From Mobile Tradition to Rapid Innovation (Alex Schill, Stella Clarke) | DLD 24

Watch this video to meet Dr. Stella Clarke, an innovator at BMW who developed the world’s first color-changing car - a feat which got her nominated for World Car Person of the Year in 2023.
In conversation with Alex Schill (Serviceplan), Dr. Clarke explains how the groundbreaking technology works and why color-customization has both functional and emotional value.
In a short demo, you’ll also see how the technology allows users to customize their car’s exterior color.
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