Humans, not Users: Why UX is a Problem | Johannes Ippen | TEDxYoungstown
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- Опубликовано: 24 окт 2019
- Great User Experience Design has become the driving force behind successful products - at the expense of happiness, mental health and purpose. It is time for UX design to step up and evolve. Johannes Ippen is a designer and author from Berlin. He is currently running Human Deluxe, an Experience Design Studio & consultancy focusing on Human-Brand relations.
Prior to that, he was responsible for the Product Marketing at mobile games developer Wooga, creator of hit games such as Jelly Splash, Pearl’s Peril and Diamond Dash. As founder of the Thanksalot Design Collective, he has created and launched several successful products like the Aside Magazine, MagazineGrid and Graphical Cooking. Johannes has written four bestselling books about digital product design and development, published at Rheinwerk Verlag. He teaches UX design and information architecture at Design Akademie Berlin, where he also graduated in 2009.
The native Berliner likes French punk rock, well-designed infographics (preferably about food) and really strong espresso. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
While I agree with the premise of Johannes thesis, the issue tends to lie with the business and its inherent culture. A UX designer can try to influence the conversation but a company's culture will ultimately guide its decisions and the designers seldom have the final say in what the company ships to the users (sorry, meant humans).
we gotta understand that the end point of a company it's profit
@@saulescala Doesn't have to be though. A company needs to make a profit much like you need to breathe. There is more to your life than just breathing and the same can be for a company. It's rare these days, but there are some out there that operate this way.
This is true.
Exactly, most "dark patterns" in tech can be traced back to marketing design, product management, behavioral consultants, etc. UX might come off as enablers of these patterns, but the truth is that it's tough trying to advocate for users when you're outnumbered by old-school thinkers. Not every UX designer wants to be a martyr, some are just trying to avoid jeopardizing their jobs or simply don't want to be seen as a troublemaker who creates animosity in the workplace. I have no issue being vocal about the long-term effects of breaking user trust and how it impacts ROI & LTV, but not every UX designer is business savvy. UX design schools/online courses need to train designers on how to proactively campaign for our users by using business-centric jargon and data projections.
@@adamrickman2461 The WHO, WEF, Trudeo etc... disgagree with you.
Technology is outpacing human development. We need more conscious people, more thinkers, more change-makers like Johannes with the courage to speak up, change things, break the trends and truly care about people.
Fear of missing out, anxiety, and longer usage time. You hit the nail on its head. Love your design challenge! Kudos to you.
Hi, Where can I access his design challenges. Do reply. Thanks in advance
With the metaverse just coming out into the public, this talk is far more relevant than ever.
Finally, someone with a conscience
Watched it today again! I can totally relate to your talk as an end user, as a technologist and a self awareness enthusiast! Well done Johannes!
Even better than I remember it since seeing this in person. Thank you for this Johannes! Great job!
Thank you for being the first ones. When you were saying about red circles I thought "Well, circles in other color? Weird." but when I saw your example it seems so much easier to follow after it now. It's so hard to be the first ones creating a friendly environment, but we need that courage
i am trying to change career into UX Design and this is a great lesson
Wow! It's very well written.
The world need humans like you👍😊
He makes a good point.
This was amazing. Lately I have been interested in UX/UI design and I have never thought of this before, thank you so much for sharing this perspective, I will definitely have this in mind. Greetings from Argentina
The system of Human-Centered Design already exists, it is an umbrella design system which encompasses other design categories: HCD/UCD > Service Design > Experience Design > CX Design > UX Design. As someone who has been in the CX (Customer Experience) field a long time, I understand why there's a need for a differentiator like the term "User" for UX (User Experience). Customers and Users are both people, but they're 2 different types of interactions that a business needs to focus on. Customers are usually persons who purchase a product, but don't necessarily use it (a grandfather buying his granddaughter a toy, a husband buying his wife a piece of jewelry, a company providing its employees office equipment, a school providing its students books or computers, a coach buying his team new jerseys, a patient buying his doctor a thank you card, a dinner date paying for a partner's meal, etc.)
