Why Ather Scooter Failed? 😱 Ather Energy Case Study | By Sahil Verma
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- Опубликовано: 1 июл 2024
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Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries
And it has range issues because it gives only 1 hundred only ....after completing 20K kilometres the range was so disappointed and the vehicle issue like handle wobbling,shaking & dancing and belt sounds too bad 😞
The ride experience was so so crazy ...I loved Bcz of its rideing experience ab braking and controlling too
Europeans hardly use scooters
@@ANY_WHERE_GENZbro it's giving 120-130 kms easily
@@AtherGuy in starting it gives like that only brother and after our riding speed changes( I drive my ather 450x GEN3 at 60/70km speed in city, here it's self the acceleration and brakes are mostly used ) & range , Charging changes from time to time 😄🤣
@@AtherGuy and that price segment 100km is less but I prefer ATHER for feel the ride in heaven ,so crazy experience ❤️❤️❤️❤️ and brakes are damn good 💯😊
Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai
Costly hai isiliye to koi nahi kharid raha hai
Warranty also is less while Ola gives 8 year warranty
मैं खुद ather यूजर hu aur ather स्कूटर बेस्ट है , साले तू तेरा थंबनेल चेंज कर
Jab bajaj chetak apna price kam kar sakta he quality maintain ke sath
Then ather q nahi kar sakta
Sayad usko ghamand tha hamare takar ka dusra koi nahi bana payega
Or
Ya current market ko kya demand he customer ki
Kese sales karna usme wo fail ho gya
रिजता का वेट कर रहे हैं कस्टमर फेल नहीं है हा थोड़ा कॉस्टली है और सभी जगह तक पहुंचा नही पाते
This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.
Ather is no. 1 right now. They have quality. Only they need marketing
Govt should help them .They are really gem
Who told u ather has failed?? They r doing very good work....they will increase market share through rizta
People give priority to cheaper things not to qualitative product.
No doubt Ather is best in the market with quality.
Hope 4 good...
Ather is not a failure... they are just not as aggressive as Ola
Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale
बीना गाली कह रहा हूँ तो गंभीरता से लेना
विडिओ कि बीच मे अपना चेहरा मत दिखाया करो.
2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा.
😡😡
Yes .
Bohot hi Gussa aata hai yaar
He should add these ad wisely where the ad can actually fit... i think 'think school' does it's ad placement in much better spot... & most of the viewers tends to watch it..
Ather ka sabse bada plus point uski service centre ka hai jo dusri no 1 company nhi deti ather 450 hai rizta bhi book kardi hai pesa bhale jada hai lekin bad me rona nhi padta jenuin review de raha hu jo dusri ev liye hai top 1 ki wo service k liye ro rahe hai hum nhi
More FUNCTION, more MAINTENANCE
Post BY TEAM KAPILARSI COMPANY
Ather scooter mujhe kabhi bhi achha nahi laga khilone jaisa dikhta h or piche se aisa lagta h ki jaise kisi n uske kapde utar liye ho, or sabse badi bat ye ki inhone ola or other compony ko halke m le liya
Who wants to be a successful businessman😊👇
Chahte to sab hai..
@@Bidya224continuation,
Pr bante bohat Kam hai..
Pr Mai banunga
@@Shivohamism dekhte hai 10 year baad iss video ke comment me reply karna agar bane to
@@Bidya224 No bhai... 2 years... I am on my way already.
Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube
Who said Ather has failed. It will become the most iconic new age brand from India.
Ather is best scooter in India market
It has quality
It has fast charging stations
Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.
Who are you sir ?
I don't think Ather is behind. Ather has consolidated very well and will be no 1 in future
Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.
New Ather Rizta S & Z launch
1 Ather को लोन कंपनियों से tieups मजबूत करने चाहिए । और
2 swap battery launch करना चाहिए।
3 Product मे क्वालिटी और सर्विस है, range बढ़ानी चाहिए, भले ही थोड़ा महंगा और हो जाए।
क्यूंकि जो इससे लेगा, वो 10-20k aur khrch कर सकता है, लंबी रेंज के लिए ।
🤔
I think ola se jyada Tvs iqube bestselling electric scooter hai...
I am a early user of Ather, even after 5 years its giving me full range. Its a pride of India, Their research is amazing.
