Yh sir please no one talks about the how to and style niche 😢 like the one I have on my channel or is it outdated? But all advices say chose a niche u're interested in so please how do I grow such channel ?
This helps a ton! Thank you! Do you have any specific advice for fitness/bodybuilding RUclips channels? I feel like it’s close to the homesteading “journey” stuff but maybe you have additional insight?
1-Freelancer, 2-business ( if you have a business bring it to RUclips) 3-Artist niche (library entertainment + personality/ behind the scenes) 4-mental health (pick an area) 5- automate + simplify 6-journeys in your life (homestead)
I've never been more called out in my life, I had the idea 8 years ago to start a channel brining the audience along on the journey to becoming a working internationally touring musician. explaining each step of the process. opening the closed door meetings. breaking down the contracts, demystifying the music industry that confuses and gatekeeps EVERYONE.
I have been criticized by Tubers in the past for not wishing down! I refuse to do so! I am an outdoorsman at hart and the outdoors with all that involves it IS my niche. Canoeing, camping, exploring, fishing, back country cooking, the list goes on. I love what I'm doing and my growth is slow. Slower than I like it to be but I am pushing on. Thank you Nate for this video✌ Marc
I’m right with you!!! Niching down physically pains me! I have a podcast about my experiences with mental health and the things that keep me going and make me happy - it all falls under mental health! Creating and selling art, playing video games, going to concerts, hiking and being in nature…it all falls under how I manage my mental health. I know I’ll grow much slower but I have to be true to me.
Niching down is too restrictive for long term growth & stability (I think). I had another channel where I niched down & hated it. It was too restrictive & took the gum (FUN) dang typo 😂out of having a channel. Do what works for you & that’s different for each one of us.
I'm someone that is vegan, loves to run using Heart Rate (Running in zone2 and Maf Method), I'm also in the progress of losing 80 lbs by running and cutting out the junk food and sugar. My goal over the next few years is to train to run a 100 mile race. Oh , and I have a food addiction just to make it a bit harder to achieve my running goals..lol. So, I guess I have a Journey Channel. Yes, it's growing slowly , however I have a great audience that's come along for my journey. Thanks for your videos Nate. Keep doing what you do, they really do help. Happy New Year!
Thanks Nate, I saw a video recently that said 'you are your niche' and for me I think that works as I'm a new RUclipsr covering photography from my specialisms over 23 years: photo books, documentary photography, being weird. The problem is that niche is, well... niche! ha! I guess I could appeal to more people covering basic photography stuff but there's so much of that already on RUclips. For me, my success is that maybe I reach out to a smaller more focused group who dig what I do and that I help them on their photo adventures! Again, thanks Nate. Its like having a friend whose into youtube!
After 2 years of working on an episodic format for my gaming channel, I'm slowly starting to see the results of my work and people are starting to recognize me. I'm doing something then I always wanted to do on RUclips and that was create my own niche so that I don't have to worry about being locked down into one area. It's definitely not easy, but as long as I keep putting in the practice and work I know it's going to work out in the long run.
I spent years niching down (genealogy niche) at first to gain the core audience and get a feel for the niche. Then once I felt I hit that cap, I started to niche up by gearing that content towards a broader audience. So I started with genealogy tutorials and lots of videos on specific genealogy subjects which would only interest the core genealogy audience, but once I built up that core I began to gear my videos towards more narrative stories that used genealogy to find the story. Even more, I started doing collabs with non genealogy youtubers (although similar education channels) to make videos about their ancestry which then opened up their audience to finding me. So I still get a lot of the core genealogy audience but the narrative style has allowed me to start sizing up and reach a much wider audience than before. It has also allowed me to create something a bit more unique within the genealogy niche.
'Why are you doing a niche in a way that you don't want to do?' Really hit home for me. After making almost an entire year of videos, I figured out that was exactly what I was doing! 😅 After a really hard pivot and removing a lot of videos from my channel, I'm so excited for the year ahead! Especially when I meet 4 out of the 5 items on this list! 😊 Excellent content as always, Nate!
If it's not a profitable channel i agree with you, but if you seek to profit from RUclips I highly agree to pick a niche that the market tells you to follow, but in many cases the statement you mentioned is mostly correct in RUclips industry. peace ✌️😊
THIS. Last year I tried following the advice to make help content, tutorials and whatnot. But that is neither my interest, nor my talent 😂 Now that I make content I'm actually interested in, everything feels better - and my videos are performing way better too ❤
Reviewed this a while back and I want to say that this basic concept has really been top of mind ever since. I watch a lot more RUclips now that I am a RUclipsr and I look at everything now thinking about who the target audience is and how a successful channel has risen to the top. For storytelling channels, it’s not always production value, which is something we have identified as important for our channel. So far we’re not tempted to loosen our standards.
I think you are one of the best RUclipsr teacher on here. You have breaking down some of the most important aspect of RUclips Niches, and specially the Up and Down on niches. Thank you for sharing your knowledges with us.
