Polaroid 'Polavision Instant Movies' Commercial (1978)

"Play it back seconds later on your Polavision player."
Polaroid commercial for the short-lived 'Polavision Instant Movies' camera & player. Spot aired July, 1978.
Visit BionicDisco.com for 1970s pop culture fun.
Fair Use. No copyright infringement is intended. Posted for museum purposes only.

[@ЕвгенийКиселев-ю5е]

polavision would still find its consumer

[@impalaman9707]

This just seemed like the greatest invention since sliced bread. How come it failed to take off?

[@entity9742]

Digital tapes and the ease of using standard film projectors
The polavision player itself was about 30lbs and if the pod chemicals stayed in the unit on accident there was a terrible smell also the film would shift heavily if not stored properly (like normal 8mm film but slightly faster)
It was a very nice concept but came way too late sadly

[@plateshutoverlock]

So what cheap electronic toy piano did they use in the beginning? Casio PT-0.3?

[@filipbarski6990]

Its slightly ironic that this is a transfer of home videotape

[@plateshutoverlock]

If Polavision had a magnetic soundtrack like many Super 8 films and home movie equipment had back when this product was released, it might have had some success.