🔥 Your Ad is spot on reflected yr audience perfectly old and young, cameos subtle, nostalgic tones of sweet harmony as are the iconic JD bags. I remember the Christmas bags too 🥹. Loving the JD replies 👊🏻😁😂
Ad’s tend to be dry AF these days, however, this is soooo good! Hits all the right notes. Love all the subtle celeb cameos. Great cinematography. Tune is 🔥 too! Well done JD/Uncommon Creative Studio 👏🏼 👊🏼
@@Mia-xv9qp If I make an advert full of ex-pats living in Costa del Sol eating fish and chips and watching the footy doesn’t make it Spanish. There’s nothing British about rap music and picking up a plate of aunties’ carribean cooking 😋. Most of the people in the advert weren’t even born here and JD have made an effort to showcase that. Stop trying to re-define “British” when you have no right to.
You can tell that JD Ads are made by creative people with a normal down to earth upbringing rather than a bunch of old rich guys who did an advertising degree, you feel the advertisement instead of just seeing it, JD Adverts are some of the best there are 🔥🔥🔥
@@ponderingspiritstarted off as a sports shop in bury Then dropped the sports and jd as we know it today was born. Fun facts the j&d in jd sports started footasylum after selling to pentland group in 2005
"Old rich guys" lol who do you think allows these ads. It's called targeting a democratic not rocket science. And judging from your comment their degrees have paid off.
Finally an Ad that is true to its brand. You’ve captured the culture and mirrored it into this ad. Well done to the team, very very well made. Had my heart (I remember my JD sports bag) as a kid I’m now in my 40’s 😭
And London is one of the best popular greatest and highest countries ib United Kingdom so as Manchester thankyou so much for all the support you givd to these countries all over Europe 🌍 and the world lets gooooo 😎😎🤟🏾🤟🏾🤟🏾💯💯👌🏾
03/09/24 Today is Tuesday and the time is 23:11 I honestly feel like this was the last nostalgic and best advert there will ever be... I'm only saying that just because of the song played in the background that goes "Sweet Harmony djgi SwEet HarmOny" 🔊🎶 I comeback to this ad just to hear that song plus seeing the people in this having a good time I have my first College test in November... Which I don't mind cause you already Know what that means if the test date is past the 1st of November 😁 WE HAVE 6 COLLEGE TESTS WE HAVE TO DO THIS YEAR!!! Last year we only had 2 and I struggled on the last one 💀 but oh well watch how fast time will past know... Your looking at this comment thinking I was right time did go fast plus you passed all of them I pefer Halloween than Christmas but write below if you've changed your opinion in the future and explain... Actually don't worry I just thought about it and I like Christmas more 🎅🎄🎃🍁 Spider 🕷️🕸️ 23:15 see you in the morning
JD sports! Master stroke using this 90s banger. I was at the cinema last night and this advert came on.....instantly when music started, i was whisked back to 90s ❤. No idea what you were selling, but my brain was in rave mode 😂
I usually don't watch xmas ads as they all look the same to me. Always the same story, the same tidy and boring people as if xmas meant the same for everyone. They seem more like an ad competition for ad people than for people. But this one, this one inspires me. This one is about real people, real communities, real London! I feel it! Great stuff lads! Congrats
No way I just saw my country represented in this ad with Mar Lucas and Omar Montes!!!!! Crazy how beautiful this ad was, I hope I could have seen this on the TV earlier, but we don’t get such good ads like this no more ❤
@@Quinn__ Did you just try and call me woke 😂😂😂😂😂 I guess being against modern slavery makes you “woke” now. Carry on turning a blind eye to the real issues in this world just to look cool mate
we were supposed to choose our favourite ads for English as we are studying ads so i chose JD bag for life, JD sports Christmas 2022 and JD king of the streets
If anyone is here wondering what the song is, it's called "Sweet Harmony by Liquid". (Why do ad's never credit the songs in the description is beyond me.)
