THE RISE AND FALL (& rise?) OF KVD VEGAN BEAUTY
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- Опубликовано: 26 сен 2024
- The rise and fall (& rise?) of KVD Vegan Beauty
~ S U B S C R I B E ~
Brand Deep Dive Playlist: • BRAND DEEP DIVES
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WHAT I’M WEARING:
Eyes: e.l.f. Chill Zone Eyeshadow Stick + Cookies & Dreams Eyeshadow
Lips: Kokie Warm Nude (affiliate code KELLYG)
Earrings: Ana Luisa
Nails: Persona Blush
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FAQ:
What is your skin type? Normal to dry
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How old are you? 27
For business inquiries: kellygooch11@gmail.com
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FTC: Affiliate links are used (typically start with magic.ly or rstyle.me or shop-links). If you purchase through the links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be! 
Хобби
honestly, when questioning the whole "'we do the hard work for you' posed in front of a cotton field" really just screams "we have no black people high enough on our staff to feel safe and secure in their job to speak out against that"
I thought the same thing
Or any true allies in the same said position.
I’m glad you covered this brand. When I found out about the Nazi stuff, I was angrier than I had ever been at a celebrity or brand. The “selektion” name especially made my stomach turn. I loved that the brand was vegan and cruelty-free but there was no way I was ever giving her another cent after that. Even now, I’m not sure if I would buy anything from KvD Beauty just because it left such a bad taste in my mouth.
Yeah, and I've always thought that ever since the Holocaust, "selektion", especially spelled specifically like that, is very much referring to *that* specific thing/system that happened in the camps.
Agreed. The brand itself is tainted, in my mind, because when I see it, I think of Kat Von D., regardless of what the meaning-du-jour for the acronym is.
@@justadjustor8993 I didn’t know about it but when I found out I literally googled the word and it’s the second link 🙄
You are so dramatic.
I hope you don't buy anything by chanel then
I think that Kendo not coming out and basically kicking Kat Von D out was probably strategic to not make future or current partners worry about the solidity of their contracts.
Great point!
My dad's tattoo artist had Kat as an apprentice before she was ever on TV. She said she felt like Kat used her and left one day with no notice.
I believe it.
She does come off as that type.
Doesn’t surprise me
Apprentices work for their bosses so how is this using?
I’d love to hear about Lime Crime next! That brand gives me very Kat Von D vibes in regards to bad publicity and the founder’s personal views.
Smokey glow the RUclipsr did a great deep dive on lime crime!
@@davae71234 thank you! I’ll check it out!
After the brand separated and no longer financially supported Kat Von D, I decided to give them a second chance. I have one of the Dazzle Sticks and enjoy it. I completely understand those who don't support the brand, thats valid. I also don't support brands with owners that I don't want to have my money (Ofra, Too Faced, Kylie, etc)
Kat von d is so appalling. The interesting thing is that today is actually the holocaust remembrance day here in Israel.. Thanks for the details, some where unknown to me.
Kat Von D didn't repeatedly accidentally say inaccurate and obviously hurtful things. Glad we don't hear about her as much.
I had to pause this video and comment my utter horror. I dont know how I didnt know that Kat named a lipstick shade, “Selektion.” I thought the anti-Semitic rhetoric was attributed to her partner so I stayed away from the brand. Knowing that it was Kat herself just makes me physically ill. Anyone and I mean anyone who knows even one ounce of that process would want to stay far away from anything associated with the Shoah. I am at a loss for anymore words truly. Thank you for this video, Kelly.
I have a LOT of words I could use in reference to KVD, but none of them are kind!
I’m absolutely obsessed with these deep dives ❤ KVD is a brand that I think has done a great job of moving with the times and making another go of it
As a cute little goth kid back in the day, I loved KVD products. The packaging was dark and edgy, matching the creator herself. As I got older, the only product I really loved were the liquid lipsticks. Then the whole anti-vacation thing happened and for me, that was game over.
