Why Ather Scooter Failed? 😱 Ather Energy Case Study | By Sahil Verma

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  • Опубликовано: 1 июл 2024
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    Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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Комментарии • 152

  • @rythemcrazy
    @rythemcrazy 4 дня назад +51

    Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries

    • @ANY_WHERE_GENZ
      @ANY_WHERE_GENZ 6 часов назад

      And it has range issues because it gives only 1 hundred only ....after completing 20K kilometres the range was so disappointed and the vehicle issue like handle wobbling,shaking & dancing and belt sounds too bad 😞
      The ride experience was so so crazy ...I loved Bcz of its rideing experience ab braking and controlling too

  • @exsecular9179
    @exsecular9179 5 дней назад +46

    Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai

    • @jeetankumar8704
      @jeetankumar8704 5 дней назад +5

      Costly hai isiliye to koi nahi kharid raha hai

    • @tulsikumar_24
      @tulsikumar_24 5 дней назад +5

      Warranty also is less while Ola gives 8 year warranty

    • @SachinTawaleS
      @SachinTawaleS 5 дней назад +2

      मैं खुद ather यूजर hu aur ather स्कूटर बेस्ट है , साले तू तेरा थंबनेल चेंज कर

    • @krishnagour3909
      @krishnagour3909 4 дня назад +1

      Jab bajaj chetak apna price kam kar sakta he quality maintain ke sath
      Then ather q nahi kar sakta
      Sayad usko ghamand tha hamare takar ka dusra koi nahi bana payega
      Or
      Ya current market ko kya demand he customer ki
      Kese sales karna usme wo fail ho gya

    • @Visible_Reflected
      @Visible_Reflected 4 дня назад

      रिजता का वेट कर रहे हैं कस्टमर फेल नहीं है हा थोड़ा कॉस्टली है और सभी जगह तक पहुंचा नही पाते

  • @nileshphegade8413
    @nileshphegade8413 4 дня назад +17

    This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.

  • @Satya-Keshav-gaming
    @Satya-Keshav-gaming 5 дней назад +58

    Who wants to be a successful businessman😊👇

    • @Bidya224
      @Bidya224 4 дня назад +1

      Chahte to sab hai..

    • @Shivohamism
      @Shivohamism 4 дня назад +1

      ​@@Bidya224continuation,
      Pr bante bohat Kam hai..

    • @Shivohamism
      @Shivohamism 4 дня назад

      Pr Mai banunga

    • @Bidya224
      @Bidya224 4 дня назад +1

      @@Shivohamism dekhte hai 10 year baad iss video ke comment me reply karna agar bane to

    • @Shivohamism
      @Shivohamism 4 дня назад +1

      @@Bidya224 No bhai... 2 years... I am on my way already.

  • @vikranthari1956
    @vikranthari1956 5 дней назад +11

    बीना गाली कह रहा हूँ तो गंभीरता से लेना
    विडिओ कि बीच मे अपना चेहरा मत दिखाया करो.
    2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा.
    😡😡

    • @Pem8888
      @Pem8888 4 дня назад

      Yes .
      Bohot hi Gussa aata hai yaar

  • @shobhittyagimusic
    @shobhittyagimusic 3 дня назад +4

    Ather is no. 1 right now. They have quality. Only they need marketing

  • @sudeshsurpur
    @sudeshsurpur 5 дней назад +6

    Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.

  • @SauravKumar-he1eh
    @SauravKumar-he1eh День назад +2

    People give priority to cheaper things not to qualitative product.
    No doubt Ather is best in the market with quality.
    Hope 4 good...

  • @niranjankumarsingh6529
    @niranjankumarsingh6529 5 дней назад +12

    New Ather Rizta S & Z launch

  • @ak2005
    @ak2005 4 дня назад +7

    I think ola se jyada Tvs iqube bestselling electric scooter hai...

  • @kapilarsivehiclespvtltd4709
    @kapilarsivehiclespvtltd4709 День назад +3

    More FUNCTION, more MAINTENANCE
    Post BY TEAM KAPILARSI COMPANY

  • @arahman6914
    @arahman6914 День назад +1

    As a customer i realized it is Expensive and low range these are only 2 reason

  • @rahulvalsangkar8684
    @rahulvalsangkar8684 2 дня назад +3

    Ather ne removal Battery launch karna chahiye, that can be gme changer.

