🔴 UX Design Process: Mental Modeling Framework, Deep Dive, How To & Tips

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  • Опубликовано: 28 май 2024
  • Learn how to use "task gap opportunity" in your UX design process to identify unmet needs. The Skool alumna Nicole Johnson comes back to the show and shares her experience working as an Associate Director of User Experience Design at Iconmobile - Santa Monica.
    Nicole is a User Experience Designer passionate about technology startups, cars, education & music. Based in Los Angeles CA., she is a User Experience Designer @ Iconmobile, an award-winning mobile design agency that connects brands with their target audience in the most direct and engaging way possible through the devices people love most & always have with them.
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Комментарии • 103

  • @tfvanstrien
    @tfvanstrien 6 лет назад +8

    Just to let you know;
    the video has a delay in comparison with the audio just like the poster critique stream from a couple of days ago...

    • @thefutur
      @thefutur  6 лет назад +1

      It's youtube processing the videos. It takes time. The poster crit has fixed its syncing issues.

  • @farizmaulana2544
    @farizmaulana2544 6 лет назад +24

    Finally UX stuff! Thanks to entire Futur team

  • @adriannamamczarz7710
    @adriannamamczarz7710 3 года назад +4

    This video is my favorite on the channel so far. It really was off the chain. PS Nicole has a wonderful personality. MOAAARR!

  • @playboystewy
    @playboystewy 6 лет назад +29

    Great episode. Would definitely love to see more UX stuff

    • @thefutur
      @thefutur  6 лет назад +1

      what topics are of interest to you?

    • @playboystewy
      @playboystewy 6 лет назад +4

      Any UX topics really. I would love to see a day in the life of a UX Designer video or UX interview process

    • @colbysdovi220
      @colbysdovi220 5 лет назад

      Same here. Different User Research or Testing processes :)

    • @shreymalik9002
      @shreymalik9002 3 года назад +1

      ​@@thefutur Coming up with new interaction models, Making big UX design decisions, turning design insights to actionable solutions. Love your stuff guys and yes, deeper dive into the UX process and case studies would be so helpful!

  • @marig9236
    @marig9236 3 года назад +6

    pivoting my career into UX and
    this is very informative. Thank you

  • @andreidorinn
    @andreidorinn 5 лет назад +12

    Finally I stumbled on a very useful UX course. Amazing information, Nicole is wonderful, actually everybody is wonderful :)

  • @monicaleslie743
    @monicaleslie743 5 лет назад +4

    Loved how you highlighted how unintuitive and inaccessible ux design can be to those who don't have the skillset. Thanks for making this resource and taking the time to recap in order to make this more accessible. As a ux practitioner, it helps me build a business case with my employer for sufficient time and resources when they understand what I do

  • @AlexReckless
    @AlexReckless 3 года назад +1

    one of the most educative videos out there on the topic. Gold

  • @KicoMendoza
    @KicoMendoza 6 лет назад +2

    Loved the door reference! Took me back to my philosophy days. What Nicole was describing as far as the appearance and pre-conceived function of the door we would call it's "readiness to hand". And when it does not function as expected we are "thrown out" into the world from the comfort or confines of our expectations. Great episode!

  • @Ralphunreal
    @Ralphunreal 6 лет назад +9

    Great episode, would love to see more UX videos. I would like to see an episode continuing where this left off even if it is with someone else or difference idea. Basically a video on prioritizing & synthesizing the ideas and sketching out ideas along with wireframes.

  • @iameugeniu
    @iameugeniu 3 года назад +1

    super valuable - enjoyed thoroughly
    thank you Nicole and Chris for putting this show together

  • @chrisj940
    @chrisj940 6 лет назад +3

    Another great episode. Thank you Chris, the entire Futur team and Nicole !

    • @thefutur
      @thefutur  6 лет назад

      Thanks for watching live and commenting.

  • @ayomide1007
    @ayomide1007 4 года назад +1

    Advice to beginners from Nicole,
    Get tactical training
    Surround yourself with like minded people
    Go to events
    Get a mentor .
    thanks guys great content .

  • @riseagainstfanatic88
    @riseagainstfanatic88 6 лет назад +1

    :D So much fun! Thank you guys, brilliant show!

    • @thefutur
      @thefutur  6 лет назад

      glad you enjoyed it.

  • @Thebeatbreakerz1
    @Thebeatbreakerz1 6 лет назад +1

    Great insight into what ux design and how it works.