We just picked something we were passionate about and ran with it. Always easier when youre happy with the content regardless of the views because youve done what you can. Keep it up, great advice
Pretty clinical analysis- I started as a hobby 5 months ago - a channel in my mother tongue Telugu - oh boy - i don’t have great number of followers but I can say I am getting better at presenting and I am enjoying it. That’s a great advice Nate
Thanks Nate! I hope you are right about the Artist Niche. I started my (German) channel in October 2023 and 3 moths later I have 750+ subs and great comments and conversations! I do not only show my work, but try to educate and teach people to start their artistc journey. First time for me on camera but the process of making vids is such a great feeling. Cheers everyone and a happy and creative new year 🎉❤
Extraordinary content and value in this video. Well done, Nate. This will be revisited as a resource throughout the year in view of the defined outcomes I am seeking. Thank you for freely giving and helping us in our RUclips journey. Many Blessings...
Hi Nate, it's me the data nerd PhD student with blue hair that you met a while back. I finally made a channel and started publishing. Maybe I should put a video about automating one's marketing with machine learning on the list of stuff to make. But I'm happy to talk to you about your needs and see if we can come up with something. In any case, Happy 2024, everyone reading this. May we all get play buttons this year!
Baby goats and canning in Alaska!!’ Whoop! Whoop! Nate’s consultation with us was the pivotal point in the growth of our channel. Worth every tiny penny!! Every one! Thanks Nate. ❤❤
Thanks, @ThatNateBlack! THIS is the video I needed to see to take my channel to a new level! While my channel just features videos I've created for theatres, I've never thought about teaching those editing/business/marketing skills to others... until now! Thanks, Nate! Keep being awesome! I'm a big fan!
I’m hearing from your video is to show the topic or niche from a vlogging/lifestyle format… I think that’s a great idea. I recently started vlogging on this channel and my audience are much more invested. Also my viewers as a percentage of subscribers is much better.
amazing content and tips as always 💯💯💯 I think one of the hardest parts is balancing content that you want to and can make on a consistent basis vs what your niche wants to see. thanks for being so transparent and realistic about RUclips strategies!
I think this is one of your best videos Nate, and I’m taking lots of notes (as a RUclips teacher). The transitions back and forth between your A-roll and the whiteboard to maintain engagement, the graphics of the text to emphasise your points, the whiteboard graphic and prop to illustrate the different motivations for creating, it all works and I was engaged the whole time. Thanks!
I really enjoy your videos...they make me reflect on my youtube journey and what I want and my goals....thanks for the help and I hope you have a great 2024
A channel that covers something I'm already doing, I'm passionate about, and I can do better than those who came before me in that niche? Dang! You just described the philosophy behind my channel!
Another great topic that resonates with me. I finally got my channel to grow by hitting on a very specific niche almost by accident. I started consistently making videos on a specific robot. The channel was growing, but very slowly. I was told there just aren't that many people interested in that specific robot. So I tried to expand by making my channel more general "maker", but all other videos flopped. However, when I started making a consistent video series on a retro computer, again they did well and the channel started to grow again. But growth is too slow and again I'm told that there is a very small audience for that specific computer. So if I niche down, i get growth but it's very slow. If I niche up the growth slows even more, and I think I'm confusing/annoying my current audience.
I started off watching this thinking, I can’t “pick” a niche because I’m already doing videos about what I enjoy! So, why would a I pick anything different? By the end of the video I’m feeling like I’ve got it right (for now at least). In a broad sense my channel is about art and crafts but watching this made me think that actually it’s more about my journey with various arty things. Sometimes I’m just sharing what I’ve done and sometimes showing in detail how to do it. My channel is growing at a slow and steady pace, but I’m getting some amazing comments and that makes me so happy!
Nate as always I really appreciate your content! I think it is wonderful that your new channel is growing so fast I think you will be the biggest voice in the creator content niche very soon.
I've now watched several of your videos over the past 2 or 3 weeks & have learned loads from them as well as enjoyed your energy & presentation. You do a really great job. Thanks much for your time & sharing your knowledge & thoughts...always appreciated. I hit the subscribe button this time. 👍
This is gold, Nate! Thanks for always breaking things down in such a visually appealing way. My niche is one of your top niches for 2024 and I can put checkmarks on all five circles at the end. Wishing everyone a successful 2024. May all your wishes come true and your channels take off! ✌
I would love to see a video on how to know if the niche/channel you decided to pursue is actually trending in the right direction. For example, are there signs in your analytics that would indicate that what you are doing is actually worth continuing or would it be best to drop that subject and pursue something different.
Phew! I was thinking to myself, when is "That Nate" going to post for us in 2024? Well I am in luck! Anyway, there are numerous comments already and I hope Nate gets to read mine coz I really need to know the answer. Now here is the thing... I have watched this video twice and thanks to you, Nate that it has responded to my niching down concern and just encouraged me to instead identify my target audience. The problem with this, I don't know my target audience yet. At least for now. I mostly share my life experiences plus tips and I need an audience that can relate and also see the world through my eyes. How do I find such an audience because I honestly do not want to niche up nor niche down. I want to stay in between. By the way that shoving of papers was fun to watch🤣 especially you going back to shove it when you missed the target. Booping for such a golden video comes naturally. Thanks, Nate.
