Master P explains No Limit Record's business formula (Rap City 1997)

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  • Опубликовано: 28 авг 2024
  • "Some people just jump into the game and they want to sell millions of records. First you gotta sell 5 or 10 records."
    Amazing that the formula that P explains on this clip is still working to this day with labels like Cash Money/Young Money. Say what you want, P was a smart businessman for the most "part.
    Always know for being the biggest exaggerator in hip-hop history, P says that Goodie Mob, Westside Connection, Uncle Luke and even Total (yes the R&B group from Bad Boy Entertainment) would be on the I'm Bout It soundtrack. We all know none of those occured.

Комментарии • 345

  • @gsecc
    @gsecc 8 лет назад +122

    For all you young niggas that's tryna come up as a rapper, producer, or business man y'all better pay attention to this knowledge and wisdom. One day these type of videos will be worth more than gold.

  • @cam514
    @cam514 11 лет назад +132

    u crazy.. Master P's influence is still being felt today... this generation of rappers remaking P's old hits all the time... and all these new rappers signing 360 deals, selling their soul to corporate giants, while P tried to teach them how to keep 85%... Master P is a pioneer and he's the hardest rapper of his generation. He didn't care about Billboard or radio airplay... he made sure he was #1 in the streets and he DID THAT! #NOLIMITFOREVER

    • @hnic505
      @hnic505 4 года назад

      No Limit Forever

    • @oaklandsoldier5920
      @oaklandsoldier5920 4 года назад +2

      I think Master P and E40 wrote the blueprint on raping record labels.

    • @deniawiseone95
      @deniawiseone95 4 года назад

      @@oaklandsoldier5920 lol prolly :)

    • @ronaldjames7843
      @ronaldjames7843 2 года назад

      Already kno 💯

  • @tswagg504
    @tswagg504 10 лет назад +153

    no business degree, but a hell of a business man. He figured the it out for himself, that makes a smart man. There are people with degrees who don't know how to gauge demand for a product without having to spend the money first. He simply watched what was selling, and gave the people exactly what they already wanted.

    • @AthensParkSwag
      @AthensParkSwag 10 лет назад +22

      College degree teach you about your field and give you a certificate of approval to show people you know what you doing. But college don't teach common sense, knowledge nor wisdom

    • @mralpickett
      @mralpickett 10 лет назад

      tswagg504 truuuuu

    • @tswagg504
      @tswagg504 10 лет назад +3

      @102973712063509641081 true. I'm in business school, and it's 90% memorization....if you have the time to memorize it, you'll get an A.....now engineering classes, those required real intelligence...you had to figure out what the problem was, then solve it.

    • @tswagg504
      @tswagg504 9 лет назад

      mikeworld39 He didn't have it during this period though....mid/late 90s.

    • @tswagg504
      @tswagg504 9 лет назад

      Bruh, that's a community college. That isn't a real business degree. It's nowhere near as strenuous as an accredited 4 year degree. I've been to community college and university; those places are diploma mills........I was talking about a bachelor's degree, not an associates.

  • @facedafact86
    @facedafact86 11 лет назад +80

    he took a city bus and made it a tour bus = Master P

  • @jgodoy_
    @jgodoy_ 9 лет назад +41

    P change the rap game for real he taught niggas how to get paid the right way! #Respect

  • @lyricalgenious2010
    @lyricalgenious2010 10 лет назад +62

    Master P -- legendary status. This is classic 90s Hip Hop.

  • @jroc1879465
    @jroc1879465 10 лет назад +91

    he did this before the internet!

    • @ronaldjames7843
      @ronaldjames7843 2 года назад

      Sure rite! This generation today won't understand

    • @badgyrl310
      @badgyrl310 5 месяцев назад

      💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯

  • @dopediva8643
    @dopediva8643 8 лет назад +72

    P was ahead of the game.smart man

    • @jazmynbrown6820
      @jazmynbrown6820 5 лет назад +1

      Yes, he's a smart business man. He ain't no fool.

