Disseminating Your Ideas In Non Academic Outlets

In this panel, SMS Fellows Ron Adner (Dartmouth), Julian Birkinshaw (London Business School), and Todd Zenger (U. of Utah) share their experiences on how to bridge the research-practice gap and publish in non-academic outlets. The session was moderated by the Deputy Dean of SMS Fellows, Laurence Capron (INSEAD), followed by audience Q&A.