless help to all those budding entrepreneurs. Appreciate your efforts🙏🏻

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Really appreciate the kind words Sri, means a lot.

  • @kennedykingkenfx8348
    @kennedykingkenfx8348 2 года назад +2

    Great Video! Straight forward and very descriptive! Looking forward to seeing more videos!!
    Can you do a video on validating the idea of your start up when creating a MVP
    And also a video on how to bootstrap; what to focus on and what not to focus on when lunching your business 👌

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Really appreciate it! And thank you for your suggestion :)

  • @marcojosezgimenez
    @marcojosezgimenez Год назад +1

    Yoooo thanks for the detailed explanation and the template! Much appreciated

  • @batoolhijjawi3114
    @batoolhijjawi3114 2 года назад +3

    Amazing Video, Thanks for your great efforts. I hoped you explained more about the numbers itself. (Total number of customers and annual customers revenue. ) How to get the data and statistics that will help me calculating these numbers ?

  • @kimiakebriti3996
    @kimiakebriti3996 11 месяцев назад +1

    very helpful

  • @tubeidan
    @tubeidan 2 года назад +2

    Hey JR, great video! A question please:
    In your example, you have 2 "types" of business: Enterprise and SMB.
    Is that assuming they are both in the same sector? (for example, Hospitality?) or not necessarily?
    As a big vision, we'd like to target multiple sectors with our product.

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад +2

      Hey Idan! Appreciate the support. Happy to answer your question. In the example, I wanted to reference enterprise (Fortune 500 companies) and SMBs (small and medium sized businesses). This can be across all sectors. For TAM, you want to make sure you address the entire pie, so in your case, you'll want to make sure you include all sectors (hospitality, etc) regardless of size. Let me know if you need more help here - happy to dig deeper!

    • @tubeidan
      @tubeidan 2 года назад +1

      @@JRSantosdiaz Thanks for answering so quickly. You are making me smarter with every word you write/say :)
      Have a wonderful day!

    • @tubeidan
      @tubeidan 2 года назад +1

      @JR Santosdiaz
      Oh!, and one more quick questions please:
      For my best understanding, VCs are expecting to hear at least $1B in the TAM.
      But... what are the minimum number they are expecting to hear in regarding to the SAM and SOM?
      (Thanks again!)

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад +2

      @@tubeidan - generally speaking VCs want to >100X their return for seed investments. That said, I don't think there are magic numbers for SAM/SOM as long as you can justify how you'll eventually expand and maximize more of the TAM. You are correct though, TAM should always be >$1B. Hope that's helpful!

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад +2

      Let me know if you have any other questions!

  • @skaterandrew
    @skaterandrew 2 месяца назад +1

    Wow this is probably one of the best explanations I’ve seen so far in years working with startups.

  • @michaelcarney5535
    @michaelcarney5535 3 года назад +4

    This is great and super helpful! Thanks JR!

    • @JRSantosdiaz
      @JRSantosdiaz  3 года назад +2

      Thanks Carney! Glad to hear you found it helpful, really appreciate the support.

  • @isabellasophievonmaltzanpa4813
    @isabellasophievonmaltzanpa4813 2 года назад +2

    Great video! But I would like to know how you estimate the number of clients and the customer revenue! Any tips?

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Thanks! Great suggestion, will add this as an idea for a future video so would love to help

  • @michyonyourmind
    @michyonyourmind 3 года назад +4

    👏🏼👏🏼👏🏼

  • @KyeNJada
    @KyeNJada 8 месяцев назад +1

    Hey! Where can I find the data to determine my market size?

  • @fajarzain131
    @fajarzain131 2 года назад +1

    Thankyou! This video is really help me to grow my business, keep up the good work! 😎

  • @charliesink7371
    @charliesink7371 2 года назад +1

    Great video JR Santosdiaz, this helped a lot with our own company. We will grant you $10,000 dollars when we make our first $1,000,000 dollars. Go Broncos.

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Glad to hear you found the video useful. Ha, excited for that $10K ;)

  • @BlackManTravels
    @BlackManTravels Год назад +1

    Awesome!!!! Thank you so much

  • @walterrodriguez9550
    @walterrodriguez9550 10 месяцев назад +1

    than you for taking the time to break this down!

  • @estilariach1694
    @estilariach1694 Год назад +1

    Great video
    Thanks alot

  • @acnice_
    @acnice_ Год назад +1

    I love this! ❤❤

  • @aninatroya6875
    @aninatroya6875 Год назад

    This is very helpful, thank you! How did you estimate the Total Number of Customers and the Annual Market Revenue?

  • @pedroSilesia
    @pedroSilesia 8 месяцев назад

    I've done bottom up in the past and from my experience, I totally agree with your statements in this video. Simple concept, simply explained, well done. Out of interest do you use any providers or platform selling data on companies?

  • @ajay0nz
    @ajay0nz 2 года назад +1

    Really well explained! Fantastic video!

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Thanks! Really appreciate it! :)

  • @재현-u6y
    @재현-u6y Год назад

    Thank you sir, can you recommend me the book about this topic?? I want to study tam-sam-som approach specific more

  • @ramisrunning
    @ramisrunning 2 года назад +1

    Thanks for all the help man!!!

    • @JRSantosdiaz
      @JRSantosdiaz  2 года назад

      Thanks! Really appreciate it! :)

  • @alainlee2159
    @alainlee2159 2 года назад

    I have a question what would be my tamsamsom for an inventory system for a company ? thank you

  • @kashsingh4623
    @kashsingh4623 7 месяцев назад

    Thank you! It's a very helpful video 🙏

  • @juliushaas_
    @juliushaas_ 7 месяцев назад

    Thanks JR, love your energy!