  • @robpeter2paypaul
    @robpeter2paypaul 9 лет назад +67

    p is a smart dude. First you gotta sell 5 or 10 albums before you can sell a million! these new cats don't under that shit. Classic shit

    • @joncallaway4456
      @joncallaway4456 9 лет назад +2

      Tellin you

    • @kendrellezell4339
      @kendrellezell4339 8 лет назад

      +Jon Callaway a,.

    • @martinlee2739
      @martinlee2739 8 лет назад +8

      yeah but you can't sell a record now... due to the internet....back then i stayed in the record shop buying

    • @traetrae7517
      @traetrae7517 7 лет назад

      Martin Lee sad but true

  • @MrEOM41
    @MrEOM41 4 года назад +25

    I love the style of clothing in this era no designer, just raw but still fly with it ... 😏

    • @pepstalynn
      @pepstalynn 3 года назад +6

      P's shirt is DKNY which is a designer shirt.

    • @Rountree1985
      @Rountree1985 3 года назад +4

      It’s all designer shit, what are you talking about?

    • @damarimoland1613
      @damarimoland1613 2 года назад +2

      @@Rountree1985 I think they meant that say high end designer

    • @ronaldjames7843
      @ronaldjames7843 2 года назад +1

      U Kno bout Fubu?

  • @kabeyz
    @kabeyz 11 лет назад +41

    damn c murder standing in the back low key withn his hat down
    can tell this homie is a tru g

  • @nomibe2911
    @nomibe2911 13 лет назад +27

    Master P was a pioneer.

  • @louisalexander2647
    @louisalexander2647 7 лет назад +38

    P and Dre pretty much made hip hop alive. yeah respects to Diddy, Russell, jd, etc. but without these 2, idk what would the game be like

  • @thug2244
    @thug2244 6 лет назад +10

    They can say whatever they want about P not helping C with his legal situation. But this man was not selfish. Every time he spoke about No Limit he always used the word (we)

  • @CashMartin909
    @CashMartin909 7 лет назад +38

    Rap City was the Best

  • @polobubblevest
    @polobubblevest 9 лет назад +82

    c murder playin the background chillin in the cut

  • @est1985buckcity
    @est1985buckcity 13 лет назад +6

    CLASSIC RAP CITY...MASTER P WAS A FUCKIN GENIUES IF YOUR FROM MY AREA NO LIMIT AND OLD C.M.R. WAS THE ONLY THING THAT WE WAS BUMPIN

  • @gameover-mgtow7502
    @gameover-mgtow7502 8 лет назад +51

    P mastered da MIX tape GAME and sold a CD every 1st of da month

    • @hnic505
      @hnic505 4 года назад +2

      cha.illionaire mastered and pioneered the mixtape game whete rapped over other priducers he dodnt pay for beats and became the mixtape messiah. master p paid an in house production crew and put out albums with budgets the same way these sound cloud rappers put out bullshit and hope it sticks...

  • @BruceWayneWorld
    @BruceWayneWorld 11 лет назад +22

    Best that ever did it independent ! Period !

  • @Dickey271
    @Dickey271 2 года назад +4

    Rare DKNY shirt P got on he was supporting Brands before he did Rap Snacks and Monyattis

  • @btatejr21
    @btatejr21 9 лет назад +15

    New Orleans finest!! P made us proud

  • @tonysnow9688
    @tonysnow9688 4 года назад +5

    P is definitely a legend as far as hip hop business being from the south
    He showed everyone the blueprint
    I remember this era in the90s
    East vs West controversy days when the south was overlooked
    Rip Tupac also

    • @ronaldjames7843
      @ronaldjames7843 2 года назад +2

      This was when the south was slightly starting to get a little shine to before the early 2000s with Ludacris, TI., Paul wall, chamillionare n dem to. P was pushing hard for south to get recognized after Andre from OutKast said the south got something to say at the source awards.