I always thought Lolita was about that lolita sub-culture thing in Japan. In hindsight, the name of the subculture might have been a reference to the book that I just never realised (I heard about the clothes first, and the book way later)
Possibly but nowadays Lolita (the clothes) and it’s community doesn’t associate the fashion with the book.
Girl, you're extremely underrated. The video deserves at least 500k views. It's so high quality. I binged all of your Rise and Fall videos. Keep up the good work!!!
KVD was similar to Urban Decay bc it was an "edgier" brand with great products, but I think KVD really locked in their market. The tattoo inspired artistry with (at the time) unusual colors that really served that alternative community. I think they've lost some of that identity, but they are very smart to use TikTok audiences!
Love this series!!! I used to be a fan of KVD because that tattoo liner was my holy grail. But after all that hooplah, I could no long support the brand. Even to this day, while I agree they have had a rise due to TikTok, I still can’t find myself to support the brand anymore 🫢
The thing that makes me giggle about KVD Beauty is how after messy racist Kat the new tattoo artist face of the brand is a mixed race Swedish artist Miryam Lumpini. As if to erase Kat’s issues away by boosting a talented black woman artist. It’s so cynical but as a fan of her work I’m happy someone who isn’t a mess is getting the partnership dollars.
11:39 my former co-worker I used to work with was named Lolita, the first thought I got in my head when we were introducing ourselves 'Who the h**l names a child after a creepy book?' but I found in her home country (Latvia) it is a very common name.
I agree with everything you brought up except in the last minute about the packaging. I was hoping you'd cover it a bit more, but with the split of KVD the person, they kept the original packaging because they had already made a bunch of it and didn't want to dump it into the landfill. That's all well and good, it's when it's come to the newer products post rebrand that they still use the original logo that bugs me, I even think to this day they still have some original packaging with existing products. It really makes no sense to me if the brand truly wants to rebrand and keep themselves away from KVD the person, they need to get rid of the original logo in everything. Even that popular balm had/has the original logo, to me it's them being cheap, not a tribute to tattoo artistry.
Agreed. For example, after Abercrombie & Fitch's new CEO came in, she had their social media completely scrubbed and started fresh because she knew that that was the only way to make consumers believe her when she said, "This is not Mike Jeffrey's Abercrombie & Fitch." It was a way to clear the people's palate, so to speak. I think that if Kendo wanted to keep the alternative / tattoo art - inspired brand identity, they totally could have done that, but with maybe a tweak or redesign, something to communicate, "Hey, we're not THAT K.V.D."
I almost didn’t watch this video because I’ve never even used Kat Von D or KVD, but I’m glad I watched. I always knew she was controversial, but didn’t really know why. But wow, what a terrible person. Those names of products are despicable.
I’ve always been the person that believes everyone deserves a second chance. She’s had 3,4,5,6,100! If the rebrand makes a huge announcement stating they abhor all her actions I would give the brand a chance. It’s sad they have some iconic products
I never understood why they didn’t just rebrand as KVB for Kendo Vegan Beauty. It flows well when saying it, and it doesn’t use Kat’s initials.
I remembered when I found out she was anti-vaccine. I used her foundation, powder foundation, eyeliners and liquid lipsticks religiously. I believe I was in my grunge phase - my sophomore year, 2016-2017. I didn't throw her products away because they weren't cheap but I couldn't bring myself to use them again and eventually got rid of them.
I'm a lot more careful with what I consume now though, that's for damn sure
Love your eye makeup in this video!
Thank you!
This makeup look is EVERYTHING. Enjoying this series so much!
I love your shirt - that color looks so good on you!
Thank you!!
I was a fan of her tattoo artistry, and bought a few of the products that launched way back when (loved the foundation!). But, when the "real" Kat was revealed, that was it for me. And now, I have no interest in the "new" brand, associated with her or not. There's a "stain" on it.