But Ather is premium and not commercial !
Their focused more on value but passive on sales and scalability. even if you see any of their advertisements you dont get clear picture immediately.
Till today ather is much better scooter with pure r&d in ev
I dnt know how business works but I would not love to buy ather bcz of its low range and high price. Ola is cheaper and higher range. Even TVS Iqubes has much better range and cheaper. Damn care about features. What customer care is range, price, after sale service and reliability and I dnt knw when these company will learn.
China se kharab quality ki battery nahi aati indian companies sabse sasti quality ki order karte hain . Agar aisa hita toh ev ka sabse bada brand tesla kyun china main production karta .
India main itna zyada tax hai ki dealer ke paas option hi nahi agar mehngi battery mangayega toh codt aur zyada badhegi na
कंपनी को चाहिए की वो विज्ञापन के बजाय लोगो तक सीधे पहुंचे ,खामियों को दूर तो कर ही रही है पर लोगो के रिव्यू को ज्यादा ध्यान दे और स्कूटर के दाम भी बाकी से बढ़ाकर रखे आप भीड़ में शामिल थे ही नही तो भीड़ मत बनिए अलग रहिए ,असल में दोनो के दोनो सिर्फ आईआईटी स्टूडेंट ना की व्यापारी
बहोत दिन बाद व्हिडीओ आया 👏👏👍👍👍
Thank you for sharing this ❤️
Ather company pay monthly subscription rs1400 main reason of failed
Sir plz make a video on reality of tech sector
Ola is best bus men power kam hai isliye service de nahi pa raha lekin abhi men power badh raha hai aur service bhi acchi ho rahi hai
Who said ather failed 😂
Right
Jab tak non rto (bina registration ) ke electric scooter chalege, tab tak
Koi company aage nahi bad sakti
As a customer i realized it is Expensive and low range these are only 2 reason
Expensive because it provide quality and range is totally depend on riding style I get 120-130kms range
Revolt ki b history bata ya na plizzz sir love you sir
Mind-blowing bgm❤
Ather ne removal Battery launch karna chahiye, that can be gme changer.
Rizta is a revolutionary scooter. Chapris like ola.
Make a video on Wardwizard innovative
*MasT Motaa Bhai* .. 👍🏿
Pls make a video for unemployment
There is no unemployment issue there is only lack of skill issue, so learn skill don't relay on college degree
I don't need job bcz
Job can't give 100% happiness. Think big achive big🙏
Dusro ke video dekh
9th fail bhi job mang rahe h😂
In our family we have 4 scooters it's a fantastic performance and very best in service+ the new App is top class
Ather best ev scooty h m khud use kerta hu bht power h.. issi m bs thoda design p dhiyan dena start kerda to ya log or bhi achha rha ga
Ather Ko Apne Scooter Par Bahut Kaam karna hoga taab Jakar Yeh Ola Scooters Ko picha Kar Sakta hai BTW Ather Ka Naam hi maina 2022 mein Pehli baar suni thi😅😅😅
Ather is classssss...Ola is Masss...no comparison at All..!!😊
@@bewithbest9121Yeah Offcourse But Arther Is A Good Brand😌😌😌
I just recently cancelled ather rizta booking and they refunded my money after 1 month and 10 back to back emails. So pathetic for just 999/- rupees.
50का माईलेज पुअर क्वालिटी
आफ्टर सेल ये कंपनियां और डीलर सिस्टम अपडेट के नाम पर आपकी जेब ख़ाली कर देगी गारंटी नहीं warrenty मिलती हैं सारा सिस्टम आपकी location सब का एक्सेस इनके पास होता है मेरी सलाह ये हैं की हमें नॉर्मल इलेक्ट्रिक स्कूटर ही लेना चाहिए इनकी सर्विस कोस्ट बहुत ही कम होता हैं और कोई मोनोपोली नहीं होती बताने को बहुत कुछ हैं बाकी आप समझदार हैं 😮😮😮
Ather ke scooter quality me bahut ache hote hai bhai, and after sale service is also too good. Dusri side ola kam paise me ghatiya saman bechti hai, aur service ke name per 👍 dikhati hai.. mere yaha 4 ola and 2 ather hai... Ola abhi tak 12-15 times service centre gai hai bar bar problem ki vajah se aur ather sirf apne service time per hi service centre gai hai... So better to choose Ather not ola 😂😂
After sales Service maha ghatiya .... Lutere hain ...
