Woodfiber 2016

Woodfiber is a revolutionary new type of flooring, where the top layer of the woodfiber has been reinforced with ceramic particles. The flooring combines the rough wooden feeling with the rugged quality of a floor made of stone.
Bjoorn has developed a Woodfiber product line in collaboration with internationally acclaimed designer Marie-Louise Hellgren, who has a reputation of producting award winning sustainable design classics.
This video documents the process from the R&D lab to the introduction of the new product category at Stockholm Furniture & Light Fair 2016.