YES…Kat’s Lock It Foundation was life. Her Miss Argentina liquid lipstick was my summer color too. That’s what I was wearing before Fenty Beauty and Julia’s Place came out. Being a chocolate colored girl back then was hard because only a few brands had my color.
I was done with Kat when she befriended Jeffrey Star.
@ AyeshéIsAlwaysLovely
I agree 100 percent. I use Jeffree Star as a barometer. If people like or associate with him, I don’t associate with those people or purchase their products.♥️
With the way the D in KVD has always been stylised, why didn’t they just transform it into a B and made Kind vegan Beauty aka KVB. I was thinking that since their rebrand :p
So have I. It would have both been subtle enough that a casual buyer would have recognized it but still be more of a decisive rebrand that separates the brand from Kat Von D herself.
I thought the same thing!
Oh. My. Gosh. I knew there was vax drama with Kat von D but I had no idea how much other crap she/the brand did 😳
Okay girl u convinced me i watched your whole rise and fall series and got a few of your videos on my recommended page and u know what u convinced me to subscribe i enjoyed every single video plus i like ur personality
I was hoping you would do this company. I remember watching her a few times on Miami ink so I was wondering what she did to make her leave KVD. It really is so sad and horrifying to know there are people that think like that. Thank you so much for doing this video.
Kat's antivax views are what made me shy away from the KVD brand. I didn't know about the other stuff besides Lolita. I also won't buy Lime Crime and Ofra because of the founders. I keep hoping they'll step away and no longer make a dime from those brands.
A deep dive into Lime Crime would be such a great video!!
I didn’t care that much about not vaccinating until covid. Now I have to hear anti vac rants from half my family. At this point I won’t even bring up vaccinating because anti vaxxers won’t shut up about it. I’m more appalled by Kats husband. He had a huge swastika tattoo.
@@LCx829 no, it’s more the forced vaccine snowflakes who won’t shut up.
Thank you so much for these videos. I know you’re not telling us how to feel about brands or where we should spend our money, but the info you provide helps me make more informed decisions about the makeup I buy so that I can support the brands that align with my values and morals. And it’s all just so interesting! Love you Kelly!! 💕
Just want to say that I do not really watch RUclips videos anymore but I LOVE this series. Thanks so much Kelly, you made a subscriber out of a non-subscriber :)
I remember the celebutard fiasco. That shade had been there for quite awhile but then a deluxe sample was put in a Sephora gift with purchase and then it blew up. It put a real spotlight on that shade and KVD as a whole. Later it was the underage red!
I've never purchased from that brand as it never appealed to me and it still doesn't. The only reason they are getting all the hype on Tik Tok is I'm pretty sure they are sponsoring those tiktokers to hype it up.
I'm glad you covered this brand. I had heard people say on RUclips that they don't support her, but never knew why. Thank you!
I love ❤️ that pop of periwinkle in ur corners! Brings it all together so nicely 😊
I find these deep dives so interesting!
Very happy u did this video. Love the blue inner corner on you 💙
Watching while swatching :)
Hey Sam!
I love the blue shirt to me it screams summer cloths! Xx
This shirt is gorgeous!!!
Totally agree!
Thank you!
When it came to the name Lolita, it simply came to me as a Japanese fashion style with multiple sub genres so I never questioned it. I just thought that they were giving attention to the fashion style, not the book so it never crossed my mind as something inappropriate until someone else gave insight on it.
It’s definitely possible!
I would say do not read the book it is so disgusting and loosely based on a true story. If you are interested there is a podcast that does a deep dive into the book. I liked her stuff before I found out about her antivaxx and nazi sympathies. I don't know any Holocaust survivors but they went through so much trauma I can't imagine. I didn't know that she compared the meat industry to concentration camps. Wow that is disturbing and I can't think of anything else to say..😡
@@beckybertish7841 Please don’t just shut down this genuinely good book like that - at best just give a warning that it’s through the POV of someone disgusting, not the novel itself. Yes, it’s uncomfortable but it is distinctly making a point about the disgusting ways people like that can twist and manipulate the innocent acts of children.
