Great episode!! I love how Mikkel describes Nico Müller and his riding.... Spot on! Side note on the RUclipsr talk you guys had there: This scenario is a result of what the snowboarding industry has created over decades! It's home made! There are snowboarders, and there are people who snowboard. The industry lives off of the sales to the people who snowboard. That's probably 90% of snowboarders out there... It is much easier to sell to them when everything is just based on a lifestyle/hype/trends approach. And that's what snowboarding has become! An expression of what those 90% think they want to be but can't be with the ten days per year they get to ride (which is a bummer, of course, and by no means am I making fun of that!!). So here comes social media with its 'content creators', who quickly pick up on how superficial the industry is. They quickly realize that they don't need knowledge and experience to entertain the crowd. Buzz words and expressing some form of what they think is probably cool (like being completely stoned in front of a camera) is enough to have a million followers. And of course that's where the sponsor money goes!! I remember the year when I attended a trade show as a hardgoods buyer and Burton had gotten rid of the specs sheet on the last page of the catalogue. It obviously didn't matter how wide Danny's new board was... irrelevant! Graphics are sick, artist collab! Gonna sell! See ya later! You can't even buy a boot that lasts a full season when you are part of the 10% of snowboarders, who have likely made sacrifices to ride 100 days a year (bringing in the sacrifices part, because someone will surely call 100 days a privilege...). My entire channel is based on trying to change this... People deserve to know more about the sport. They WANT to know more, but the industry is still treating snowboards like colourful toys, catering to a crowd sub 25. Snowboarding has matured. The people, who started in 1985 are in their fifties now and still love it. They aren't gone. They have families and lives with responsibilities - AND money (likely more than they had in the 80's...). But the industry created this hype based cool factor thing that literally scares that crowd off. Past mid forties you probably don't even want to enter a board shop anymore, because the 18 year old kid in there doesn't speak your language - and you don't speak theirs! Include the older generations again, and foster a multi generational snowboarding culture that truly cares about riding and not so much about the latest new bean boozle booyah tech and an image on social media - and click, the issue with shallow RUclipsrs has much less weight than it does now! Loved Todd Richard's rant about the X-Games commentators! Todd is a reliable force with that, haha! :-) Peace guys! Again, great talk!!
Jody nailed it, "Hone into your strengths and just go with them". I think we all want to see that for Mikkel. If he isn''t already one of your favourite riders, get some glasses and take a look.
Amazing episode! It’s crazy how much motivation you can get from just listening to a couple guys having a chat!
🙏 Mikkel is awesome!
Great listen, Thanks Jody and Mikkel 🤙🏼 Yewww
Great episode!! I love how Mikkel describes Nico Müller and his riding.... Spot on!
Side note on the RUclipsr talk you guys had there:
This scenario is a result of what the snowboarding industry has created over decades! It's home made!
There are snowboarders, and there are people who snowboard. The industry lives off of the sales to the people who snowboard. That's probably 90% of snowboarders out there... It is much easier to sell to them when everything is just based on a lifestyle/hype/trends approach. And that's what snowboarding has become! An expression of what those 90% think they want to be but can't be with the ten days per year they get to ride (which is a bummer, of course, and by no means am I making fun of that!!).
So here comes social media with its 'content creators', who quickly pick up on how superficial the industry is. They quickly realize that they don't need knowledge and experience to entertain the crowd. Buzz words and expressing some form of what they think is probably cool (like being completely stoned in front of a camera) is enough to have a million followers. And of course that's where the sponsor money goes!!
I remember the year when I attended a trade show as a hardgoods buyer and Burton had gotten rid of the specs sheet on the last page of the catalogue. It obviously didn't matter how wide Danny's new board was... irrelevant! Graphics are sick, artist collab! Gonna sell! See ya later!
You can't even buy a boot that lasts a full season when you are part of the 10% of snowboarders, who have likely made sacrifices to ride 100 days a year (bringing in the sacrifices part, because someone will surely call 100 days a privilege...).
My entire channel is based on trying to change this... People deserve to know more about the sport. They WANT to know more, but the industry is still treating snowboards like colourful toys, catering to a crowd sub 25. Snowboarding has matured. The people, who started in 1985 are in their fifties now and still love it. They aren't gone. They have families and lives with responsibilities - AND money (likely more than they had in the 80's...). But the industry created this hype based cool factor thing that literally scares that crowd off. Past mid forties you probably don't even want to enter a board shop anymore, because the 18 year old kid in there doesn't speak your language - and you don't speak theirs!
Include the older generations again, and foster a multi generational snowboarding culture that truly cares about riding and not so much about the latest new bean boozle booyah tech and an image on social media - and click, the issue with shallow RUclipsrs has much less weight than it does now!
Loved Todd Richard's rant about the X-Games commentators! Todd is a reliable force with that, haha! :-)
Peace guys! Again, great talk!!
Banger of an episode! Thank you Jody!
thanks for tuning in , big fan of Mikkel.
Looking forward to all the footage next year from Japan, EVERYONE was there
Crazy to see Mikkel go from a little super grommie to the bad ass all mountain ripper he is today ! 👊🏻👊🏻
agreed... what a career, still on going.
Killer pod! Request for Japan food blogs from all riders that went
SHREDDERS game is pretty fun
Great one
i remember a few times at a shoot when Kazu would wake up from a nap, bust the hugest trick ever, then go back to sleep
Jody nailed it, "Hone into your strengths and just go with them".
I think we all want to see that for Mikkel. If he isn''t already one of your favourite riders, get some glasses and take a look.
I liked Travis until he rug pulled his NFT project
😂 you like getting scammed huh ?