Isn't that how colonization occurs? Some of the natives sell out themselves to the colonizers and it effects the rest. The British didn't rule India by sheer numbers. The local leaders worked with the British to create the British raj and profited from it while the majority suffered in many ways.
@@XohjaiSbarkeaternah he not lying. If you don't believe it then you haven't been paying attention. Prince was saying the same thing, even Michael Jackson had a line in a song that got taken out " jew me, sue me".
@@logicalbrother sex drugs and violence not only sells but is addicting. Once rap went from uplifting to profitable, the artist cared less about the message and more about the sales. All is fair in love and war and capitalism is rooted in psychological warfare.
@@startrakambassador3632of course they can’t 😂😂 they only relevant because the market wanted to consume them. But their day is ending and the new generation want something else
Yes I love that clip of thugginificent my favorite episode of boondocks he stopped selling records became lame and tried to sell crack again but was famous 😂😂😂😂 hilarious
Lol, big Sean has been trash for so long, his career outlook was for him to be the black Justin Bieber and it fell out so fast imo, but there are a lot of trash artists out there that he's better than, I guess we disrespect him because of the potential he had, only for it to just feel like very empty music, empty sounds, his music just doesn't stick, not the flows nor the bars.
Hiphop turning into what it is today was inevitable due to the nature of capitalism. Rock music went through the same rise and fall in the mainstream. So long as the driving force behind big record labels, music platforms, and the industry at large is profit, artistry and authenticity aren’t required.
@JakB00h they instead would corrupt any other established economic system to benefit them and screw over the common people. It's why communism has always ended in tens of millions dead, it's why socialism always ends in rampant poverty and crime.
@@ninjainyaear5945 Exactly they started letting all these weirdo mumble rappers and people lying about they past join the rap game. I used to wanna be rapper when I was a kid but its hard being a real sincere rapper in a world full of fakes.
@@bigq2696 they’re still out there just gotta live in the underground. Been a sewer dweller when it comes to hip hop. If it’s mainstream it’s bubble gum more times than not. Been like that since forever.
But TPAB only exists because of Capitalism lol. It's no different than Rage Against the Machine complaining about capitalism, yet becoming rich by selling the message. People act like Kendrick isn't a rich celebrity that is part of the 1% he rails against. In fact, if he didn't sell that message, what would he have left to rap about? Just because someone sells you an idea, doesn't mean they believe in it, it doesn't matter to them if they do, all that matters is that YOU believe it, so they can profit from it and people fall for it every generation no matter the genre or medium of entertainment. It allows the audience to vent their frustrations and feel validated for giving into the system
@@maxxmarino6500damn Kendrick should just destroy the entire capitalistic system supported by dominating military powers ! Then his art would be authentic and valuable! Youre just like the guy who says "You participate in society" when someone oppressed says "We should change society somewhat", you're not clever, obviously Kendrick exists in the capitalistic ecosystem, just like how people swim in water...that doesn't mean they let themselves drown when they can swim (speak out against capitalistic evils)
Hip Hop was not always a sport. Hip hop started as POETRY, as an expression of the community… and in the beginning it was not competitive (outside of battle rap) until CAPITALISM sunk its teeth into it. J. Cole didn’t let hip hop down. He’s just not a battle rapper. Period. Not everything is about battle. Sometimes it’s just about art for art’s sake, and that’s where Jermaine excels.
@@kimzziereenee1638 I feel like the commentator had well-meaning intentions but missed the mark by ignoring Hip Hop’s foundation in poetry and spoken word. Lots of people do, and it’s frustrating. Then people wonder why the art of lyricism is dying, and why so many “rappers” can’t even write their own bars… because all folks care about are disses and “who’s at the top” instead of the art! I’ve been guilty of it before too but at some point we have to recognize our part in destroying the culture…
As a 40 year old man, I just want to mention that I appreciate this video, and I appreciate you and your awareness. Keep your foot FIRMLY pressed on the neck of the BS.
Dropping a 50 minute video out of nowehere about the exploitative WHILST the Hip Hop community is more divided than ever.....This guy is a VILLAIN! 🤣🤣 Dope video as always. We await the NY and Chicago drill fans to come after you for saying the UK produces the best drill music
I’m gonna come after him and intellectual who loves music who hates that hip-hop fans have ruined what music is and what the idea of music should be it’s unbelievable that people talk about these artists like this they sound so ungrateful and stupid and foremost, ignorant
I'm only in here cuz of that comment. I disagree with him but I give credit where it's due. Everybody's drill is fire, just not better than the originators.
We have to be straight about something else. Black culture has no power it only has influence. Influence means I can lead you to buy Nikes. Power means I own Nike its two different things we have to understand that
@@IMRTLDAN oh I do think for myself the irony is I’ve had this idea of black ppl selling out hip hop to the lowest common denominator since 2017. And I’ve realized the music industry enjoys exploiting blacks since 1993 and Prince writing slave on his cheek. So for a creator to express the same idea that I realized 7 years ago, I find that very fascinating. But you are correct, think for yourself. It’s just interesting when ppl come to the same conclusion.
@@TheatricsOfTheAbsurdwouldn't be so bad if black managers and others of that ilk weren't exploiting their own people. I just learned Puffy paid BIG 200k for the rights to his music when he was alive. How many millions has he made from that deal? Lol
How so? "Rapping" or "playing the dozens" as a competitive oral tradition,has been part of African American history way before HipHop was birthed and originated from West African oral traditions
@@ArmLegLegArmHead47 Not the same thing. I know what you are saying, i've heard it before, but I've also heard Chuck D speak on it, and others who were there. Hip hop started as a way to move the crowd. Battling was not fundamental. Moving the people is the point.
As a brother who listens to very wide band of genres across the vast generations of music and I had never fully recognized the deterioration of hip hop and rap til it happened
Yeah rap is straight ass nowadays, I can’t even get halfway through the Spotify top hits playlists before peaceing out and listening to indie rock, or independent artists.
I started noticing it towarss mid-2010s that's when I noticed a shift and major drop in quality. Before that there was some deterioration but there was enougj great songs and music to balance it out but since then? Yea. I mostly only listen to old music, R&B, afrobeat and some UK stuff. Shit even Afrobeat seems to be going thru the same shit Hip-Hop went through. I guess they saw how big it was getting and how much money there was to be made. Smh
Why did bro say rap became mainstream in the 00s after Em?? Is he just young? Rap went mainstream in the early 90s when NWA burst onto the scene and the advent of all following artists. Shit, it could even be argued it went mainstream in the late 80s with LL, Run-DMC, Queen Latifah and so on... Rap cemented its place and took over mainstream music in the 00s but it was already mainstream before that.
You can’t say all artist after NWA was mainstream. Wu didn’t even get air play. As popular as they were. Nas barely got airplay. Most of the non commercial sounding rappers in the 90s got shine on mixtapes and magazines
@@bradleywhiteside5177 Man, people in my late 90s high school were losing their shit after Wu-Tang Forever released and a year later the entire parking lot after school was blasting No Limit albums. And this was in a tiny ass Midwestern town where no one knew what a mixtape was and the closest record stores that sold new hip hop releases was a 30 to 40 minute drive away. Wu-Tang were 100% mainstream and went on tour with the biggest rock band in the world at that time. Radio play was all payola back then anyways so that doesn't mean anything.
This is that era where you'll hear Indian hip hop and Chinese drill and see ppl from other races make RUclips videos about old school hip hop and black culture 😂
I saw some girl on TikTok using Euphoria as her background song… but her video topic has nothing to do with the song (it was about graduating community college). Hip hop is now just background music for white girls to dance to on TikTok.
It's not hip hop that's dying, it's people's methods of finding new authentic music that is. Up your ability to discover artists on your own instead of relying on the music industry to do all the work for you and watch how many amazing gems you'll find.
It's as if they came up with a formula, use certain words, wear particular things, talk about hip issues, but the look, sound, styling, and execution seem COOKIE CUTTER. 👊💯rap has become the new fast food. 😂❤not HIP HOP. Not NAS, not KRS1 not MOS DEF, not B REAL, not Eric Sermon EPMD. Not camp lol. Not RZA and WU TANG. More along the lines of NIKKI, JAY Z, DRAKE, ICE SPICE, all the big name big label hot shots are looking TIRED. It's the commercial artists that are ruining it.
@@JKDVIPER You are absolutely right! Those artists are a credit to the community. It's hard to listen to commercial rap now knowing that many vulnerable young people will use the collective tone and lyrics as some sort of informal manual on how to live life.
@@k.browne4489 ya, I hear ya. It’s because of FRONTING. Years ago, rappers were just kicking straight facts, because they lived it, not all of them, we had busters even in the 90’s and 80’s but, 2010 and on we just saw soooo many clowns who acted like they were hard boiled villains. 😆✊💯but in reality, just created acts from a studio where social engineering sets us up to listen to it, hear it, then act on it once we buy the liquor and when you mix bad thinking with bad advice with stress and alcohol? Guess what we get? The evening news. 😬👈🏻💯thats how they’re keeping the poor and uneducated stuck. It is our CONSUMPTION. ☑️💯💡😉
Competition will always be a part of hip hop, but beef is specific to people who have an issue with each other and use music to deal with it. Seeing how personal this drake/kendrick beef has already become and it's barely round 1, it makes no sense for cole to be in the mix tryna compete. Competition is in the influence in the culture, longevity of careers, and cole has kept right alongside kendrick and drake for a decade, and many have regarded him as top 3, which is why he even said it on the song, prefaced by stating "love when THEY argue the hardest mc." That doesn't get thrown away by a decision. Also, to compare rap and battle rap is insane. Two completely different art forms. When geechi and rum battle, they disrespect and threaten each other relentlessly, but at the end they KNOW they're gonna shake hands and be cool. I doubt drake and kendrick are just gonna be cool after this, because they aren't battling for sport, they're battling because they hate each other. Cole tryna compete for fun woulda got him flamed anyway. Cause this isnt about whos best, its about "i dont like you as a person, and i wanna end your career."