In December I switched from educational photography content to talking to strangers on the streets and taking their portraits. Views are on an all-time low 😅 Hopefully I will reach the right people soon :)
I'm glad you pointed an "existing" audience. That actually more key than I think most realize. For me I'm still going through the phase...What can I do? How long does it take and what's the level of effort? Do I like creating that content? I know several things I'm made have no audience (or audience of 1...me)...but something inside says, oh well I'm going to do it anyway. LOL Thanks, for the sharing the thoughts.
I just started RUclips journey and +1 to the importance of "having the audience already". I was into "journaling" and tried to create Journal with Me/ Plan with Me/ Goal Set with Me video. But I realize no matter how good the video would be, the audience have no idea what this Genre is and I then could imagine even they clicked in to watch, they wouldn't know "what to expect". That's the point. Try to copy first and add a bit of own creativity/ niche later on! That's what I am telling myself. Thanks and good luck everyone!
I think that a lot of niches are about an audience that were not there before. People want to learn new things so when you have a channel that is e.g. about learning how to start up a successful YT channel than those people might not even have a YT channel. They might even just see your banner and title saying "How to build a successful YT channel" and after that they become curious.
Your video was spot on. I chose to niche down when I started the channel because I thought I could do a better job than what was out there. That said, because I decided to niche down, I'll get wild swings of viewership. My channel is focused on cryptocurrencies and so when the topic is hot I'll get a lot of views and comments/questions. However, when the topic is boring pretty much it's like pulling teeth to get views. The channel's pretty much feast or famine.
I used to niche down and didn't grow at all.... even worse, the channel nearly died... despite the niche being popular and the content being rather unique. The algorithm just didn't get it, presented the content to the wrong audience who didn't click, end of story. Now I niche up with some videos AND niche down with others... works quite well! As a small channel, it's all about the algorithm, not (just) the audience... Since I started focusing more on the algorithm (blaming the algorithm) I started growing. Fast....
I've been developing my content since 2020 and I'm launching my channel in 2024. I can confidently say that I check all five of the niche boxes and sit comfortably in the middle. This is my hour! (This isn't the account it's launching on)
To answer your question: I am in a niche I want to do. However my limits are: Lack of energy (Thank Long-COVID for that 😢😤) Lack of funds (I want to do it full time, and with lots better equipment, but with a low-income job and bills to be paid it's.... hard) I'm in the middle of that circle that you drew, so that's a good thing. Now, if only I could get my energy back from pre-Long-COVID and have lots more funds, I could bring my channel (and my business!) to where I want it to be 😀 I wish everyone a wonderful and creative 2024! May all your dreams come true and may your channel grow the way you want it to grow! Thank you, Nate, for a very interesting video! I always learn from your videos 😀
Hey Nate, I'm glad I found your channel. I was on YT for a while but I wasn't monetized so I gave up, but now I'm back and I want to try again. Your videos are helping a lot.
OMG, I did not know, but I checked all 5 circles and have been doing it now for some time. I am getting better at the whole process and loving it more and more each day. 💚💚💚💚💚
I am a homeless man seeking to build a RUclips channel to improve my life, but it's so hard to find real insightful information to grow a RUclips channel. Thank you so much for helping the poor people make a living online
Dude. You're my favorite. Just sayin! Such incredible content presented in a way that I've not seen other RUclips experts do before. Keep being awesome!
My niche (Game Development) and the way I'm handling my channel fits in all you suggest here, which makes me way more confident in what I'm doing. As for niching up, my strategy is this: For the moment I make videos about an specific Game Engine, and I hit a subject which is kinda the automation you mentioned, and I'm already doing it better than others in the space. It has brought me huge success already. Fortunately Game Dev is a broad topic, so I can easily expand the channel as I go on, and put my hands on different topics too, like 3d Modeling, sound design, etc. I did make one of these videos and it did terribly. Because the space already has a lot of massive players. But when I become a known RUclipsr, then I already have an audience for anything else I make, and that will make those other videos stand out too. This strategy is based on what you shared with us in ChannelMakers and in your new Channel.
I niched down into oblivion and never grew FOR 3 YEARS. As soon as I started niching up I started blowing up- I've had more growth than I ever have and was able to join the YPP this year.
THIS VIDEO is an eye opener for me! I was watching you for awhile and this one really resonated with me! I am pretty much having all the skills I need and a lot to share and yet I was choosing something that puts me away from what I actually want and who I am at the core. You gave me a lot of fruit of thoughts and inspiration to try to actually create something I will enjoy. Thank you Nate!
I make pretty niche videos, but try and use humour and whatnot to expand the appeal, and also niche up and down within a single video. In a 20min video have 1 minute of technical detail, a golden nugget for fellow practitioners, then wrap around with more general stuff. Still working it out, yet to see how it goes.
I've been learning that a huge part of making successful videos is having fun and being yourself. I think now people want more raw and authentic content and RUclips is the only place for that kind of long form content.
that last few mins about "what's stopping you?" hit hard cus i said that to myself last year. well for me - it's credit card debt but im taking a bit of a risk and AM doing something about it to reach my dreams wish me luck for my YT growth this year
Thanks for the tips! I'm trying to grow my art channel with videos on lessons and discussions about what my journey and process looks like. So this video was very helpful to me; much appreciated!
