11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]
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- Опубликовано: 4 дек 2022
- Set up your own PROFITABLE Google Ads Search campaign with this simple step by step Google Ads Tutorial.
👉 Learn how to structure & set-up your Google Ads search campaign CORRECTLY in 2023 with my FREE Google Ads Search Campaign set-up guide: www.definedigitalacademy.com/...
#googleads #googleadstutorial #googleads2023
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👉 Learn how to structure & set-up your Google Ads search campaign CORRECTLY in 2023 with my FREE Google Ads Search Campaign set-up guide: www.definedigitalacademy.com/google-ads-search-campaign-guide
Bro thank u so much for the tutorial can you please make one video about travel website guidelines for google ads thanks in advance
Great video Aaron, I think the reason why you selected the audiences is that you want to see the breakdown data from those audiences, because if you dont select them, google wont show the data from them, right?
I started doing e-commerce three years ago and watched countless RUclips videos from bloggers on how to do Google Ads. You are the only RUclipsr who explained the logic and structure clearly. Without your structure chart and logic, I might never have understood how to do Google Ads with strategies, and I wouldn't have been able to do Google Ads work on my own in near future.
Thank you
Thank you for information!
Before watching your video, everything was unclear. But now I understand everything much better. Thank you
My pleasure
Nice tutorial, thank you!
Hi Aaron, Thanks for such a straight forward and informative video. Extra thanks for the Set up guide!
My pleasure 😇
I just discovered your channel and find your videos very useful. Thank you for your help!
THANK YOU & welcome 🙏🏻
Hi Aaron! Good to see the video of fixed. I commented some questions on the previous video but I couldn’t see if you answered them because it’s been taken down:
1. A while ago you said that you should aim for atleast 10/20 clicks per ad group/campaign/account. Can you clarify which one of these you meant, as this would help me with budgeting.
2. How many ads should I make per ad group? How should I make them different from eachother? Should I carry out split tests for all of them at the same time?
I’m sorry if you have answered these already but I’d appreciate if you could answer these for me as I’m starting my search campaign soon. Thanks!
Great, thanks!
Thank you!
I like people who are honest , no click bait no blablabla
Thanks!
I'm excited to try your set-up guide!
Your videos have been very helpful for me. Thank you :)
My pleasure. Glad to hear you are finding my videos helpful Wilder
Gracias, tu video es muy interesante y me ha servido para sacar adelante mi proyecto
Good video! Thank you so much
Thank you very much
yeah really great explain
Hello. Thank you for the video. How to determine that an advertising campaign is set up effectively?
yap
Planning on becoming a freelancer doing google ads, really appreciate these videos 👍
me too. Where are you getting your skills, only RUclips?
Me too bro, we should help ourselves
I'm hoping this video series goes over Landing Pages too. How to maximize results. Thanks
Hi Joseph, there is not a specific landing page video in this playlist but you can check out:
How To Create High Converting Landing Pages For Google Ads
ruclips.net/video/XaMdBteVmcQ/видео.html
brilliant Brother. Thank you
You're most welcome
Great tutorial!
exellent
Thanks
Thanks a lot for informations
Great video
Thanks
Planning on becoming a freelancer doing google ads
thank you very much for such an extensive video
مثل همیشه عالی
Wow great
Lots of value here.
great one Aaron
This is useful. Thanks
My pleasure Robert
Awesome
It is so helpful😊😊
Hey Aaron, Thanks for your video, I have already corrected my campaigns. And could I have your two excels about keywords and ads for reference?
Your video very useful, thank you.
You are welcome!
hello Aaron,
first thing i want to thank you for your high value content you share with us, and i have a question that i hope to get an answer for it.
i have an account that i made with it more than 600 conversion and after a period of time i stopped all campaigns for more than 3 month, when i decide to reactivate the campaigns i got bad performance high spending with no conversion i try increasing and deacresing budget changing match type changing campaign focus from conversion to cpc to target impression share... and after all my testing with hope to get back the old performance nothing led to a good result.
do you advice me to start a fresh new account and just forget the old one ?
do you thing that a fresh start will bring a better performance ?
i wish i got an answer from you
thank you 🙏🏻
Great video Aaron, I think the reason why you selected the audiences is that you want to see the breakdown data from those audiences, because if you dont select them, google wont show the data from them, right?
¡Hola! Gracias por tu video ¿Cuál es la estructura de una campaña de publicidad contextual?
thanks
Good
cool video
Hey for my agency should i do awarness or leads (agency for car modification but also thought about pool instalation) thanks
Hi Aaron, thanks for the video! very helpful and well explained. My only questions is that I can't see a way to exclude or specify age demographics? I only found the "mother with infant.." would you please be able to help?
I will watch the other videos now and maybe I will find the answer. Thanks again
hey, once your campaign is up and running, you can go to the audience tab in your google account where you can exclude audiences based on age, gender and income (targeting using income is not possible in Europe). Hope this helps
muito bom to miminteresando
thanks for the video, your accent sounds aussie to me (most beautiful country in the world)
Hi Aron for bidding is it better to use manual/enhanced cpc at the beginning if you don't have data rather than maximize clicks?
Hi Ahmed, personally I use maximise clicks as I find the change the max clicks to max conversions easier to manage rather than going from a manual cpc.
But you can also start with manual cpc
hi nice information , is it necessory to use add group ??
Hello Aaron, i sell personal training / nutritionist service. In my site i have convertions lead when people click whatsapp button but also i have purchase event when they decide to book service and pay. I should put "lead" or "sales" as primary goal of the campaign. When they book service i have a value to purchase event. It is better "maximixe number conversion" or "maximize value of the convertion" as optimization?