  • @traceymack8543
    @traceymack8543 3 года назад +1

    Excellent Episode!!! Nichole knows her stuff! I’m taking away so much useful information.
    However, Arron and the bathroom analogy had me cracking up!!! “Looking for holes in my bathroom experience and plugging them with solutions” OMG!! I’m such a child!! 😂🤣😂

  • @djlilcq
    @djlilcq 6 лет назад +1

    Sure would love to see more episodes like this :)

  • @veereshpatil3451
    @veereshpatil3451 5 лет назад +1

    Thank you guys. You guys doing good job. Love all your content.

    • @thefutur
      @thefutur  5 лет назад

      You’re very welcome.

  • @morgantran2066
    @morgantran2066 6 лет назад +7

    Thank you for this. I am in the process of transitioning from a traditional graphic designer to a UI/UX Designer in my company and this video couldn't have come at better time.

    • @thefutur
      @thefutur  6 лет назад +1

      we must be reading your mind.

    • @zoeng9026
      @zoeng9026 4 года назад

      The Futur mine too. It's been a year since the transition. I still feel a little unsure sometimes as the UX process can change depending on the project and the problems associated with it. I think it's great if you could make a video about fear and courage especially for early career starters :)

    • @Hamyhamster24
      @Hamyhamster24 2 года назад +1

      It’s been 3 years! Would love to hear your update and progress into UX ☺️

    • @morgantran2066
      @morgantran2066 2 года назад +1

      @@Hamyhamster24 Hey Hamy, wow can't believe it's been 3 years.
      Happy to report I succesfully transitioned in to a UI/UX role at my company and have recently been promoted into the lead UX Design role, where I mentor and manage 2 other designers :)
      The constant pursuit to learn and improve (and some thick skin) is all it took!

    • @Hamyhamster24
      @Hamyhamster24 2 года назад

      @@morgantran2066 that is AMAZING! and thank you for updating the community! im so happy to hear when people pursues their dreams and making it work. I myself also recently pursued designs and it has been a tough lol. hearing stories like this gives me hopes! keep up the great work bud!!

  • @alya6393
    @alya6393 3 года назад

    Thank you for the valuable content! we want more UX content please

  • @peteroffline6616
    @peteroffline6616 5 лет назад +3

    valuable insight on what type of person a UX designer is.

  • @ChristianBaptiste
    @ChristianBaptiste 3 года назад +1

    Excellent video.
    I think The "flexibility" examples could benefit from understanding two main approaches. First example would be the path approach liked turbo tax. It's very structured and meant for a very specific outcome. Opposite to the guided approach is the sand box approach. The San box gives users the set of tools to be used in many ways. This works really well for creative content. It's like buying the star wars death star Lego kit versus a box of random Lego parts.

  • @VivekYadav-bc3sp
    @VivekYadav-bc3sp 6 лет назад +3

    Heyyyyy.. Aaron's back!!!! miss you man.. show up more regularly dude!! Nice video too.

  • @reminiz
    @reminiz 3 года назад +1

    Is there a copy of that UX presentation somewhere? Would really make for interesting reading.

  • @DJKim322
    @DJKim322 6 лет назад +2

    You mention all the crews who’s helping you make content. That’s so cool~~

    • @thefutur
      @thefutur  6 лет назад +1

      there are even more people. we try to thank as many people as we can.

  • @rukanmalas
    @rukanmalas 6 лет назад +1

    very valuable

  • @BSNsilviu
    @BSNsilviu 6 лет назад +1

    oww. I just realized that you finally change the logo...way better in my opinion now

  • @Abrahamic.Design
    @Abrahamic.Design 6 лет назад +3

    I always dread the part of the show when Chris yells, "Roll the titles!". The audio always peaks. After that, the show is good. :)

    • @thefutur
      @thefutur  6 лет назад

      sorry about destroying your ear drums. I'll tone it down.

  • @markogveric9701
    @markogveric9701 5 лет назад

    I usually don't write comments, only if they are amazingly funny :P ...Anyhow, I unsubscribed from your channel... I don't know, it wasn't satisfying my needs. Few minutes after, I searched "UX podcast" and found this (slap in my face). I subscribed back haha. She is really amazing and all of you are functioning great together here. Keep on!