Man this ad is the best isntead of showing some guys that are rich and think that they are something they show this which is so good i love it and btw does anyone know what this song is called
im from germany, munich and me watching this ad let’s me feel sum type of way - probably how i want my city to become. the creative community, culture and diversity is beautiful, this video felt like belonging and home
Absolute quality advert. Youth culture captured and I really shouldn't know as it's ages since I was a youth 😂 Don't let McLaren spot that tagline you've used tho'... they'll fire the IP lawyers into gear 😂
Ayooo afew people i litrelly know is in this add even in parts of sturdy off 😉 London and that but actually jd sports is the best and they are all over the country always on ✈️ flick 😎💯👌🏾💯😎💯👌🏾
I remember when we had adverts that were really good and Christmassy such as the Heineken reindeer advert, this is not Christmassy at all and is crap, it’s a shame adverts are the way they are now 😔
Truest ads of the life lived in the inner city of the UK.
🔥 Your Ad is spot on reflected yr audience perfectly old and young, cameos subtle, nostalgic tones of sweet harmony as are the iconic JD bags. I remember the Christmas bags too 🥹. Loving the JD replies 👊🏻😁😂
I watched this ad in the cinema, and had to google it. It's the best ever!
Ad’s tend to be dry AF these days, however, this is soooo good! Hits all the right notes. Love all the subtle celeb cameos. Great cinematography. Tune is 🔥 too!
Well done JD/Uncommon Creative Studio 👏🏼 👊🏼
I like this comment a lot.
@@JDsportsOfficialI don’t
@@aqibkhan2491you are a beg thats why 😂
Never seen a more British ad 🤣
Nothing British about this
@@carefreedax1905What r u on abt
@@Mia-xv9qp If I make an advert full of ex-pats living in Costa del Sol eating fish and chips and watching the footy doesn’t make it Spanish. There’s nothing British about rap music and picking up a plate of aunties’ carribean cooking 😋. Most of the people in the advert weren’t even born here and JD have made an effort to showcase that. Stop trying to re-define “British” when you have no right to.
bro he's literally wheeling a carrearea past a London taxi window saying "ai shut ap" what's not British about that
@@Ben.MTB.Cycles probably the “ai”. If you don’t speak with a made up accent you would say “oi”.
You can tell that JD Ads are made by creative people with a normal down to earth upbringing rather than a bunch of old rich guys who did an advertising degree, you feel the advertisement instead of just seeing it, JD Adverts are some of the best there are 🔥🔥🔥
You get us.
@@JDsportsOfficiall phot the bp am
@@ponderingspiritstarted off as a sports shop in bury
Then dropped the sports and jd as we know it today was born.
Fun facts the j&d in jd sports started footasylum after selling to pentland group in 2005
glazing
"Old rich guys" lol who do you think allows these ads. It's called targeting a democratic not rocket science. And judging from your comment their degrees have paid off.
This has to be the best JD ad. Love it.
No it's not
@theartcave1489 that's your opinion. I have mine.
W
@@Diana-je8fnok so say it
@louiethomas2109 omg really, look, I'm not into drama, so if you are looking for it, you will not find it here. I liked the ad, and that's that.
Finally an Ad that is true to its brand. You’ve captured the culture and mirrored it into this ad. Well done to the team, very very well made. Had my heart (I remember my JD sports bag) as a kid I’m now in my 40’s 😭
This JD advert is sooooooo teen.
Takes me back to my teen years many centuries ago!
Brilliant
Song name?
@@tylervardy3063 Sweet harmony by liquid
Say what you want about London, but the diversity and culture this city brings is unmatched. You can literally find every type of person here.
@@83dudewhy?
😂😂😂 aye it’s great alright
It’s filmed in Manchester…. My room is in the Ad.
@@bencleary1124where in Manchester
Do they all have diverse knives as well?
Davido always killing it!🔥👑
And London is one of the best popular greatest and highest countries ib United Kingdom so as Manchester thankyou so much for all the support you givd to these countries all over Europe 🌍 and the world lets gooooo 😎😎🤟🏾🤟🏾🤟🏾💯💯👌🏾
Best JD advert. Gave me goosebumps ! Only know im spending a full grand there this year ❤
You are my type of person.
9 month's later and on the 9 month this is still my favourite JD ad.
03/09/24
Today is Tuesday and the time is 23:11
I honestly feel like this was the last nostalgic and best advert there will ever be... I'm only saying that just because of the song played in the background that goes "Sweet Harmony djgi SwEet HarmOny" 🔊🎶
I comeback to this ad just to hear that song plus seeing the people in this having a good time
I have my first College test in November... Which I don't mind cause you already
Know what that means if the test date is past the 1st of November 😁
WE HAVE 6 COLLEGE TESTS WE HAVE TO DO THIS YEAR!!!