Kelly if you responded -It's a possibility- why would you say it was name after that book. That's not a fact ? I've heard that name used in Mexico and it reference to Aneme bcs ppl there like that style. Why would you state it as a fact and not a possibility or opinion?
Yeah I've seen a few people mention this as an alternative source for the name, but at least in the US in the time frame the lipstick came out, the book was much more known as a reference point than the Japanese fashion style, so I think it makes sense why most people would assume it's from the book. Also given the brand also had an "underage red" shade, I think Kelly is even more justified suggesting it comes from the book, not the style.
I love this series!! I found your channel recently and cannot stop watching 😃
Thank you for watching!
Kat will always be unique & cool in my books. Dig her talents.
This video was SO well done!
I love watching these! Please keeping making them 😊 I would love if you included pictures of the products throughout the years!
I LOOVVEEDDD her tattoo liner. However, if you buy it now, it is such a miss. Idk if they changed the formula or something, but it will not stick to my eyelids and it fades so fast. It used to be such a staple, but I cannot justify buying this eyeliner anymore.
Same. The last time I bought it was a total waste of money
I wish they would just change the name and packaging. I still hear so many people calling it kat von d
I loved her on Miami ink and La ink tbh. I didn't follow the cosmetics though.
I've only tried the travel sized tattoo liner.
i always thought that the shade name lolita referred to the lolita fashion subculture, lolita fashion is unrelated to the book and i personally am very inspired by it
I love KVD products, they were on graphic liner before everyone else. I want to try their new pencils. Love the apple balm and really love the concealer.
KVD products are so good. Their reformulated liquid lip is amazing. The brow pomade? Awesome!
Huh I had no idea about any of this. Glad I never bought from the brand back in the day! Some of the newer launches have piqued my interest.
I love these videos! Used all these products for years but never did this background research, it’s fascinating and you present it so well!
I recently bought one of their shadow sticks. It's nice, but I still feel a bit uneasy supporting the brand, even though I know she is not technically affiliated with the brand. They really did a misstep not doing a complete rebrand away from the name.
I love this series, and I am glad you did KVD Beauty as I've never really heard the whole story!
I love you doing this series it's very eye opening. I was not born Jewish but my beliefs are in the Jewish way and KVD sickens me.
you are so good at telling stories kellyyyyy
Thank you so much Kelly!! You are beyond amazing for these!! Very insightful commentary especially on Holocaust Remembrance Day!!! Thank you for bringing awareness ❤️
Can't believe there are now people so young but that do not know the story
Can you talk about what’s going on with Cover FX? Their products are STEEPLY discounted at Ulta.
So much I didn’t know…..wow. Super disgusting behaviour on her part and I find it especially disheartening that the company didn’t publicly ask her to step down and make it crystal clear that they in NO WAY were in support of her beliefs 😔Safe route or not it would have been the right thing to do and just the fact that they allowed so much of it to happen prior to her stepping down is somewhat questionable…..
I learn so much every time you post one of these videos - truly fascinating. Thank you for all the hard work you put into researching the history and time lines!
I look forward to the next one - you rock 🥰
Xo 🇨🇦
oooh your hair, and that eyeshadow with that top is so pretty!
There’s still a bad taste in my mouth from this brand. I just can’t shake it. Hopefully one day they change the name because I still associate it to her, and no product has had a pull on me(I’m not on TikTok) to change my mind.
Yes definitely! TikTok feeds into it so much doesn't it? Glad to miss out on these viral products and not support this brand!!
Same here - even tho she’s not tied too it at all I just can’t
@@laurajesso88 I was a fan of hers before, so when she showed her true colors, I just couldn’t with her.
