Brady had shares of stock with the company...brady never really takes fees he only endorses what he uses...but brady views everything as an investment...
yes, Tom Brady it´s an IWC Ambassador, but he answered about different brands, rolex, omega, etc so it´s fine, and he knows about watches because the comparisons he made with football were accurate
Would love to see more content like this. Just with more open talk about love of watches and collecting with less focus on brand sponsorship and such a narrow focus like this interview
I recognize that part of HODINKEE getting more mainstream attention is having mainstream guests like Tom Brady. But when that host is literally an IWC ambassador who won't and is probably contractually obligated to only talk IWC both here and on the radio podcast, there are some questions about ethics that naturally get brought up. I'm conflicted about what to think but I know from a consumer's point of view, for both HODINKEE and IWC, I'm turned off. Because the truth is that if this opened with a "Sponsored by IWC" I wouldn't have batted an eye and I might have actually felt slightly better about it. I keep thinking about HODINKEE's video of that one Omega woman ambassador (I really didn't care to remember her name)... it's sort of the same thing. You guys created a watch enthusiast community and, therefore, we know when the guest is or isn't into watches. In both cases, brand ambassadors following the same formula of shilling a product without having a real connection or enthusiasm to watches or horology ends up having a terrible reception to HODINKEE audiences. HODINKEE innovated an entire industry but uses the same traditional formula of boring ambassadors shilling for watch brands? Maybe you guys might want to re-think the whole formula for partnerships with ambassadors. This isn't cable TV or some Federer Rolex ad before a tennis game.
Does anyone else think this hurts IWC more than help them? Tom should’ve talked to the higher ups and asked if he could have shown a Monaco or something...
Tom used to rock the Milgauss but I suspect it doesn’t say IWC on the dial, so it may be dust in the wind (I think he may have given it to Edelman who I saw rocking the same watch).
Pretty boring to see someone sponsored by a brand talk watches tbh. Maybe talking IWC with Tom Brady would be more accurate and he could go into his favorite models, story…
I’m sitting here thinking “Wow this guy is really into IWC….” Then I read the comments and find that he’s actually an IWC ambassador? C’mon man. At least call it out somehow in the beginning. I mean, I like IWC too, but I’d rather hear about it from someone who is genuinely a collector or something. Even if Tom is/was an IWC collector, the moment you become a brand ambassador you give up that badge to the community.
How many watches does Tom have? What was his first watch? How did he get into watch collecting? On prompting he did talk about other brands (personally I thought compare a brand to a team was a bit softball ... and the only time he mentioned - again only in passing with prompting - another brand other than IWC). I would like to know more about the range in brands and watches/styles he has in his collection.
Yeah I looked through the comments and get he is an IWC ambassador ... so then Hodinkee what is the point of this interview/advertisement? Especially for watch enthusiasts?
It would be awesome to be a brand ambassador. I'm guessing he could have any current IWC he wanted. If you could be a a brand ambassador, which brand would you want to represent?
People complaining about it being IWC heavy but 3 of the 10 questions were about Omega, Patek and Rolex. He could have easily said he doesn't want any other brand mentioned. People just love to hate on TB12.
So the conclusion is that Tom isn't really a watch guy. At least throw in a 1-2 other brands to make it sound believable. I own the new big pilot and it's a fantastic piece, but damn their marketing team needs help.
@@rtydingco "Haters"....what are you some teenage girl? The guy is probably the GOAT but has questionable taste in his commercial partners. I'm sure he is unbothered.
Why would he need to comment on helium escape valves. Clearly diver’s watches are not what Tom is into. He’s into pilot watches obviously and you sure don’t need a helium valve for one of those. In fact you only need a helium valve for professional divers watches, otherwise it’s just gimmicky on anything less!
And...wait for it...hodinkee is about to start selling IWC...? Seriously this really damages the brand. Been a supporter of Hodinkee throughout...but it’s starting to lose me. The voice and tone of Hodinkee has changed.
Tom can like other watch brands besides IWC! hahahaha. I'll bet that is part of his contract...to go on Hodinkee and market it! It does not sound genuine. I think that John Mayer was more genuine.
He is a IWC ambassador for those who didnt know
I was wondering how refreshing he hasn't mentioned Rolex, AP or Patek 🤣🤣. I am big IWC fan it was a great vedio.
Thanks for the info. No wonder all the IWC watches
He was very subtle...
I think he might be sponsored by IWC but I‘m not entirely sure...
@@rodrigorios3271 it’s called sarcasm….
Brady had shares of stock with the company...brady never really takes fees he only endorses what he uses...but brady views everything as an investment...
😂😂😂
Been eyeing the Big Pilots for a while, this just sold me. Best face for the brand.
This is great content, but would love to see non-ambassador people for a particular brand. Thanks for the video!
yes, Tom Brady it´s an IWC Ambassador, but he answered about different brands, rolex, omega, etc so it´s fine, and he knows about watches because the comparisons he made with football were accurate
Thats textbook being a great brand ambassador. Well trained.
