"G.R.O.O.V.E." by Bintou Dembélé

In October, Pernod Ricard was proud to support "G.R.O.O.V.E." at the Centre Pompidou, a groundbreaking performance choreographed by the talented Bintou Dembélé. Her work is at the intersection of culture mixing from hip hop, krump to ballroom culture with classical music.
Part of the G.R.O.O.V.E. performance was free and open to all, and the show ended as a party where the public was invited on stage with the dancers for a big communion through dance, reflecting Pernod Ricard’s values of generosity, inclusion, togetherness, accessibility and diversity.
Which enables us to share our passion for talent and innovation with the largest possible audience.
Pernod Ricard has been one of Pompidou’s major corporate sponsors for over 40 years.