The New GTM Playbook to Unify Your Business | Chris Walker, Executive Chairman, Refine Labs

From the SaaStock USA 2024 Scale Stage, Chris Walker (Executive Chairman at Refine Labs) shares the new GTM playbook to unify your business.
It’s not 2013 anymore, companies are ditching the old waterfall operating model. The assumptions behind most marketing tactics are false. Attribution is a mess. Something new is driving buyers. The old frameworks are busted. This new model enables companies to operate as an Allbound Integrated Revenue Team without silos or fighting over credit. You’ll learn about what this model is, and how it is deployed to monitor your sales funnel, align the teams, and understand what GTM motions are most effective.
~~~~~~
====================
SaaStock 2024: 14-16 October 2024 | RDS, Dublin
"The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine
Join the ticket waitlist today: www.saastock.c...
~~~~
Instagram: / saastock
Facebook: / saastock
Twitter: / saastock
LinkedIn: / saastock