Billion-Dollar secret behind Cristiano Ronaldo's lifetime Nike contract! Prepare to be amazed.

Do you know why Nike signed Cristiano Ronaldo to a lifetime contract?
This contract is worth 1 billion dollars, but the reason will leave you speechless. Many fans think this contract was signed due to the rivalry between Adidas and Nike. As we already know, Messi is with Adidas, so Nike can't afford to lose Cristiano Ronaldo. And while this is true, it's not the main reason. Nike began sponsoring Cristiano Ronaldo since 2003, so Nike has been his sponsor long before his rivalry with Messi, which began in 2008, at the Ballon d'Or ceremony. The American sportswear brand realized that when Cristiano publicly wore one of their products, their sales skyrocketed. Nike has 300 million followers on Instagram, and Ronaldo has 628 million, which is more than double. With such a huge audience, it benefits Nike to have Cristiano signed for life. The contract expires in 12 years and will likely be renewed since Cristiano Ronaldo's image will sell for life. Nike's sales have increased to 16 billion dollars annually, and according to a study, 6% is thanks to CR7, which is around 500 million dollars annually.
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