Your videos have been super helpful. I'm approaching my first 100 subs. Mostly drive by my shorts, but I've now started to produce the content that my channel was really intended for. Thanks for the content! Hopefully 100 soon and then 1000 for monetization!
How do I know if the niche is simply just too small? My Niche (saltwater fly fishing) as a global topic is huge. However, very few youtube channels succeed making this content. Largest channel is 22k or so subscribers. I'm just shy of 8k subscribers with 1m+ channel views within 120 or so videos.
Question: do you think a channel needs to stay at "one level" within the niche slider? Or do you think the channel could move up and down on it video-to-video?
Just so you understand the psychology behind my like on this video. I literally told myself that I appreciate your hard work so much that you deserve likes on this video. It wasn't the video itself that pulled it out of me but the trust you've built with me. It was interesting to self reflect on that...
Fantastic! The final minute really made me sit up and say YES! I know I like what I do on RUclips, but I know it's not quite right and there is another way I want to do it! (Which BTW I think I've already identified.) You're right, I need to get on and do it, a lot sooner! Thank you as always, and here ends my mothers day (UK) binge watch of Nate Black videos:)
02:43 This is exactly the problem I'm now facing, Nate. RUclips has categorized me as a Canva Expert. Trying to break free of this has been quite difficult.
Would love to hear your thoughts on my predicament. I am making videos on topics I know well, including current hobbies, interests and lifestyle choices. The trouble is when I switch topics those videos fail with my existing subscribers. My audience is quite fragmented already. Does that mean I need to niche up and just keep everything broad enough to do well with my mixed audience?
Thank you, Nate. This was very helpful in clarifying and confirming my own niche and motivated me to continue and revamp my content and channel this year. My niche is "dog training without the use of treats, aversive tools, and methods with proven results using play and praise as a reward system". This is a niche that I can focus on forever as a goal, I have the expertise of over 20 years of in it, and I have been already doing it with my own dogs and my client's dogs, I know my method is better than all other dog trainers methods, and I really love doing it because it makes me happy and makes dogs happy and have fun. Thank you for making me reevaluate my niche.
Really good video, and it's very reassuring that my channel, and my future plans for it, lands somewhere in the center of the success-circle, or whatever we call it😊
Enjoyed your talk about Niche. Gives me lots of ideas on how to get my Webisode( not sure if that name is still used?) Going. I'm an old guy on a big learning curve.
Hmmm. I actually do fall right in the center of that. Thanks for another great video that's helpful and encouraging. My channel keeps exploding from applying what I learn here!!! Thank you Nate!
Nice one Nate 🙂 I would have been in serious trouble throwing all those papers... Hope you survived after the video. Really good video and deep dive in different niches and ideas for all of us. Take Care everyone and have a lovely 2024 🙂
A good video as always Nate. That business niche suggestion is the way to go. One needs to earn the trust of prospective clients before they can comfortably convert into paying clients. Showcase your expertise and know how about the products and services you offer. Offer tutorials and business advise too beginners too.
I’d say that was some first rate paper tossing, wouldn’t you? 😂
Yh sir please no one talks about the how to and style niche 😢 like the one I have on my channel or is it outdated?
But all advices say chose a niche u're interested in so please how do I grow such channel ?
Perhaps you've discovered a new channel niche... Nate Black Paper Tossing
Excellent job👏
This helps a ton! Thank you! Do you have any specific advice for fitness/bodybuilding RUclips channels? I feel like it’s close to the homesteading “journey” stuff but maybe you have additional insight?
Makes me wonder if there paper tossing videos on RUclips now lol
1-Freelancer, 2-business ( if you have a business bring it to RUclips) 3-Artist niche (library entertainment + personality/ behind the scenes) 4-mental health (pick an area) 5- automate + simplify 6-journeys in your life (homestead)
❤
Thank you so much .
I appreciate you❤
I've never been more called out in my life, I had the idea 8 years ago to start a channel brining the audience along on the journey to becoming a working internationally touring musician. explaining each step of the process. opening the closed door meetings. breaking down the contracts, demystifying the music industry that confuses and gatekeeps EVERYONE.
You are incredibly helpful, Nate! Thank you for starting this channel and being there for us. WHO ELSE IS GIVING NATE A SUPER THANKS?😉
I appreciate that!
Watching a video of Nate is like finding money in a pair of pants: you don't expect it and then it's awesome!
ahaha made me laugh!
I have been criticized by Tubers in the past for not wishing down! I refuse to do so! I am an outdoorsman at hart and the outdoors with all that involves it IS my niche. Canoeing, camping, exploring, fishing, back country cooking, the list goes on. I love what I'm doing and my growth is slow. Slower than I like it to be but I am pushing on.
Thank you Nate for this video✌
Marc
I’m right with you!!! Niching down physically pains me! I have a podcast about my experiences with mental health and the things that keep me going and make me happy - it all falls under mental health! Creating and selling art, playing video games, going to concerts, hiking and being in nature…it all falls under how I manage my mental health. I know I’ll grow much slower but I have to be true to me.
