10 Steps to Create a Tabletop Game Company
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- Опубликовано: 26 июл 2024
- In today’s video I share how to start a tabletop game company in 10 steps. This video ties to a related blog post with lots of links to other resources:
stonemaiergames.com/10-steps-...
00:00 - Introduction
06:30 - Research
09:18 - Find the First Game
12:11 - Set the Legal and Financial Groundwork
13:54 - Build a Crowd
18:11 - Identify Talent
20:57 - Select a Printer
22:20 - Launch a Crowdfunding Project
25:40 - Foster Community After the Campaign
27:35 - Deliver the Game
29:30 - Expand and Grow
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podcast link: stonemaiergames.com/about/pod...
Intro animation by Jeff Payne vimeo.com/jaaronpayne and video proofing by Cody Simonsen 
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Can't express how important your contribution to the hobby is. Thank you for all your work.
Thank you so much!
Thanks for this video Jamie, I’m currently between steps 9 and 10. My first game “Outrun the Bear” just won the UKGE people’s choice for best new family game so I’m really optimistic for the future of my company
Great video, I'm really looking forward to launching my first game and getting my publishing company off the ground later this year. Your content has been instrumental in my ability to come up with a realistic plan for launch, and this video just solidifies all those things I'd learned from you and others. Thank you again for all this helpful content!
I think it's great that you're taking your time to research and prepare! I hope the launch goes well. :)
This video is the most beautiful love letter to our hobby that I have ever seen. Beautiful.
Thank you!
As always, fantastic advice! Getting this company off the ground has been more work than I could’ve ever imagined, and we have such a long way to go, but there’s nothing else I’d rather be doing!
I'm glad you're enjoying the process! :)
Out of my passion to involve others into my love of boardgames for building bridges toward better relationships and the joy of fruitful fellowships, I started developing table top games in the mid 1980s and formed the LLC in 2015. However, since my team came together in 2020, we've produced one of the 8 games I've copyrighted. Although we're currently going forward with producing 2 other this year, I still feel like we're still a start-up. Since 2020, I've learned so much from you through Stonemaier broadcast. We're a small local DC company and need to grow & spread out our wings. I'm so grateful for being one who has benefited from your joy and enrichment. Thank you for sharing all of who you.
Thank you, Deborah--that's quite a journey! If you've released the names of the new games, I'd be curious to take a look. :)
I am a project manager so I absolutely adore the idea of managing this sort of business side of publishing a game. Maybe one day I'll find a great designer worth partnering with!
love the T-shirt, you big wonderful nerd😄
Thanks a lot Jamey!
I’ve been working in the gaming business already for 10 years, but in the mobile segment of it.
Lately I’ve been looking into starting the board gaming business.
I’m so inspired by the way you run things! Aside from the business aspect, which I am sure you are doing at the top notch level, but more importantly the gist of willingness to help everyone around to be successful, so we all live in better world.
Acknowledging your deeds I e-send you tons of support, energy and inspiration to keep being yourself 💙💛.
Thank you! I appreciate that, and I look forward to seeing what lessons from the mobile game industry you bring to the tabletop!
Jamey, first time caller but longtime listener here. You are such an inspiration and valuable resource, thank you for sharing your hard fought knowledge with the community. Question; across the publishing process and supply chain you've just described, what are your two greatest friction points as a publisher that you feel is ripe for innovation or a novel solution you wish existed for?
Thank you! Interesting question about friction points...this isn't exactly an answer to this, but I would say the closest thing I can think of is lead times. I understand that it takes 3-4 months for a manufacturer to do a great job printing a game, but that's a long time! :)
25 million, whoa!
he actually said Billions with a B
@@Kojimalosophy he clarifies in another comment that it's millions with m, but yeah, I heard billions too
I love in depth nuts and bolts stuff! Thanks for continue to share. I've been at the start of a few health-tech organizations now and the number of moving parts and details to manage, regardless of industry, is no joke. Starting a business is signing yourself up to spend countless hours of things you didn't even realize you had to do; spend 10x longer on things that have to get done well that you could just shrug off when working for someone else; and you'll have to get in a learning mindset where every failure and misstep is an opportunity to grow and get better.