Well paid*
At least just tell us it's an Ad next time...
Disappointed to see an advertisement and not an interview, strike one for Hodinkee.
Feels like a commercial for IWC :/
This is an IWC comercial and thats ok. Makes me like Tom Brady even more because, I like watches.
Thx for the IWC commercial....
LOLLL YUP.
Would love to see more content like this. Just with more open talk about love of watches and collecting with less focus on brand sponsorship and such a narrow focus like this interview
I recognize that part of HODINKEE getting more mainstream attention is having mainstream guests like Tom Brady. But when that host is literally an IWC ambassador who won't and is probably contractually obligated to only talk IWC both here and on the radio podcast, there are some questions about ethics that naturally get brought up. I'm conflicted about what to think but I know from a consumer's point of view, for both HODINKEE and IWC, I'm turned off. Because the truth is that if this opened with a "Sponsored by IWC" I wouldn't have batted an eye and I might have actually felt slightly better about it. I keep thinking about HODINKEE's video of that one Omega woman ambassador (I really didn't care to remember her name)... it's sort of the same thing. You guys created a watch enthusiast community and, therefore, we know when the guest is or isn't into watches. In both cases, brand ambassadors following the same formula of shilling a product without having a real connection or enthusiasm to watches or horology ends up having a terrible reception to HODINKEE audiences. HODINKEE innovated an entire industry but uses the same traditional formula of boring ambassadors shilling for watch brands? Maybe you guys might want to re-think the whole formula for partnerships with ambassadors. This isn't cable TV or some Federer Rolex ad before a tennis game.
Welcome to Hodinkee sice several years
This is an IWC commercial! I just wasted 5 minutes of my day! At least he did a good job memorizing all the IWC answers...
5 minute IWC commercial?
Something about this IWC ad leaves me feeling deflated. 😂
GOAT TIME
Tom Brady is an icon! Great video.
Where's the link to the IWC website? HA!
Nice IWC comercial.
I felt like Tom know a lot about watch, but since he sponsored by IWC he had to mention them on every question.
Does anyone else think this hurts IWC more than help them? Tom should’ve talked to the higher ups and asked if he could have shown a Monaco or something...
Wonder if he's sponsored by IWC
And what NFL team would IWC be?
Buccaneer, because they pay Brady the most.
Tom used to rock the Milgauss but I suspect it doesn’t say IWC on the dial, so it may be dust in the wind (I think he may have given it to Edelman who I saw rocking the same watch).
Love this episode! What a successful but down to earth guy he is!
I miss the old Hodinkee.
thats what happen if you need to raise to be a $100mils company.
This song slaps. Well done editor.
Pretty boring to see someone sponsored by a brand talk watches tbh. Maybe talking IWC with Tom Brady would be more accurate and he could go into his favorite models, story…
I’m sitting here thinking “Wow this guy is really into IWC….” Then I read the comments and find that he’s actually an IWC ambassador? C’mon man. At least call it out somehow in the beginning. I mean, I like IWC too, but I’d rather hear about it from someone who is genuinely a collector or something. Even if Tom is/was an IWC collector, the moment you become a brand ambassador you give up that badge to the community.
IWC and because I’m paid to say that
Comparing the Speedo to the Jags is egregious!! Despite this being an ad I enjoyed this.
Great video, if you only want an IWC.
How many watches does Tom have? What was his first watch? How did he get into watch collecting?
On prompting he did talk about other brands (personally I thought compare a brand to a team was a bit softball ... and the only time he mentioned - again only in passing with prompting - another brand other than IWC).
I would like to know more about the range in brands and watches/styles he has in his collection.
Yeah I looked through the comments and get he is an IWC ambassador ... so then Hodinkee what is the point of this interview/advertisement? Especially for watch enthusiasts?
Omega an expansion team?!
that one hurt.
Thats how you know he knows nothing about watches.
Patek is like New England Patriots. Come on tommy boy.
It would be awesome to be a brand ambassador. I'm guessing he could have any current IWC he wanted.
If you could be a a brand ambassador, which brand would you want to represent?
Interesting video. Regards
Sponsor job done.
btw, shareholder job done as well!
Dude has to be sponsored by IWC lol.....but still solid answers. Love that Jay-Z song as a sport/gym rat :)
Owns stock in the company..does not endorse what he does not use...brady invest in everything he touches
To be fair, his analogy of Rolex to Bears/Packers and Patek to Steelers are fairly accurate.
People complaining about it being IWC heavy but 3 of the 10 questions were about Omega, Patek and Rolex. He could have easily said he doesn't want any other brand mentioned. People just love to hate on TB12.
Getting Brady. Good score! But man, he could’ve been more honest about watch selection. Get paid by IWC much?
This men aged like wine 😘
paid commercial from IWC?
Don't bother - it's a watch infomercial
Hodinkee x Tom Brady... that's everything good in my life just happened all at the same time
Tom you were awesome in this Q&A session! I would get a kick interviewing you because it would be like interviewing myself.