Exactly!! It has become quite evident that this “battle” is actually beef. This guy has so many contradictions regarding Cole as Cole has said he’s the best rapper and can murder anyone with his words and lyricism. Also, Cole was very well aware what his retraction could mean to others’ perception of him, but he was willing to take the L for the bigger picture and to maintain his relationship with his bro. Ima need everyone who can’t see the strength and power of what Cole did to grow tf up.
I'm white British and female and I'm so competitive I try to beat myself in all different ways. But I'm also grateful for all the hiphop I've been gifted with throughout my life. The 1 thing to remember is 'when you hear good music, you feel no pain'. 😇✌️🩷
Honestly I saw a post explaining about how rappers especially men do the "fast life die or live fast die young" movement that has young black men in America on choke on You see every country has it's own culture and music but when you ask someone what do you think about rap, they will say it's demonic and ghetto especially because majority has people doing drugs and twerking etc Mind you I am not African American but Zambian and growing up I was afraid of black Americans because of the music and movies highlighting this but changed when I realized that not everyone is living like this and people want to escape that culture and I remember seeing a couple of videos of blk Americans talking about the issues and why it needs to stop but yeah they got hate for it The contact that these people sign is truly dangerous Imagine being gave 2 to 10 years and then it's either you get shot or overdose
I have a problem with your view of not understanding media led bs miscoloring Blck Americans because in the same breath you all of a sudden understand being played to look as if all Afrcans are poor, starving, and living in poverty. All of a sudden other people are stpid for believing in what yt supremacy chooses to promote yet you all go around doing the same when it comes to Blck Americans. It can be easily looked up that your alleged former views aren't true just like one can look up that what is said about Afrcan countries is not overwhelmingly true. However, I truly believe that Afrcans have deeply rooted issues in being the root cause of all of the issues that Afrca and The Diaspora are going through and a certain jealousy towards Blck Americans even though Blck Americans have been the root for Pan-Africanism, Civil Rights Movement that influenced many African countries, and above all else are the only reason Blck and other PoC are even allowed in Western countries as well as Blck Pride. I do give grace because I found out how much whte propaganda is taught in Afrcan schools just as much if not more so there than in the U.S. so much so that many of you are not taught the real history of your lands precolonization.
That’s not true, the majority of people will look to black Americans and hip hop as something cool that’s why they dress and talk like them. So the part about that majority of people will say that it is demonic and shit is false, there are of course people that think that. And this is coming from an African ( eritrean to be specific
If tupac blew up in this generation he would be call corny if biggie and nas blew up in this generation they would be underground and never touch the mainstream
Hip-Hop isn't the only genre that has this competitive nature, Dancehall (which is different from Reggae) also has it and "clashing" (i.e dissing) is encouraged and welcomed by fans and artistes alike. Sometimes it can become violent and spill over from the music/artistes to the fans, like in the case of Vybz Kartel vs Mavado, and then there would be calls for peace saying that everyone can thrive but it always goes back to who's the best or the top dog just like in hip-hop. There is competitiveness in other genres too but the people who don't see it either aren't immersed in these genres or they don't listen to them to begin with. And in response to what you said about rappers not being competitive or pussyfooting, I feel like Kendrick's not the only one who has opposed this or has tried to keep the spirit of hip-hop alive but obviously the ones who aren't on the same page are far more. A lot of rappers out now just care about getting a check and some of them have even said so (like industry plant cardi b) so they couldn't care less about the foundation or essence of the genre, and a lot of fans nowadays don't care either and are quick to call people haters or bitter for pointing out how soft hip-hop has become. When cardi b took issue with Nicki Minaj over a bar in Motorsport, people were quick to take her side and scream about how unity is needed in the community especially amongst the women, and that's been one of the biggest trends since 2018. These same fans who preach about how there's room for everyone, no one rapper's better than the next, there's no king or queen etc are the same ones willing to hand out participation trophies and believe made up accolades while saying that the beat's more important than the lyrics or that it's ok for (some people who call themselves) rappers to put out bs cause they (the consumers) don't care either way. The majority of the rappers now don't care, the majority of the consumers don't and the record companies definitely don't when they profit regardless and can always just push out another plant to capitalise on the trend at any moment.
No lies told, but I believe the beauty of hip hop is that it is an art form, like many others and the cycle of art is destruction to restoration. Rap is still there and the sound is still there but you got have an ear for it from whence it came. Sum artists grow up their sound matures completely from their SoundCloud era, others are underground but still tempering the flame with unique sounds, I’d say hip hop isn’t dead. It’s just the camera is directed towards the wrong artists, the real ones stand out of frame.
I agree there’s certain qualities big companies look for in pushing an artist, for females it’s more sex appeal, while males it is that drug, sex, and money image. There’s many outsiders in this genre that won’t get the chance to be as big mainstream bcuz they don’t conform to certain idealistic qualities
Reaaaal shit! There are ppl pushing the culture forward in new and creative directions, but it doesnt make as much money as these handcrafted industry artists who are designed to top charts, get brand deals, and have commercial success. Hiphop becoming mainstream meant we lost control over who decides culture
It's why the Soundcloud genration was important they had some bangers and had real talent. Yet also showed there's a nasty half-life to HipHop/Rap. You either die, fall off, locked up or walk away. Too many died in those years so I understand people getting a banger album or two. Getting some bank and fading away.
@@mageIIan i think the people still have control nobody asks you to buy chicken from a fast food restaurant it's just presented over and over to you while the one down the street a local rundown restaurant with meals are there the people are brainwashed and the only way to go threw that brainwashing is to recognize your vices and addictions either switch them to something else or conquer them i'm an artist and i notice not just the music industry but the whole world is built on images and if you are given the chance to look away do you have to power to not look back?
These conversations always speak to one element rap. As if raps success or failure solely determines the whole of the culture. Meanwhile, Bboying has became an official Olympic event. Meanwhile, a Graffiti artist is the most celebrated artist of this generation. And some of the greatest Dj's are selling out shows and producing hits. So when we talk about the direction of the culture singularly. We are in fact complicit to its destruction. Rap is not HipHop. Its part of collection of artforms that make up a culture ...a culture depending what element your fan of, is either excelling or trash
I completely agree I think for graffiti other then freight trains and other rural places it thrives mostly in the city. I could be wrong tho I’m not a graf artist I just know some. BX! baby! But your absolutely correct I don’t know how all these ghe art forms got separated , people stopped cherishing hip hop as a whole and holding up the whole culture tho it moves everything ,music becoming more digital and being able to spread online hurt some Dj’s
bro. This video takes the thoughts right out of my brain. Kendrick and Drake represent ideological differences in artistry , music, and what success means.
Solid points made, I feel like this convo happens every 4 or 5 years and mainly centers pop music when in reality we're experiencing a consistent cycle in music consumption. If we look at pop trends in the 70s with how Disco became oversaturated, hair metal in 80s and Nu metal in the 90s/00s you can consistently see that usually what's the most popular doesn't stop the substream from making generation defining art. And in that area I feel like hip hop is in a really good place where there are so many artist making challenging, accessible or high quality work.
Gotta give Miss Lauryn Hill _some_ grace. Sure she been on some fuckshit lately but she rose up outta fuckshit and sometimes you don't leave your trauma behind
Idk why you dump all the genres of rap into one basket, hip hop, gangster rap, drill, grime, mumble rap, pop rap... while yes there's some overlap between some of them at times, to me they are all separate to me 🤷🏾♂️
It's confusing, is hip-hop an act of expression and activism or a competitve sport? Is it both? If it is, to what degree? How do you contextualize which one takes priority in certain scenarios?
It’s a culture that promotes self expression through various art forms, predominately rap. Competition can come with that due to wanting to be the best but I definitely wouldn’t call it a sport.