  • @COMMANDO21B
    @COMMANDO21B 13 лет назад +16

    I fucks wit Master P. He's a bidness man

  • @tonerdz2357
    @tonerdz2357 4 года назад +7

    Cmurder always looked ready for war his ghost stood behind his brother 💯

  • @silentthriller
    @silentthriller 6 лет назад +12

    Built the business in chunks. That's how it's done folks.

  • @COMMANDO21B
    @COMMANDO21B 12 лет назад +5

    Master P straight inspires me in this interview

  • @rc121crx
    @rc121crx 11 лет назад +30

    Gumbo music! Damn I miss that old no limit beat and rap.

  • @StraightUpFrigid
    @StraightUpFrigid 8 лет назад +27

    We Need Another Big Ass Record Label Like No Limit, Rap-A-Lot, And Cash Money Records To Come Up Out The South. I Wonder Who's That Gon Be.

    • @networkfreddy2000
      @networkfreddy2000 8 лет назад +3

      +Straight Up Frigid Records Everybody knows its going to be Straight Up Frigid Records!

    • @StraightUpFrigid
      @StraightUpFrigid 8 лет назад +1

      +Fredrick Pettiford Thanks For The Support

    • @tonykey2438
      @tonykey2438 8 лет назад

      mane if Gucci would of left that street shit alone. boi defintely would of been So Icey/ 1017. belive dat

    • @DaNamezLAND
      @DaNamezLAND 8 лет назад

      +Tony Key true

    • @regnaultsanders7547
      @regnaultsanders7547 8 лет назад

      +Straight Up Frigid Records check out my boy Regnault Monday

  • @jaerick9934
    @jaerick9934 7 лет назад +24

    I used to say Romeo don't look like him but on here at this young age I see it

    • @ygztheseries2455
      @ygztheseries2455 7 лет назад +3

      jae rick he slick do look like his dad at a young age but he got more of his mom look then his dad

    • @Mr_Si313ter
      @Mr_Si313ter 5 лет назад

      Romeo isnt his biological son

    • @nudytv7879
      @nudytv7879 4 года назад

      @smoothcollected he not. C murda is

    • @LifeIsNotorious
      @LifeIsNotorious 4 года назад +3

      @@nudytv7879 He's Master P son. Stop it

  • @KaleSurgeo
    @KaleSurgeo 7 лет назад +49

    C murder on the back chilling

  • @504jec
    @504jec 10 лет назад +46

    It's funny that slangs today come from new Orleans, bout it, bling,twerk

    • @GangstaStan010
      @GangstaStan010 9 лет назад +3

      Twerk is ATL. Bounce is New Orleans

    • @504jec
      @504jec 9 лет назад +6

      Look up dj jubilee "do the jubilee all" made in 1993. I talked to him once. He's a teacher now. He added a slurr to tweak.

    • @zaeedf
      @zaeedf 7 лет назад +1

      504jec actually uncle luke did back in the late 80s. Came from SFla

    • @i240_wrestling
      @i240_wrestling 7 лет назад +1

      this is true all the slang did come from the N.O

    • @TheBucketSkill
      @TheBucketSkill 4 года назад +1

      @P C J BIOSAH lol wasn't that chicago?

  • @thug2244
    @thug2244 6 лет назад +8

    I believe Joe thought this was a joke or that the No Limit camp would not last long - over 23 years later No Limit is still standing and I believe that Romeo is about to do big things like his pops did

    • @smoothshop
      @smoothshop 6 лет назад

      Oh yea! I enjoy the WEtv show. GROWING UP HIP HOP.

  • @CashMartin909
    @CashMartin909 7 лет назад +9

    Salute to Master P

  • @deniawiseone95
    @deniawiseone95 4 года назад +4

    You know this was years ago when DKNY is being rocked. I remember wearing her too lol :)

  • @datboitaj
    @datboitaj 11 лет назад +3

    I remember these days....waaayyyyy before the storm this is when shit was so fun to be here!