Last year we only had 2 and I struggled on the last one 💀 but oh well watch how fast time will past know... Your looking at this comment thinking I was right time did go fast plus you passed all of them
I pefer Halloween than Christmas but write below if you've changed your opinion in the future and explain... Actually don't worry I just thought about it and I like Christmas more 🎅🎄🎃🍁
Spider 🕷️🕸️
23:15 see you in the morning
Remember using them for PE… me and my mates used to collect all the seasonal ones😂 brings back some memories that ad does
I still send my 11 Yr old boy to school with them for pe. Keeping the tradition alive 😆
Yeahhhh. The Christmas ones used to hit
@@Lis_aaaaa love this😂😂
@@lindasamba4816 my favourite one has to be the at George’s flag one
You get it.
JD sports! Master stroke using this 90s banger. I was at the cinema last night and this advert came on.....instantly when music started, i was whisked back to 90s ❤. No idea what you were selling, but my brain was in rave mode 😂
What is the music?
Sweet Harmony - Liquid
I’ve never seen this Episode of “Top Boy” they look so happy when they’re not dealing drugs lol
Lol
Dire
Love this, beautifully shot. Based on solid insight.
@@ThatCarGuy1983 “rediculous” 🤦🏾♂️
What's the insight? Bags have multiple uses?
@@willhall5247, that’s an observation, not an insight. ;-)
You would say that
@@durhamfox5271 why do you say that?
A really memorably great made advert
I hate this style of clothing with every fibre of my being, but credit where it’s due, this ad was executed perfectly
try caring about something else
an unbiased review, we appreciate you
‘Every fibre of your being’. Get a gf mate
😂 why would you comment and watch the add if you basically hate the company 💀
I usually don't watch xmas ads as they all look the same to me. Always the same story, the same tidy and boring people as if xmas meant the same for everyone. They seem more like an ad competition for ad people than for people. But this one, this one inspires me. This one is about real people, real communities, real London! I feel it! Great stuff lads! Congrats
I love this comment.
So good
Sweet harmony on a major advert!! Whattttt
No way I just saw my country represented in this ad with Mar Lucas and Omar Montes!!!!! Crazy how beautiful this ad was, I hope I could have seen this on the TV earlier, but we don’t get such good ads like this no more ❤
JD makes the best ads, way better than any boring ads we see on RUclips, JD 🔛🔝
@@nari1337 the games the game my friend
@@Quinn__ Just sums up how messed up the world is. Exploiting poor people just to look trendy. Seems like a pretty messed up game to me.
@@Quinn__man said “the game’s the game” looooooooool
@@nari1337 let me guess you are woke too
@@Quinn__ Did you just try and call me woke 😂😂😂😂😂
I guess being against modern slavery makes you “woke” now. Carry on turning a blind eye to the real issues in this world just to look cool mate
JD adverts always represent diversity. Love to see it !!❤️
@@Barneyfielding_ there was way more than 2 white people and other races other than black and white 😂
Yuck 🤮
@@manyls Britain is 85% white, just 4% black.
More black people = diversity according to u.
Even when they are a relatively small % of the population.
🎵 Sweet Harmony (liquid)
Mate cheers
Best Xmas ad 2023!
This campaign is spot on!! Nice one JD 🖤
Big up!
Lll
Think I'll shop at Sports Direct.
Jd sport bags for PE in school!
we were supposed to choose our favourite ads for English as we are studying ads so i chose JD bag for life, JD sports Christmas 2022 and JD king of the streets
This is f amazing!!!!
❤❤❤❤❤🔥🔥🔥🔥🔥 smooth smooth smooth
How much did the Abti get just to salaaam🤣🤣
The piano is pure potato chip. Love it
❤❤❤❤❤❤❤❤
🔥🔥🔥🔥🔥🔥
✨️✨️✨️✨️✨️✨️ this song!!!
If anyone is here wondering what the song is, it's called "Sweet Harmony by Liquid".
(Why do ad's never credit the songs in the description is beyond me.)
What about the song at 0:45
thanks bro thats why im here
I was looking for it. They should give those artists credit
I love this advert especially the music
Song name?
sweet harmony liquid @@benefitsfraudsym1711
Song: Sweet Harmony-Liquid
Man this ad is the best isntead of showing some guys that are rich and think that they are something they show this which is so good i love it and btw does anyone know what this song is called
I need the song aswell my bro😂
@@G1LITCHsweet harmony by liquid!