Mainstream hip hop fell off like 8-9 years ago…during the blog era (which started around 2009 ) the powers that be realized hip hop was taking back control of itself through the internet…guys like Kid Cudi , J Cole , Kendrick Lamar , Odd Future , Pro Era , Funk Volume , A$ap Mob etc …hip hop was starting to be more diverse than ever…all kinds of lyricists bringing different perspectives…all kinds of soundscapes etc they wanted to take the power back make music homogenous again like it mostly was in the 2000’s with some exceptions like kanye , missy elliot or outkast….most rappers at the time were either copying jay-z , 50 cent , nelly or lil jon…..there was an atlanta scene going on in 2012-13…more focused on repetitive hooks & catchy flows with guys like future & migos they signed those guys the minute they got a bit of buzz…there was the Chicago drill movement around 2013-14 they signed chief keef ,lil durk & lil bibby immediately then there was a movement going on soundcloud in 2014-15 with artists like lil skies , lil yachty , lil uzi vert , lil pump , playboi carti…they signed all those guys put on the xxl freshmen list….there was also guys like 21 savage getting buzz in atlanta…he didn’t fit the same aesthetic but they were able to make him fit in with the whole “mumble rap” label…then again there was another movement on soundcloud the whole emo rap sound in 2017-18 with lil peep , xxxtentacion , trippie redd , juice wrld….they signed them immediately…while all those movements were different in terms of sound one thing they had in common was the topic of hard drug use being normalized…while lean has been a thing in hip hop since the 90’s….besides lil wayne , ugk & three 6 mafia…it was a pretty niche thing…outside of houston it wasn’t really cool to rap about that…the 2000’s was more about alcohol & weed…the blog era rappers did rap about psychedelics (shrooms , lsd etc ) like a$ap rocky & joey bada$$ but it wasn’t until guys like future , the whole chicago drill movement, the mumble rap movement, the emo trap movement that molly was being introduced , pharmaceutical drugs were introduced like percocets & xanax….& rapping about being addicted to those substances was cool now….while yes the 90’s & 2000’s even the 80’s had some rappers rapping about hard drugs it was never cool to be addicted…but after all these movement in a row it became normalized….same with violence…yes rapping about violence was a thing since the 80’s….chicago drill normalized seeing a bunch of young kids showing guns to the camera & rapping about specific gang wars…then uk drill & ny drill only solidified how normal it was to see those things in a rap video….if i wanted to write about how sexual content has evolved in hip hop it would take me another paragraph so i’ll just stop there
@@3LM0SVNT na…i’m not the type that only listens to old stuff…there’s plenty of good hip hop in the underground…all kinds of styles but the mainstream fell off hard…it’s so homogeneous & predictable…& when it’s actually something new…it’s just straight up bad…like that rage sound…the beats aren’t even mixed properly & the vocals are horrendous
@@3LM0SVNT & i never said i hate all the artists i mentioned…i like some of them like future & migos…i like juice wrld…chief keef…etc but i’m still able to recognize the negative effect they had on hip hop…i’m not a groupie for anyone
@@3LM0SVNTif we’re strictly talking mainstream, who are we giving credit to in the past 10 years of hiphop for pushing the culture forward? The top 2 (drake & kdot) came out in the last solid generation of mainstream rappers in that 2010 era. Every mainstream era since then has either been derivative, or failed to make a cultural impact. I fuck w playboi carti, thug, baby, gunna, 21 etc. but theyre derivatives of Lil Wayne. Travis Scott, Chance the rapper, etc are derivatives of Kanye. Every mainstream sing song rapper is some blend of future and drake, and every woman rapper is a nicki minaj clone, or a female version of a male rapper. Only rappers I see making pushes for new sounds and media are middle of the road in terms of relevance, or underground.
Didn't expect to see Myron's "AGAIN!!!" meme😂. I will say, good video man. Very thought provoking, bold. Some points I agree with, some i disagree with. Made me reconsider certain viewpoints regarding this topic.
Bro same thing you saying now old heads said when hammer came around, when crunk Musik started to get big, when south side rappers were getting on, when migos, Soulja boy etc all came around. What you’re saying is based on your subjective view of what’s going on. 10,20 years from now another dude will make the same video you are doing saying the same things you are saying.
Doesn't make it any less true, what itshows is that the industry has been trying to commercialize hip-hop for awhile. But it took decades for it to finally work.
i agree with you but the state mainstream hiphop is in atm is more than sad tbh and it never was this bad, in my opinion at least :/ and im not rlly an oldhead at this point
Completely. I’m just listening to pass time at this point. There’s a lot of goofy shit in this video tbh. Comparing Ice Spice to Lil Kim is blasphemous.
9:47 - 10:34 This is a weird point saying that performing a censored version is "abandoning the roots of Hip-Hop to play pretend revolutionary." But he's literally not allowed to curse! He has no choice! What do you want him to do? Replace it with the word "brotha" to make it clear "we gon' be alright" is specifically talking to black people?
It definitely is…you say this as if Kendrick was forced to perform that song. Love Kendrick but if he had a greater sense of integrity he wouldn’t have performed that song unless it was done in authentically. Revolutionaries don’t hold their tongue to appease the wider audience and be “worldly.”
You don't know what sell out means then. "Sell out" means deliberately doing things that go against the community or against the interests of the larger community for personal gain which means those artists who sought record deals and fame at all costs over and above the original art or "culture" of hip hop. So no, "the people" didn't sell out, it was certain artists who sold out, not to mention the industry that incentivized certain negative trends in rap music.
j.cole aint soft he just not gonna try to be something he not. in my opinion he and kendrick are the best because their words relate to the life they live that we can all relate to
So J Cole is not a rapper? Say less. In my opinion being born in the mid 80s myself, j Cole has 1 good verse in his entire career and that’s boblo boat by Royce da 5’9. His beats are wack too, I’m not trying to sound like a hater but I’ve never got his appeal
The last good era of hip hop was the early 2010s. When we got to the mid 2010s…it was a wrap. Social Media became a juggernaut and these labels stopped signing people with musical talent and started signing people with high follower count on IG and TikTok. The industry today is not about talent anymore…it’s about social media popularity and gimmicks. There’s a lot of throwaway music that was produced the last 8-9 years and now the music industry aren’t producing new stars and bleeding money. That’s what happens when you chase gimmicks and social media popularity over talent
i detect no lie in the title, lettuce follow along in hopes he sticks the landing. *Here's evidence of ground zero of selling out* +We sold out the culture with the Sprite commercial back in the late 90s, or very early 2000s- *Image is everything* ad. one thing I disagree with you, is the actual music being problematic, or an important factor, in this discussion. That's subjective, no matter how you spin it, because Ive seen all eras, experienced many of them. Nothing is different. Yes, those albums were classics(Nas, Jay z), but Eminem? There was an entire underground movement of white lyricist: Cage, CopyWrite, Eyedea, Slug, Atmosphere, Celph, Vinny Paz, Ill Bill, Necro, Snow Goons, Slaine, and Smut Peddlers, etc... I mean ETC so many more! Eminem was heavily influenced by it. The music isnt the problem, opinions change quickly(i.e. Lil B The BASEDGOD).. Selling Out is allowing Corporate hacks to monetize, weaponize, and control narratives with Hip hop.. they did it.. thats selling out, losing ur grasp
You said it yourself basically. Stop treating rap/hip hop like it's a sport or a competition. It's a genre of music nothing more and nothing less. Making it more than that should be frowned upon if you want to start talking all that competing stuff. That's why other genres of music don't have these types of issues.
C.R.E.A.M. was the biggest warning that people did not take to heart. What happened to the Wu in late 70s through the 90s is happened to each rap generation even worse right now. Cash really does rule everything around us, that's why rap is fast food now. Good food died with DOOM. It's legit tragic I've seen pretty much ALL my favorite rappers/hip hop artists die; Sean Price, Prodigy, Nujabes, DOOM. Even some young mooks like XXXtentacion, FBG Duck, Young Dolph and Young Pappy.
RIP Nujabes ❤❤❤ I found out about him from Samurai Champloo when I was a kid. At least we still have his work and the anime. It feels good to work and vibe to both in the background. ❤❤❤
The ill part is, you'll still got people receiving what black people create as MERELY music... And we don't "make music." We put our LIFE TO WAX, which is why everybody who hears it has some form of connection to it in such a vibration where it tends to kind of take over things for them. Because they can't help but to vibe with the frequencies that are OUR LIFE. We aint doing it to be "cool." We aint doing it to "stand out". We merely Express and everybody else Attempts to "put us on" or some form of a false understanding of us based off of the non-black defined Perspective of our cultural product, merely being a commodified food stuff.
Drake is a capitalist to the core, Kendrick and Cole are a little more resistant but they ultimately fold as well. At this point we should listen to hiphop for good bops/vibes it can no longer be heard as a message to the grass roots.
everyone selling something is partaking in capitalism. there are many hip hop artist that make music with a "deep" message and some just want to have fun
Rappers are government agents atlantic records owned by and run by c.i.a just like hollywood . p diddy master p Baby no limit. With the boule kissing and freemansons tupac "jesuit" lebron boule tattoo on his chest he had to cover up. Oj simpson gay daddy living with a white man for over twenty years. never brought on tv.
Eminem was the elvis of rap. Not maliciously bringing down the genre but opening the floodgates for imitators looking for money to slowly kill it from the inside
Weird to think I'm an old head now, but I started noticing Hip Hop sliding real hard in 2014. A lot of the underground artists like Big Krit, Mick Jenkins or Chance that I thought would take the baton for the next decade never did, whether it was due to falling off, Spotify becoming a thing or staying underground. Then the mumble rap/new wave punk rappers from Soundcloud ended up dying young before they could evolve. I generally thought their music was complete trash, but at least it was a new movement like what happened to rock in the early 80s. Great video tho, only advice I'd have is to listen to Melle Mel's verse in The Message, it's hard af and not just 80s hippity hop
I'm in total agreement with that date since I've been a hip hop fan since Run DMC..2014 the majority of rap the new artist was one hit wonders and was being led by suits instead of true artists and the disconnect was obvious.The life spans short.Its downfall was a act of intentional sabotage
hip hop need to be black owned at every level from record labels to merch . The problem is that our enemy is profiting by destroying and giving us crumbs in the process
@@Leopard69 How is it racist? You can't set up shop in Chinatown. You can't set up shop in Little Italy. Funny how every other culture gatekeeps their identities, but Black people aren't allowed to do the same. Nobody is calling them racist, but when Black people try to do the same, everyone says "it's for everybody." Everybody wants to say "nigga" and follow Black trends, but I call someone a spic, kike, beaner, chink, jap, etc, said people are all in their feelings.