  • @andrerobinson406
    @andrerobinson406 3 года назад +2

    FUN FACTS:
    Although Westside Connection wasn't on I'm Bout It Soundtrack, Mack 10 did a appearance in the I'm Bout It movie. Ice Cube and Mack 10 both got a solo song on I Got The Hook Up Soundtrack years later.
    Jaguar Wright said Kima from Total and Master P were dating back in the day, so that a song might came about.

    • @illtrovert
      @illtrovert 2 года назад

      When did Jaguar say that ?

  • @ivysmith2794
    @ivysmith2794 7 лет назад +10

    why would anyone press thumpsdown on a video thats helping people who do not have a major deal to get their gifts out there

  • @aliaswizard6963
    @aliaswizard6963 6 лет назад +16

    He did everything he said he was going to do and everything came out exactly is planned

  • @vegitausa
    @vegitausa 11 лет назад +3

    Cmurder was so young sittin right there behind P

  • @TheKKCody0824
    @TheKKCody0824 10 лет назад +5

    lmao at the end "WE'LL BE BACK BACK IN A MINUTE MINUTE IIGHT IIGHT!"

    • @GODs_Son777
      @GODs_Son777 9 лет назад

      Yeah, Joe was a fool for that! lol..

  • @RaveON123
    @RaveON123 11 лет назад +5

    P - still boss of al bosses!!

  • @TeKeyaKrystal
    @TeKeyaKrystal 5 лет назад +3

    love when he said "Black people coming together making stuff happen!"

  • @CHENOTV
    @CHENOTV 13 лет назад +2

    MASTER P STILL MY FAVORITE RAPPER

  • @lamontmcdaniels322
    @lamontmcdaniels322 3 года назад +1

    P was always fresh asf 💯 I remember when was lil I always wanted them glasses him and c use to waer

  • @gangstakendoll
    @gangstakendoll 11 лет назад +2

    I have ALLLLLLWAAAYYYYSSS been a fan of Master P (the whole No Limit Records generation PERIOD). I have EVERY LAST ONE of No Limit Records excluding any cd that came out after the yr 2000 when NLR began to fade out. I'm 24 years old now and still got love and respect for my nigga P. When I was about 6 this nigga came to my city but of course I was too you BUT my mom and dad went and got me an autographed poster (the ICM album poster). I got the No Limit tank tatted on me too. I miss the old days

  • @lovethybodyco7635
    @lovethybodyco7635 5 лет назад +1

    This man is SMART ! Listen to your Elders !!!!!!!! 🙌🏽🙌🏽🙌🏽👏🏽💯🤴🏾

  • @HasBeensNAddicts
    @HasBeensNAddicts 11 лет назад +2

    That's the truest shit I heard about rappers tryna make it. "People wanna jump in a sell a million records. First you gotta sell 5 or 10"

  • @MoneyR8
    @MoneyR8 13 лет назад +26

    dude was worth over 600mil$ in '97

    • @black_wall_st_will_rise_ag4632
      @black_wall_st_will_rise_ag4632 4 года назад +7

      Low key, I think P is worth over a billion today. P too smart about his money.

    • @jakobbraumann256
      @jakobbraumann256 4 года назад

      no fucking way

    • @oholm09
      @oholm09 4 года назад +1

      .p is independent

    • @JoJoStar22
      @JoJoStar22 4 года назад +1

      @@black_wall_st_will_rise_ag4632 Very true. P is a low key billionaire. He lay low because the more money, more problems.

  • @omanluciano2675
    @omanluciano2675 6 лет назад +17

    Free my big brother C-Murda he gone hold it down untill he come home and change the game

  • @louiebabe6353
    @louiebabe6353 Год назад +1

    P.Miller is a intelligent brother.💯

  • @N8TIVE2008
    @N8TIVE2008 5 лет назад +4

    C-Murder and Big Boz in the background

  • @dj13willi
    @dj13willi 12 лет назад +1

    They can say what they want about master p that man uptown like a muthafucka

  • @gorillacar
    @gorillacar 11 лет назад +3

    man p get so much respect in memhis! he really put the south on! but the rap industry wont give him respect cause he aint on the couch or selling his soul for riches...p stay tru..