  • @birshu1234
    @birshu1234 2 дня назад +2

    Who told u ather has failed?? They r doing very good work....they will increase market share through rizta

  • @Nano143
    @Nano143 3 дня назад +2

    Govt should help them .They are really gem

  • @Findingpakistanisongs
    @Findingpakistanisongs 3 дня назад +1

    कंपनी को चाहिए की वो विज्ञापन के बजाय लोगो तक सीधे पहुंचे ,खामियों को दूर तो कर ही रही है पर लोगो के रिव्यू को ज्यादा ध्यान दे और स्कूटर के दाम भी बाकी से बढ़ाकर रखे आप भीड़ में शामिल थे ही नही तो भीड़ मत बनिए अलग रहिए ,असल में दोनो के दोनो सिर्फ आईआईटी स्टूडेंट ना की व्यापारी

  • @saraalikhanfangirl489
    @saraalikhanfangirl489 4 дня назад +2

    Ather Ko Apne Scooter Par Bahut Kaam karna hoga taab Jakar Yeh Ola Scooters Ko picha Kar Sakta hai BTW Ather Ka Naam hi maina 2022 mein Pehli baar suni thi😅😅😅

  • @ram_09-02
    @ram_09-02 4 дня назад +2

    Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale

  • @anricosangma
    @anricosangma 4 дня назад +3

    I dnt know how business works but I would not love to buy ather bcz of its low range and high price. Ola is cheaper and higher range. Even TVS Iqubes has much better range and cheaper. Damn care about features. What customer care is range, price, after sale service and reliability and I dnt knw when these company will learn.

  • @SiddharthPatel-f8i
    @SiddharthPatel-f8i 5 дней назад +3

    Ather scooter ने बहुत मेहनत करके अपनी ईवी को आगे बड़ाया

  • @prembanerjeecivilengineer5370
    @prembanerjeecivilengineer5370 День назад +1

    Sapna to India me ek Samsung jaysa electronics brand khada karne ka hay but ye to sapna hay😢😢😢😢😢😢

  • @munnaabhai-kf4yn
    @munnaabhai-kf4yn 3 дня назад +1

    Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube

  • @yogeshpatil2635
    @yogeshpatil2635 3 дня назад +1

    Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.

  • @pramodpatil1733
    @pramodpatil1733 3 дня назад +2

    बहोत दिन बाद व्हिडीओ आया 👏👏👍👍👍

  • @ankushsharma677
    @ankushsharma677 5 дней назад +1

    Sir plz make a video on reality of tech sector

  • @rahulkhapekar6529
    @rahulkhapekar6529 3 дня назад +1

    Ola is best bus men power kam hai isliye service de nahi pa raha lekin abhi men power badh raha hai aur service bhi acchi ho rahi hai

  • @mayurteli91
    @mayurteli91 3 дня назад +1

    Thank you for sharing this ❤️

  • @BhawaniSingh-zp9io
    @BhawaniSingh-zp9io 3 дня назад

    आफ्टर सेल ये कंपनियां और डीलर सिस्टम अपडेट के नाम पर आपकी जेब ख़ाली कर देगी गारंटी नहीं warrenty मिलती हैं सारा सिस्टम आपकी location सब का एक्सेस इनके पास होता है मेरी सलाह ये हैं की हमें नॉर्मल इलेक्ट्रिक स्कूटर ही लेना चाहिए इनकी सर्विस कोस्ट बहुत ही कम होता हैं और कोई मोनोपोली नहीं होती बताने को बहुत कुछ हैं बाकी आप समझदार हैं 😮😮😮

  • @sahidshaikh786
    @sahidshaikh786 5 дней назад +1

    Revolt ki b history bata ya na plizzz sir love you sir

  • @ridewithari3952
    @ridewithari3952 3 дня назад +1

    Ather company pay monthly subscription rs1400 main reason of failed

  • @parthmistry6876
    @parthmistry6876 4 дня назад +1

    I just recently cancelled ather rizta booking and they refunded my money after 1 month and 10 back to back emails. So pathetic for just 999/- rupees.