As an old head who knows how it started in the 60s when you "cracked on" or made jokes about each other. We did it with our families in the house, visiting, on car trips, with friends, playing sports and schoolmates on playgrounds. Some of us made up songs about the targeted person or people as we used sticks or drum sticks to make beats on Mom's mop buckets, the curb or a discarded pie pans. It didn't grow from the low income housing, drug infested projects or "ghettos with single mothers and disappearing dads", all brown tax brackets took part and added to the rap culture in the 70s. No one wanted to hurt anyone over a silly cracking session, a step up from "your Mama" jokes. It was those with certain issues who would want to fight or use weapons who were outcasted and left out of the festivities. We cracked these jokes to music, some recorded them on reel to reel tape recorders with the help of older artists and Wendy Williams from our tiny piece of the tristate area who had radio influence. From this area, came a different use of portable radios, Walkman's, breakdancing and urban gear and our particular slang that's now overused worldwide and out of context even in political areas, where it is so out of place like wearing a Santa hat to a funeral. Mid 80s, brought more death by drugs/ alcohol and tipped the scales to strange and sickeningly eroticized, needing an adult to purchase it. When the 90s hit, respect for brown women and the Afro-culture was slowing disappearing as today, the intensity, identities, and unity of those who exuded BEAUTY and SOUL with every breath, has been almost erased and deemed a racial extremist on a watch list if they try to retrieve who they once were. What is recorded today, is unrecognizable and the original rap died when it took on faces other than ours and was monetized.
Idk I feel like there’s a lot of ppl in this generation who don’t fall into the stereotypical trap of just rapping for profit and exploiting themselves. there’s so many like Tyler the creator, Earl sweatshirt, redveil, Tierra whack, no name, and the list goes on it’s just the matter of publicity
Hip hop was actually cooked the moment freestying became unimportant. Even battle rap is garbage because dudes come with pre-written raps. It's all acting at that point
From an official old head! This was a very good take on the history and current state of Hip Hop!! This young man did an incredible job giving his views and thoughts on past and current issues. Hats off champ! New subscriber here! I am also sharing with my brothers who have left what we love as we felt there was no hope.
40:19 uk drill picked a lot of popularity through these years but perfect it??? Yeah i can tell u spoke with a lot of bias there Chicago drill was levels above uk around that period with king von putting it on the map again, and that was prime ny drill yall were not fucking with that also i'd like to point out on the fact that you've mentioned ice spice's music as an example of something who shouldnt be recognized further from ass( which i agree), but You ve not mentioned central cee which for different reasons he has been deluded as one of the biggest atttractions in the uk drill scene regardless of him NOT DOING DRILL very hypocrite but, i dont really mind you skippping that fact( i do🙄)
The image at 12:28 is a lot of money. That totals to 0.554 cents per stream. So if 500,000 people were to listen the song once, that's $27.7K just based on the list alone. (BTW, Amazon Music moved up to 1 cent). So if the same amount of people listened to your song 10 times, that's $277K. The landscape changed from MTV, BET, record stores, magazines and local TV stations to digital sites and social media. The money is in the know-how. If you're not making good money, it's because you're paying someone else to do the work you could have done yourself for you.
While I disagree with more than I agree with you made some great points and I overall enjoyed the video ! Can’t wait for the next one ! Your qoute game is in fact insane 😂
Hip hop doesn't have to be about battling or competition. You can out beat yourself and your creativity. Here's why humanity is dying its because it's everything must be about competition
Sucking off KDot without paying homage to Kanye is crazy. You don’t get the reach or the ability to have “top dog” status in Hip-Hop without being a gangster without Kanye West.
This vid was very informative and put together quite well. I appreciate the humor, your valid points, and overall perspective, but 20:25 was a highlight for me. You dropped straight heat with that insight. In the words of Primm... you a Allstar.
Bruh this video has me convinced I never want to hear a British person talk about American hip hop ever again. School boy q Tyler the creator Earl sweatshirt MIKE Boldy James West side Gunn Conway the machine Navy blue Benny the butcher Rome streets Feddy Gibbs Like ok guy
J Cole to me is the most bravest rapper ever!!! He said to himself: I don't care if my fans or anyone for that matter shunning because I don't want be in that Black constantly dissing other Black rappers category, Then so be it... im too intelligent for that drama💯
Bro out here quoting himself 😂
Creating Random quotes and shit lol
Goat shit
That's how you know it was some heat
😂😂😂😂
LOOOOL
Isn't that how colonization occurs? Some of the natives sell out themselves to the colonizers and it effects the rest. The British didn't rule India by sheer numbers. The local leaders worked with the British to create the British raj and profited from it while the majority suffered in many ways.
You talking that shit rn 💯
Hip Hop definitely was colonized by jews
Yup, so is is the US congress @@Unrealma348
@@Unrealma348Kanye go home you're on 2CB again.
@@XohjaiSbarkeaternah he not lying. If you don't believe it then you haven't been paying attention. Prince was saying the same thing, even Michael Jackson had a line in a song that got taken out " jew me, sue me".
Commercial hip hop is like pharmaceutical medicines. Profitable and well marketed but comes with a bag of undesirable side effects.
😅😂😂😂Truth
Them YT boys that own TV and radio stations deliberately pushed the worst of Hip Hop to destroy it because of who created it
@@logicalbrother sex drugs and violence not only sells but is addicting. Once rap went from uplifting to profitable, the artist cared less about the message and more about the sales. All is fair in love and war and capitalism is rooted in psychological warfare.
Ong 😂😂😂
The old heads predicted this would happen. They've been warning of this for literally decades
And what’s funny is they took part in it cus it’s old heads that control music industry and some from their era sold out
So they couldnt stop this themselves?!?!? Smh lmfaooo 💀💀
I mean history repeats itself pretty much
Hip hop wasn’t perfect back then either
@@startrakambassador3632of course they can’t 😂😂 they only relevant because the market wanted to consume them. But their day is ending and the new generation want something else
The Boondocks predicted the deterioration of hip hop before the current landscape occurred.
Eh, it was in decline when Boondocks aired 😂
True but we cant discredit boondocks for telling us tho
Yes I love that clip of thugginificent my favorite episode of boondocks he stopped selling records became lame and tried to sell crack again but was famous 😂😂😂😂 hilarious
@@blackdragon6 True you've got a point, but not to where it's at currently
@@TorianaWilliams94😂😂😂😂😂😂😂😂😂
Nobody gone talk about big Sean getting violated multiple times 😂
😂😂 I was but the way man was going. Knew it would fall on deaf ears.
Lol you right
Lol, big Sean has been trash for so long, his career outlook was for him to be the black Justin Bieber and it fell out so fast imo, but there are a lot of trash artists out there that he's better than, I guess we disrespect him because of the potential he had, only for it to just feel like very empty music, empty sounds, his music just doesn't stick, not the flows nor the bars.
FACTS!!!!!!
Corporactions getting hip hop in '91?
Fbi agents? False images??
Hiphop turning into what it is today was inevitable due to the nature of capitalism. Rock music went through the same rise and fall in the mainstream. So long as the driving force behind big record labels, music platforms, and the industry at large is profit, artistry and authenticity aren’t required.
Same happened to country and jazz too
The problem isn't capitalism, the problem is people
Huh? And other ideology will save art and music? Are u for real? U think its ideology’s fault?
@JakB00h they instead would corrupt any other established economic system to benefit them and screw over the common people. It's why communism has always ended in tens of millions dead, it's why socialism always ends in rampant poverty and crime.
@JakB00h and then they'd find a different economic system to exploit for their benefit. That's how it has always been.
I’ll be real, hip hop should’ve kept its gatekeepers.
The problem is they want you to do something that you not comfortable with and it’s like dang all this and I still ain’t succeeded.
@@bigq2696yeah that’s true. The originators wasn’t like that though, it’s when the fuugazi slithered in through espionage & disguise.
@@ninjainyaear5945 Exactly they started letting all these weirdo mumble rappers and people lying about they past join the rap game. I used to wanna be rapper when I was a kid but its hard being a real sincere rapper in a world full of fakes.
@@bigq2696 they’re still out there just gotta live in the underground. Been a sewer dweller when it comes to hip hop. If it’s mainstream it’s bubble gum more times than not. Been like that since forever.
@@ninjainyaear5945 Yeah kind of like E40 and Tech9ne underground.
TPAB literally addresses this and this can relate to sports as well like the NBA
kdot da GOAT
EXACTLY
But TPAB only exists because of Capitalism lol. It's no different than Rage Against the Machine complaining about capitalism, yet becoming rich by selling the message. People act like Kendrick isn't a rich celebrity that is part of the 1% he rails against. In fact, if he didn't sell that message, what would he have left to rap about? Just because someone sells you an idea, doesn't mean they believe in it, it doesn't matter to them if they do, all that matters is that YOU believe it, so they can profit from it and people fall for it every generation no matter the genre or medium of entertainment. It allows the audience to vent their frustrations and feel validated for giving into the system
@@maxxmarino6500damn Kendrick should just destroy the entire capitalistic system supported by dominating military powers ! Then his art would be authentic and valuable!