  • @lwfc08
    @lwfc08 11 лет назад +2

    Damn, P was shinin'.

  • @TheOfficialPayne
    @TheOfficialPayne 10 лет назад +6

    it´s night and p wears sunglasses

  • @poebama1
    @poebama1 10 лет назад +8

    ahahahahaha! C- Murder in the background on the bus.

  • @QR_Code
    @QR_Code 11 лет назад +4

    lmao, i remember back when he was dropping weekly albums...man that shit was incredible never seen anything like it... also dont think noone has ever had a p&d deal like that where he was getting the majority of the money

  • @GustoTheGamer
    @GustoTheGamer 4 года назад +1

    Master P is was and is a real Master

  • @kobeisthegoat5767
    @kobeisthegoat5767 8 лет назад +13

    #FREECMURDER🙏🏽🙌🏽💯

  • @SmokedOutGang
    @SmokedOutGang 10 лет назад +14

    genius

  • @Rudedogg119
    @Rudedogg119 Год назад

    Until this day forward I haven't seen anyone in the rap game out do master P and no limit records. P made a statement when he said he drop a album when he wants to, and he did dam near every month it seems. I remember back in the 90s going to the record store or to the mall to buy any CD Master P put out with the Tank on the back....💯

  • @JSpekGooseKrew
    @JSpekGooseKrew 12 лет назад +1

    Fuck how much money yall say he worth..In 97 I was 18 and P was the Top dude in my hood in Charlotte NC..I still respect what he did for the game to this day.......Im 33 now and can still hear his influence in hip hop..Just listen to the rap outta New Orleans, the south Period and you hear P...

  • @LilTight90000
    @LilTight90000 12 лет назад +3

    Thats my nigga mane Master.P

  • @dublawson4078
    @dublawson4078 11 лет назад +3

    thats real!! imagin if we came together and did this on every level as a people

    • @Rudedogg119
      @Rudedogg119 Год назад

      Frfr my thoughts exactly 💯

  • @dkgkeepitso
    @dkgkeepitso 4 года назад +2

    P know how too bulid his fan base give em want they want that why today its no limit and 4ever. i had that down south hustler 🔥 and west coast bad boyz vol. And that song with c muder steady mobing c was snapping on that song check it out. If u bump that down south hustler album and west coast bad boyz vol.2 today it still be dope 🔥 listens too it again its no limit 4ever 👍

  • @AndrewsOpinion15
    @AndrewsOpinion15 12 лет назад +2

    DAMN HE LOOK SO YOUNG !!!!!

  • @zairedravis2747
    @zairedravis2747 4 года назад +1

    I used watch rap city all time them was good ol day's 1998

  • @wormakathekid5000
    @wormakathekid5000 11 лет назад +2

    From the beginning, straight focused

  • @37mafia1
    @37mafia1 12 лет назад +1

    Y'all see that clean LEXUS ES 300 at 0:41 That was the car right there !

  • @ricardowright2868
    @ricardowright2868 5 лет назад +2

    Down South hustler love that album

  • @curtisgriffin5480
    @curtisgriffin5480 5 лет назад +1

    Smart brotha

  • @GagnezVizz
    @GagnezVizz 8 лет назад +12

    Great business tips.

    • @mikewatts3704
      @mikewatts3704 8 лет назад

      what's that song in the background at the beginning

  • @yahawashi8438
    @yahawashi8438 3 года назад +1

    I miss the old no limit Records

  • @hedheiclark6048
    @hedheiclark6048 8 лет назад +6

    miss these days

  • @Dickey271
    @Dickey271 2 года назад +1

    C murder looking like Romeo

  • @DESTINYHero-km9gz
    @DESTINYHero-km9gz 10 лет назад +4

    C-MURDER LOOK SO SEXY BACK IN THE DAY!!!!!!

