FRUIT LOGISTICA 2025 - Zinaïda Kapustina, Category insight manager, Azura

Meet the experts - How well do you really understand consumers? You know, the people who actually eat the fruits or vegetables you sell? Well, when it comes to tomatoes, Zinaida Kapustina knows far more than most. As category insight manager at Franco-Moroccan tomato specialist Azura, she has spent more than ten years analysing the market and advising the group on emerging trends. So who better to speak to for some fresh insight into what consumers really want. We caught up with Zinaida at the recent Fruitnet Tomato Congress in the Netherlands.