Youre just like the guy who says "You participate in society" when someone oppressed says "We should change society somewhat", you're not clever, obviously Kendrick exists in the capitalistic ecosystem, just like how people swim in water...that doesn't mean they let themselves drown when they can swim (speak out against capitalistic evils)
so what the fuck is he supposed to rap about? The struggle or trap y'all just be upset to be upset some times
Hip Hop was not always a sport. Hip hop started as POETRY, as an expression of the community… and in the beginning it was not competitive (outside of battle rap) until CAPITALISM sunk its teeth into it.
J. Cole didn’t let hip hop down. He’s just not a battle rapper. Period. Not everything is about battle. Sometimes it’s just about art for art’s sake, and that’s where Jermaine excels.
EXACTLY--which really disintegrates this podcaster's hip hop theory--especially as it relates to J Cole.
@@kimzziereenee1638 I feel like the commentator had well-meaning intentions but missed the mark by ignoring Hip Hop’s foundation in poetry and spoken word. Lots of people do, and it’s frustrating.
Then people wonder why the art of lyricism is dying, and why so many “rappers” can’t even write their own bars… because all folks care about are disses and “who’s at the top” instead of the art! I’ve been guilty of it before too but at some point we have to recognize our part in destroying the culture…
❤❤❤
Hip hop quite literally started because of emcees trying to outrap each other live in parties. It was extremely competitive since the beginning.
As a 40 year old man, I just want to mention that I appreciate this video, and I appreciate you and your awareness. Keep your foot FIRMLY pressed on the neck of the BS.
I'll be 35 next year & I'm right along wit'cha.👍🏾💯
“Whatever noises E-40 makes.” Had me weak
Hip hop used to have the best gatekeepers for authenticity but people chose any bag possible to get paid
Dropping a 50 minute video out of nowehere about the exploitative WHILST the Hip Hop community is more divided than ever.....This guy is a VILLAIN! 🤣🤣 Dope video as always. We await the NY and Chicago drill fans to come after you for saying the UK produces the best drill music
It's not uncommon for UK-originating people to say that.
Someone didn't watch the video
I’m gonna come after him and intellectual who loves music who hates that hip-hop fans have ruined what music is and what the idea of music should be it’s unbelievable that people talk about these artists like this they sound so ungrateful and stupid and foremost, ignorant
"Whilst"
I'm only in here cuz of that comment. I disagree with him but I give credit where it's due. Everybody's drill is fire, just not better than the originators.
Reduxcity out here putting out bangers left and right..
We have to be straight about something else. Black culture has no power it only has influence. Influence means I can lead you to buy Nikes. Power means I own Nike its two different things we have to understand that
I ain’t even gotta watch the video to co-sign your thesis
Ong
Thats not a good thing think for yourself dont be mindless sheep
@@IMRTLDANWhy care where mindless sheep wander, we are not shepherds, let the list be lost
@@IMRTLDAN oh I do think for myself the irony is I’ve had this idea of black ppl selling out hip hop to the lowest common denominator since 2017. And I’ve realized the music industry enjoys exploiting blacks since 1993 and Prince writing slave on his cheek. So for a creator to express the same idea that I realized 7 years ago, I find that very fascinating.
But you are correct, think for yourself. It’s just interesting when ppl come to the same conclusion.
@@TheatricsOfTheAbsurdwouldn't be so bad if black managers and others of that ilk weren't exploiting their own people. I just learned Puffy paid BIG 200k for the rights to his music when he was alive. How many millions has he made from that deal? Lol
It is a myth that rap was founded on competition and battling
How so? "Rapping" or "playing the dozens" as a competitive oral tradition,has been part of African American history way before HipHop was birthed and originated from West African oral traditions
@@ArmLegLegArmHead47 Not the same thing. I know what you are saying, i've heard it before, but I've also heard Chuck D speak on it, and others who were there. Hip hop started as a way to move the crowd. Battling was not fundamental. Moving the people is the point.
@@blubastudvous avez raison le rap n'est pas fondé sur les batailles ni la compétition mais la fête
Boi u is a myth
*funded by
As a brother who listens to very wide band of genres across the vast generations of music and I had never fully recognized the deterioration of hip hop and rap til it happened
Yeah rap is straight ass nowadays, I can’t even get halfway through the Spotify top hits playlists before peaceing out and listening to indie rock, or independent artists.
@@rickfastly2671 lol ikr we be like "fuck this I'm gonna listen to some rap from East side.. of the world"
Rap will only change, not deteriorate. As long as a new sound is being introduced, Hip Hop will never die.
@@B3YOND-D_Grav3 Lmao 🤣
I started noticing it towarss mid-2010s that's when I noticed a shift and major drop in quality. Before that there was some deterioration but there was enougj great songs and music to balance it out but since then? Yea.
I mostly only listen to old music, R&B, afrobeat and some UK stuff. Shit even Afrobeat seems to be going thru the same shit Hip-Hop went through. I guess they saw how big it was getting and how much money there was to be made. Smh
Why did bro say rap became mainstream in the 00s after Em?? Is he just young? Rap went mainstream in the early 90s when NWA burst onto the scene and the advent of all following artists. Shit, it could even be argued it went mainstream in the late 80s with LL, Run-DMC, Queen Latifah and so on... Rap cemented its place and took over mainstream music in the 00s but it was already mainstream before that.
You can’t say all artist after NWA was mainstream. Wu didn’t even get air play. As popular as they were. Nas barely got airplay. Most of the non commercial sounding rappers in the 90s got shine on mixtapes and magazines
@@bradleywhiteside5177 Man, people in my late 90s high school were losing their shit after Wu-Tang Forever released and a year later the entire parking lot after school was blasting No Limit albums. And this was in a tiny ass Midwestern town where no one knew what a mixtape was and the closest record stores that sold new hip hop releases was a 30 to 40 minute drive away. Wu-Tang were 100% mainstream and went on tour with the biggest rock band in the world at that time. Radio play was all payola back then anyways so that doesn't mean anything.
@@bradleywhiteside5177 Wu & Nas both got radio & tv airplay where I'm from.
This is that era where you'll hear Indian hip hop and Chinese drill and see ppl from other races make RUclips videos about old school hip hop and black culture 😂
chinese drill lmfaoo
LMFAOOO 😭 I can’t lie I’m foreign to America and can’t stand the foreign unoriginal hip hop imitators.
so indian rap and chinese drill in your opinion destroyed hip hop?
I saw some girl on TikTok using Euphoria as her background song… but her video topic has nothing to do with the song (it was about graduating community college). Hip hop is now just background music for white girls to dance to on TikTok.
It's not hip hop that's dying, it's people's methods of finding new authentic music that is.
Up your ability to discover artists on your own instead of relying on the music industry to do all the work for you and watch how many amazing gems you'll find.
Let's be honest. Rap has been a cringeworthy, partially self-inflicted, nightmare for a very long time now - decades, if not a quarter of a century.
*Mainstream
It's as if they came up with a formula, use certain words, wear particular things, talk about hip issues, but the look, sound, styling, and execution seem COOKIE CUTTER. 👊💯rap has become the new fast food. 😂❤not HIP HOP. Not NAS, not KRS1 not MOS DEF, not B REAL, not Eric Sermon EPMD. Not camp lol. Not RZA and WU TANG. More along the lines of NIKKI, JAY Z, DRAKE, ICE SPICE, all the big name big label hot shots are looking TIRED. It's the commercial artists that are ruining it.
@@JKDVIPER You are absolutely right! Those artists are a credit to the community.
It's hard to listen to commercial rap now knowing that many vulnerable young people will use the collective tone and lyrics as some sort of informal manual on how to live life.
@@k.browne4489 ya, I hear ya. It’s because of FRONTING. Years ago, rappers were just kicking straight facts, because they lived it, not all of them, we had busters even in the 90’s and 80’s but, 2010 and on we just saw soooo many clowns who acted like they were hard boiled villains. 😆✊💯but in reality, just created acts from a studio where social engineering sets us up to listen to it, hear it, then act on it once we buy the liquor and when you mix bad thinking with bad advice with stress and alcohol? Guess what we get? The evening news. 😬👈🏻💯thats how they’re keeping the poor and uneducated stuck. It is our CONSUMPTION. ☑️💯💡😉
Competition will always be a part of hip hop, but beef is specific to people who have an issue with each other and use music to deal with it. Seeing how personal this drake/kendrick beef has already become and it's barely round 1, it makes no sense for cole to be in the mix tryna compete. Competition is in the influence in the culture, longevity of careers, and cole has kept right alongside kendrick and drake for a decade, and many have regarded him as top 3, which is why he even said it on the song, prefaced by stating "love when THEY argue the hardest mc." That doesn't get thrown away by a decision.
Also, to compare rap and battle rap is insane. Two completely different art forms. When geechi and rum battle, they disrespect and threaten each other relentlessly, but at the end they KNOW they're gonna shake hands and be cool. I doubt drake and kendrick are just gonna be cool after this, because they aren't battling for sport, they're battling because they hate each other. Cole tryna compete for fun woulda got him flamed anyway. Cause this isnt about whos best, its about "i dont like you as a person, and i wanna end your career."
Vous avez totalement raison, même dans les batailles il y a des règles, Drake et kendrick se haïssent c'est pas des batailles mais une guerre.
Exactly!! It has become quite evident that this “battle” is actually beef. This guy has so many contradictions regarding Cole as Cole has said he’s the best rapper and can murder anyone with his words and lyricism. Also, Cole was very well aware what his retraction could mean to others’ perception of him, but he was willing to take the L for the bigger picture and to maintain his relationship with his bro.