    • @dinkarpatil1243
      @dinkarpatil1243 4 дня назад

      50का माईलेज पुअर क्वालिटी

  • @haresh_gauswami
    @haresh_gauswami 5 дней назад +1

    *MasT Motaa Bhai* .. 👍🏿

  • @navinshringi4608
    @navinshringi4608 21 час назад

    China se kharab quality ki battery nahi aati indian companies sabse sasti quality ki order karte hain . Agar aisa hita toh ev ka sabse bada brand tesla kyun china main production karta .
    India main itna zyada tax hai ki dealer ke paas option hi nahi agar mehngi battery mangayega toh codt aur zyada badhegi na

  • @gamerzstudio3289
    @gamerzstudio3289 3 дня назад +1

    Mind-blowing bgm❤

  • @user-ew5en6mw6o
    @user-ew5en6mw6o 4 дня назад +1

    Make a video on Wardwizard innovative

  • @bladexgyroboy9952
    @bladexgyroboy9952 5 дней назад +7

    Pls make a video for unemployment

    • @flyhigh797
      @flyhigh797 4 дня назад +3

      There is no unemployment issue there is only lack of skill issue, so learn skill don't relay on college degree

    • @keepsmilingshorts3539
      @keepsmilingshorts3539 4 дня назад

      I don't need job bcz
      Job can't give 100% happiness. Think big achive big🙏

    • @Bidya224
      @Bidya224 4 дня назад

      Dusro ke video dekh

    • @tushar4133
      @tushar4133 3 дня назад

      9th fail bhi job mang rahe h😂

  • @fastlane7614
    @fastlane7614 4 дня назад

    what about simple one?

  • @abhilashsahastrym1834
    @abhilashsahastrym1834 9 часов назад

    They are not failed , they are the best electric scooter makers in India right now , they offer well built scooters , they have largest charging infrastructure

  • @vijaykhoday
    @vijaykhoday День назад

    I am a early user of Ather, even after 5 years its giving me full range. Its a pride of India, Their research is amazing.
    But Ather is premium and not commercial !
    Their focused more on value but passive on sales and scalability. even if you see any of their advertisements you dont get clear picture immediately.

  • @DeependraTube
    @DeependraTube День назад

    1 Ather को लोन कंपनियों से tieups मजबूत करने चाहिए । और
    2 swap battery launch करना चाहिए।
    3 Product मे क्वालिटी और सर्विस है, range बढ़ानी चाहिए, भले ही थोड़ा महंगा और हो जाए।
    क्यूंकि जो इससे लेगा, वो 10-20k aur khrch कर सकता है, लंबी रेंज के लिए ।
    🤔

  • @maccmillan007
    @maccmillan007 18 часов назад

    Who said Ather has failed. It will become the most iconic new age brand from India.

  • @harshi4254
    @harshi4254 4 дня назад

    Best share Ecoreco share

  • @ROHITSINGH-wh1qt
    @ROHITSINGH-wh1qt День назад

    Customer ko range chahiye, tv, or speaker nahi

  • @delinachauhan1168
    @delinachauhan1168 День назад

    Ather ka sabse bada plus point uski service centre ka hai jo dusri no 1 company nhi deti ather 450 hai rizta bhi book kardi hai pesa bhale jada hai lekin bad me rona nhi padta jenuin review de raha hu jo dusri ev liye hai top 1 ki wo service k liye ro rahe hai hum nhi

  • @harshi4254
    @harshi4254 4 дня назад

    Best share is Ecoreco

  • @robinho0dsingh
    @robinho0dsingh 4 дня назад

    Imp h mileage with low prices islye ola success hai

  • @SuperApache160
    @SuperApache160 День назад

    Good luck athor ❤🎉good products 👍

  • @tonmoyborah9921
    @tonmoyborah9921 5 дней назад

    Ather is much better than Ola, ola jast manipulate the market tbyeey not showing there fal
    L

  • @ujjwalprakash3170
    @ujjwalprakash3170 2 дня назад

    Case study ather ki or thumbnail ola electric k ceo ki.. Wahhhh

  • @vikrampatter1
    @vikrampatter1 День назад

    Quality matter karti hai..

