The £500 million marketing mistake

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.
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[@spaceplanfurniture]

Your channel is Gold.

[@carlosf3421]

Calling your own product "crap" is terrible. You have to match it or couple it with a positive.

[@egx161]

Humility. It humanizes us. Even the braggart can benefit by showing occasional weakness. We want to see some humanity.

[@dat_guy_up]

Humans are naturally drawn towards sincerity and humility. The brands that succeed using this tactics do so because they appear honest. But it seems Gerald recently learnt the principle and is trying to play psychology.
You don’t play psychology. You make it a lifestyle. If it’s a sincere mistake, everyone understands.

[@dat_guy_up]

I personally learn this strategy as a coping mechanism. I have an excellent personality that put others on edge and make them feel uncomfortable around me because I will always outdo them. It makes me feel lonely and scared. To adapt, I had to start telling people I am not good in anything. It works, but my initial approach was crude. By the time I get wiser to subtly add my imperfections to my personality rather than saying it, it works better.

[@NobodyInTraining]

lmao I hope you are a teenager

[@dat_guy_up]

I’m talking about when I was a teenager. I had nothing to prove to anyone anymore. I think I enjoy being alone now.

[@NobodyInTraining]

@@dat_guy_up you are clearly still a teenager

[@dat_guy_up]

Na… I’m in my mid twenties .