Too cost is the only reason
Perfect
I have Ather 450S model. Ather is Best in all electric segment I've all seen. No one competitive Ather
How much did Ola paid
They are not failed , they are the best electric scooter makers in India right now , they offer well built scooters , they have largest charging infrastructure
Ola Kam price se number 1 hain...lekin Ather performance main no 1 hain.
Best share Ecoreco share
जापान खुद बहुत महंगा है , चीन से डबल चोबल कीमत होती है , इलेक्ट्रॉनिक सामान की।
Good information bro
Quality matter karti hai..
Because price
Itan bich lake ... marketing 😊
what about simple one?
Not yet in market
Best share is Ecoreco
Hello
After sale service Jis company ka Achcha Rahega Vahi company market me टिकी रहेगी लाइफ time...
Es mamle me Ather ka koi competition nahi...
High Cost only pblm...
Failed.! are u crazy, south Indian roads are full with ather scooters and charging stations are everywhere , its better than OLA... Do not misguide people with thumbnale
I am a ather owner and now taking a second 1. Your topic is not relatable
Customer ko range chahiye, tv, or speaker nahi
Ather is best only improve after sales service
Ecoreco beat share hi
To Helo Hunda Kaya Tha
Ather is much better than Ola, ola jast manipulate the market tbyeey not showing there fal
L
I am ather user in 2 years
Ather failed model
Imp h mileage with low prices islye ola success hai
Misleading thumbnail
I love ather mera pass ather h or main khus hun
Jaldi jaldi comments karta hu like milenge 😂😂
12000 ka pro pack Lena padta hai 😢
Who said it’s failed
Ather is the best and Ola is the opposite of it.
Good luck athor ❤🎉good products 👍
Dhiray dhiray all evs will fail...now CNG will rule...just wait & watch
Case study ather ki or thumbnail ola electric k ceo ki.. Wahhhh
Ather is the Apple of electric scooter
Ola top pr 😂😂 bom bnane main....
Lekin iska range bohot kam tha
Jijaji yek video crypto currency ke lie ho jaye
बहुत अधिक महंगा होने के कारण जितना बिकना चाहिए, उतना नहीं बिक रहा है , पेक भी बहुत महंगा है , लूट मची है 13000 रुपए प्रो पेक के !!!!????
Bajaj chetak history
Very expensive....!!!
Olaa is best 🔥
Ather is better then all electric scooter. Ather is king
Ather one of the best electric scooter ❤❤🎉
एथर की शक्ल एक रोबोटिक टॉय जैसी है जिसे जनता पसंद नहीं करती । इन्हें डिजाइन पर काम करना करना चाहिए ।
But thambnail main fail kyu lika views keleye kya ? Story' bolke bi liksakte . Main ab ather Lena vala hub tumara thumbnail dek ke dar gaya . 😅
Trust me guys ather have one of the safe, simple, high quality components. Loved it team ather 🔥😌❤️🩹
Mere pass ola hai 1.5 salse magar me ather Ko boluga besh hai
Bhai kisne tuje bola ki Ather fail hogayi hai,ola vishwas karne layak company nahi hai. Ather is a premium product & Ola is a cheap product
First watch full video....
@@LiveHindiFacts sun tera youtube channel khatam ho jaega tu or ghatiya content banaega, lekin ather company band nahi hogi mark my words.. sasta or ghatiya saman lene wale boht hai desh me lekin premium gadi chalane wale bhi kam nahi hai..
Bhai first watch full 😅😅😅😅 . Arehhh sab log pura deke rehhh , main cha sak ta toh report kar sakta hun . But ni . Aur sab log ka comments ko reply to kar . @@LiveHindiFacts
Agree he is some paid guy from ola who is spreading rumors about ather. Jealous ola
@@vcool920 in jaise ladke logon se desh badhega 🤣... etergo app scooter company ko kharidke india me bechne lage.. aur ab sudhar rahe ho..
this is the scenario " baap ke paise pe pal rha hai.. "
bhavesh agarwal ke baap logon ne yeh gaadi banayi thi jo isko dahej me mili.. 😄🤣
Ather is best but over price