  • @hiteshpatel8261
    @hiteshpatel8261 8 часов назад

    Ather is best only improve after sales service

  • @prateek872
    @prateek872 2 дня назад

    I love ather mera pass ather h or main khus hun

  • @V.Vamshi.
    @V.Vamshi. 5 дней назад

    But thambnail main fail kyu lika views keleye kya ? Story' bolke bi liksakte . Main ab ather Lena vala hub tumara thumbnail dek ke dar gaya . 😅

  • @satishkamble7636
    @satishkamble7636 4 дня назад

    Itan bich lake ... marketing 😊

  • @anantghonasgi1051
    @anantghonasgi1051 4 дня назад

    Too cost is the only reason

  • @vijendergsp5690
    @vijendergsp5690 2 дня назад

    एथर की शक्ल एक रोबोटिक टॉय जैसी है जिसे जनता पसंद नहीं करती । इन्हें डिजाइन पर काम करना करना चाहिए ।

  • @sumantbegrai6724
    @sumantbegrai6724 4 дня назад

    Misleading thumbnail

  • @hiten29227
    @hiten29227 5 дней назад +8

    Ather ke scooter quality me bahut ache hote hai bhai, and after sale service is also too good. Dusri side ola kam paise me ghatiya saman bechti hai, aur service ke name per 👍 dikhati hai.. mere yaha 4 ola and 2 ather hai... Ola abhi tak 12-15 times service centre gai hai bar bar problem ki vajah se aur ather sirf apne service time per hi service centre gai hai... So better to choose Ather not ola 😂😂

    • @Studyyou
      @Studyyou 5 дней назад

      After sales Service maha ghatiya .... Lutere hain ...

  • @Bidya224
    @Bidya224 4 дня назад

    Honda ko banana chiye idhar electrical scooter

  • @ankitkr2207
    @ankitkr2207 3 дня назад

    Rizta is a revolutionary scooter. Chapris like ola.

  • @nilanjandastanoy1346
    @nilanjandastanoy1346 5 дней назад

    To Helo Hunda Kaya Tha

  • @GCAVLOGS1124
    @GCAVLOGS1124 День назад

    Jijaji yek video crypto currency ke lie ho jaye

  • @abhinandankumar5078
    @abhinandankumar5078 5 дней назад

    Cheap product attract more buyer

  • @shivchopra519
    @shivchopra519 5 дней назад +1

    Bhai kisne tuje bola ki Ather fail hogayi hai,ola vishwas karne layak company nahi hai. Ather is a premium product & Ola is a cheap product

    • @LiveHindiFacts
      @LiveHindiFacts  5 дней назад +2

      First watch full video....

    • @thedogspodcast
      @thedogspodcast 5 дней назад +2

      ​@@LiveHindiFacts sun tera youtube channel khatam ho jaega tu or ghatiya content banaega, lekin ather company band nahi hogi mark my words.. sasta or ghatiya saman lene wale boht hai desh me lekin premium gadi chalane wale bhi kam nahi hai..

    • @V.Vamshi.
      @V.Vamshi. 5 дней назад

      Bhai first watch full 😅😅😅😅 . Arehhh sab log pura deke rehhh , main cha sak ta toh report kar sakta hun . But ni . Aur sab log ka comments ko reply to kar . ​@@LiveHindiFacts

    • @vcool920
      @vcool920 3 дня назад +1

      Agree he is some paid guy from ola who is spreading rumors about ather. Jealous ola

    • @thedogspodcast
      @thedogspodcast 3 дня назад

      @@vcool920 in jaise ladke logon se desh badhega 🤣... etergo app scooter company ko kharidke india me bechne lage.. aur ab sudhar rahe ho..
      this is the scenario " baap ke paise pe pal rha hai.. "
      bhavesh agarwal ke baap logon ne yeh gaadi banayi thi jo isko dahej me mili.. 😄🤣

  • @premballavlaha4733
    @premballavlaha4733 5 дней назад

    Bro don't promote financial things in between the video

  • @girishlgirish384
    @girishlgirish384 4 дня назад

    Ather fraud company they are asking 35k to upgrade pro pack for my three months old 450x hr before buying they said it costs 20k

  • @dkwatch8450
    @dkwatch8450 4 дня назад

    Perfect

  • @harshi4254
    @harshi4254 4 дня назад

    Ecoreco beat share hi

  • @manojbarik6897
    @manojbarik6897 3 дня назад

    Mere pass ola hai 1.5 salse magar me ather Ko boluga besh hai

  • @KumarHegdeLive
    @KumarHegdeLive 4 дня назад

    Ather is the best and Ola is the opposite of it.