@@CassieMakesArt I applaud that Cassie👏
thank you! I just gave you a sub and wish you much success!@@OpenAirOutdoors
Niching down is too restrictive for long term growth & stability (I think). I had another channel where I niched down & hated it. It was too restrictive & took the gum (FUN) dang typo 😂out of having a channel. Do what works for you & that’s different for each one of us.
👍@@trinasthings
I'm someone that is vegan, loves to run using Heart Rate (Running in zone2 and Maf Method), I'm also in the progress of losing 80 lbs by running and cutting out the junk food and sugar. My goal over the next few years is to train to run a 100 mile race. Oh , and I have a food addiction just to make it a bit harder to achieve my running goals..lol. So, I guess I have a Journey Channel. Yes, it's growing slowly , however I have a great audience that's come along for my journey. Thanks for your videos Nate. Keep doing what you do, they really do help. Happy New Year!
❤
Thanks Nate, I saw a video recently that said 'you are your niche' and for me I think that works as I'm a new RUclipsr covering photography from my specialisms over 23 years: photo books, documentary photography, being weird. The problem is that niche is, well... niche! ha! I guess I could appeal to more people covering basic photography stuff but there's so much of that already on RUclips. For me, my success is that maybe I reach out to a smaller more focused group who dig what I do and that I help them on their photo adventures! Again, thanks Nate. Its like having a friend whose into youtube!
After 2 years of working on an episodic format for my gaming channel, I'm slowly starting to see the results of my work and people are starting to recognize me. I'm doing something then I always wanted to do on RUclips and that was create my own niche so that I don't have to worry about being locked down into one area. It's definitely not easy, but as long as I keep putting in the practice and work I know it's going to work out in the long run.
I spent years niching down (genealogy niche) at first to gain the core audience and get a feel for the niche. Then once I felt I hit that cap, I started to niche up by gearing that content towards a broader audience. So I started with genealogy tutorials and lots of videos on specific genealogy subjects which would only interest the core genealogy audience, but once I built up that core I began to gear my videos towards more narrative stories that used genealogy to find the story. Even more, I started doing collabs with non genealogy youtubers (although similar education channels) to make videos about their ancestry which then opened up their audience to finding me. So I still get a lot of the core genealogy audience but the narrative style has allowed me to start sizing up and reach a much wider audience than before. It has also allowed me to create something a bit more unique within the genealogy niche.
Really awesome example. This is great!
'Why are you doing a niche in a way that you don't want to do?' Really hit home for me. After making almost an entire year of videos, I figured out that was exactly what I was doing! 😅 After a really hard pivot and removing a lot of videos from my channel, I'm so excited for the year ahead! Especially when I meet 4 out of the 5 items on this list! 😊 Excellent content as always, Nate!
That ending question needs to be a youtube Short, t-shirt, on a coffee mug, and a motivational poster! Great job Nate!
Don't pick a niche, be your niche.
If it's not a profitable channel i agree with you, but if you seek to profit from RUclips I highly agree to pick a niche that the market tells you to follow, but in many cases the statement you mentioned is mostly correct in RUclips industry. peace ✌️😊
THIS. Last year I tried following the advice to make help content, tutorials and whatnot. But that is neither my interest, nor my talent 😂 Now that I make content I'm actually interested in, everything feels better - and my videos are performing way better too ❤
Reviewed this a while back and I want to say that this basic concept has really been top of mind ever since. I watch a lot more RUclips now that I am a RUclipsr and I look at everything now thinking about who the target audience is and how a successful channel has risen to the top. For storytelling channels, it’s not always production value, which is something we have identified as important for our channel. So far we’re not tempted to loosen our standards.
I think you are one of the best RUclipsr teacher on here. You have breaking down some of the most important aspect of RUclips Niches, and specially the Up and Down on niches. Thank you for sharing your knowledges with us.
We just picked something we were passionate about and ran with it. Always easier when youre happy with the content regardless of the views because youve done what you can. Keep it up, great advice
Pretty clinical analysis- I started as a hobby 5 months ago - a channel in my mother tongue Telugu - oh boy - i don’t have great number of followers but I can say I am getting better at presenting and I am enjoying it. That’s a great advice Nate
Thanks Nate! I hope you are right about the Artist Niche. I started my (German) channel in October 2023 and 3 moths later I have 750+ subs and great comments and conversations! I do not only show my work, but try to educate and teach people to start their artistc journey. First time for me on camera but the process of making vids is such a great feeling. Cheers everyone and a happy and creative new year 🎉❤
Wow that's very rapid growth (trust me! 😄) Well done keep it up! 😁
Thank you so much! @@SimplyNobel
Extraordinary content and value in this video. Well done, Nate. This will be revisited as a resource throughout the year in view of the defined outcomes I am seeking. Thank you for freely giving and helping us in our RUclips journey.
Many Blessings...
Hi Nate, it's me the data nerd PhD student with blue hair that you met a while back. I finally made a channel and started publishing. Maybe I should put a video about automating one's marketing with machine learning on the list of stuff to make. But I'm happy to talk to you about your needs and see if we can come up with something. In any case, Happy 2024, everyone reading this. May we all get play buttons this year!
