PROMO: It's Never Too Late! Ruvi New ft. Shlomo Simcha

Never Too Late, a Musical Tribute to Rabbi Lord Jonathan Sacks
With Shavuos just days away, a new song and music video honor the legacy of Rabbi Lord Jonathan Sacks, former chief rabbi of England, world famous author and philosopher. Never Too Late reflects Rabbi Sacks’s teachings and features the musical talents of Shlomo Simcha and Rabbi Ruvi New, director and spiritual leader of Chabad of East Boca Raton.
Composed by Yitzy Waldner with lyrics by Rabbi New and arrangements by Yitzy Berry, Never Too Late is an expression of optimism, hope and inspiration. Drawing on the well known story of Rabbi Sacks abandoning his career plans after being told by the Lubavitcher Rebbe to devote his life to spreading Torah throughout England as a rabbi, the song is an upbeat reminder that it is never too late to become a leader if see ourselves as "a letter in the scroll", and how much we can accomplish if we maximize our inner potential. The Never Too Late video includes footage of Rabbi Sacks, as well as some of his writings and interaction with world leaders.
Having grown up in Golders Green, Shlomo Simcha has vivid childhood memories of the kiddush Rabbi Sacks hosted when he received his semicha, and the two often davened in the same shul. Simcha was excited to be part of Never Too Late, appreciating how it pairs popular-style music with sophisticated lyrics that reflect the profound and deep concepts that Rabbi Sacks often shared.
“The song gives a strong sense of his teachings and a message we all need to hear about recognizing the power we all have as individuals,” said Simcha.
“Rabbi Sacks had the unique ability to relate the Torah’s truth to contemporary life and society,” added Rabbi New. “As one of the most eloquent teachers of Torah in our time, it feels appropriate to release a tribute song in his memory just before Shavuos, when we celebrate the Torah and renew our connection to Torah.”
Never Too Late is available in song form on all music platforms and in video at www.StormTheWorldProject.com and / stormtheworldtv .