  • @tracyy6619
    @tracyy6619 5 лет назад

    “​I can't tell whether or not I like these complex terms for really basic concepts. It seems to muddy the conversation.“ I agree! seems like there are terms overlapping each other and is there a universal principle? mental model sounds like expectation of the experience to me...affordance sounds like intuitive

  • @ravihooda3323
    @ravihooda3323 6 лет назад +1

    Chris please do a video on how to compete with people on behance for work. There are literally 1000s of great designers out there. How can someone stand out and score. Thanks as always for excellent content

    • @thefutur
      @thefutur  6 лет назад +1

      i think we've addressed that already.

  • @nsokoloff
    @nsokoloff 6 лет назад +1

    Watching the recap. The reason it's called affordance and not expectations is so that it can be used in a design process. E.g. "The button has bad affordance, it doesn't do what users expect"

    • @thefutur
      @thefutur  6 лет назад

      couldn't that work by saying, "This button has bad expectations, it doesn't do what users expect?"

    • @nsokoloff
      @nsokoloff 6 лет назад

      Linguistically I don't think that works, but I'm sure all designers in the room will know what you mean.
      Buttons don't have expectations, buttons are inanimate. They have affordance.
      Chairs afford sitting, buttons afford pushing, knobs afford turning. It's just easier to reference instead of saying "The expectation of chairs is that they can be sit on".
      #hatebeingasmartass

  • @ScottYuJan
    @ScottYuJan 6 лет назад +2

    Yes, the term affordances is not a simple UX term but it's still important to note that there is a difference between affordances and expectations. Expectation is a very result focused term. When _______ happens, the user expects ______ result. While on the other hand, affordances is much more focused on the clues that communicate to a user of an interaction. Because the term originated from architecture and industrial design what it's describing isn't always what the expected outcome is but more what a user is suppose to do. The interactions that a design affords. For example a round object on the ground would afford a user the interaction of rolling it. A door with no handles but a flat metallic plate would afford the user to push the door open rather than pull.

    • @thefutur
      @thefutur  6 лет назад

      thanks for the clarification.

  • @zackledford9648
    @zackledford9648 3 года назад +1

    Awesome video for someone trying to switch career paths and find their way to prove their worth and creativity. I think some other workout future opportunities for the app could be cal intake check through out the day. Afternoon idea to walk through in the background of music because you find out it is a hard time to look at device for help rather than listening skills. Evenings can be an awesome idea to map the next day because the morning I'm lazy and afternoon I'm too busy. another would be a reward system? the idea was motivation workout app and I think if you are able to give results from other people who did this app, maybe work with local area to get coupons fro foods and sups. Lastly for misc. I find checklist for grocery and sups, an actual schedule mapping because everyone is different and foods act different at different parts of the day, and music playlist for different times of the day using hand picked artist and music genres (my music gets more intense building up to workout and then declines for a successful and easy rest at the end of the day).
    Awesome ideas and I love this channel! I spend my off days watching this channel to help me try to switch fields.
    Thanks for everything you do!

    • @thefutur
      @thefutur  3 года назад

      You’re very welcome

  • @emirkudic1108
    @emirkudic1108 6 лет назад +1

    Hi! I would like to ask is there going to be Instagram critique?
    I feel like instagram is the best social modia and best platform where people can see your work.Thanks for answering my question! 😋

    • @thefutur
      @thefutur  6 лет назад

      yep. check our FB page for schedule. submit before it's too late.

  • @colbysdovi220
    @colbysdovi220 5 лет назад +1

    Does somebody know where I can find her on the internet ? Social medias, Portfolio, ... ? :)

  • @easyluckable
    @easyluckable 6 лет назад +7

    I will come back when the audio synced up.

    • @thefutur
      @thefutur  6 лет назад

      it takes about a day to sync up.

  • @JohnnyJRemix
    @JohnnyJRemix 3 года назад +1

    Nicole is a badass!!!!

  • @joannasuciu9141
    @joannasuciu9141 3 года назад +1

    Is this video going to be available later ?

  • @mathankumar2495
    @mathankumar2495 6 лет назад +1

    How to do the user analitcs task if we have four different type of personas ?

    • @NicoleJohnson65
      @NicoleJohnson65 6 лет назад

      Hi Mathan - My apologies for the delayed response. In the situation where you had multiple personas, you would essentially perform the exercise for each and then dig into identifying what are commonalities/ challenges across all personas and begin to flesh out design solutions.

    • @Jason-ty1os
      @Jason-ty1os 5 лет назад

      Hi, @Nicole Johnson I'm curious what sources or books are you refrencing in this video?