Baby goats and canning in Alaska!!’ Whoop! Whoop! Nate’s consultation with us was the pivotal point in the growth of our channel. Worth every tiny penny!! Every one! Thanks Nate. ❤❤
No matter what video I watch, I always find I have so much to learn. Appreciate this Nate.
Thanks, @ThatNateBlack! THIS is the video I needed to see to take my channel to a new level! While my channel just features videos I've created for theatres, I've never thought about teaching those editing/business/marketing skills to others... until now! Thanks, Nate! Keep being awesome! I'm a big fan!
I’m hearing from your video is to show the topic or niche from a vlogging/lifestyle format… I think that’s a great idea. I recently started vlogging on this channel and my audience are much more invested. Also my viewers as a percentage of subscribers is much better.
Yes I think vlogging is definitely making a come back.
This guy is the best guy in this niche. He’s one of the only ones that makes me think.
amazing content and tips as always 💯💯💯 I think one of the hardest parts is balancing content that you want to and can make on a consistent basis vs what your niche wants to see. thanks for being so transparent and realistic about RUclips strategies!
Excellent video! Hit the sweet spot. I thought it was so informative, I watched it twice! Thank you.
Very very good ... exactly what I had to do ...it works had to broaden my niche while still staying in it ..
glad to hear it!
An absolute splendid video to launch the new year Nate.Thanks for sharing 🙏
I think this is one of your best videos Nate, and I’m taking lots of notes (as a RUclips teacher).
The transitions back and forth between your A-roll and the whiteboard to maintain engagement, the graphics of the text to emphasise your points, the whiteboard graphic and prop to illustrate the different motivations for creating, it all works and I was engaged the whole time.
Thanks!
Wow, thanks!
I really enjoy your videos...they make me reflect on my youtube journey and what I want and my goals....thanks for the help and I hope you have a great 2024
I love the closing remarks that's a wake up call indeed. . . JUST DO IT!!!
A channel that covers something I'm already doing, I'm passionate about, and I can do better than those who came before me in that niche? Dang! You just described the philosophy behind my channel!
Another great topic that resonates with me. I finally got my channel to grow by hitting on a very specific niche almost by accident. I started consistently making videos on a specific robot. The channel was growing, but very slowly. I was told there just aren't that many people interested in that specific robot. So I tried to expand by making my channel more general "maker", but all other videos flopped. However, when I started making a consistent video series on a retro computer, again they did well and the channel started to grow again. But growth is too slow and again I'm told that there is a very small audience for that specific computer. So if I niche down, i get growth but it's very slow. If I niche up the growth slows even more, and I think I'm confusing/annoying my current audience.
I started off watching this thinking, I can’t “pick” a niche because I’m already doing videos about what I enjoy! So, why would a I pick anything different? By the end of the video I’m feeling like I’ve got it right (for now at least). In a broad sense my channel is about art and crafts but watching this made me think that actually it’s more about my journey with various arty things. Sometimes I’m just sharing what I’ve done and sometimes showing in detail how to do it. My channel is growing at a slow and steady pace, but I’m getting some amazing comments and that makes me so happy!
Nate as always I really appreciate your content! I think it is wonderful that your new channel is growing so fast I think you will be the biggest voice in the creator content niche very soon.
I've now watched several of your videos over the past 2 or 3 weeks & have learned loads from them as well as enjoyed your energy & presentation. You do a really great job. Thanks much for your time & sharing your knowledge & thoughts...always appreciated. I hit the subscribe button this time. 👍
This is gold, Nate! Thanks for always breaking things down in such a visually appealing way.
My niche is one of your top niches for 2024 and I can put checkmarks on all five circles at the end.
Wishing everyone a successful 2024. May all your wishes come true and your channels take off! ✌
I would love to see a video on how to know if the niche/channel you decided to pursue is actually trending in the right direction. For example, are there signs in your analytics that would indicate that what you are doing is actually worth continuing or would it be best to drop that subject and pursue something different.
Phew! I was thinking to myself, when is "That Nate" going to post for us in 2024? Well I am in luck! Anyway, there are numerous comments already and I hope Nate gets to read mine coz I really need to know the answer. Now here is the thing...
I have watched this video twice and thanks to you, Nate that it has responded to my niching down concern and just encouraged me to instead identify my target audience. The problem with this, I don't know my target audience yet. At least for now. I mostly share my life experiences plus tips and I need an audience that can relate and also see the world through my eyes. How do I find such an audience because I honestly do not want to niche up nor niche down. I want to stay in between.
By the way that shoving of papers was fun to watch🤣 especially you going back to shove it when you missed the target. Booping for such a golden video comes naturally. Thanks, Nate.
Happy New Year Nate! thanks for sharing the trends you're observing. Loved no 3 😅
In December I switched from educational photography content to talking to strangers on the streets and taking their portraits. Views are on an all-time low 😅 Hopefully I will reach the right people soon :)
Yes! Artist process product and personality! That’s exactly what I’m trying to do.
