Something worth thinking about. The 'utility' videos resonate with ideal clients because: 1. It get's your ideal client where they want to be faster. As you say, 'Money loves speed'. 2. You have credibility/trust/perceived value with the 'utility' vids next to the 'education' vids. Your audience knows you're down to put in the work if need be. The mix of both types of vids helps, you just know now from the data, 'utility videos have more ROI. 3. The audience who watches the utility videos probably aren't first time viewers. Flashy thumbnails are to attract, pull the attention, of people easily distracted. Which is more 'valuable', the attention of a person easily distracted, or an attentive person looking for a solution and/or to learn? Thanks for the insight Sean. Looking forward to working with you when I'm in the position.
Sean my exact problem which i wanted to discuss other day was - most of the clients nowadays are choosing to work with established players only experienced people who have previous projects done 2-4 yrs experience in my field of AEC construction hvac design industry where i as an engineer deal with air conditioning commercial projects, with 2-3 projects done in internship beginning stage - how to make our portfolio attractive to get flow of clients & stand out from the crowd in competition of the market where everyone is getting cheaper with prices ? How to convince clients on LinkedIn app or any other.. any good books on this subject..
Something worth thinking about. The 'utility' videos resonate with ideal clients because:
1. It get's your ideal client where they want to be faster. As you say, 'Money loves speed'.
2. You have credibility/trust/perceived value with the 'utility' vids next to the 'education' vids. Your audience knows you're down to put in the work if need be. The mix of both types of vids helps, you just know now from the data, 'utility videos have more ROI.
3. The audience who watches the utility videos probably aren't first time viewers. Flashy thumbnails are to attract, pull the attention, of people easily distracted. Which is more 'valuable', the attention of a person easily distracted, or an attentive person looking for a solution and/or to learn?
Thanks for the insight Sean. Looking forward to working with you when I'm in the position.
Great breakdown Marcus. Accurate and gives me more points to think about. Thank you.
Personally I love watching your longer videos as I can take notes, but keep it up whatever you make!
There will be more of them here and there
Sean my exact problem which i wanted to discuss other day was - most of the clients nowadays are choosing to work with established players only experienced people who have previous projects done 2-4 yrs experience in my field of AEC construction hvac design industry where i as an engineer deal with air conditioning commercial projects, with 2-3 projects done in internship beginning stage - how to make our portfolio attractive to get flow of clients & stand out from the crowd in competition of the market where everyone is getting cheaper with prices ? How to convince clients on LinkedIn app or any other.. any good books on this subject..
Good question. I have an upcoming video answering.