ZARA HOME AW21 CAMPAIGN

The Last Line: A film by Fabien Baron, starring Chloë Sevigny
This season, Zara Home embraces the creative process with a highly cinematic campaign featuring the actress and fashion icon, Chloë Sevigny. The Last Line, a short film written and directed by Fabien Baron, serves as the heart of the campaign and the focal point for the season’s storytelling.
Written and directed by Fabien Baron @fabienbaron
Starring Chloë Sevigny @chloessevigny
Pictures by Maxime Poiblanc @maximepoiblanc
DOP: Philippe Le Sourd @philippe.lesourd.asc
Stylist: Ludivine Poiblanc @ludivinepoiblanc
Set Designer: Jean-Hugues de Chatillon

[@romankaralius2288]

It’s me when I’ve bought all Zara home collection and understand there is no more to do and I went crazy

[@champagnesocialist3716]

CHLOE SEVIGNY!

[@crescentstardust7706]

A beautiful house!
Like an actress practicing script at her home

[@IMAInteriors]

I appreciate the artsy mood. My biggest concern is when creative directors forget that these products only work in certain contexts. The same thing happened to Athena Calderone´s house... when replacing their stuff with Zara´s object the spaces started to feel cheap (and don´t mean affordable). Who´s idea is to put a small round mirror in a double-height room? it only makes it look poorly decorated. Same with the kitchen scene... throwing a few small vases in a large room makes the product look insignificant. Such a shame.

[@RevealTheStyle]

I feel your pain 🧐

[@marydostal9815]

Diary of a mad housewife

[@Xangasss]

Maybe because I come from an artistic family I really appreciated this. I'm impressed with Zara doing some bold content like this instead of generic boring ads. But they also need to understand that people who shop at Zara are probably not the sort of people who like the content like this so really hit and miss. But honestly well done, I love the idea and didn't see the ending coming.

[@cristiana3502]

c'est pour Halloween ?

[@LetitiaFT]

Seriously? Is there a punchline at the end? Because I couldn’t watch it till the end. I think I’ll wait till next season to shop at Zara Home again, once the feeling of loneliness and madness it leaves brhind wears off. The last thing we need after all the world has been through the past two years. Ugh!

[@0111dc]

Beautiful house but a negative vibe. No like.

[@oredanalacerenza4619]

Inquietante girato molto bene meglio di tanti altri film!

[@helenapacheco5740]

eu que ao longo dos anos tenho sido uma grande consumidora da zara home acho que depois de ver este vídeo vou pensar duas vezes antes de comprar mais alguma coisa 😲😱😰

[@VelvetandToads]

My feeling exactly!

[@radio.obsolete]

mesmerizing

[@lethewards]

I’ve had enough of lockdown cabin fever vibes, thanks.
Love Zara Home products, but am a bit put off by over-reaching campaign films like this.

[@nicolehewitt5411]

What is this!? Really???

intense short film, well done

[@chauchat1882]

Si las casas hablaran...

[@MsDevilwearsprimark]

Why?

[@ricardocantalapiedra5586]

Estos señores, no tienen palabra. Hice un pedido y se supone que lo tenían en estocaje. Tres días después, no unas horas después, tres días después me dicen que no me lo pueden enviar porque no lo tienen. Pésimo funcionamiento. No es una tienda online recomendable.

[@patrickpearce84]

Zara Ceramics

[@liliandietrich4326]

WUNDERSCHÖN,
Ich liebe es...💋

[@samk2283]

ERRIE AND DARK I DON'T LIKE IT!

[@careerperiod3697]

I had a horrible experience with Zara Home. They sent me a stained rug and won't return it because I am not home between 12 to 5 Monday to Friday. People work, you can't expect them to lose a day of work to return a damaged item that YOU sent out. Terrible company, buyer beware!

[@yahushuahong9350]

Zombie

[@theandroids]

Great another campaign where you don't actually stock/restock the majority of the collection online.

[@celsomorelfernandesdasilva7770]

serralves

[@Zib099]

Zara home is majorly overdoing it with these dramatic campaigns. They never make sense to me and they don’t feature their best products. Their best products tend to be the little whimsical everyday items and the unique items they sell like at Christmas time they do these the little porcelain houses with glitter and the sweet shaped candy bowl and the gold bowls. They’re very unique yet simple. They need to do add campaigns that match the warmer and more normal side of home making. This edgy crap doesn’t suit Zara home.

[@ethelforbes6571]

Erm...There's low budget and then there's a bunch of bloomin' amateurs...very poor, if it's some sort of student film (sorry, Fabien) you should at least identify it as such, do better Zara Home.

[@ahamilton3435]

Ive never cringed so hard in my life.

[@aniazurek7258]

Yea, no.

[@art_means_artificial]

natural rubbish

[@drumnbasskim]

Overdone. Acting took over the subject of what's being sold...and Chloe collaborating with Zara? 👎👎