Partner Profile: Messe Frankfurt Middle East and Beautyworld

From the 31st of October to the 2nd of November 2022, #DubaiWorldTradeCentre will host Beautyworld Middle East, the world’s largest international #beauty, #fragrance, and #wellbeing trade show. With more than 38,000 attendees from 115 countries expected, Simon Mellor, CEO - Messe Frankfurt Middle East, outlines some of the key features set for this year’s #event and discusses the longstanding partnership between Dubai World Trade Centre and Messe Frankfurt Middle East