These are my favorite videos! Thank you for taking the time to research and put them together!
I had no idea she was so controversial, I just heard of her antivax rhetoric. The rebrand name/initials/aesthetic is still very similar to her original brand look, so it’s very strange that kendo didn’t rename or completely rebrand and release under a different brand name. I guess money rules at the end of the day.
See, even if she is no longer a part of the brand, them keeping her initials makes me want to avoid it, because it reminds me that she was behind it.
My favourite series!! The only people buying the brand now are TikTok teenagers, it’s actually funny to see when you’re a bit older and have seen all the different phases of the brand.
Could you do a deepdive on Benefit ❤
I like the KVD Beauty Brand and the products, the lock it foundation is my holy grail. I hope they stay, because they have really good high end vegan products
Wow alot of things I never even k ew about Kat that she had done. So informative. Loved the video girl.
I absolutely love this series ❤️🔥
Thank you for watching!
KVD Will always be Kat Von D to me. Even though I've never used any of the makeup products but always wanted to buy it.
I love this series and this video was especially interesting and also kind of shocking as I only heard that there was a scandal and not about what (at that time I was not interested in makeup that much, especially not in high end).
I would love to see this deep dive about essence, catrice or nyx
I’m completely shocked by this information!!! I had absolutely no idea that this woman was so controversial. I remember watching LA Ink back in the day, here and there. I was definitely not a devoted fan of the show by any means. However, I never heard of anything that inferred to antisemitism or anything of that nature. This is so very disturbing to me. I have never bought anything from this brand and I’m not sure I’d be comfortable enough to do so in the future… I’m just shook at the moment…tbh
Love your blue inner corner 💙
omg i had a hunch your new deep dive would be about kvd!
Great guess!
@@KellyGooch i love this series! i look forward to ones you’re going to do in the future 🌸
We’d known about the antisemitism for over ten years. It was crappy but not surprising that no one cared until the antivax thing happened. Even before that, some of her shade names and product themes showed that she didn’t care about minorities. I can’t comfortably buy a palette that looks like a church window. I can’t keep that in my home, you know?
@@marysloane1709 because of the reasons why Christian art is so prevalent that Christians think it’s secular, to the extent that someone would ask a religious minority why religious Christian art isn’t a neutral visual.
@@rachaelr7567 maybe it’s a cultural thing or I just don’t get it. I like the idea of a Church window, it may be a bit weird I don’t know I think it reminds me of the beautiful churches I’ve visited (I’m not a Christian myself)
@@marysloane1709 yeah you just don’t get it. It shouldn’t be hard to understand why many people can’t view Christian iconography as mere art. Christians can’t try to kill us off and then say, “but look, it’s just a pretty window.” My religion never had the chance to create art that might enter the fabric of society. Surely you understand why people don’t want to watch Woody Allen films anymore?
And maybe it’s a “cultural thing”?…yes it’s literally about religion and the ways in which Christianity has asserted itself as the norm.
@@marysloane1709 why are you still arguing with me about this? It’s rude and offensive. You don’t get to have the last word on someone else’s religious oppression. Stop.
@@rachaelr7567 ok, you were right! I didn’t get it and you definitely didn’t help me get it! Never mind. Bye
Great video. Really interesting point about tiktok. When Clinique black honey went viral I was so confused because it’s such an old product. I think KVD should have easily rebranded as KVB- kendo vegan beauty
I boycotted that brand when she was there and now i found a better and cheaper eyeliner that i prefer over the tattoo one. Not gonna go back.
I didn't use the products but followed the drama and it was blown out of proportion, in my opinion. Her partner had a Buddhist symbol on a lotus flower tattoo. No one ever proved she wrote that note. Germans in the comments of other videos shared that the word selektion doesn't have any negative meaning and for biological selection, they actually use another word. Lolita is a famous literature and cinematic trope and she also explained the underage red - it's a red a girl would love to use to appear older but not like her mom. Anti-vax and raising a baby vegan is cringe-y tho; if she didn't want backlash, she should've been silent about this.