My pleasure! I think you said it perfectly here: Everything takes longer than expected, and we're constantly learning (even 10+ years in).
Thanks so much for this video, Jamey! I've read through your crowdfunding book twice and followed your blog and youtube for the last 4 years, which has kept me incredibly focused on the value-added steps toward building my publishing company and prepping for our first game launch this September/October. This video is timely since one of my to-dos this week is sourcing fulfillment partners, so I plan on starting with the folks you mentioned! It's also great to hear more about your positive experience with Panda since I just locked them in as our manufacturing partner! Aside from all my ramblings, I wouldn't have made it this far without you sharing all your wisdom and knowledge, so THANK YOU!!
Thank you for checking that variety of content! I'm excited that you're getting close to your launch. Feel free to share your prelaunch link here if you'd like. :)
Thanks a lot for this wealth of information. As a designer who's yet to publish anything, I really appreciate the validation of my thoughts so far on the process.
I'm glad this resonated with you!
I'm kinda new to this, only started designing in Jan this year. Your list is encouraging because I'm on track with a lot of it. What I've done and am doing through muscle and feel, matches up with what you're saying. The crowd building and crowd funding is something I'm weak on, and I understand that it's important, but right now it's not urgent - there is still a lot of ground work I need to do first. Really appreciate you taking time to share your thoughts and lessons learnt, it serves as a perfect framework for new designers like myself to build on - thank you.
Thanks! And please keep in mind that it's okay to just focus on design if the publishing side doesn't excite you. :)
Really cool video! I'm going to produce my first game in a few months, I'm choosing Panda too, Longpack is cheaper but is the thing that I can trust them more and for a first project I think it's gonna be really good. Thank you for this gold content!
I think you'll have a great experience with Panda, Nico!
Thanks Jamey! We are working on our first big game now called Galactic Cruise that we are brining to crowd funding early next year. This is super helpful in preparing for that!
I saw that announced the other day--congrats on the early buzz!
@@jameystegmaier Thanks so much! Really trying to take our time and hit all the right notes haha we've definitely learned a ton from your videos and blog. Really appreciate all the ways you give back to the community!
I have no such plans (at the moment), but a nice in-depth informative video nonetheless.
Great video, Jamey! I think I can glean the answer from what you've said here, but I've always wondered if you considered yourself more of a business man or game designer. I suppose you have other hats to weat as well, like social media influencer. Really appreciate all the content you put out!
Thanks for your question! Game design is probably the smallest part of my job at this point. The other parts of my job (project management, marketing, content creation, people management, and development) are around 85% of my job.
Thank you for another great list of tips Jamie!
Man that table top game company sounds like a real table hog. 🙃
It's a lot to fit on one table! :)
Hi Jamie - what’s your process for designing and play testing games while you’re still working another job?
Did you start out by ordering a whole bunch of cardboard and paper and printing out stuff and using photoshop to play test? I know that nowadays people use tabletop simulator but I find that platform really clunky and don’t like to use it even for playing games. Hence i am finding that to be a barrier to entry. The other being general exhaustion after work.
My goal is to actually just go through the process and create a game that is fun for me and my friends to play, then if we all agree it’s fun, we can open it up to more play testers in our wider gaming meetups and eventually publishers. I am based in Sydney Australia and actually know a couple of people who are publishers and have bought people to market. But my main thing is finding a good way to protype and chip away at playing around with designs. At the moment it feels like a pipe dream because when we are not busy we would rather just play a game - after all we have like 500+ games in our collection and have a huge backlog.
Thanks for your question! I delve into the prototype creation process on my related video about game design (short answer: I use Indesign, and I print, cut, and assemble at home. This is how I still make prototypes today): ruclips.net/video/VgEt7PysQgc/видео.html
0:53 did you say billion?!
Million, not billion. :)
I thought he said billion at first too lol, had to rewind lol