Ima need everyone who can’t see the strength and power of what Cole did to grow tf up.
I'm white British and female and I'm so competitive I try to beat myself in all different ways. But I'm also grateful for all the hiphop I've been gifted with throughout my life. The 1 thing to remember is 'when you hear good music, you feel no pain'. 😇✌️🩷
Honestly I saw a post explaining about how rappers especially men do the "fast life die or live fast die young" movement that has young black men in America on choke on
You see every country has it's own culture and music but when you ask someone what do you think about rap, they will say it's demonic and ghetto especially because majority has people doing drugs and twerking etc
Mind you I am not African American but Zambian and growing up I was afraid of black Americans because of the music and movies highlighting this but changed when I realized that not everyone is living like this and people want to escape that culture and I remember seeing a couple of videos of blk Americans talking about the issues and why it needs to stop but yeah they got hate for it
The contact that these people sign is truly dangerous
Imagine being gave 2 to 10 years and then it's either you get shot or overdose
Not every rapper has been shot or had an overdose though. What did you mean by someone being given 2-10 years?
@@kingvega3004 k
@@kingvega3004Yeah, but they have to lay low to avoid being shot. Does that sound normal to you? Asking for a friend.
I have a problem with your view of not understanding media led bs miscoloring Blck Americans because in the same breath you all of a sudden understand being played to look as if all Afrcans are poor, starving, and living in poverty. All of a sudden other people are stpid for believing in what yt supremacy chooses to promote yet you all go around doing the same when it comes to Blck Americans. It can be easily looked up that your alleged former views aren't true just like one can look up that what is said about Afrcan countries is not overwhelmingly true. However, I truly believe that Afrcans have deeply rooted issues in being the root cause of all of the issues that Afrca and The Diaspora are going through and a certain jealousy towards Blck Americans even though Blck Americans have been the root for Pan-Africanism, Civil Rights Movement that influenced many African countries, and above all else are the only reason Blck and other PoC are even allowed in Western countries as well as Blck Pride. I do give grace because I found out how much whte propaganda is taught in Afrcan schools just as much if not more so there than in the U.S. so much so that many of you are not taught the real history of your lands precolonization.
That’s not true, the majority of people will look to black Americans and hip hop as something cool that’s why they dress and talk like them. So the part about that majority of people will say that it is demonic and shit is false, there are of course people that think that. And this is coming from an African ( eritrean to be specific
If tupac blew up in this generation he would be call corny if biggie and nas blew up in this generation they would be underground and never touch the mainstream
Facts
Life
If Tupac did fake his death he need to come back and get these corny rappers out the way
That means the matrix is still controlling most people and artists nowadays
@@ronnieitaquab1008what do you mean by the matrix
21:51 Bro ain't have to do Sean like that💀😭😭
Who?
@@reduxcityI think they were talking about Kendrick
Red ain't do it first, the culture started it 🤣🤣🤣🤣
😂😂😂
@@reduxcity😂 why bro
Hip-Hop isn't the only genre that has this competitive nature, Dancehall (which is different from Reggae) also has it and "clashing" (i.e dissing) is encouraged and welcomed by fans and artistes alike. Sometimes it can become violent and spill over from the music/artistes to the fans, like in the case of Vybz Kartel vs Mavado, and then there would be calls for peace saying that everyone can thrive but it always goes back to who's the best or the top dog just like in hip-hop. There is competitiveness in other genres too but the people who don't see it either aren't immersed in these genres or they don't listen to them to begin with.
And in response to what you said about rappers not being competitive or pussyfooting, I feel like Kendrick's not the only one who has opposed this or has tried to keep the spirit of hip-hop alive but obviously the ones who aren't on the same page are far more. A lot of rappers out now just care about getting a check and some of them have even said so (like industry plant cardi b) so they couldn't care less about the foundation or essence of the genre, and a lot of fans nowadays don't care either and are quick to call people haters or bitter for pointing out how soft hip-hop has become. When cardi b took issue with Nicki Minaj over a bar in Motorsport, people were quick to take her side and scream about how unity is needed in the community especially amongst the women, and that's been one of the biggest trends since 2018. These same fans who preach about how there's room for everyone, no one rapper's better than the next, there's no king or queen etc are the same ones willing to hand out participation trophies and believe made up accolades while saying that the beat's more important than the lyrics or that it's ok for (some people who call themselves) rappers to put out bs cause they (the consumers) don't care either way. The majority of the rappers now don't care, the majority of the consumers don't and the record companies definitely don't when they profit regardless and can always just push out another plant to capitalise on the trend at any moment.
JUST finished the Black Independence vid to find this in my recommendations 🙏🏾 Thank you for the entertainment
commenting to remind myself to check that video out.
@@angelr5694did you watch it.
No lies told, but I believe the beauty of hip hop is that it is an art form, like many others and the cycle of art is destruction to restoration. Rap is still there and the sound is still there but you got have an ear for it from whence it came. Sum artists grow up their sound matures completely from their SoundCloud era, others are underground but still tempering the flame with unique sounds, I’d say hip hop isn’t dead. It’s just the camera is directed towards the wrong artists, the real ones stand out of frame.
I agree there’s certain qualities big companies look for in pushing an artist, for females it’s more sex appeal, while males it is that drug, sex, and money image. There’s many outsiders in this genre that won’t get the chance to be as big mainstream bcuz they don’t conform to certain idealistic qualities
Reaaaal shit! There are ppl pushing the culture forward in new and creative directions, but it doesnt make as much money as these handcrafted industry artists who are designed to top charts, get brand deals, and have commercial success. Hiphop becoming mainstream meant we lost control over who decides culture
It's why the Soundcloud genration was important they had some bangers and had real talent. Yet also showed there's a nasty half-life to HipHop/Rap. You either die, fall off, locked up or walk away. Too many died in those years so I understand people getting a banger album or two. Getting some bank and fading away.
@@mageIIan i think the people still have control nobody asks you to buy chicken from a fast food restaurant it's just presented over and over to you while the one down the street a local rundown restaurant with meals are there the people are brainwashed and the only way to go threw that brainwashing is to recognize your vices and addictions either switch them to something else or conquer them i'm an artist and i notice not just the music industry but the whole world is built on images and if you are given the chance to look away do you have to power to not look back?
Art is a way of witchcraft. Music is nothing but spell casting. Gotta dig deep to understand, stay woke
These conversations always speak to one element rap. As if raps success or failure solely determines the whole of the culture. Meanwhile, Bboying has became an official Olympic event. Meanwhile, a Graffiti artist is the most celebrated artist of this generation. And some of the greatest Dj's are selling out shows and producing hits. So when we talk about the direction of the culture singularly. We are in fact complicit to its destruction. Rap is not HipHop. Its part of collection of artforms that make up a culture ...a culture depending what element your fan of, is either excelling or trash
I completely agree I think for graffiti other then freight trains and other rural places it thrives mostly in the city. I could be wrong tho I’m not a graf artist I just know some. BX! baby!
But your absolutely correct I don’t know how all these ghe art forms got separated , people stopped cherishing hip hop as a whole and holding up the whole culture tho it moves everything ,music becoming more digital and being able to spread online hurt some Dj’s
The only reason i rap and got into rap was cause i cant sing. No one in my family can sing and so rapping is the only way i can express myself
bro. This video takes the thoughts right out of my brain. Kendrick and Drake represent ideological differences in artistry , music, and what success means.
love how you use issac as pfp. Like it fits the tone you have in majority of your videos.
Solid points made, I feel like this convo happens every 4 or 5 years and mainly centers pop music when in reality we're experiencing a consistent cycle in music consumption. If we look at pop trends in the 70s with how Disco became oversaturated, hair metal in 80s and Nu metal in the 90s/00s you can consistently see that usually what's the most popular doesn't stop the substream from making generation defining art. And in that area I feel like hip hop is in a really good place where there are so many artist making challenging, accessible or high quality work.
Bro don’t hate on Lauryn Hill
W comment
Gotta give Miss Lauryn Hill _some_ grace. Sure she been on some fuckshit lately but she rose up outta fuckshit and sometimes you don't leave your trauma behind
@@JFirecracker whatever you say guy
Idk why you dump all the genres of rap into one basket, hip hop, gangster rap, drill, grime, mumble rap, pop rap... while yes there's some overlap between some of them at times, to me they are all separate to me 🤷🏾♂️
It's confusing, is hip-hop an act of expression and activism or a competitve sport? Is it both? If it is, to what degree? How do you contextualize which one takes priority in certain scenarios?
I think balance of all the above is key....IMO.
It’s a culture that promotes self expression through various art forms, predominately rap. Competition can come with that due to wanting to be the best but I definitely wouldn’t call it a sport.