Absolutely love this series! I haven't bought anything from KVD since the antisemitism & antivaxx stuff was revealed but I applaud the companies ability to cut ties and move on.
Kel I'm so feekin pled I watched this video I'm fkin fumin and most definitely won't be using any of her products that I hav on my channel ty u done great💖
You can’t force anyone to sell shares, therefore the brand didn’t ask her to step down. She sold them because it’s better to sell then to own (soon to be) worthless shares.
I love your eye makeup!
I don't believe at all that she decided to step down. No way KenDoh basically told her we will buy you out. Also I think she wouldn't want to say they asked her she'd rather it seem like she's just sooo successful and busy that she didn't care about the makeup brand anymore.
I'm glad you made this video cause i'm jewish and it made me angry and sick to my stomach to hear all of that Nazi stuff as well especially during this day when we remember the holocaust memorial day today here in Israel.
when i was in high school i knew of kat von d because my friends were obsessed with her tattoo art so for a long time i just thought she was a tattoo artist.... i think my ignorance was blissful in that case
I watched Miami and LA ink and loved kat von d at first but I didn’t like what happened with Miami ink. She was always hard to work with it seemed…..
You've made some valid points. Can't believe she had shade names called Lotita or references to being underage and the whole Holocaust thing?! Just makes me wonder if her kid is safe? How disgusting.
My mouth literally dropped with disgust with that cotton field picture. Can't say I love how "viral" things go when it seems people are being paid to say the word "viral" to gain traction. I have no issue with content creators getting paid, but disclosure is important. I feel like NYX has done this too but I could be wrong.
I’m excited to know I can still get the amazing formulas KVD has without supporting that monster
Very interesting, I had no idea these happened with the brand
Iove when you associates this kind of videos with the evolution of the brand's products
When you talked about her controversies you sounded so down like ‘oh god I have to say this’ I don’t blame you lol
Not a genz here but I gotta say that balm foundation is amazing 😍
I love this series!
I have always thought Kat Von D, and now KVD have really amazing products. However, The anti-semetic stuff I just couldn’t deal with. I have a hard time believing Kat Von d didn’t know what she was doing when she named shades Lolita. She’s very shocking in that manner and she embraces it.
I do have a problem with any
brand/s that have hyper sexualized or inappropriate shade names. I refuse to buy them. I have children at home and I have to set the example. There’s no reason for it. Nars and Too faced are big offenders in this area.
I really appreciate that I can watch your videos with my family and children around, and know that there will be no vulgar language.
Great video, love the deep dives!
You make a good point. I don't live with kiddos but the Nars branding etc makes me cringe 😬 I'd rather support brands that don't put effort into calling their products such ridiculous names
I’m the same way. I work in a professional setting, and go to church, if someone were to ask me about my make up, I wouldn’t tell them I’m wearing a make up shade called “orgasm”. I think it’s disgusting that they rely on sex to sell instead of being creative.
@@AlethrialTheElvenEmpress yes! Why would they even market products like that in the first place?? What is the thinking, that "sexy" names will make us buy more? Lol
@@warmgreytenpercent because, in western culture especially, sex sells. People think that it’s “funny” or “sexy” or “edgy” to wear makeup like that. It’s really not. People enjoy feeling rebellious though.
@@AlethrialTheElvenEmpress The most cringy to date is Nars… naming their blush deep throat. Really? This is high-end make up in very sleek packaging, we’re going to buy a blush called deep throat? Yeah, no!
I don't know why they never changed it to Kendo Vegan Beauty or Kendo Vegan Designs,
I use the KDV balm and I actually really like it lol, it just has a learning curve to use it
I've always thought the shade name Lolita was in reference to the fashion scene. Did the brand ever clarify which one it meant?