This needs to happen more often! Awesome to hear all opinions/reasons openly in conversation. Do think that study Mina was talking about needs to happen.
Excellent point, Stephen, on round 1. Like going OOS, the campaign will now drive spend to other non-performing (or low-performing) KW/Targets, which will drive up Acos and spending. Better to let both run and let the data tell you how to optimize
This needs to happen more often! Awesome to hear all opinions/reasons openly in conversation. Do think that study Mina was talking about needs to happen.
This is a difficult debate for me because I appreciate both points and it actually keeps me thinking which would work better 😂
Excellent point, Stephen, on round 1. Like going OOS, the campaign will now drive spend to other non-performing (or low-performing) KW/Targets, which will drive up Acos and spending. Better to let both run and let the data tell you how to optimize
If that's the case, why not just stop that "keyword" after graduating all you could find.
Superior knowledge here from Carly.
Hey Stephen, That watch looks cool? Is it a Casio?
It's a Patek Philippe!
(Jk, just a $10 casio 😉)
Phenomenal episode, I think Stephen won
I don't know, Carly was pretty convincing.
@@carlymcmillen2485 😂😂
Agreed!