  • @ansumansahoo3606
    @ansumansahoo3606 День назад +1

    Who said ather failed 😂

  • @mixmax61
    @mixmax61 5 дней назад

    Lekin iska range bohot kam tha

  • @TenoGaming.
    @TenoGaming. 5 дней назад +1

    Hello

  • @yogeshjadhav3669
    @yogeshjadhav3669 13 часов назад

    Ather one of the best electric scooter ❤❤🎉

  • @techy.farooqui
    @techy.farooqui 3 дня назад

    After your video, I got to know that Ather has failed😅😅😅

  • @shovankhanra341
    @shovankhanra341 5 дней назад

    Bajaj chetak history

  • @RoyalRobotition
    @RoyalRobotition День назад

    Ather is better then all electric scooter. Ather is king

  • @hyderabiker8151
    @hyderabiker8151 3 дня назад

    Who said it’s failed

  • @sadiqpasha415
    @sadiqpasha415 День назад

    Ather is best why would you make such video where your not aware of the brand they are building.

  • @manishpandey8378
    @manishpandey8378 3 дня назад

    loss me thodo bechegaaa ola jese

  • @ankit-travelandgadgets
    @ankit-travelandgadgets 16 часов назад

    Best quality Ather

  • @jamilhossain2003
    @jamilhossain2003 5 дней назад

    Ather is best but over price

  • @ConnectwithNature10M
    @ConnectwithNature10M 2 дня назад +1

    Olaa is best 🔥

  • @Sourav_Debnath
    @Sourav_Debnath 5 дней назад

    Bhai, Ather failed nahi huya hai.

  • @manishpandey8378
    @manishpandey8378 3 дня назад

    fail kaha hya h bhaii...??

  • @iamreddy969
    @iamreddy969 2 дня назад

    Wtf who said it failed?

  • @tusharsingh2206
    @tusharsingh2206 5 дней назад

    Bhot best scooter h ather😊 m bhi yous karta hu

  • @prasadkasande
    @prasadkasande 2 дня назад

    Bhai sabhi companies ko ek ek karke fail kyo kar raha hai😅

  • @harshi4254
    @harshi4254 4 дня назад

    Ecoreco share lo bhai logo

  • @pgspatel7168
    @pgspatel7168 2 дня назад

    IPhone is IPhone ather IPhone in ev scooter

  • @sagarkirunge3988
    @sagarkirunge3988 2 дня назад

    Ather Is Best Scooter! Ola is A chainess product! 😂

  • @supremehinduism7990
    @supremehinduism7990 2 дня назад

    Bhaut.... Zada.... Mahega..... Tha... Bhaut zaldi... Logo ko... Lutana chahate the.... 180000😅...

  • @himanshupandit3684
    @himanshupandit3684 День назад

    Over Price Scooter - Ather

  • @user-ew5en6mw6o
    @user-ew5en6mw6o 4 дня назад

    Ayse he badi badi company, choti company o ko kha jaygi

  • @SharekKhan-jt9cp
    @SharekKhan-jt9cp 5 дней назад +1

    Jaldi jaldi comments karta hu like milenge 😂😂

  • @sacwalanj123
    @sacwalanj123 День назад

    Ather makes quality scooters... Ola is Chapari Nibba scooter

  • @vijayparmarvijayparmar1832
    @vijayparmarvijayparmar1832 5 дней назад

    Shri Krishna

  • @kumar.ukumar.u7316
    @kumar.ukumar.u7316 21 час назад

    Bajaj..always

  • @sandeepsarki
    @sandeepsarki 5 дней назад

    Bhai pehle mlm pe kamm kartha tha kya bekar ka gyan mat do

  • @sachin2842
    @sachin2842 20 часов назад

    ather >>>> ola 😅😂