Great info!!! Just FYI I used your SEAS method recently and it worked great! Cheers 🍻
Wow incredible video. Thanks for sharing Nate.
I'm glad you pointed an "existing" audience. That actually more key than I think most realize.
For me I'm still going through the phase...What can I do? How long does it take and what's the level of effort? Do I like creating that content?
I know several things I'm made have no audience (or audience of 1...me)...but something inside says, oh well I'm going to do it anyway. LOL
Thanks, for the sharing the thoughts.
‘Get more specific with what you do for them’ this hit home! Great advice.
I just started RUclips journey and +1 to the importance of "having the audience already". I was into "journaling" and tried to create Journal with Me/ Plan with Me/ Goal Set with Me video. But I realize no matter how good the video would be, the audience have no idea what this Genre is and I then could imagine even they clicked in to watch, they wouldn't know "what to expect". That's the point. Try to copy first and add a bit of own creativity/ niche later on! That's what I am telling myself. Thanks and good luck everyone!
This information is too much to be free. A big thanks to You🎉
I think that a lot of niches are about an audience that were not there before. People want to learn new things so when you have a channel that is e.g. about learning how to start up a successful YT channel than those people might not even have a YT channel. They might even just see your banner and title saying "How to build a successful YT channel" and after that they become curious.
Your video was spot on. I chose to niche down when I started the channel because I thought I could do a better job than what was out there. That said, because I decided to niche down, I'll get wild swings of viewership. My channel is focused on cryptocurrencies and so when the topic is hot I'll get a lot of views and comments/questions. However, when the topic is boring pretty much it's like pulling teeth to get views. The channel's pretty much feast or famine.
I used to niche down and didn't grow at all.... even worse, the channel nearly died... despite the niche being popular and the content being rather unique. The algorithm just didn't get it, presented the content to the wrong audience who didn't click, end of story.
Now I niche up with some videos AND niche down with others... works quite well! As a small channel, it's all about the algorithm, not (just) the audience... Since I started focusing more on the algorithm (blaming the algorithm) I started growing. Fast....
I've been developing my content since 2020 and I'm launching my channel in 2024. I can confidently say that I check all five of the niche boxes and sit comfortably in the middle. This is my hour! (This isn't the account it's launching on)
To answer your question:
I am in a niche I want to do. However my limits are:
Lack of energy (Thank Long-COVID for that 😢😤)
Lack of funds (I want to do it full time, and with lots better equipment, but with a low-income job and bills to be paid it's.... hard)
I'm in the middle of that circle that you drew, so that's a good thing.
Now, if only I could get my energy back from pre-Long-COVID and have lots more funds, I could bring my channel (and my business!) to where I want it to be 😀
I wish everyone a wonderful and creative 2024! May all your dreams come true and may your channel grow the way you want it to grow!
Thank you, Nate, for a very interesting video! I always learn from your videos 😀
Loved this bit about niching up vs niching down, and subscribed!
This is a great video! Gives a different perspective & a different angle to madness of being new to YT. Thank you!
Hey Nate, I'm glad I found your channel. I was on YT for a while but I wasn't monetized so I gave up, but now I'm back and I want to try again. Your videos are helping a lot.
Love this, and I will likely mimic (steal?) your whiteboard use! Thanks for the super presentation and knowledge!
I think you should let your niche pick you. That way you’ll stay passionate but after 6 years of niche content I wish I hadn’t niched down.
OMG, I did not know, but I checked all 5 circles and have been doing it now for some time. I am getting better at the whole process and loving it more and more each day. 💚💚💚💚💚
I am a homeless man seeking to build a RUclips channel to improve my life, but it's so hard to find real insightful information to grow a RUclips channel. Thank you so much for helping the poor people make a living online
Dude. You're my favorite. Just sayin! Such incredible content presented in a way that I've not seen other RUclips experts do before. Keep being awesome!
Thank you, you reignited my love of learning to healthily and beautifully sing and sharing my journey in my music niche on RUclips.
There is no 2. Love it.
I’ve been sharing my healing journey and I’ve been finding success in it, my channel isn’t blowing up but this let me know I’m on the right track 💕
Those last few seconds hit me HARD.
Great suggestions on upcoming niches. I also like your idea to show your personality as an artist.
My niche (Game Development) and the way I'm handling my channel fits in all you suggest here, which makes me way more confident in what I'm doing.
As for niching up, my strategy is this:
For the moment I make videos about an specific Game Engine, and I hit a subject which is kinda the automation you mentioned, and I'm already doing it better than others in the space. It has brought me huge success already. Fortunately Game Dev is a broad topic, so I can easily expand the channel as I go on, and put my hands on different topics too, like 3d Modeling, sound design, etc.
I did make one of these videos and it did terribly. Because the space already has a lot of massive players. But when I become a known RUclipsr, then I already have an audience for anything else I make, and that will make those other videos stand out too.
This strategy is based on what you shared with us in ChannelMakers and in your new Channel.
I have learned so much from all your videos. Subscribed. Thank you so much. Learning to give value to others just like you do.
