Entrepreneur Mahmoud Bartawi on cooking up a startup success

Emirati serial entrepreneur Mahmoud Bartawi knows a thing or two about starting and exiting a business.
In 2016, Bartawi founded Under500, a brand that pioneered selling healthy meals consisting of less than 500 calories. Fast forward to 2021 and Under500 was acquired by dark kitchen outfit Kitopi after raising $700m through investors, including SoftBank’s Vision Fund 2.
In a recent interview with Gulf Business, Bartawi gives some tips to budding entrepreneurs in the GCC.