That's why the term "end user" is important. HCD does not consider novel ways of working (i.e. according to HCD it would be best if the notification badge is still red) and it panders to the average "user". The point of Jo's talk is to remember that they are still people and not to manipulate them for corporate ends that may be against the individual's best interests.
When I hear about great UX of Facebook, I start to think it's something wrong with me - for me it's one of the most complicated and unfriendly digital products ever
Thanks for the talk. The world needs this !
Absolutely agree. This is why I think it's important to take breaks from many of these products and understand that you are your own person and to value yourself. Just because everyone else is participating in Snapchat streaks or Facebook couple posting, etc. does not mean you need to be involved.
We know societal and social standing pressure inundates the environment but we have to continue to be strong and not let these base level engagement tactics sway us humans to unhealthy decision making for these companies' montetary gain. I have recently become interested in Design (mostly from a software perspective) and this video was perfect timing for me to listen and view. We look at high level numbers and analyze the segments of those users, behavioral traits within the application, likely lifestyle decisions, etc. but regardless if there are similarities between these people or not, there will still be plenty differences from person to person. Every human being is their own person. No two people are alike. Basic DNA structure will tell us that. It's time we start following that mindset.
Great video, thank you.
Thank you so much! Glad this inspired you. I think getting involved wouldn’t be the problem, if we designers cared about the humans they are designing for. Time to start this! :)
Beautiful and super relevant. Thank you.
One of the biggest problems in UX today is that non-UXers (like Johannes) are making statements about UX as if they are thought leaders. Interestingly, UX was practically void of UX prior to 2011. I understand that he means well (and my words are not mean-spirited), but he is a graphic designer that (according to him) transitioned into UX. I'm actually saddened that a self-proclaimed UX practitioner was called upon to speak on behalf of the discipline.
Great! It ist very important. So cool that there are people that take care about this things.
This is a great Talk. I really enjoyed it. Thanks Johannes
Very nice... fully agreed
Thanks for sharing your personal story.
ha u read quran
This is a very great lecture, and it needed to be said. However I do want to ask how can a designer have this mindset but also fulfill the business's goals. It seems to me like there are many tech business's that capitalize on human behavior and take advantage because in the end it makes more money. So how can this problem be solved How can we simultaneously abide by the company's culture and be ethical?
Yeah, this seems to be the main conundrum. While I appreciated his speech and his idealistic passion for a people-loving design, at the end of the day it's money that talks. No design-powered tool meant to serve a business can survive and thrive if it does not somehow lure people into using it for a prolonged time.
It would be interesting to know if there are valid successful "human-centered" products out there that were able to fulfill business and human-oriented goals alike. If so, they might represent a first wave-example of a future design shift, although my belief is that any upcoming digital product aiming at massive adoption is still more likely to follow the well-carved path of addictive features championed by Silicon Valley giants (Tristan Harris has done, and still does, a monumental job at exposing that).
This was great! Thanks for such an awesome insight :)
Great job on this talk Johannes! Agreed. Humans > Users
One of a great talk! 🔥
Excellent 👌
Great speech, Although I don't agree with so many things you just said in this talk. Let me just point out one of them. The divorced rate hike in the USA is decreased over the years in the US from 2000 (4) to 2017 (2.9). You just can't blame technology for that. Design helps healthcare, travel, Communication and so many things. One should know their limits.
A user is the person(s) who gets to use/utilize the product or service, so with this context of "usability", then it makes sense that we track eyeballs to ensure people aren't getting lost or frustrated using a service. Using the term "human", while noble, is too broad and does not define or differentiate consumers properly. I didn't even mention how we also use words like client, patient, member, subscriber, patron, shopper, applicant, account, vendee, visitor, passenger, viewer, guest, etc. But the common unifying term for 'a user of a service' is USER. It's literally a verb describing the exact action of the consumer. There's even a term for those who own the products, but don't use them: prospect or adjacent user. I feel like this TedTalk could've been a bit better researched.