Hi Aaron, why do you recommend to focus on clicks instead of conversions for a first time campaign?
Hi Hannah, this is because if you don’t have any conversions in your account Google will use indexed data from your keywords. The data they are using may be different to your customers.
So by going with a Clicks focus first you:
- test all KW themes
- get cheaper CPC (usually)
While you are running your initial tests.
Hello Aaron,
I have a couple of questions;
14:49 - Why are all your keywords Broad Match? Is Exact Match and Phrase Match not required anymore?
Also 14:52 - Do we have to use all the 15 headlines now? Does Ad Strength affect Quality Score?
I've been using 3 headlines on 2 ads and then split testing those to see which performs better
Hey do you know if the ad strength does affect the quality score??
@@nikiwa5936 No idea, I've read some Marketing blogs saying that its doesn't affect the Quality Score but never sure with Google as it's constantly changing and most likely looking for ways to make more money out of us all. Would love to hear what @Aaron Young | 15,000Hr Google Ads Master view is on this but haven't had a reply yet.
@@dan-rhead Hey by the way, found out that if your ads strength is high, it rewards you with a good quality score which get you those cheaper clicks
hey, using exact match and phrase match is not required, it depends on how narrow you want to be with your potential audience. And no, you do not have to use 15 headlines but it gives google something to work with and allows it to discover which headline combinations work best. Hope this helps
What are the criteria for evaluating the effectiveness of contextual advertising?
3:50 process
4:10 Need separate campaigns for each area
7:00 Why select sales or leads: Google uses a lot of indexed data or industry standards from competitors
9:05 Bidding: unless have some active conversions already should start with clicks
11:15 Would need to use same language as ad copy Google does not translate it
14:25 copying over keyword research into ad groups
There is a sale in my shop. What is better to use in this case: target or contextual advertising?
Do you use exact, phrase or broad keywords for search ads campaign
Do you have link for your keyword research and RSA ? Thanks!
Hi, Google keeps suggesting to up my daily budget and when I don't, it seems like my impressions the next day are a lot lower... what does this mean?
Hello. Are there any tips on how to reduce the cost of contextual advertising?
Where else can you place contextual advertising, except for Google?
Hi, I'd like to ask what audience segment I can add to my campaign. It's about free mental health counselling (We're an NGO). I can't seem to find any segments that fit the criteria. Any help here would be appreciated!
Hello. What information is important to include in the ad text?
Love the videos, but the emails for the guides don't come through. I only received the checklist.
What are ad extensions and should you use them?
What are ad extensions and should I use them?
Do set up a budget for each campaign or is it for whole Google Ad account?
It's in the video, watch it again
How do you segment semantics?
Is it possible to work only on lead generation?
Good day. How many keywords are enough for an advertising campaign?
Hi Logan there is not a perfect number as I am always growing my KW list.
But to start you would generally want 5-6 KWs in a single keyword theme ad group (not a hard rule)
How quickly will the advertising campaign start to work in plus?
Somehow I cannot open that guide you promised to share. Are the links working?
Where do I go to add more ad groups within the campaign and more ads within the ad group?
I had the same question, seems that action is not available anymore. Hope he can reply back to this message thread.
I have a list of keywords that I use for SEO promotion of the site. Are these words suitable for launching search contextual advertising?
Yes they would be a good start
What does running a campaign include?
Is it always profitable to run only contextual advertising?
planing
Can I set my ads to show only in a specific city or region?
Yes. You can target down to postcode / zip codes
What is the structure of a contextual advertising campaign?
How long should you let a Search campaign run before you start optimizing?
خدا قوت
Can I advertise any product or service?
please make tutorial about google ads for youtube videos
Hey, could you please help me how to target Organic mobile traffic in Google ads settings?
Your organic and Google Ads settings are different. So you can’t do this within Google Ads
Hi I helping a friend with his Google account and he's doing CPA instead of clicks. I only see the side links in ad the previews, but not the entire top copy. He essentially running one campaign and he's in the car scrapping biz.
Where can I place contextual advertising?
What should be the structure of a PPC campaign?
Which types of search campaign is best for a skincare brand? Please reply
Hello I can help you 😅😊 in running a highly converting campaign
Is it possible to predict exactly how many clicks per day, month?
When my Search campaign is on the review step, “checking for errors” and “saving draft” it erases everything the following day, including my as groups and headlines. What do I do?
How accurate is that weekly estimates section? On the side of the screen. Lol. It's saying you'll make 0 conversions, and is probably not aligned with the forecast at all. Is that section just completely glitched?
Which social media is best for business and marketing?
fb
Are my search campaign ads suppose to say "responsive search ad" in the ad type?
First of all your videos are amazing 🔥really thank you for the value 🚀 I know your time is precious, but here is my question: When I create a campaign with 3 ads in my campaign how is the budget divided (I have a budget of 1000€ per month) Will Google feed the Ads that work best as in facebookads or is it different? Thanks for u time @Aaron Young
Hey, when you use Optimized Rotation (which is set on the campaign level) google will eventually direct more of the money towards the ads that perform best. If you do not use it, the budget will be distributed equally. If you want to have control over how much money is directed to each ad group, I would recommend creating multiple ad campaigns and distribute your budget among them as you deem appropriate. Hope this helps
What about age of audience how to set up it
sir how to make a manual compaign in 2023?
Why use contextual advertising if the site is already in the first positions in search results for keywords?
At 6:13 you said you'd put in the description how you do keyword research and ad copy. I didn't see a link for that.
Hello how are you doing I can help you on researching rankings keywords
How many words do you need to work out for an advertising campaign?
Does Google Ads have write-off statistics? Where can you watch it?
see google ad word