How To Disrupt a $273 Billion Industry...with Basic Marketing

How Brand Positioning Will 10x Your Leads and Sales 👉 • How Brand Positioning ...
Every day, marketing managers contact us from businesses in traditional, “boring” industries
They’re desperate to shake up these industries and they want to know 2 things:
1. Is it possible?
2. How to do it
Today we will look at an industry where this is happening - business banking - and teach you how to disrupt your sector using digital marketing.
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TIMESTAMPS
00:00 - Intro
00:59 - What are we comparing?
01:39 - Homepages and headings
02:26 - Calls to action
07:38 - Language
10:16 - Ease of Use
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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#ExposureNinja #SEO

[@dale_exposureninja]

Which brand(s) should we review next?

[@callumhornigold1961]

It’s incredible how bad market leaders’ websites are. I see it every day and they’re full of low-hanging fruit in terms of changes at first glance, but then you soon realise they need a complete structural overhaul. The taxonomy is all over the place and they’re bogged down with stuffy “branding” and politics. It’s so important (and cheaper) to do it right, and do it right from the beginning. Cheers, Tim. Great vid.

[@ExposureNinja]

I need to put "they’re full of low-hanging fruit" on a t-shirt

[@tysonk6736]

I'd like to see that breakdown of their ads as well, mentioned early on.

[@ExposureNinja]

Great point...

[@onebasemedia1166]

Great content as usual

[@ExposureNinja]

Glad you enjoyed it

[@Max-fs5gc]

Tim, if most of my customers are coming from paid traffic IE they already know what my business is and what It does, do I still need to have a detailed landing page, specifically the above the fold?

[@michaelz2124]

Very informative 🙏🏼

[@ExposureNinja]

Thanks!

[@harrytakar151]

Great video

[@ExposureNinja]

Thanks Harry!

[@harrytakar151]

@@ExposureNinja Anytime. I work in the digital marketing industry and fully agree with this video.