@@G1LITCH 😂 right! It's so good
@@whatthehelliot thank you I can finally listen to it
@@whatthehelliot thanks alot
Why did this make me emotional
im from germany, munich and me watching this ad let’s me feel sum type of way - probably how i want my city to become. the creative community, culture and diversity is beautiful, this video felt like belonging and home
As a guy who lives in the UK I see this every where I
go😂😂.W JD⚽️
This is the hardest ad I’ve seen in a while! Never disappoint 🎉🎉
If I could like this comment twice, I would.
Absolute quality advert. Youth culture captured and I really shouldn't know as it's ages since I was a youth 😂
Don't let McLaren spot that tagline you've used tho'... they'll fire the IP lawyers into gear 😂
the christmas ad without a single christmas element in it
So sick, u get me
Jd sports my favourite brand
liquid sweet harmonyyyy the best spot from UK, himno de Torremolinos Spain at 90s
this JD as accurately depicts what the uk is like. Love 🙏
Forever Forward 🫶
@@JDsportsOfficialgreat ad but don't let @McLaren spot this tagline...it's theirs 😮
Man JD’s been killing it with these ads last few years
@@ThatCarGuy1983 i wish icl
love to you
0:10 and 1:16 mum I made it
Who've you spotted in there so far? 👀
Cench!!!!
Cench, Chunkz, Darkest, Davido
AntsLive, Davido, Cench , Kano, Darkest, Chunkz
Antssss
Ella tone
I clicked on this video to watch and roll my eyes but I’ll be honest this was great Ad!
same! didn't feel like they were forcing it too much. Especially with the cameos.
I respect the honesty, truly.
If this was the only ad I ever had for the rest of my life I’d be calm with it.
Putting this on my CV.
I need the name of this song it bangs differently 💯🎉
Me too, I see the ad on a game I play, made it here & still don't know, someone plz tell us 😂😭
Sweet harmony by liquid 👍🏻
@@eatmyash9651 your a legend 👌🏻 😎
Another jd hit. You guys never fail to disappoint. Btw whats the song at 0:45
been trying to work it out aswell lol
@@JapanProductions liquid sweet harmony
@@cadenellis idk that 1 boss
Same here, keep us updated if you find it king🫶
Me too pls lol
Love this
It's a neighborhood story -- we see every day....and that's the cool connection.
Always been JD an Nike. Who ever done the advert fairplay to you cause best one going an banging tune in the background
Davido😭💕
Nice soundtrack
Ayooo afew people i litrelly know is in this add even in parts of sturdy off 😉 London and that but actually jd sports is the best and they are all over the country always on ✈️ flick 😎💯👌🏾💯😎💯👌🏾
Davido the Greatest 👑
JD Ads get better every year #foreverforward
JD I shop with you every like 4 days ❤
love to you
insane ad i kept seeing it in the cinema and had to find the song!!
What is the name of the song?
@@junieva2671it’s a classic, sweet harmony by liquid
Whats the song they use called
❤love this ad
2021 is the best ad
Nostalgic!
Tooney ❤
The song tho 🔥🔥🔥🔥
0:04 bros beautiful
8/10 ad
Davido 🥰
Seen a few members 👀
Love to our Sturdy fam!
Theme song?
❤
How urban and diverse, Im surprised they weren't 'chingin' each other up.
This was a really good ad tbf.
I remember coming to uk 23 years ago. Jjb was the budget. Lo and behold we upgraded to the legendary JD. Air max till we die 🔥
Amazing 😂
Ofcourse, Who else would you sell tracksuits to
I love this 😭
It that central cee (and that shut up at the start is perfect)
Nailed it Uncommon 🙌
Name of the song?
I remember when we had adverts that were really good and Christmassy such as the Heineken reindeer advert, this is not Christmassy at all and is crap, it’s a shame adverts are the way they are now 😔
I love Central Cee
Love JD 😍
most british ad i’ve seen n i’m here for it 🤣🤣
Not British at all smh
still waiting for someone to find the song at 0:45
Kirbz freestyle
Davido🐐👑
Thanks to JD we walked street with Big Bits and Blended in for many years 🙏🏽
💯💯
Davido❤❤❤