It is really awesome, change from ux to hx💥
Great talk. Thank you. 😊 This is just my opinion- it seems obvious to me that giiven our shared planetary conundrums of outstripping the ecological limits of Earthlife we actually need to go even beyond human experience in design and put the Earth first in the design experiences we are creating for . No users or humans without a liveable planet. . What are your thoughts?
10:33 This design won't pass any accessibility test.
... Include accessibility options that pop up on first setup?
I do agree that the real issues are shady tactics, such as privacy breaches, data-collection, and the addictive properties of many tech products/services. But it's important to realize that a lot of the things we call "Dark Patterns" in tech, are usually traced back to marketing/advertising, chief behavioral officers, project or product management, and ultimately interface designers (UI) who simply do as they're told -- NOT UX. I do think UX designers need to do a better job of advocating for our users, but often when we do, we are ignored or dismissed as naive or combative. As empathetic collaborators, we don't want to be seen as enemies or "troublemakers" in our team, especially when stepping on toes can jeopardize our jobs or create animosity in the workplace. Evangelizing UX and trying to get buy-in is draining when you're outnumbered by old-school thinkers. In any case, let's try to prioritize our focus on the substance of these issues, and not the surface-level semantics of the word "User", but more importantly let's not make UX the scapegoat over the true instigators of product gamification & manipulation.
Such a nice take on the topic.
Yes, I really think he could have worded his point better and not have to rely on inferring terminologies' semantics or at least gave his PoV more clarity. Instead the way he assumed intentions from the usage of such terminologies gave the impression that he himself did not completely understand the underlying issue and UX designers' job. No school of UX design builds the 'users' the way he describes, their theoretical processes are usually more in line with what he advocates with a 'human experience design' approach.
You’re right about design.
Thank you for the kind words! I think this is a message we really need to spread!
Positive words.
Great
Great talk, Johannes!
You are original designer
watched it for second time :) nicely explained
Well explained.
Thank you Santanu!
Good intention to pursue but the investors think otherwise.
Yes, this so important, but has to been built into the culture at every level of the org and, *holds breath* society as a whole!
Fascinating.
Then there's me, unable to be addicted longer than a few months even when I want to. Whee. I hate Facebook and barely ever use it.
....I had to laugh a bit when he brought up twitch. I'm no UX designer, but I know there's some decisions with their mildly recent redesign that I can't say seemed all that bright. And then there's the fact that damn near every user who watches on a PC uses addons to make the site function in a way they prefer(generally "better" in their opinion). Some of that goes against little monetization/retention decisions, and some of it is tools that makes life easier(like moderation tools for chat).
I somehow don't think we need the specific term Human in crafting experience. I like his ideas and his perspective on it but Human Computer Interaction is an umbrella for UX design. We definitely are designing for humans and after they interact with the product we design turns into users. So, I guess it's same after all.
Exactly. Human-Centered Experience already exists, and within that is CX (Customer Experience), which then further breaks down into UX. I also don't know why he doesn't know about the history behind HCI (Human-Computer Interaction), which also still exists. It was literally the precursor/oldest form of UX back in the 70s.
So true 💯
HX Design!
👏
2022 and facebook still has a like button
twitch? great UX? what are you smoking, coz I want some... ballsy to say twitch dominates field coz of UX, kinda shows no research was done on THAT field
Thank you for your feedback, Edgy! What is it that you are criticizing about Twitch's UX? Which part makes you unhappy?
Ya but u didn’t think broadly when approaching a solution either
the sound is not good I am quite disappointed
Couldn't derive any insight from this talk... He is trying to come up with a new term 😀😀😀 ... When we design for users, are we intending to design for aliens or animals?? 🤔 Come on bro... We are all designing for humans... Why to complicate things even further. Till now most people haven't understood the term user experience correctly and u r creating a new unwanted term 🤔
You are right
Cheesy
i also see ux playing with psychology as a crime