I’ve never wanted an IWC less.
Cmn TOM !!! We need to see those heavy hitters patek , Rolex and AP
Calling booshit on this Brady/IWC advert. He had a few good one liners though.....for Brady anyhoo.
Go Bucs!!
is there a watch company he isn't sponsored by
I doubt he wears IWC when he is not out in the public
Talking (to myself) Watches.
Speedy as an expansion team, say what lol?!?
hard to hate this guy
omg the omega disrespect...
As a Tom Brady fan and Speedy owner, I was sadly disappointed with his answer. LOL.
I see from the comments below, there are a few that seem to think this is a commercial for IWC. Clearly, the Rolex and the Omega were just illusions!
Finally!! An NFL star thats not about Rolex Bling!! lol
Rolex is not all bling, if you know anything about the brand and watches. He's obviously paid by IWC for this shoot as well.
Is this an IWC commercial?
Is he an IWC ambassador? Sure likes IWC when he could have an RM for every day of the week if he wanted.
Lol this wasn’t sponsored by IWC
I must of clicked on the wrong video... This turned out to be an IWC commercial! 😂😂😂
C’mon videos like this hurt your brand. We want authenticity
The only thing he got right was brand Team comparisons...I wonder how many takes that took to make it believable? 🤔
sponsored by IWC........
Come on guys, he just loves IWC. Nobody is paying him, he doesn't need more money right? 🤥
So the conclusion is that Tom isn't really a watch guy. At least throw in a 1-2 other brands to make it sound believable. I own the new big pilot and it's a fantastic piece, but damn their marketing team needs help.
I know no one else picked up on this but he likes IWC.
He's endorsed by IWC.
IWC is endorsed by Tom Brady more like.
@@RomanPearce11 😱
Uggs and IWC...the perfect combo for "that guy"
NYC says it all....Haters gonna hate.
@@rtydingco "Haters"....what are you some teenage girl? The guy is probably the GOAT but has questionable taste in his commercial partners. I'm sure he is unbothered.
@@nycLPplayer ...Again...NYC says it all...
@@rtydingco I am a Niners fan but the only one who had his number was the Giants...twice. It took you a week to write that comeback?
He is so fine.
yeah but how does he feel about helium escape valves....? can one deflate their watches.......? ;)
Dont steal all the likes
@watch gringa...Dont have anything better to do apparently...but you could trying reading a report...and try looking up temperature and gas laws
Why would he need to comment on helium escape valves. Clearly diver’s watches are not what Tom is into. He’s into pilot watches obviously and you sure don’t need a helium valve for one of those. In fact you only need a helium valve for professional divers watches, otherwise it’s just gimmicky on anything less!
50 and backstage...of his career?
This is really bad…come on man, he is IWC ambassador….what do we expect him to say….
I liked this. Oh, by the way DOGE to the moon. 🚀
BOM BRADY. BAMPA BAY BUCCANEERS
10 qs w/ iwc
I didn't want to like this, but I did. Now do Mahomes!
The cheapest one I can find online is $4.5k
So you guys pretty much going against what you said in the past and have started to interview people who are sponsored by a brand.
Well at least he did not answer iwc to all the nfl team questions… haha
Brady can’t answer this honestly as he’s sponsored by IWC. He loves the TAG Monaco but he can’t say that with IWC paying him millions
just googled it. You're right. This came off poorly
And...wait for it...hodinkee is about to start selling IWC...? Seriously this really damages the brand. Been a supporter of Hodinkee throughout...but it’s starting to lose me. The voice and tone of Hodinkee has changed.
Don’t let the door hit you on the way out
Tom: IWC watches are great because IWC is great and IWCs look nice and elegant and I like to wear IWC...wait...what was the question again?
must have been interesting to listen his view on watches and not his view on IWC. But I understand, money is king. Everybody has to eat
Tom can like other watch brands besides IWC! hahahaha. I'll bet that is part of his contract...to go on Hodinkee and market it! It does not sound genuine. I think that John Mayer was more genuine.
Spot on.
Speedie an expansion team? New kid on the block? Rubbish.
Boring….only talking his sponsorship.
Sooo...yea, nice IWC ad.
Thats a 13k watch. Didnt realize tom was so cheap!
This is awful he’s just pumping up his own sponsored brand….. I wanna hear about his collection that he actually bought…
What's the point with stupid NFL questions?
FIRST'
4:22 wife gave him a Portuguese…. Haha gisele probably got Portuguese blood in her… haha smh
Total rip off from GQs “10 Things...(famous person)...Can’t Live Without”.
This makes me NOT want to buy an IWC watch.
Watches?...Come on
Epic fail bro.
Oh why? When he compares watches to NFL teams, you can’t keep up with that? He’s got class. Maybe you can’t relate to that. Lol.
@jack chueh.... your envy showing
Gringy AF.
Boring. Just an IWC ad.
@dio..duh...he wears the watch that why hes there...you evidently cant afford ...stop being jealous ..not every body can be tom brady
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