  • @SkyLexxxington
    @SkyLexxxington 11 лет назад

    Master P will foreva remain da TRUest to da game

  • @GrindtymeNOLA
    @GrindtymeNOLA 11 лет назад +1

    P a fool with it the best hustler in the rap game

  • @Hotboyfonzo
    @Hotboyfonzo 12 лет назад +1

    I like that N.O.
    snapback

  • @MrUndacovabrova
    @MrUndacovabrova 12 лет назад +3

    I doubt he was worth $600 million, but this nigga was paid. This nigga was Independent selling 500,000 to 700,000 copies. At $10 an album that's 5 mill to 7 mill. And he ain't sharing that with no one except the niggas in his crew. Add that to the other niggas selling and that's GUAP! Gotta give this dude his props.

    • @julioacevedo3931
      @julioacevedo3931 6 лет назад +3

      MrUndacovabrova you must be young to not know this man was worth 600 million at one point he still is worth 350 million

  • @BookMultimedia
    @BookMultimedia 11 лет назад +3

    Gotta get that Saints Cap

  • @SunocoSmilez
    @SunocoSmilez 12 лет назад +2

    @SouljaSolo yeah Master P IS originally from NEW ORLEANS all i said was dat he was a false flagger cause he claimed richmond while he was livin there then when he moved no limit offices and the company to new orleans in late 96 he started claimin new orleans again

  • @TrendsetterOn
    @TrendsetterOn 6 лет назад +1

    Throwback !!!

  • @Bran103115
    @Bran103115 11 лет назад +1

    No Limit Records was the YMCMB of the 90s

  • @elryck94
    @elryck94 11 лет назад +1

    A smart guy a really smart guy

  • @HogOnWelding
    @HogOnWelding 6 лет назад +1

    Wisdom in the raw...

  • @kingringo
    @kingringo 4 года назад

    9 years later im here

  • @christaylor7902
    @christaylor7902 8 лет назад +4

    All I heard was "And then $, $, $, $, $, $, $, $, $, $. 99 "

  • @estherliannechristianson9220
    @estherliannechristianson9220 11 месяцев назад

    I see 3 little boys in the Calliope Project...guns, murder, death, drugs,...(everywhere they turn)..
    Yet, softly in the background, I can hear "Josie's on a Vacation Far Away....
    I Like My Girls a Little Bit Older....
    I just want to use your love ..tonight.."
    To Be Cont.

  • @shermysherm
    @shermysherm 10 лет назад +1

    Master P paved the way for alot of rappers...Joe clezzy from back in the day dope, Aight? Aight?? Aight!

  • @TEACHYOUTEEWHY
    @TEACHYOUTEEWHY 12 лет назад

    NOW THAT'S THE THING WITH MASTER P. HE'S A VERY PERSISTENT DUDE. A STRAIGHT TAURUS!!

  • @bigaparker1977
    @bigaparker1977 5 лет назад +2

    That's Silkk in all white. C murder and Big Boz back there.

  • @GenuwineG
    @GenuwineG 8 лет назад +6

    He's a different cat now, he needs to go make peace with C. Hoody hoo!

  • @Tuggie_DonDaDa
    @Tuggie_DonDaDa 12 лет назад +1

    Thats how im getin it right now wodda out da trunk.. Lil Tuggie

  • @headfirstamerican1495
    @headfirstamerican1495 3 года назад +2

    He stole “I’m bout it” from unlv

  • @tawandalee6774
    @tawandalee6774 2 года назад

    Yes

  • @andrewhillabrand4432
    @andrewhillabrand4432 6 лет назад +3

    Stand up NL solders! These young in’s don’t even know about how P moved. Independence was created by P

  • @erwinrogers9470
    @erwinrogers9470 Год назад

    Classic 🔥

  • @paulheissaire9678
    @paulheissaire9678 9 лет назад

    Something cause the video not to show on the computer. An error occurred TRY AGAIN LATER!

  • @basilthompson7515
    @basilthompson7515 3 года назад

    It Was Seen on The No Limit Chronicles