I niched down into oblivion and never grew FOR 3 YEARS. As soon as I started niching up I started blowing up- I've had more growth than I ever have and was able to join the YPP this year.
great video Nate! Thank you
THIS VIDEO is an eye opener for me! I was watching you for awhile and this one really resonated with me! I am pretty much having all the skills I need and a lot to share and yet I was choosing something that puts me away from what I actually want and who I am at the core. You gave me a lot of fruit of thoughts and inspiration to try to actually create something I will enjoy. Thank you Nate!
I make pretty niche videos, but try and use humour and whatnot to expand the appeal, and also niche up and down within a single video. In a 20min video have 1 minute of technical detail, a golden nugget for fellow practitioners, then wrap around with more general stuff. Still working it out, yet to see how it goes.
Wow. You basically called out my exact niche, and it fit into the final diagram perfectly. 🎉 I'm SUPER excited now.
I've been learning that a huge part of making successful videos is having fun and being yourself. I think now people want more raw and authentic content and RUclips is the only place for that kind of long form content.
that last few mins about "what's stopping you?" hit hard cus i said that to myself last year.
well for me - it's credit card debt
but im taking a bit of a risk and AM doing something about it to reach my dreams
wish me luck for my YT growth this year
Nate, it felt like you were talking to us specifically with this one! Great video, thanks for the inspiration!
Thanks for the tips! I'm trying to grow my art channel with videos on lessons and discussions about what my journey and process looks like. So this video was very helpful to me; much appreciated!
Your videos have been super helpful. I'm approaching my first 100 subs. Mostly drive by my shorts, but I've now started to produce the content that my channel was really intended for.
Thanks for the content! Hopefully 100 soon and then 1000 for monetization!
How do I know if the niche is simply just too small? My Niche (saltwater fly fishing) as a global topic is huge. However, very few youtube channels succeed making this content. Largest channel is 22k or so subscribers. I'm just shy of 8k subscribers with 1m+ channel views within 120 or so videos.
Question: do you think a channel needs to stay at "one level" within the niche slider? Or do you think the channel could move up and down on it video-to-video?
I think another thing to consider when choosing your niche is how you can serve others(the viewers).
Just so you understand the psychology behind my like on this video. I literally told myself that I appreciate your hard work so much that you deserve likes on this video. It wasn't the video itself that pulled it out of me but the trust you've built with me. It was interesting to self reflect on that...
I appreciate that!
Fantastic! The final minute really made me sit up and say YES! I know I like what I do on RUclips, but I know it's not quite right and there is another way I want to do it! (Which BTW I think I've already identified.) You're right, I need to get on and do it, a lot sooner! Thank you as always, and here ends my mothers day (UK) binge watch of Nate Black videos:)
YOOO. your niche list is GOOOSFRABA my brotha-man.
02:43 This is exactly the problem I'm now facing, Nate. RUclips has categorized me as a Canva Expert. Trying to break free of this has been quite difficult.
okay that last part makes my brain melt
in... a good way, right? ...right? 😅
Very good, Nate. Lots of good input as usual.
Oh the hook - THE HOOK! :D
Such an engaging and helpful video - with extra hand acting! 🥳
Happy New Year! I was JUST looking at my feed and wondering when you were going to post your next video!
Would love to hear your thoughts on my predicament. I am making videos on topics I know well, including current hobbies, interests and lifestyle choices. The trouble is when I switch topics those videos fail with my existing subscribers. My audience is quite fragmented already. Does that mean I need to niche up and just keep everything broad enough to do well with my mixed audience?
Thank you, Nate. This was very helpful in clarifying and confirming my own niche and motivated me to continue and revamp my content and channel this year. My niche is "dog training without the use of treats, aversive tools, and methods with proven results using play and praise as a reward system". This is a niche that I can focus on forever as a goal, I have the expertise of over 20 years of in it, and I have been already doing it with my own dogs and my client's dogs, I know my method is better than all other dog trainers methods, and I really love doing it because it makes me happy and makes dogs happy and have fun. Thank you for making me reevaluate my niche.
Really good video, and it's very reassuring that my channel, and my future plans for it, lands somewhere in the center of the success-circle, or whatever we call it😊
Enjoyed your talk about Niche. Gives me lots of ideas on how to get my Webisode( not sure if that name is still used?) Going. I'm an old guy on a big learning curve.
Hmmm. I actually do fall right in the center of that. Thanks for another great video that's helpful and encouraging. My channel keeps exploding from applying what I learn here!!! Thank you Nate!
Nice one Nate 🙂 I would have been in serious trouble throwing all those papers... Hope you survived after the video. Really good video and deep dive in different niches and ideas for all of us. Take Care everyone and have a lovely 2024 🙂
First of all congratulation on being on your own... no other bosses correct? Enjoying your output and have subbed. Howdy-howdy indeed!
Aaaaayyyyyyye! Homesteading space! Happy to see my Niche on the list! Well.. the journey of it because that's exactly what homesteading is!
A good video as always Nate.
That business niche suggestion is the way to go. One needs to earn the trust of prospective clients before they can comfortably convert into paying clients. Showcase your expertise and know how about the products and services you offer.
Offer tutorials and business advise too beginners too.