This New SEO Strategy Is Replacing Keywords in 2025

New SEO strategies are shaking up how SEO works to rank higher on Google. Zero-click searches, search intent, and AI overviews are just a few of those new changes.
▶️ Use THIS strategy to build your brand's authority: • Why Your Website Autho...
▶️ Easily Improve Your Rankings: • SEO Essentials to Star...
▶️ Build out your content strategy next: • 5 Content Marketing St...
Learn how to create content that matches what people actually want, make the most of featured snippets, and stay on top of search rankings with simple, practical SEO tips. It’s all about boosting your visibility and building real brand authority that goes beyond traditional keyword research. So, why does this matter? Well, let’s be real-search engines have evolved, and if your SEO strategy hasn’t, you’re probably missing out. People aren’t always clicking through to websites anymore because they’re getting quick answers straight from the search page. That means you need to make your content stand out right there, in the snippets and featured results.
But it doesn’t stop there. You’ll get practical tips to make your content stand out, from fine-tuning your keyword approach to using tools like SEMrush to track and improve your visibility in search features like snippets. Whether it’s boosting engagement, fixing weak spots in your content, or staying ahead of AI-driven changes, this video will show you how to take your SEO game to the next level.
💡 Want to test the tools mentioned to make your work easier?
Site Audit - social.semrush...
Keyword Overview - social.semrush...
Keyword Magic Tool - social.semrush...
Topic Cluster - social.semrush...
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[@frederikstilunddrost2924]

Love this, i do like to listen while working and its really hard with his accent to understand unless you actually look at the video.

[@semrush]

Thank you @frederikstilunddrost2924 - Happy to hear that you liked the content. We will improve the accent details too. (Erich)

[@KeywordResearchSimplified]

*Thanks for staying ahead of the curve!*

[@semrush]

Thank you. Stay with us that soon we will have more content. :) (Erich)

[@AlaBenhariz]

is when you have two or more page targeting the same exact keyword phrase It's detrimental to your seo performane bacause it forces google to decide which page is best for that keyword and our job to direct google it's going to compete with each other, Kinda like a bunch of kind wantig to be first in line

[@semrush]

Thanks @AlaBenhariz! What your are mentioning looks like cannibalization, when one of your pages is competing with other pages from the same website. It's important to avoid this and have specific content for each of your pages. (Erich)

[@ChetanRao]

Come on guys. There is nothing "new" about this. SEO folks have already been doing this for at least the last 3 years, if not longer.

[@DreseanRyan]

I was literally just thinking this lol

[@Train_Eat_Rest_Repeat]

Amen, this is all clickbait. Who knew, actually trying to help users fulfill their intent is still the right thing to 😂

[@Stoparts]

Good job, bravo team

[@semrush]

Thank you @Stoparts

[@ankicad2010]

thanks for the great video!

[@semrush]

Thank you @ankicad2010!
Happy to know that you liked. (Erich)

[@calebrights8712]

Great video keep it up

[@semrush]

Thank you @calebrights8712! We will!

[@leedolian4482]

Why does this guys voice sound like AI?

[@shawndatta8658]

Great video 🎉❤

[@semrush]

Thank you @shawndatta8658!

[@shawndatta8658]

@@semrush Please make a video about Topical Map.

[@semrush]

Noted! Thank you.

[@dichdasoul]

Can‘t understand any words. Are you drunk?😅Great Video by the way

[@semrush]

We will try to improve our accent. Thank you @dichdasoul

[@leedolian4482]

Just use an English speaker next time. I'm sure he is a great speaker but his accent is thick and the annunciation is really bad.

[@sserunjojigonzaga9711]

Please don't waste time to Dump people like this they know nothing and they complaining​@@semrush

[@pollo3610]

thats mean we should stop SEO????

[@semrush]

Hey, @@pollo3610 - thank you for your comment.
Not at all! The main point is that just focusing on Keywords when doing SEO will not bring the results a website needs. It's important to address the intent of the users and have content that actually helps and engages them. SEO has evolved, and we must pay attention to more details now. (Erich)

[@watchtrend8753]

Good

[@semrush]

Thank you
@watchtrend8753!