Damn I didn’t think you were going 50min deep in like that but I’m here for it
Mainstream hip hop fell off like 8-9 years ago…during the blog era (which started around 2009 ) the powers that be realized hip hop was taking back control of itself through the internet…guys like Kid Cudi , J Cole , Kendrick Lamar , Odd Future , Pro Era , Funk Volume , A$ap Mob etc …hip hop was starting to be more diverse than ever…all kinds of lyricists bringing different perspectives…all kinds of soundscapes etc they wanted to take the power back make music homogenous again like it mostly was in the 2000’s with some exceptions like kanye , missy elliot or outkast….most rappers at the time were either copying jay-z , 50 cent , nelly or lil jon…..there was an atlanta scene going on in 2012-13…more focused on repetitive hooks & catchy flows with guys like future & migos they signed those guys the minute they got a bit of buzz…there was the Chicago drill movement around 2013-14 they signed chief keef ,lil durk & lil bibby immediately then there was a movement going on soundcloud in 2014-15 with artists like lil skies , lil yachty , lil uzi vert , lil pump , playboi carti…they signed all those guys put on the xxl freshmen list….there was also guys like 21 savage getting buzz in atlanta…he didn’t fit the same aesthetic but they were able to make him fit in with the whole “mumble rap” label…then again there was another movement on soundcloud the whole emo rap sound in 2017-18 with lil peep , xxxtentacion , trippie redd , juice wrld….they signed them immediately…while all those movements were different in terms of sound one thing they had in common was the topic of hard drug use being normalized…while lean has been a thing in hip hop since the 90’s….besides lil wayne , ugk & three 6 mafia…it was a pretty niche thing…outside of houston it wasn’t really cool to rap about that…the 2000’s was more about alcohol & weed…the blog era rappers did rap about psychedelics (shrooms , lsd etc ) like a$ap rocky & joey bada$$ but it wasn’t until guys like future , the whole chicago drill movement, the mumble rap movement, the emo trap movement that molly was being introduced , pharmaceutical drugs were introduced like percocets & xanax….& rapping about being addicted to those substances was cool now….while yes the 90’s & 2000’s even the 80’s had some rappers rapping about hard drugs it was never cool to be addicted…but after all these movement in a row it became normalized….same with violence…yes rapping about violence was a thing since the 80’s….chicago drill normalized seeing a bunch of young kids showing guns to the camera & rapping about specific gang wars…then uk drill & ny drill only solidified how normal it was to see those things in a rap video….if i wanted to write about how sexual content has evolved in hip hop it would take me another paragraph so i’ll just stop there
Y’all just yap and don’t give credit where credit is due. Y’all hate anything new and it’s played out and boring man
@@3LM0SVNT na…i’m not the type that only listens to old stuff…there’s plenty of good hip hop in the underground…all kinds of styles but the mainstream fell off hard…it’s so homogeneous & predictable…& when it’s actually something new…it’s just straight up bad…like that rage sound…the beats aren’t even mixed properly & the vocals are horrendous
@@giovannidejoie8618that mf slow no need to explain to him. Had me confused how he couldn’t resist the urge to say that played out ass take.
@@3LM0SVNT & i never said i hate all the artists i mentioned…i like some of them like future & migos…i like juice wrld…chief keef…etc but i’m still able to recognize the negative effect they had on hip hop…i’m not a groupie for anyone
@@3LM0SVNTif we’re strictly talking mainstream, who are we giving credit to in the past 10 years of hiphop for pushing the culture forward? The top 2 (drake & kdot) came out in the last solid generation of mainstream rappers in that 2010 era. Every mainstream era since then has either been derivative, or failed to make a cultural impact. I fuck w playboi carti, thug, baby, gunna, 21 etc. but theyre derivatives of Lil Wayne. Travis Scott, Chance the rapper, etc are derivatives of Kanye. Every mainstream sing song rapper is some blend of future and drake, and every woman rapper is a nicki minaj clone, or a female version of a male rapper.
Only rappers I see making pushes for new sounds and media are middle of the road in terms of relevance, or underground.
Didn't expect to see Myron's "AGAIN!!!" meme😂. I will say, good video man. Very thought provoking, bold. Some points I agree with, some i disagree with. Made me reconsider certain viewpoints regarding this topic.
I love how ice spice really think people worried about her music and not the object of attention.
Nah, she most definitely knows which is much worse than not knowing
She’s aware the W/L community literally made her popular by accident when they meme’d about how bad her old music used to be
Bro same thing you saying now old heads said when hammer came around, when crunk Musik started to get big, when south side rappers were getting on, when migos, Soulja boy etc all came around. What you’re saying is based on your subjective view of what’s going on. 10,20 years from now another dude will make the same video you are doing saying the same things you are saying.
History repeats
Doesn't make it any less true, what itshows is that the industry has been trying to commercialize hip-hop for awhile. But it took decades for it to finally work.
i agree with you but the state mainstream hiphop is in atm is more than sad tbh and it never was this bad, in my opinion at least :/ and im not rlly an oldhead at this point
You forgot about the Beastie Boys. They are the first reputable white rappers in hip hop.
When the black man was controlling this, the Beastie Boys are proof that it was not a racist thing, it was. Do you have the skills to do this thing?
The way you brought it back together was amazing brother. I admire this worm of art you just put together
You just skipped over the South.
Completely. I’m just listening to pass time at this point. There’s a lot of goofy shit in this video tbh. Comparing Ice Spice to Lil Kim is blasphemous.
I don’t think brodie is from the US
@@yannaiaveale you can tell from the accent.
He's British it's just called Texas.
@@hirograveyard8236not really. They're both sex symbols to pretty much anyone who isn't into little Kim's discography.
This should have millions of views. Not clout chasing but I truly appreciate the time and effort that you put into your videos. Thanks man
Well said sir.
This is like the 3rd video he cites himself and it always hits
Great analysis man, keep it up! Blood Oranges 🩸🍊 are my favorite , really tart with a rich raspberry flavor!
No way Fivio went on a 20 vs 😂. Man went from a main man into one of the Sidemen
Well made video. You got it, keep doing what you are doing!
9:47 - 10:34 This is a weird point saying that performing a censored version is "abandoning the roots of Hip-Hop to play pretend revolutionary." But he's literally not allowed to curse! He has no choice! What do you want him to do? Replace it with the word "brotha" to make it clear "we gon' be alright" is specifically talking to black people?
That’s the point….revolution is going up against the grain . MLK was not allowed to revolt remember, so it’s actually pretend revolutionary
It definitely is…you say this as if Kendrick was forced to perform that song. Love Kendrick but if he had a greater sense of integrity he wouldn’t have performed that song unless it was done in authentically. Revolutionaries don’t hold their tongue to appease the wider audience and be “worldly.”
@@offdabeanSo basically, hip hop is so degenerate to you but rappers should always cuss and say the N word? Your points kinda such
You don't know what sell out means then. "Sell out" means deliberately doing things that go against the community or against the interests of the larger community for personal gain which means those artists who sought record deals and fame at all costs over and above the original art or "culture" of hip hop. So no, "the people" didn't sell out, it was certain artists who sold out, not to mention the industry that incentivized certain negative trends in rap music.
back with another BANGER
This is showmanship that HipHop is ultimately & currently is a goofy genre based on gladiator mindset and commercialism.
It’s dumb.
j.cole aint soft he just not gonna try to be something he not. in my opinion he and kendrick are the best because their words relate to the life they live that we can all relate to
j.cole turned to the viking in vinland saga
So J Cole is not a rapper? Say less. In my opinion being born in the mid 80s myself, j Cole has 1 good verse in his entire career and that’s boblo boat by Royce da 5’9. His beats are wack too, I’m not trying to sound like a hater but I’ve never got his appeal
The last good era of hip hop was the early 2010s. When we got to the mid 2010s…it was a wrap. Social Media became a juggernaut and these labels stopped signing people with musical talent and started signing people with high follower count on IG and TikTok. The industry today is not about talent anymore…it’s about social media popularity and gimmicks. There’s a lot of throwaway music that was produced the last 8-9 years and now the music industry aren’t producing new stars and bleeding money. That’s what happens when you chase gimmicks and social media popularity over talent
i detect no lie in the title, lettuce follow along in hopes he sticks the landing.
*Here's evidence of ground zero of selling out*
+We sold out the culture with the Sprite commercial back in the late 90s, or very early 2000s- *Image is everything* ad.
one thing I disagree with you, is the actual music being problematic, or an important factor, in this discussion. That's subjective, no matter how you spin it, because Ive seen all eras, experienced many of them. Nothing is different.
Yes, those albums were classics(Nas, Jay z), but Eminem? There was an entire underground movement of white lyricist: Cage, CopyWrite, Eyedea, Slug, Atmosphere, Celph, Vinny Paz, Ill Bill, Necro, Snow Goons, Slaine, and Smut Peddlers, etc... I mean ETC so many more! Eminem was heavily influenced by it.
The music isnt the problem, opinions change quickly(i.e. Lil B The BASEDGOD)..
Selling Out is allowing Corporate hacks to monetize, weaponize, and control narratives with Hip hop.. they did it..
thats selling out, losing ur grasp
You said it yourself basically. Stop treating rap/hip hop like it's a sport or a competition. It's a genre of music nothing more and nothing less. Making it more than that should be frowned upon if you want to start talking all that competing stuff. That's why other genres of music don't have these types of issues.
Allowing non Black Americans into hip hop as participants and consumers ruined it.
you started so well
Modern mainstream rap is poison. All the great modern day rappers are underground and didn’t sell out.
Who is the man behind the magic of this channel.
He who shall not be named
C.R.E.A.M. was the biggest warning that people did not take to heart. What happened to the Wu in late 70s through the 90s is happened to each rap generation even worse right now. Cash really does rule everything around us, that's why rap is fast food now. Good food died with DOOM. It's legit tragic I've seen pretty much ALL my favorite rappers/hip hop artists die; Sean Price, Prodigy, Nujabes, DOOM. Even some young mooks like XXXtentacion, FBG Duck, Young Dolph and Young Pappy.
RIP Nujabes ❤❤❤
I found out about him from Samurai Champloo when I was a kid.