  • @cutzsimon8927
    @cutzsimon8927 6 лет назад +1

    Hi @thefutur, are you able to share Nicole's slide?

    • @thefutur
      @thefutur  6 лет назад

      only if she gives it to us.

  • @tracyy6619
    @tracyy6619 5 лет назад

    *Here are some questions from the chat that I would also want to know the answers:
    -does each firm have their own design process?
    -where would learnability play into these principles ?
    -As a UX designer, how do you keep yourself from falling into the trap of thinking that you are the user? What if you don't have any personas to draw from?
    -how do you strike the balance between familiarity and originality...
    anyone has an answer?

  • @graphicswithlmf
    @graphicswithlmf 6 лет назад +1

    Hey everybody

  • @Roshen_Nair
    @Roshen_Nair 3 года назад

    Continue watching at 7:00

  • @nonebutmyself7454
    @nonebutmyself7454 6 лет назад +1

    Random, but does the theme song have a title?

    • @thefutur
      @thefutur  6 лет назад

      it's available on iTunes. Futur theme song.

  • @ianwilliamson4440
    @ianwilliamson4440 2 года назад

    With a professional looking sound booth and monitoring tech how is the audio so, so, so bad???

    • @thefutur
      @thefutur  2 года назад

      The mics outside the booth were picking up the fans from the laptop I think.

  • @cj123456789012345678
    @cj123456789012345678 6 лет назад +1

    Awesome episode but RIP headphone users in the intro

    • @thefutur
      @thefutur  6 лет назад

      sorry. no more screaming.

  • @momo-nx1pi
    @momo-nx1pi 6 лет назад +1

    great class ! BUT CHINESE upgrade too slow

    • @thefutur
      @thefutur  6 лет назад

      what Chinese upgrade?

    • @momo-nx1pi
      @momo-nx1pi 6 лет назад +1

      the Chinese version has been updated in the past few month, but the Chinese version has not been updated recently . sometimes i get an email from a new course online but i can`t find any new video in the bilibili.

    • @thefutur
      @thefutur  6 лет назад

      can you send me a link to the Chinese version? thanks.

    • @momo-nx1pi
      @momo-nx1pi 6 лет назад

      ok check this link www.bilibili.com/video/av24137917

  • @gobrrrrrrrrrrrrrrr
    @gobrrrrrrrrrrrrrrr 5 лет назад

    Did someone ask Google design test in the question section?? Cheeeeating 🤣

  • @dsankan89
    @dsankan89 Год назад +1

    I didn't chester bennington had a brother.

  • @Joe_UX
    @Joe_UX Год назад +1

    Hi from the future Oct 2022👀😂

  • @beshreekant
    @beshreekant 3 года назад

    56:14

  • @reminiz
    @reminiz 6 лет назад +1

    Awesome vid!!! Finally some more UX! Loving this stuff... Also you can totally create your own Smart Mirror yourselves: ruclips.net/video/fkVBAcvbrjU/видео.html
    Love the brand of Iconmobile, huge 8bit and bit font fan! What an exciting company to work for!!

  • @sabinasandorova1126
    @sabinasandorova1126 5 лет назад +1

    Great video :) Maybe just one improvement Chris. Can you shout a bit less? I found it disturbing. Nothing against you. Maybe I am just not alone and it can makes the vid. better.

    • @thefutur
      @thefutur  5 лет назад

      you mean at the beginning or the whole time?

    • @sabinasandorova1126
      @sabinasandorova1126 5 лет назад

      Almost every time when it happened :) . There are some moments when you talk too loud. I feel like it can set a nice energetic mood in the beginning but I find it disturbing later. On the other hand, it can wakes up the people, when the video is long. The question is, if this way is the best one and if you can do something else to keep the audience in entertainment while watching the long video. I hope you find my comment useful. Thank you for reply.

  • @aodaianhthu840
    @aodaianhthu840 2 года назад

    Nhạc

  • @anaarguezo2796
    @anaarguezo2796 3 года назад +2

    Distorted yelling on the microphone is triggering

  • @Letsdesign87
    @Letsdesign87 3 месяца назад

    She is nervous AF 😂

  • @mattyjmar10
    @mattyjmar10 2 года назад

    The content she presented was great but the guy was super annoying. Anytime she used a word above a middle school level he was like "woa woa..."

    • @thefutur
      @thefutur  2 года назад

      Thank you for the feedback