🙅 BIG mistake many solopreneurs make -- top-down business creation instead of bottom up...

Big thanks to ‪@wesleyevansmith‬ for sharing his story!
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[@BethBKaoihme]

Thank you Wesley for sharing your experience, and George for posting this.

[@guillaumewiatr]

So well said. What a great summary for why market discovery is so foundational.

[@Jacob.Boulus.Speaks]

What a cool insight! Really going to take this on board and have a few chats with some of the people I serve. Time to outreach and netcare!