At least we still have his work and the anime. It feels good to work and vibe to both in the background. ❤❤❤
Late 70s there was no Wu Tang in the late 70s
@@RestingVirgoFace They were kids then They were in their 20s in the 90s. CREAM is about them coming up in the 70-80s
The ill part is, you'll still got people receiving what black people create as MERELY music... And we don't "make music." We put our LIFE TO WAX, which is why everybody who hears it has some form of connection to it in such a vibration where it tends to kind of take over things for them. Because they can't help but to vibe with the frequencies that are OUR LIFE. We aint doing it to be "cool." We aint doing it to "stand out". We merely Express and everybody else Attempts to "put us on" or some form of a false understanding of us based off of the non-black defined Perspective of our cultural product, merely being a commodified food stuff.
Drake is a capitalist to the core, Kendrick and Cole are a little more resistant but they ultimately fold as well. At this point we should listen to hiphop for good bops/vibes it can no longer be heard as a message to the grass roots.
everyone selling something is partaking in capitalism. there are many hip hop artist that make music with a "deep" message and some just want to have fun
@@jameslight4391no shit
Ce n'était jamais une question de message, le hip hop c'est d'abord de la musique, musique ne veut pas dire message.
Lmbooo they’re all millionaires. Drake just get more money than them.
@@JuneDulcet🤦🏽♀️ Y’all don’t have no respect for others.
Bro this a GREAT video.🎉
"Rap Snitch’s telling on there Business, Sitting in court being there own star witness" - MF DOOM.
Hope you doing Good Man! 👍🏿✌️😆😄😄
And wonder why they be going to jail sometimes man yall be talking about snitching but you the main one snitching.
That was Mr. Fantastik.
I know...😏
Rappers are government agents atlantic records owned by and run by c.i.a just like hollywood . p diddy master p Baby no limit. With the boule kissing and freemansons tupac "jesuit" lebron boule tattoo on his chest he had to cover up. Oj simpson gay daddy living with a white man for over twenty years. never brought on tv.
Eminem was the elvis of rap. Not maliciously bringing down the genre but opening the floodgates for imitators looking for money to slowly kill it from the inside
Weird to think I'm an old head now, but I started noticing Hip Hop sliding real hard in 2014. A lot of the underground artists like Big Krit, Mick Jenkins or Chance that I thought would take the baton for the next decade never did, whether it was due to falling off, Spotify becoming a thing or staying underground. Then the mumble rap/new wave punk rappers from Soundcloud ended up dying young before they could evolve. I generally thought their music was complete trash, but at least it was a new movement like what happened to rock in the early 80s. Great video tho, only advice I'd have is to listen to Melle Mel's verse in The Message, it's hard af and not just 80s hippity hop
I'm in total agreement with that date since I've been a hip hop fan since Run DMC..2014 the majority of rap the new artist was one hit wonders and was being led by suits instead of true artists and the disconnect was obvious.The life spans short.Its downfall was a act of intentional sabotage
@@ronnieitaquab1008 Old head unite!
The day that Nicki Minaj and Gucci Mane were considered real rappers was when this shit fell off.
"whatever noises E 40 makes"
UUUUUUUGH
This is amazing work! The video quality is superb!
Kendrick Lamar music is depression. Cole is Greatest of this generation. no false persona
hip hop need to be black owned at every level from record labels to merch . The problem is that our enemy is profiting by destroying and giving us crumbs in the process
1.that would be racist & who is the enemy?
@@Leopard69 How is it racist? You can't set up shop in Chinatown. You can't set up shop in Little Italy. Funny how every other culture gatekeeps their identities, but Black people aren't allowed to do the same. Nobody is calling them racist, but when Black people try to do the same, everyone says "it's for everybody." Everybody wants to say "nigga" and follow Black trends, but I call someone a spic, kike, beaner, chink, jap, etc, said people are all in their feelings.
And thats issue the now and that was the turning point back then
@@Leopard69 who have been africans enemies for decades? that will answer your question
@@Leopard69The mayo and the smolhat of course
Very well done video. Thank you for sharing your work
"We The Best!.... SELLOUTS!" - DJ KLHAD
As an old head who knows how it started in the 60s when you "cracked on" or made jokes about each other. We did it with our families in the house, visiting, on car trips, with friends, playing sports and schoolmates on playgrounds. Some of us made up songs about the targeted person or people as we used sticks or drum sticks to make beats on Mom's mop buckets, the curb or a discarded pie pans. It didn't grow from the low income housing, drug infested projects or "ghettos with single mothers and disappearing dads", all brown tax brackets took part and added to the rap culture in the 70s. No one wanted to hurt anyone over a silly cracking session, a step up from "your Mama" jokes. It was those with certain issues who would want to fight or use weapons who were outcasted and left out of the festivities. We cracked these jokes to music, some recorded them on reel to reel tape recorders with the help of older artists and Wendy Williams from our tiny piece of the tristate area who had radio influence. From this area, came a different use of portable radios, Walkman's, breakdancing and urban gear and our particular slang that's now overused worldwide and out of context even in political areas, where it is so out of place like wearing a Santa hat to a funeral. Mid 80s, brought more death by drugs/ alcohol and tipped the scales to strange and sickeningly eroticized, needing an adult to purchase it. When the 90s hit, respect for brown women and the Afro-culture was slowing disappearing as today, the intensity, identities, and unity of those who exuded BEAUTY and SOUL with every breath, has been almost erased and deemed a racial extremist on a watch list if they try to retrieve who they once were. What is recorded today, is unrecognizable and the original rap died when it took on faces other than ours and was monetized.
Idk I feel like there’s a lot of ppl in this generation who don’t fall into the stereotypical trap of just rapping for profit and exploiting themselves. there’s so many like Tyler the creator, Earl sweatshirt, redveil, Tierra whack, no name, and the list goes on it’s just the matter of publicity
YOUNG PEOPLE EMULATE WHATS COMING OUT THE SPEAKERS SO EVERYTHING WE LEARN CAME FROM RAPPERS NOT TEACHERS!!!!-J.COLE
This hits so different after the drake AI diss
That’ll be addressed in part 2
25:55 explains excellent on why I will always choose Kendrick over J Cole and Drake. You explained that so well my guy
Hip hop was actually cooked the moment freestying became unimportant. Even battle rap is garbage because dudes come with pre-written raps. It's all acting at that point
The title is facts.
Damm didn't expect to see Hopsin in this too lol
This is the most coverage he’s gonna get for the next 10 years. I deserve his thanks.
Which is unfortunate, because i respect Hopsin more than most of today's "rappers".
@@blackdragon6i love hopsins music and im 20
Beautifully summarized.
From an official old head! This was a very good take on the history and current state of Hip Hop!!
This young man did an incredible job giving his views and thoughts on past and current issues. Hats off champ!
New subscriber here! I am also sharing with my brothers who have left what we love as we felt there was no hope.
I think it’s interesting that’s the current “Big 3” rappers only have one Black rapper and one that’s not even American.
40:19 uk drill picked a lot of popularity through these years but perfect it??? Yeah i can tell u spoke with a lot of bias there Chicago drill was levels above uk around that period with king von putting it on the map again, and that was prime ny drill yall were not fucking with that also i'd like to point out on the fact that you've mentioned ice spice's music as an example of something who shouldnt be recognized further from ass( which i agree), but You ve not mentioned central cee which for different reasons he has been deluded as one of the biggest atttractions in the uk drill scene regardless of him NOT DOING DRILL very hypocrite but, i dont really mind you skippping that fact( i do🙄)
My response to this video is really going from, “oh, this is interesting” to “Huh? Nigga, you don’t even go here.” lol
The image at 12:28 is a lot of money. That totals to 0.554 cents per stream. So if 500,000 people were to listen the song once, that's $27.7K just based on the list alone. (BTW, Amazon Music moved up to 1 cent). So if the same amount of people listened to your song 10 times, that's $277K. The landscape changed from MTV, BET, record stores, magazines and local TV stations to digital sites and social media. The money is in the know-how. If you're not making good money, it's because you're paying someone else to do the work you could have done yourself for you.
While I disagree with more than I agree with you made some great points and I overall enjoyed the video ! Can’t wait for the next one ! Your qoute game is in fact insane 😂
Well done bro🔥🔥🔥🔥🔥
Hip hop doesn't have to be about battling or competition. You can out beat yourself and your creativity. Here's why humanity is dying its because it's everything must be about competition
Sucking off KDot without paying homage to Kanye is crazy. You don’t get the reach or the ability to have “top dog” status in Hip-Hop without being a gangster without Kanye West.
Yessirsski we back
Dude, this take is awesomely accurate ‼️
whatever noises E40 makes? lol
Thats what I said!!!!
This vid was very informative and put together quite well. I appreciate the humor, your valid points, and overall perspective, but 20:25 was a highlight for me. You dropped straight heat with that insight. In the words of Primm... you a Allstar.
Bruh this video has me convinced I never want to hear a British person talk about American hip hop ever again.
School boy q
Tyler the creator
Earl sweatshirt
MIKE
Boldy James
West side Gunn
Conway the machine
Navy blue
Benny the butcher
Rome streets
Feddy Gibbs
Like ok guy
British? Where? OP lives in the US
Bro ain’t fully British he’s got that transatlantic accent
this is the truest comment
J Cole to me is the most bravest rapper ever!!! He said to himself: I don't care if my fans or anyone for that matter shunning because I don't want be in that Black constantly dissing other Black rappers category, Then so be it... im too intelligent for that drama💯